Case Study Leifheit

CONTENTSERV
MARKETING POWER. FAST‘N EASY.
CONTENTSERV
MARKETING POWER. FAST‘N EASY.
CONTENTSERV
MARKETING POWER. FAST‘N EASY.
Supply retailers in 80 countries with highend product and image data
The workflow-based Marketing Management solution using the example of Leifheit AG
The Client
The Requirements
For more than 55 years, the Leifheit Corporation has been one of the
leading providers of household products in Europe. It is the company’s
goal to be the leading expert for solutions that make everyday life at
home easier and more convenient. The brands Leifheit and Soehnle
are two of the best known brands in Germany that offer innovative
high quality products with a high level of functionality and pioneering
design.
The Leifheit Group has approximately 1,000 employees. The registered offices of the company are located in Nassau in the RhinelandPalatinate region of Germany. From here, the company ships its products to more than 80 countries worldwide. Leifheit has more than
15 international sites and branch offices, including five logistics and
production sites in Germany, France and the Czech Republic. In addition to brand business, Leifheit also operates in the service-oriented
volume business together with its French subsidiary Birambeau and
Herby.
For its international product communication, Leifheit needs a central
Marketing Information Management system that enables it to consistently manage its product data, images and translations and to supply channels, i.e. company websites and external stakeholders such
as agencies and retailers, quickly and efficiently with the necessary
data for marketing and media production. The large amount of incoming data and texts must be managed effectively and transparently
before being made available to the market without delay. A product
information system should directly populate the online product catalog and automatically supply retailers in more than 80 countries with
product information in the relevant languages. The software should
be easy to operate so that even occasional users can operate it without any problems. All processes for the data maintenance should
be quality-assured and centrally controlled. It is also important that
mass downloads are effective and do not cause a loss of performance.
The Task
‚‚ Implementation of a central, web-based system for the multi-lingual image and product data management
‚‚ Efficient connection to the existing SAP system for the integration
of product master data
‚‚ Central workflows for the control of international standardized processes for the media-neutral creation, management and maintenance of image and product data
‚‚ Transparency of the data maintenance all the way up to publication
‚‚ Simple localization of marketing material in corporate design
‚‚ Flexible export interfaces to trading partners and portals
‚‚ Efficient import and export options for the quick and flexible integration and output of large volumes of data
‚‚ Taking into account the requirements of different dealers regarding
individualizations of exports.
Set CLEAN TWIST System M
Artikel Nr. 52014
Keyfeatures
CLEAN TWIST System - das beste CLEAN TWIST System aller Zeiten:
das perfekte System für die Reinigung empfindlicher Böden
Wasser und Schmutz werden aus dem Wischbezug herausgeschleudert
einzigartiger Leifheit Rotationsmechanismus im Inneren des Stiels
Wischbezug wird so trocken wie handgewrungen – ohne Hände im Schmutzwasser
Mit ausziehbarem Stil und eingebautem Stop-Mechanismus
Im Set enthalten: Bodenwischer extra soft mit Schleudermechanik, Universaleimer und Schleudersieb
3 Jahre Garantie
Beschreibung/Werbetext
CLEAN TWIST System - das beste CLEAN TWIST System aller Zeiten:
Das perfekte System für die Reinigung empfindlicher Böden, wie Parkett und Laminat. Keine Feuchtschäden oder
Schmutzkratzer: dank des einzigartigen Leifheit Rotationsmechanismus wird der Wischbezug so trocken wie
handgewrungen - ohne Hände im Schmutzwasser und ohne umständliche Fußbedienung. Die revolutionäre
Schleudermechanik von Leifheit liegt im Inneren des Bodenwischerstiels: durch Druck des Stiels wird die Rotation
des Bodenwischers gestartet. Mit ausziehbarem Stil und eingebautem Stop-Mechanismus. Im Leifheit CleanTwist
System enthalten sind der Bodenwischer extra soft mit Schleudermechanik, ein Universaleimer und das
Schleudersieb. 3 Jahre Garantie.
Technische Daten
EAN
Menge VE
4006501520142
1
EAN VE
Menge Lage
4006927007777
6
Preisgruppe
Menge PAL
18
Gewicht Stück brutto 2.72 kg
Gewicht Stück netto
2.72 kg
Gewicht VE
Höhe Stück
29 cm
Breite Stück
28.5 cm
Länge Stück
49.5 cm
Höhe VE
29 cm
Breite VE
28.5 cm
Länge VE
49.5 cm
0 kg
Höhe PAL
101.5 cm
Breite PAL
80 cm
Länge PAL
120 cm
Zolltarifnummer
96039099000
Ursprungsland
CZ
Artikelstatus
40
From data sheet via website and shop to facebook- consistent product information across all channels
“Leifheit has a very large product
range. CONTENTSERV’s solution
enables us to not only effectively
create and manage our product
data but to also export it easily
and directly across all relevant
channels“
Kim Schiefer
Leiter Digitale Geschäftsentwicklung
Leifheit AG
Import of data from SAP and product enrichment in the PIM studio
Product selection via the PIM portal interface
Our Solution
With the help of CONTENTSERV and in collaboration with employees, retailers and external service providers, for example agencies,
Leifheit is now able to cover all tasks and processes regarding the
management and provision of product and media data including all
relevant translations. In the next expansion stage, even the print processes will be operated by CONTENTSERV.
To this end, CONTENTSERV provides a central Marketing Information
Management platform for the media-neutral creation, management
and merging of all necessary image and product data.
The PIM and MAM system and the Translation Manager that are used
are the central components of the modular CONTENTSERV solution.
All processes and tasks are comprehensively controlled via the CONTENTSERV Workflow Manager. All workflows can be configured in
a highly-flexible manner to specifically meet all of Leifheit’s requirements. For example, automated translation processes have already
been specifically configured for this Leifheit application scenario.
The PIM system, i.e. the central Product Information Management
system, takes over the structured maintenance, management and
provision of all product information. All product information is maintained in the PIM system and kept up-to-date before being enriched
with additional texts, translations and media data and subsequently
released. The PIM system uses so-called views to determine the specific use of this information in various channels. For the provision of
product data to dealers, the PIM system has an intuitive and selfexplanatory portal interface.
Leifheit’s existing SAP system has been directly integrated into the
PIM system to enable a continual exchange with the master data in
the ERP and to ensure that changes of prices and attributes are immediately made available to the marketing department.
The Media Asset Management (MAM system) manages all image
and media data media-neutrally, i.e. independent of the output channel and provides both the PIM system as well as the user with this
data via the integrated MAM portal. Requested images are automatically provided in the desired resolution and color depth.
On the basis of these service portals, agencies, service providers and
in particular dealers in 80 countries can now autonomously access
product information and media data and flexibly prepare exports in
different languages as well as specifically for each individual need –
without any additional work for Leifheit. In practice, Leifheit is now
able to provide its trading partners with a complete product catalog
in any scope desired and in real-time.
Clients‘ Benefits
‚‚ The market can be supplied quicker with updated product
information
‚‚ System-based processes considerably reduce the effort for data
maintenance, thereby saving valuable time and costs.
‚‚ Retailers can independently access the system – no effort for transmission of data
‚‚ Central workflows ensure consistent quality of processes for maintenance, enrichment and provision of data
Manage and provide media data via the MAM studio and portal
CONTENTSERV AG · Hauptstrasse 19 · 9042 Speicher/AR · Switzerland · T +41 71 566 1000 · F +41 71 566 1001
CONTENTSERV GmbH · Werner-von-Siemens-Str. 1 · 85296 Rohrbach (Ilm) · Germany · T +49 8442 9253-800 · F +49 8442 2044 www.contentserv.com · [email protected]