ZDF Werbefernsehen

Werbefernsehen
Price List 2007
2007
Nielsen I
Nielsen IV
Nielsen II
KMS Krüger-Medien-Sevice GmbH
Klaus-D. Krüger / Nicole Gröger
Im Eichengrund 12
30880 Laatzen
Tel.:
05102/60 88-9
Fax:
05102/68 52
ISDN: 05102/93 78 90
E-Mail: [email protected]
E-Mail: [email protected]
TV-Kontor München
Horst Decker, Barbara Spielmann
Hanauer Straße 58
80992 München
Tel.:
089/15 50 54
Fax:
089/14 90 35 72
E-Mail: [email protected]
Nielsen V,
VI, VII
imedia Medienvertretungs GmbH
Bettina Menkhoff/Friedrich Sültemeier
Bastionstraße 6a
40213 Düsseldorf
Tel.:
0211/86 29 97-0
Fax:
0211/13 24 10
E-Mail: [email protected]
E-Mail: [email protected]
Nielsen IIIa+b
teleplus Wolfgang Aumüller
Media GmbH
Heidelinde Fuchs / Wolfgang Aumüller
Am Lindenbaum 24
60433 Frankfurt am Main
Tel.:
069/95 14 09-11
Fax:
069/95 14 09-22
E-Mail: [email protected]
http://www.teleplus-frankfurt.de
teleplus Wolfgang Aumüller
Media GmbH
Katja Schäfer
Schwarzbacher Straße 3
10711 Berlin
Tel.:
030/89 36 87-0
Fax:
030/89 36 87-77
E-Mail: [email protected]
FUNKMEDIEN
ZDF Werbefernsehen
IVW-geprüft
Änderungen, Irrtümer und Druckfehler vorbehalten.
Werbefernsehen
2007 Contacts
Commercial TV
ZDF Werbefernsehen
ZDF-Straße 1
55127 Mainz
Actual information: www.zdf-werbung.de
Phone:
06131/70 40 22
Fax:
Disposition
Media-Planning-Support
Office Management
Sales Coordination
Sales Marketing
Sales Marketing Research
Special advertising sports
Sponsoring
06131/70
06131/70
06131/70
06131/70
06131/70
06131/70
06131/70
06131/70
25
44
43
43
40
44
68
94
18
87
95
95
99
87
25
69
www.zdf-werbung.de
E-Mail: [email protected]
2
3
Manager Commercial TV
Hans-Joachim Strauch
06131/70 40 20
Disposition
Heike Fisseler
06131/70 40 31
E-Mail: [email protected]
Irene Nicoli
06131/70 40 28
E-Mail: [email protected]
Martina Nuber
06131/70 40 29
E-Mail: [email protected]
Angelika Weil
06131/70 40 18
E-Mail: [email protected]
MediaPlanningSupport
Joachim Schiebel
Angelika Schanz
06131/70 40 32
06131/70 40 37
Office
Management
Brigitte Tenter
Nicole Bohne
Renate Gräff
Brigitta Mak
06131/70 40 21
06131/70 54 65
06131/70 40 22
06131/70 40 23
Sales
Coordination
Susanne Brock
06131/70 54 57
Sales
Marketing
Christoph Lüken
Nicole Diemerling
Anabel Stappen
06131/70 56 79
06131/70 26 47
06131/70 40 24
Sales
Marketing
Research
Dr. Michael Keller
Regine Otto
06131/70 40 44
06131/70 40 25
Special
advertisingsports
Barbara Schmidt
Oliver Baschnagel
Michael Käfer
Birte Lux
06131/70 42 47
06131/70 42 96
06131/70 40 75
06131/70 42 96
Sponsoring
Naziye Witzke
06131/70 40 27
2007 Advertising Blocks
Monday
Time
Tuesday
Actual programme information can be found
in our brochure „Programmes and rates" or in the
internet at: www.zdf-werbung.de
Wednesday
Thursday
Commercial TV
Friday
Saturday
15.25
15.27
01 02 15 01
15.30
TV movie
16.15
Julia –
Wege zum Glück
16.20
Julia –
Wege zum Glück
Julia –
Wege zum Glück
Julia –
Wege zum Glück
Julia –
Wege zum Glück
16.21
01 04 16 06
TV movie
16.35
01 08 16 08
16.36
Julia –
Wege zum Glück
16.58
01 04 16 02
01 08 16 08
01 08 16 08
01 08 16 08
01 08 16 08
Julia –
Wege zum Glück
Julia –
Wege zum Glück
Julia –
Wege zum Glück
Julia –
Wege zum Glück
01 04 16 02
01 04 16 02
01 04 16 02
01 04 16 02
01 03 16 02
17.00
17.15
17.45
hallo Deutschland
hallo Deutschland
hallo Deutschland
hallo Deutschland
hallo Deutschland
with Nina Ruge
with Nina Ruge
with Nina Ruge
with Nina Ruge
with Nina Ruge
01 10 17 10
01 10 17 10
01 10 17 10
01 10 17 10
SOKO
SOKO
SOKO
01 13 18 20
01 13 18 20
01 13 18 20
SOKO
SOKO
SOKO
17.48 /17.58 01 10 17 10
17.50 /18.00
4
18.20
5 18.25
detective story/
action
01 13 18 20
detective story/
action
SOKO
01 13 18 20
Länderspiegel
Menschen – das Magazin
01 06 17 10
hallo Deutschland
01 07 18 20
SOKO
with Nina Ruge
18.51
Split screen
60 41 18 21
Split screen
60 41 18 21
Split screen
60 41 18 21
Split screen
60 41 18 21
Split screen
60 41 18 21
18.52
01 11 18 30
01 11 18 30
01 11 18 30
01 11 18 30
01 11 18 30
01 07 18 30
18.58
Programme info
Programme info
Programme info
Programme info
Programme info
Programme info
18.59
News-watch
80 85 18 80
News-watch
80 85 18 80
News-watch
80 85 18 80
News-watch
80 85 18 80
News-watch
80 85 18 80
News-watch
80 85 18 80
Best weather
50 53 19 60
Best weather
50 53 19 60
Best weather
50 53 19 60
Best weather
50 53 19 60
Best weather
50 53 19 60
Best weather
50 52 19 60
01 16 19 40
01 14 19 40
01 14 19 40
01 14 19 40
01 14 19 40
01 13 19 40
19.00
19.18
19.20
19.21
19.25
detective story/
action
detective story/
action
Serial
Family serial
Family serial
19.49
Split screen
60 46 19 62
Split screen
60 43 19 62
Split screen
60 43 19 62
Split screen
60 43 19 62
Split screen
60 45 19 62
Split screen
60 43 19 62
19.50
01 19 19 50
01 16 19 50
01 16 19 50
01 16 19 50
01 17 19 50
01 16 19 50
19.55
detective story/
action
News, economy, social issues
Family serial
Advertising
blocks
Infotainment
detective story/action
detective story/
action
TV movie
Serial
> Serial
Family serial
Family serial
AGF-Codes: digits 1 + 2 type of rate, digits 3 + 4 pricing group, digits 5 + 6 time frames,
digits 7 + 8 block number. All times are aiming points.
As of July 2006, subject to amendments.
2007 Advertising costs* in €/Sec.
Pricing group Jan
Feb
Mar
April
May
Jun
Actual Information:
www.zdf-werbung.de
Jul
Aug
Commercial TV
Sep
Oct
Nov
Dec
Ø Year
Spot duration - 1 Second
01
152
171
180
171
165
120
105
105
120
180
180
152
150
02
192
217
228
217
209
152
133
133
152
228
228
192
190
03
202
228
240
228
220
160
140
140
160
240
240
202
200
04
222
251
264
251
242
176
154
154
176
264
264
222
220
05
268
302
318
302
292
212
186
186
212
318
318
268
265
06
278
314
330
314
303
220
193
193
220
330
330
278
275
07
303
342
360
342
330
240
210
210
240
360
360
303
300
08
323
365
384
365
352
256
224
224
256
384
384
323
320
09
343
388
408
388
374
272
238
238
272
408
408
343
340
10
379
428
450
428
413
300
263
263
300
450
450
379
375
11
387
437
460
437
422
307
268
268
307
460
460
387
384
12
455
513
540
513
495
360
315
315
360
540
540
455
450
13
488
551
580
551
532
387
338
338
387
580
580
488
484
14
539
608
640
608
587
427
373
373
427
640
640
539
534
15
606
684
720
684
660
480
420
420
480
720
720
606
600
16
646
730
768
730
704
512
448
448
512
768
768
646
640
17
707
798
840
798
770
560
490
490
560
840
840
707
700
18
742
838
882
838
809
588
515
515
588
882
882
742
735
19
773
872
918
872
842
612
536
536
612
918
918
773
765
Mar
April
May
Jun
Jul
Aug
Sep
Oct
Nov
6
7
Pricing group Jan
Feb
Dec
Ø Year
Spot duration - 30 Seconds
01
4.560
5.130
5.400
5.130
4.950
3.600
3.150
3.150
3.600
5.400
5.400
4.560
4.500
02
5.760
6.510
6.840
6.510
6.270
4.560
3.990
3.990
4.560
6.840
6.840
5.760
5.700
03
6.060
6.840
7.200
6.840
6.600
4.800
4.200
4.200
4.800
7.200
7.200
6.060
6.000
04
6.660
7.530
7.920
7.530
7.260
5.280
4.620
4.620
5.280
7.920
7.920
6.660
6.600
05
8.040
9.060
9.540
9.060
8.760
6.360
5.580
5.580
6.360
9.540
9.540
8.040
7.950
06
8.340
9.420
9.900
9.420
9.090
6.600
5.790
5.790
6.600
9.900
9.900
8.340
8.250
07
9.090
10.260
10.800
10.260
9.900
7.200
6.300
6.300
7.200
10.800
10.800
9.090
9.000
08
9.690
10.950
11.520
10.950
10.560
7.680
6.720
6.720
7.680
11.520
11.520
9.690
9.600
09
10.290
11.640
12.240
11.640
11.220
8.160
7.140
7.140
8.160
12.240
12.240
10.290
10.200
10
11.370
12.840
13.500
12.840
12.390
9.000
7.890
7.890
9.000
13.500
13.370
11.370
11.250
11
11.610
13.110
13.800
13.110
12.660
9.210
8.040
8.040
9.210
13.800
13.800
11.610
11.500
12
13.650
15.390
16.200
15.390
14.850
10.800
9.450
9.450
10.800
16.200
16.200
13.650
13.500
13
14.640
16.530
17.400
16.530
15.960
11.610
10.140
10.140
11.610
17.400
17.400
14.640
14.500
14
16.170
18.240
19.200
18.240
17.610
12.810
11.190
11.190
12.810
19.200
19.200
16.170
16.003
15
18.180
20.520
21.600
20.520
19.800
14.400
12.600
12.600
14.400
21.600
21.600
18.180
18.000
16
19.380
21.900
23.040
21.900
21.120
15.360
13.440
13.440
15.360
23.040
23.040
19.380
19.200
17
21.210
23.940
25.200
23.940
23.100
16.800
14.700
14.700
16.800
25.200
25.200
21.210
21.000
18
22.260
25.140
26.460
25.140
24.270
17.640
15.450
15.450
17.640
26.460
26.460
22.260
22.050
19
23.190
26.160
27.540
26.160
25.260
18.360
16.080
16.080
18.360
27.540
27.540
23.190
22.950
* Linear pricing configuration: The ZDF charges each client the same rate for each second of commercial presentation, regardless of the duration of the spot.
The TV stations of the private sector often demand considerable surcharges for spot lengts of less than 30 seconds. Standardized obligatory OTC information will
not be charged as commercial advertising time. The ZDF Werbefernsehen (Commercial TV) will broadcast this information free of charge.
As of Juli 2006. Effective from 1. Januayr 2007. Subject to amendments and printing errors
Prices
Actual information:
www.zdf-werbung.de
2007 Special-Ads
ZDF –
exposed
single spot
Commercial TV
News-watch
18.59 Uhr
ARD –
Multiple
Spots
Spot 1
Spot 2
Spot 3
News-watch 18.59
Booking info
A unique platform for your presentation. Your spot is being
exclusively presented at a prime viewing time. The count-down
for the heute-Nachrichten (news) starts simultaneously with the
News-watch. Authentic, credible, and always current. Your
product will definitely profit from our competent news.
Advantage
• An absolutely unique and exclusive positioning before
the "heute" programme (news), guaranteeing high reaches
of viewers
• Increased viewer attention due to the immediate proximity
to the news
• Positive image
8
The booking period for the News-watch shall be one
calendar week (Monday to Saturday).
A segmentation of the calendar weeks among different
clients of an agency, as well as daily changing topics,
may be realized.
The minimum allocation for a whole week (6 days) shall
be 120 paid seconds. It is also possible to utilize a
minimum of at least five seconds up to a maximum of
60 seconds per day.
Linear prices, OTC-obligatory information free of charge
9 News-watch-code
80 85 18 80
CW
Days
Price/Sec.
1
2
3
4
5
02.01.
08.01.
15.01.
22.01.
29.01.
-
06.01.
13.01.
20.01.
27.01.
03.02.
5
6
6
6
6
1.212
1.212
1.212
1.212
1.368
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
05.02.
12.02.
19.02.
26.02.
05.03.
12.03.
19.03.
26.03.
02.04.
10.04.
16.04.
23.04.
30.04.
07.05.
14.05.
21.05.
29.05.
04.06.
11.06.
18.06.
25.06.
-
10.02.
17.02.
24.02.
03.03.
10.03.
17.03.
24.03.
31.03.
07.04.
14.04.
21.04.
28.04.
05.05.
12.05.
19.05.
26.05.
02.06.
09.06.
16.06.
23.06.
30.06.
6
6
6
6
6
6
6
6
5
5
6
6
5
6
5
6
5
6
6
6
6
1.368
1.368
1.368
1.440
1.440
1.440
1.440
1.440
1.368
1.368
1.368
1.368
1.320
1.320
1.320
1.320
960
960
960
960
960
weekly rate/
20 Sec.
121.200
145.440
145.440
145.440
164.160
164.160
164.160
164.160
172.800
172.800
172.800
172.800
172.800
136.800
136.800
164.160
164.160
132.000
158.400
132.000
158.400
96.000
115.200
115.200
115.200
115.200
Linear prices, OTC-obligatory information free of charge
As of July 2006. Effective from 1. January 2007. Subject to amendments and printing errors
Special-Ads
Days
CW
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
1
02.07.
09.07.
16.07.
23.07.
30.07.
06.08.
13.08.
20.08.
27.08.
03.09.
10.09.
17.09.
24.09.
01.10.
08.10.
15.10.
22.10.
29.10.
05.11.
12.11.
19.11.
26.11.
03.12.
10.12.
17.12.
27.12.
31.12.
-
07.07.
14.07.
21.07.
28.07.
04.08.
11.08.
18.08.
25.08.
01.09.
08.09.
15.09.
22.09.
29.09.
06.10.
13.10.
20.10.
27.10.
03.11.
10.11.
17.11.
24.11.
01.12.
08.12.
15.12.
22.12.
29.12.
05.01.
6
6
6
6
6
6
6
6
6
6
6
6
6
5
6
6
6
6
6
6
6
6
6
6
6
3
5
Price/Sec.
840
840
840
840
840
840
840
840
840
960
960
960
960
1.440
1.440
1.440
1.440
1.440
1.440
1.440
1.440
1.440
1.212
1.212
1.212
1.212
1.212
weekly rate/
20 Sec.
100.800
100.800
100.800
100.800
100.800
100.800
100.800
100.800
100.800
115.200
115.200
115.200
115.200
144.000
172.800
172.800
172.800
172.800
172.800
172.800
172.800
172.800
145.440
145.440
145.440
72.720
121.200
Actual information:
www.zdf-werbung.de
2007 Special-Ads
Commercial TV
NewsSplitscreen
News-Splitscreen
"heute" – is the ZDF`s trademark for news broadcasting. A programme with an unmistakable profile: precise researches
everyday-interesting, attractive, and competent. Tied to the 7 pm "heute"-news, your commercial message is given an ideal
image transfer via a most authentic and sophisticated environment. Immediately following the 7 pm news, the News-Splitscreen
may be realized from Monday through Saturday at approximately 7.17 pm.
The allocation period is possible only on a yearly basis. We would be pleased to provide you with a specific offer.
10
11
Best weather
Best weather
What has happened today, what will the weather be like? Everyone talks about it and your spot will be right in the middle of it.
Perfectly tied-in with the entertaining Mainzelmännchen-Inserts around the weather, your commercial message is guaranteed
the highest attention within this respectable environment. More than 4 Million viewers are generally watching the Best weather
broadcast.
Booking info: Limited for a daily maximum of three commercial clients, analogous to Best Minute (ARD).
Audience reach/m
TKP/Euro
5,00
10,10
Euro
4,00
8,00
4,02
Mio.
3,00
6,00
3,02
Mio.
2,00
4,00
1,00
2,00
0,00
0,00
Best weather Best Minute
Day
10,00
10,63
Euro
Commercial
code
Jan
Feb
Best weather
Mar
Apr
source: AGF/GfK-TV Research; TV SCOPE, adults from
14 years, 02.01. to 31.05.06., Basis: TV panel (D+EU).
Best Minute
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Ø Year
40.140
44.100
40.140
44.100
33.660
37.140
33.390
36.750
Best weather in € – Spot duration: 30 Seconds
Sat
Mon-Fri
50 52 19 60
50 53 19 60
33.660
37.140
37.980
41.880
40.140
44.100
37.980
41.880
Linear prices, OTC-obligatory information free of charge
As of July 2006. Effective from 1. January 2007. Subject to amendments and printing errors
Special-Ads
36.780
40.410
26.760
29.400
23.340
25.740
23.340
25.740
26.760
29.400
Actual information:
www.zdf-werbung.de
2007 Special-Ads
Commercial TV
CreditsSplitscreen
Credits-Splitscreen
Due to its close proximity to the programme, your spot attains utmost viewing attention. The ZDF Werbefernsehen (commercial
TV) offers placement of commercial ads during the credits-Splitscreen timeframe of the 6 pm serials at approximately 6.51 pm
on Mondays through Fridays, respectively.
Booking info:
Day
Commercial
code
Minimum allocation/placement of 20 paid seconds
Minimum allocation/placement of 1 month
A segmentation of the calendar weeks among different clients of an agency is possible.
Confirmed bookings:
A 16:9-format is possible after mutual agreement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Ø Year
15.080
15.080
12.680
12.560
Credits - Splitscreen in € – Spot duration 20 Seconds
MonFri
60 41 18 21
12.680
14.320
15.080
14.320
13.820
10.040
8.800
8.800
10.040
Linear prices, OTC-obligatory information free of charge
As of July 2006. Effective from 1. January 2007. Subject to amendments and printing errors
12
13
BreakSplitscreen
Break-Splitscreen
By placing your advertisement immediately at the start of the classical commercial break, your commercial message will hold
a front position, guaranteeing an utmost attention factor. Your message will be posted directly during the transition between the
commercial break and the regular programme. The break-Splitscreen time frames may be booked Mondays through Saturdays
always after the first part of the 7.25 pm format at approximately 7.49 pm.
Booking info:
Day
Commercial
code
Mon
60
60
60
60
Minimum allocation/placement of 20 paid seconds
Confirmed bookings
A 16:9-format is possible after mutual agreement
Jan
Feb
Mar
20.980
18.960
20.740
18.960
22.080
19.960
21.840
19.960
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Ø Year
22.080
19.960
21.840
19.960
22.080
19.960
21.840
19.960
18.580
16.800
18.380
16.800
18.400
16.640
18.200
16.640
Break-Splitscreen in € – Spot duration 20 Seconds
Tue-Thu
Fri
Sat
46
43
45
43
19
19
19
19
62
62
62
62
18.580
16.800
18.380
16.800
20.980
18.960
20.740
18.960
Linear prices, OTC-obligatory information free of charge
As of July 2006. Effective from 1. January 2007. Subject to amendments and printing errors
Special-Ads
20.240
18.300
20.020
18.300
14.720
13.320
14.560
13.320
12.880
11.640
12.740
11.640
12.880
11.640
12.740
11.640
14.720
13.320
14.560
13.320
Actual information:
www.zdf-werbung.de
2007 Special-Ads
Special-Ads
Commercial TV
Single Spot
Single Spot
Select a unique position by exclusively placing your presentation in a programme environment, that is framed by the
entertaining Mainzelmännchen. Such an extraordinary positioning beyond the classical commercial slots will guarantee a very
high attention rate and audience reach.
We would be pleased to provide you with an offer, that is tailored to your needs.
Booking info: Minimum allocation/placement of 20 paid seconds
Confirmed bookings
Contact
Infos to additional special ads
• Single-Splitscreen for special programmes
• Exclusive positioning during high-interest programmes
and big events
For info concerning special ads contact:
Heike Fisseler: 06131/ 70 40 31
E-Mail: [email protected]
14
15
2007 Sponsoring
Special-Ads
Commercial TV
Programmesponsoring
Programmesponsoring
As well as after 8.00 pm on Sundays and on holidays, our sponsoring partners may choose from a wide range of programmes
that have a high viewer range within the commercial advertisement frame. The sponsor`s trailers may be shown before and after
the respective programme. The spot duration for each respective trailer shall be seven seconds.
Service
Our Werbefernsehen department (commercial TV) will
gladly answer any question concerning your special desires
and interests. We will inform you about available programme spots, and we will provide you with individual
sponsoring offers, that contain broadcasting times,
numbers of trailers, as well as rates.
Contact
For info concerning classical sponsoring contact:
Naziye Witzke: 06131/ 70 40 27
E-Mail: [email protected]
The guidelines for advertisement and sponsoring, dated 19 Mar 1993 and 22 Sep. 2000, as well as the regulations concerning the configuration of sponsoring information, according to
number 10 of the ARD Rules for Advertising and number 10 of the ZDF Rules for Advertising and Sponsoring, dated 31 Mar 2005, serve as basis for the sponsoring of programmes.
Special-Ads +
Sponsoring
Actual information:
www.zdf-werbung.de
2007 Sports
Commercial TV
Sports 2007 from ZDF
When comparing the broadcasting of sporting events of the year 2007 to those of the past, the ZDF will offer the highest variety
and quality of extremely interesting sports. The alpine skiing world championship in Are and the biathlon world championship
in Antholz will be the start of a diversified year of sports. Additionally, the men`s handball world championship will be an integral part in the beginning. Besides the many ski jumping world cup events, and the alpine and nordic world cup events, there
will also be a wealth of biathlon events on the programme schedule.
The Gerry Weber Open in Halle will be the only lawn tennis tournament in Germany in the early summer. July is the month, that
is traditionally reserved for the "Tour de France". After that, there will be the rowing boat matches for the world championship in
Munich, and one month later, the cycling professionals will fight for the world championship in Stuttgart. That same month, the
ZDF will also broadcast the gymnastics world championship from Stuttgart.
This colourful and varied sports programme will be seasoned with a lot of soccer. Following the fantastic world championship
in its own country, the German national soccer team wants to qualify itself for the EURO in Austria and in Switzerland in 2008.
However, there will be a lot of qualifying matches to win, which, like the UEFA and the DFB Cup games, will be an important
and integral part of the ZDF`s sports programme for 2007.
16
17
Highlights of
the ZDF`s Sports
of 2007
The most important dates:
12.01.–14.01.2007
19.01.–03.02.2007
20.01.–21.01.2007
24.01.–04.02.2007
02.02.–04.02.2007
02.02.–11.02.2007
03.02.–18.02.2007
22.02.–04.03.2007
Feb. 2007
02.03.–04.03.2007
25.03.–01.04.2007
Mar.–May 2007
17.04–18.04.2007
Jun. 2007
07.07.–29.07.2007
24.08.–02.09.2007
25.08.–02.09.2007
01.09.–09.09.2007
10.09.–30.09.2007
25.09.–30.09.2007
Oct. bis Dec. 2007
Oct. 2007–Jan. 2008
Speed skating: EC, Multidiscipline in Collalbo
Handball: WC in Germany
Speed skating: WC (Sprint) in Hamar
Bobsledding: WC in St. Moritz
Toboggan: WC in Igls
Biathlon: WC in Antholz
Alpine Skiing: WC in Are
Nordic Skiing: WC in Sapporo
Soccer: UEFA-cup- intermediate
Athletics-EC (inside) in Birmingham
Swimming: WC in Melbourne
Soccer: UEFA-cup last sixteen, quarterfinals, semi finals, finals
Soccer: DFB-cup semi finals
Tennis: Gerry Weber Open
Cycling: Tour de France in France
Athletics: WC in Osaka
Rowing: WC in Munich
Gymnastics: WC in Stuttgart
Soccer: WC women in China
Cycling: WC Street in Stuttgart
Soccer: UEFA-cup group phase
Wintersports: Biathlon, nord. +alp.Skisports, all worldcups
Sports
Soccer:
5–7 int. Games for
the German national team
incl. qualification for
UEFA-EURO 2008
Soccer:
3-4 DFB-cup matches
Boxing:
12–15 evenings of boxing
Subject to changes, as of Juli 2006.
Contact
Christoph Lüken
Heike Fisseler
Tel. 06131/ 70 56 79
Tel. 06131/ 70 40 31
Actual information:
www.zdf-werbung.de
2007 Sports
Jan
Feb
Mar
Apr
May
Jun
Jul
Soccer
Handball
Nov
Dec
EM-Qualif. & friendly games
1. Round
Group phase*
Semi finals
1. Round
Last sixteen
Quarterfinals
EM-Quali.
EM-Qualifications.
WC in China
All worldcups (nord. & alp. Skisports,
Biathlon, speed skating etc.)
EM-Quali.
All worldcups (nord. & alp. Skisports,
Biathlon, speed skating etc.)
Biathlon-, Nord.- & Alp.-Ski-WC
WC in Germany
WC in Melbourne
Swimming
Indoor
Tournam.
Tennis
Cycling
Tour de
France
Classical biking
WM in
Stuttgart
WC in Munich
Rowing
WM in
Stuttgart
Gymnastics
WC in Osaka
Athletics
Boxing
Boxing**
18
Oct
Interim round until finals
Womens-soccer
Wintersports
Sept
EM-Qualiifications & friendly games
UEFA-cup
Wintersports
Aug
Soccer
DFBInt. matches
DFB-cup
Commercial TV
* UEFA-cup broadcast are contingent upon the participation of German teams and the acquisition of broadcasting rights.
** About 12 to 15 broadcasts in 2007, generally after 8 p.m.
Subject to amendments, as of Jul 2006.
19
Special advertising
during sports
Programme sponsoring
Your individual presentation within your sports environment,
either exclusively or as a co-sponsor, may be realized with
a 5 to 7 seconds trailer placement directly at the beginning,
during breaks, and at the ending of the programme.
Contacts
Barbara Schmidt
06131/ 70 42 47
Oliver Baschnagel 06131/ 70 42 96
Michael Käfer
06131/ 70 40 75
[email protected]
[email protected]
[email protected]
Due to the fact, that the utilization of communicative measures is subject to specific rules and
regulations, our sports professionals will gladly advise you on an individual basis. Upon request,
you will receive all important and relevant information via e-mail: [email protected]
Special-Ads
Sports
2007 Discounts/Transaction of orders
Allgemeine
Commercial TV
Discount schedule
The following discount schedule will apply to advertisers, who have
subscribed to the below listed classic gross volumes within one
calendar year.
Corporate discounts will only be granted for the duration of the affiliation,
and withdrawals from the corporation must be immediately reported to the
ZDF. However, the withdrawal from the corporation within the calendar
year, may result in the granting of a proportionate discount. The corporate
status of share companies must be verified by a certified public accountant
or via the submission of the latest company reports. Private or trading
companies must submit a copy of their trade registration. To become
effective, corporate discounts must be confirmed in writing by the ZDF.
from €
0,40 Mio.
1,0%
€
2,00 Mio.
5,0%
€
0,50 Mio.
1,5%
€
2,50 Mio.
7,0%
€
0,75 Mio.
2,0%
€
4,00 Mio.
9,0%
€
1,00 Mio.
3,0%
€
5,00 Mio.
12,0%
€
1,50 Mio.
4,0%
€
7,50 Mio. As per mutual agreement
Agency compensation
Following proof, that they have provided their clients with respective
consultations and services, advertisement agencies or advertisement
brokers will receive a 15% commission of the net sums.
Discounts for special forms of advertising within sports and sponsoring will not
be taken into consideration in reference to the gross volume. The rates for the
latter will be stipulated separately.
Payment conditions
Broadcastings of commercial advertisement will generally be invoiced
during the month prior to the transmissions, with an invoice date of the
5th day of the broadcasting month. Invoices are due without any
deductions no later than 25 days from the invoice date. Settlements of
invoices within 10 days will receive a 2% discount. The aforementioned
payment schedules shall apply for invoices containing a date past the 5th
day of the broadcasting month. We reserve the right to demand a
monthly prepayment from first time customers, who will also receive a 2%
discount, if payment has been received within ten days from the invoice
date. Special forms of advertising within sports and sponsoring shall be
exempted from the above.
Settlements of invoices will be in accordance with confirmed time units.
Additionally, the added value tax will be separately invoiced. The ZDF retains
the right to apply surcharges to the aforementioned rates, when advertisement
spots are placed surrounding the broadcasting of events, which contain a high
volume of public interest. Each client will be equally charged in accordance
with the price schedule. Discounts will also be equally applied.
If requested, the ZDF will also grant a corporate discount for several
advertisers (parent companies and subsidiaries), if there is a more than 50%
share in stocks between the parent company and its subsidiary as of
1. January of the respective calendar year. Such an inquiry and the following
proof of corporate affiliation must be submitted in writing to the ZDF no later
than 30. June of the respective calendar year. A later submission cannot be
considered for that calendar year.
Broadcasting documents
In consideration of technical requirements, the ZDF must have in its
possession all broadcasting documents in format D5, digtal or Betacam-SP no
later than 10 days prior to the transmission date. A short term delivery is
acceptable, if previously agreed upon. Transmission format will be 4:3 or 16:9.
20
21
Premium Programme &
advertising environment
Performance
Generally, the ZDF has the shortest advertising blocks
In comparison to the private TV stations, whose commercial breaks of up
to 6 minutes are an invitation for zapping, the ZDF transmits limited, viewer
friendly blocks of advertising with an average of 1-2 minutes.
Average advertising block length
January to April 2006 5 – 8 pm
Adults 14+
22
39
54
40%
39
16
24
42
5 – 8 pm
8 – 11 pm
5
23
39
24
20%
0%
18
17
60%
16
2
21
ZDF
ARD
RTL
01:36
–
01:49
–
02:38
02:45
Adults 20–59 years
TKP/Euro
1– 3 Min.
* TA 01–30
source: AGF/GfK-TV research; TV SCOPE, average advertising block length
in min., Mon-Sat, TA 00-99. Tetial 2006, internal evaluation.
Basis: TV panel (D+EU).
TKP/Euro
3–5 Min.
> 7 Min.
ZDF
2,92
5,08
0,93
15,95
ARD
2,24
8,43
0,93
20,23
RTL
1,63
9,98
1,00
16,23
SAT.1
2,04
8,62
1,18
14,90
PRO7
0,72
17,68
0,57
22,29
8 – 11 pm
PRO7
03:30
04:03 (04:51*)
03:59(05:14*) 03:34
Audience reach/m.
5 – 8 pm
36
2
SAT.1
Audience reach/m.
< 1 Min.
5 –7 Min.
38
21
1
The ZDF reaches more viewers from the age of 14 upwards in its evening
programme between 5 pm and 8 pm, than RTL during their so-called prime
time from 8 until 11 pm. And it does this with considerably more favourable
price TKPs.
January-December 2005, Mon.-Sat., TA: 01-30
100%
80%
Higher ranges, favourable price TKPs
RTL
2,88
14,71
1,88
22,49
SAT.1
1,98
14,78
1,32
22,23
PRO7
1,08
22,94
0,88
28,37
source: AGF/GfK TV research, Tabagg (D+EU).
Discounts
Performance
2007 General Terms and conditions
1– The Zweite Deutsche Fernsehen, ZDF, decides about the acceptance of a request for the
broadcasting of commercial advertising in accordance with the ZDF guidelines for advertisement programmes and in consideration of the principles of legitimacy concerning the
administrative liabilities. The acceptance of the ZDF of a verbal, written or otherwise submitted request for the transmission of an advertisement spot will usually result in an agreement or contract. The contract or agreement contains information concerning the contractor and client, the customer doing the advertisement, the booking volume, the length of the
spot, the advertisement block, and generally information regarding the editorial environment. A confirmation of an order applies only to the person/agency named in the order.
Agencies may not transfer the booked transmission dates to other agencies or other advertising clients. The year of contract will be anonymous with the calendar year.
2– The customer must submit all relevant transmission plans and theme plans, including all
video and sound carriers to the ZDF no later than 10 working days from the date of transmission. The latter will inspect this material as to its suitability. Modifications to the broadcasting material, other than the necessary adaptations to the trans-mission norms, require
prior coordination. Reimbursement of costs, that are incurred for arranging advertisement
transmissions (video and sound) are the client`s exclusive responsibility. The ZDF does not
guarantee specific placing or the exemption of competition within an advertising broadcasting schedule.
The ZDF`s responsibility for the safekeeping or video and sound carriers ends three
months past the last trans- mission date, unless otherwise stipulated. By providing appropriate reasons, the ZDF will immediately notify the customer of previously submitted material that is either useless for transmissions, or otherwise does not comply with contractual
stipulations.
22
23
3– It is the customer`s responsibility to transfer to the ZDF the right to use the submitted
advertisement material for TV broadcastings within a specific timeframe, location, and content, in order to carry out the transmission to the extent necessary. This right for TV use
entitles a transmission using all known technical procedures as well as all known forms of
television.
The customer guarantees the submission of only those advertisement materials, especially video and sound carriers, for which he has obtained all required copy and use rights for
TV broadcasting purpose. Exempted from this requirement are TV transmissions and music
productions that are part of the GEMA repertory, for which the ZDF, through its agreement
with the GEMA, has already obtained full usage rights.
To ensure proper settlement with the GEMA, the client must provide the ZDF the information concerning the producers, composers, titles, length of the music, as well as the respective transmission plans. No later than the date of submission of the transmission/viewing
plans, the customer must explicitly declare whether industrial sound carriers have been
used during the production of the transmission material. In the event that such a declaration is not being submitted, the customer automatically assures that industrial sound carriers have not been used during the production of the transmission material.
Commercial TV
the customer may ask for a substitute transmission within the framework of availability and
under comparable provisions. If this is not possible, the customer may demand a price
reduction to the extent of the diminished or poorly provided service.
8– In the event that the ZDF is not responsible for a reduced service, the customer’s
guarantee rights are limited to either his choice of a premiere transmission at a comparable date and time, or to a price reduction corresponding to the extent of the diminished service. A reduced service is given, if more than 10% of the technical range, as documented
for the IVW examination, was not reached, or if the transmission occurred in a reduced
quality. In case of slight negligence, the ZDF is only liable for the violation of cardinal
responsibilities, and only in the amount of the generally predictable damage.
9– If the customer is entitled to a repayment, the ZDF must provide him/her an appropriate
credit, which shall be deducted from the next payment.
10– In the event of an act of god, each contractual partner may immediately withdraw from
the agreement, unless the ZDF has already provided its full service. The ZDF is obligated
to provide the customer full repayment of funds already submitted for advertisement spots,
which were not transmitted. The customer has no further claims. Acts of god include rebellions, fire, blackouts, natural disasters, storm damages, strikes, lockouts, damages due to
constructions, and those events, for which neither the ZDF nor the customer are responsible. The customer may withdraw from the agreement free of charge for all other events, if
he officially informs the ZDF of all those dates that are to be cancelled no later than 6 weeks
prior to the respective first transmission date. If a cancellation notification is being submitted thereafter, the legal provisions of § 649 S. 2 BGB apply.
11– Changes of transmission costs for current orders become effective no earlier than one
month after notification to the customer. In this event, the customer may withdraw from the
agreement effective the date the changed agreement becomes valid. In this case, the customer must immediately inform the ZDF of his intention to withdraw, but no later than two
weeks after he has been notified of the change to the agreement.
12– A reference to a TV advertisement programme in other advertisement media is only permitted, if it is expressly stated that this programme has not taken place or will not take place
in a general TV programme, but rather on an exclusive commercial programme.
13– Bookings within the sports environment are always considered confirmed bookings.
14– Compound advertising is strictly inadmissible. Exceptions to this rule require the ZDF`s
express consent.
15– The heute-Uhr is principally not subject to design limitations. Presentation formats
incorporating the characteristics of a news programme should be avoided. The minimum
advertising allocation shall be one calendar week with a minimum of 120 seconds per week
(at six days). Spot lengths from a minimum of five up to a maximum of 60 seconds per day
are possible. Those bookings are considered firm bookings.
This also applies to the right of simultaneous, unaltered use in all other online media, including the internet. Expressly included is the right to transfer the programme spot to a multitude of potential users via analogous, digital and other storage means, or data transmission
technology, as well as via electromagnetic wavelengths through lines of any kind, or by
wireless means in a way that these users may receive and transmit the spot parallel to all
other forms of TV via online media (i.e. internet) regardless of the receiver (simulcast).
16– As of 1 April 2004, obligatory information for Over-the-Counter (OTC) products during
TV and radio broadcasted commercial spots "Zu Risiken und Nebenwirkungen lesen Sie die
Packungsbeilage und fragen Sie Ihren Arzt oder Apotheker", (" for risks or side effects consult your doctor or pharmacist") shall be equally treated, and as free of charge, as those
spots that are transmitted on behalf of the public interest. As a result, transmission times
for this OTC obligatory information shall be excluded from the advertising rates of TV and
radio stations.
4– By providing factual and justified reasons, the ZDF retains the right to refuse the transmission of spots, which due to their content, origin, or technical form may violate its interests or legal provisions.
In order to preclude a charging of commercial transmission time for that obligatory information, pharmaceutical clients must submit a standardized OTC obligatory statement to the
transmitting stations.
5– A customer may withdraw from an agreement based on a reasonable rejection presented by the ZDF. If a rejection occurs for reasons for which the customer is responsible, the
latter is obliged to provide an immediate substitute. In the event the customer fails to follow
this requirement, the ZDF will attempt to sell this available transmission spot, however, if
unable to do so, the customer remains liable for payment.
The entire length of the theme, inclusive the obligatory length of the text must be reflected
in the transmission plans. The de facto length of the spot, without the obligatory statement,
will be booked during bookings.
6– If requested, the ZDF must provide the customer with a verification of the real time transmission of respective advertisement blocks at the end of the respective transmission
month.
17– Basis for calculations for all performance values (Share of viewers/TKP) will be the
AGF/GfK-Panel Deutschland + EU.
However, theZDF Werbefernsehen will not charge for the OTC obligatory statement.
18– Place where the contract is to be fulfilled and court of jurisdiction is Mainz.
7– In the event a spot cannot be transmitted in either the planned advertisement block, or
due to unexpected editorial reasons, the ZDF may, following an agreement by the customer,
commence transmission based on other conditions.
Such an agreement is not required for a negligible time shift. A time shift is considered
negligible, if it occurs within the same editorial environment and if the transmission does
not take place more than 15 minutes prior to or more than 15 minutes after the original
transmission time.
In the event an agreement could not have been obtained, or was subsequently obtained,
As of Juli 2006.
General Terms
and conditions
Werbefernsehen
Preisliste Nr. 35 ab 1. Januar 2007
2007
Nielsen I
Nielsen IV
Nielsen II
KMS Krüger-Medien-Sevice GmbH
Klaus-D. Krüger / Nicole Gröger
Im Eichengrund 12
30880 Laatzen
Tel.:
05102/60 88-9
Fax:
05102/68 52
ISDN: 05102/93 78 90
E-Mail: [email protected]
E-Mail: [email protected]
TV-Kontor München
Horst Decker, Barbara Spielmann
Hanauer Straße 58
80992 München
Tel.:
089/15 50 54
Fax:
089/14 90 35 72
E-Mail: [email protected]
Nielsen V,
VI, VII
imedia Medienvertretungs GmbH
Bettina Menkhoff/Friedrich Sültemeier
Bastionstraße 6a
40213 Düsseldorf
Tel.:
0211/86 29 97-0
Fax:
0211/13 24 10
E-Mail: [email protected]
E-Mail: [email protected]
Nielsen IIIa+b
teleplus Wolfgang Aumüller
Media GmbH
Heidelinde Fuchs / Wolfgang Aumüller
Am Lindenbaum 24
60433 Frankfurt am Main
Tel.:
069/95 14 09-11
Fax:
069/95 14 09-22
E-Mail: [email protected]
http://www.teleplus-frankfurt.de
teleplus Wolfgang Aumüller
Media GmbH
Katja Schäfer
Schwarzbacher Straße 3
10711 Berlin
Tel.:
030/89 36 87-0
Fax:
030/89 36 87-77
E-Mail: [email protected]
FUNKMEDIEN
ZDF Werbefernsehen
IVW-geprüft
Änderungen, Irrtümer und Druckfehler vorbehalten.
Werbefernsehen