Module Descriptions

Transcrição

Module Descriptions

School of International Business
Module Descriptions
International Degree Course
Tourism Management
(ISTM)
Seven Semesters
Overview
Module 1.1
Management I: Introduction to Tourism Studies and Management
Module 1.2
Business Administration I and Learners’ Company I: Introduction to Business Administration and Introduction to Learners’ Company
Module 1.3
Quantitative Methods: Business and Financial Mathematics / Statistics
Module 1.4
Foundations of Social Competencies: Psychology and Communication
Skills
Module 1.5
Foreign Languages I: Spanish or French or Portuguese or Indonesian
Module 2.1
Management II: Strategic Tourism Management und Marketing
Module 2.2
Business Administration II: Managerial Accounting and Controlling
Module 2.3
Economics: Microeconomics, Macroeconomics and International Economic
Relations
Module 2.4
German and International Business Law
Module 2.5
Foreign Languages II: Spanish or French or Portuguese or Indonesian
Module 3.1
Management III: Tourism Market Research and Marketing
Module 3.2
Business Administration III: Investment, Financing, Taxation and Balancing
Module 3.3
Management IV: Information Systems and E-Business in Tourism
Module 3.4
Environmental and Social Awareness: Sustainable Development, Ethics
and Corporate Social Responsibility
Module 3.5
Foreign Languages III: Spanish or French or Portuguese or Indonesian
Module 4.1
Management V: Operations Management in Tourism
Module 4.2
Learners’ Company II: ‚Real World‘ Project
Module 4.3
International Management I: Introduction International and Intercultural Management in Tourism
Module 4.4
Management VI: Human Resources Management, Organizations Development and Country or Region Specific Intercultural Studies
Module 4.5
Foreign Languages IV: Spanish or French or Portuguese or Indonesian
Module 5.1
Preparation Study Abroad: Tourism Studies: Teaching, Research and Campus Culture
Modules
5.2-5.5
Study Abroad I-IV
Module 6.1
Preparation Internship Abroad: Tourism Economics and Corporate Culture
Modules
6.2-6.4
Internship Abroad
Module 6.5
International Management II: Reflection of International and Intercultural Aspects of Study and Internship Abroad
Module 7.1
International Management III: Advanced International and Intercultural Management in Tourism
Module 7.2
Electives: Subject Area I
Module 7.2.1 City Marketing and Destinations Management
Module 7.2.2 Eventmanagement
Module 7.2.3 Airport and Airline Management
Module 7.2.4 Sports and Health Management
Module 7.2.5 Hotel Management and Resort Planning
Module 7.2.6 Cultural and Educational Policy and Management
Module 7.2.7 Contemporary Issues
Module 7.2.8 Elective of other programmes
Module 7.3
Module 7.3.1 Experience Focused Pedagogy and Staging of Experiential Spaces
Module 7.3.2 Public Relations and Journalism
Module 7.3.3 Economic and Tourism Geography
Module 7.3.4 International Cooperation and Tourism in Emerging / Developing Nations
Module 7.3.5 Quality of Life and Sustainable Consumption
Module 7.3.6 Elective of other programmes
Module 7.4
Bachelor Project
Module 7.5
Bachelor Thesis
University
Hochschule Bremen
International Degree Programme in Tourism Management
Module:
Management I: Introduction to Tourism Studies and Management
Modul code
1.1
Term
1st term
Duration / Frequency
15 weeks / once a year
Type
Obligatory
ECTS-credits
6
Student workload h 180
Contact hours
60 + 15
Self-study (hours)
120 (self-study includes workload of the tutorial as instructed self-study
with 15 h)
Prerequisites
Usability
ISTM
Examination format: Written examination
Duration of examination: 120 min
Note: The written examination contains questions to test the student’s
Examination format
knowledge and understanding of the tourism system and the signifiand duration of
cance of management
examination
Requirement for successfully passing the module: Students must
gain at least the grade “ausreichend (satisfactory)” (4.0) to pass the
examination
Learning and
teaching methods
Lecture, instructed self-study, tutorial with individual and group work
Module leader
Prof. Dr. Felix Bernhard Herle
The students have developed an understanding of the tourism system
and know how to assess the relevance of the different modules of the
Learning outcomes course. They know and understand what management means and what
its purpose is. They recognise the range of management skills the study
programme offers overall.
Contents
Tourism Studies (Part 1) introduces the students to the study of leisure
and tourism. They become acquainted with the phenomenon of tourism
and its terminology. It is made clear that the tourism product is a bundle
of components composed of many different elements and that many
sectors and players must work together in this system. The economic
success of each individual is determined by their ability to interact and
cooperate. The management of the various areas of the system and the
system itself require the best possible managerial skills in order to master the challenges of the ever-changing tourism business, which is subject to constant change. Managers working in tourism must be able to
think strategically, be communicative and creative; they must have intercultural interaction competence, be able to learn and stimulate others
to learn.
Management Studies (Part 2) is intended to give the students an insight into the diversity, problems and limits of management tasks. They
will learn to recognise management as a control process in action systems and receive an introduction to its terminology. They will get to
know the prevailing concepts and theories with the aid of short case
studies.
Topics:
• Origins of management and management studies
• Conceptual foundations of management
• Strategic and operational management
• Company strategy and organisational structure
• Company culture
• Learning organisation
• Modern management concepts
Part 3: Module-related tutorial
The module-related tutorial serves to transfer knowledge in an application-oriented way. Tutorials and case studies are integrated into the
module to suit the level the students have achieved. Students practise
and train the module contents described in order to ensure they acquire
the skills. They do this with the help of:
• learning units uploaded onto the university’s own AULIS learning
platform and
• a discussion forum on the learning platform which is set up for their
use and supervised. The students’ questions and discussions are
monitored here and answered in a way commensurate with the progress they have made.
Literature
The literature reading list will be made available at the beginning of the
semester.
Instructor(s)
See current university calendar
dto.
Courses
Introduction to Tourism Studies and Management
Tutorial
Hours per week
4
1
University
Studiengang
Hochschule Bremen
Module:
Business Administration I and Learners’ Company I:
Introduction to Business Administration and Introduction to
Learners’ Company
Modul code
1.2
Term
1st term
Type
Obligatory
ECTS-credits
6
Student workload
h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
Examination format and duration
of examination
Examination format: In part 1 (Business Administration I) written
examination; in part 2 (Learners’ Company I) written report/paper to
prove that students have developed a basic understanding in order to
be able to undertake academic work in the group. The overall scope of
both examinations should correspond with the scope of one examination
for a module and not exceed it.
Duration of examination: Written examination: 60 minutes
gain at least the grade „ausreichend (satisfactory)“ (4.0) to pass the examination
Learning and
teaching methods
Lecture, instructed self-study, tutorial with individual and group work,
case studies
Module leader
After completing the module, the students
• are able to explain the basic knowledge of business administration
and the tools of tourism management they have acquired and can
apply their methodological knowledge of managerial economics to
issues of the tourism business and tourism management
• have the skills to get their bearings in real problems of a company,
Learning outcomes
to identify the relevant business approaches and compare proposals
for solving the problem
• are able to understand the principle of interdisciplinary thought and
action, to apply the basic principles of academic work (i.e. they master techniques for searching for, assessing and using sources), to
apply the basic principles of project management in their own work
and to orally present and write down academic facts
In Foundations of Managerial Economics the students will get to
know and understand the fundamental relationships in managerial economics and gain the skill to implement the principles of economic activity to suit the situation and the function. The individual disciplines of
managerial economics and constitutive decisions in the founding phase
of a company, basic questions of production and procurement and approaches of innovation management are also taught.
Contents
Literature
This module is part of the Learners’ Company, a “joint venture” between the ISTM course and the Applied Leisure Studies (ISAF) course
and focusses on generating a link between theory and practice. Students learn the basic principles of academic work and project management in Part 1 of this joint venture and also apply them by way of example to actual topics or projects, preferably those where the findings are
of interest in both the field of economics and also in the social sciences:
(e.g. City of Bremen and tourism in Bremen, university system and the
study of tourism, student life and professional life).
platform and
semester.
Instructor(s)
dto.
dto.
Courses
Introduction to Business Administration
Introduction to Learners’ Company
Tutorial
Hours per week
2
2
2 x 0.5
University
Studiengang
Hochschule Bremen
Module:
Quantitative Methods: Business and Financial Mathematics /
Statistics
Modul code
Term
1.3
1st term
Type
Obligatory
ECTS-credits
6
Student workload h
180
Contact hours
60 + 15
Self-study
(hours)
with 15 h)
Prerequisites
Usability
ISTM
Examination
format and duration of examination
Note: The written examination serves to prove the student has a sure
command of selecting a method and applying it to specific cases and tasks
as they can occur in practice. In addition the written examination demonstrates the student has understood the nature of the tasks.
Requirement for successfully passing the module: Students must gain
at least the grade “ausreichend (satisfactory)” (4.0) to pass the examination
Learning and
teaching methods
Module leader
Prof. Dr. Tim Thomas Goydke
Learning outcomes
After completing the course, the students are able to
• translate quantifiable economic problems into simple mathematical
models
• analyse which method(s) should be applied to solving the problem taking into account the facts and the accuracy to be expected
• apply a variety of mathematical methods in order to resolve an economic issue
• interpret the results of their calculation from an economic point of view
• take decisions on the basis of this (these) solution(s) and make recommendations
• understand statistics as a necessary tool for organisation, planning,
administration and decision making
• explain the aim of statistical investigations and recognise the limits of
their informative value
• recognise simple manipulative representations of statistical surveys
• apply methods of obtaining data and name the most important data
sources and publications
• collate data, process it, present it in the form of tables or graphs, analyse and interpret it
• apply statistical methods to a specific case and assess their significance
Contents
Business mathematics covers the following topical areas:
1. Analysis
• Functions for the representation and interpretation of economic
contexts
• Differentiation with one and several variables
• Fundamental methods of integration
• Solution of economic optimisation problems also when constraints
exist
2. Financial mathematics
• Foundations of financial mathematics
• Calculation of interest and repayment
• Determining the cash value
3. Depending on the preferences of the group/the lecturer, either
• linear algebra or game theory
Statistics comprises the following sub-aspects:
• Introduction to statistics
• Statistics as a methodological tool,
• Methods of obtaining data
• Methods of data processing and descriptive statistics (classification of
characteristics, one-dimensional frequency distributions, concentration
curve, location and spread parameters, measures and indices, twodimensional distributions, time-series analysis, regression analysis)
• Methods of representing statistical results
• Official statistics
• Probability theory
• Fundamental terms, calculating with probabilities, continuous and discrete probability distributions, standard normal distribution, central limit
theorem of statistics
• Inferential statistics
• Fundamental terms and rationale, estimates and testing of relative incidences and averages, hypothesis tests
Tutorial
The module-related tutorial serves to transfer knowledge in an applicationoriented way. Tutorials and case studies are integrated into the module to
suit the level the students have achieved. Students practise and train the
module contents described in order to ensure they acquire the skills. They
complete exercises in the lessons and for homework, including using the
statistical modules in Office programs.
Literature
semester.
Instructor(s)
dto.
dto.
Courses
Hours per week
Business and Financial Mathematics
2
Statistics
Tutorial
2
1
University
Studiengang
Hochschule Bremen
Module:
Modul code
Foundations of Social Competencies: Psychology and
Communication Skills
1.4
Term
1st term
Type
Obligatory
ECTS-credits
6
Student workload h
180
Contact hours
60 + 15
Self-study (hours)
120 (self-study includes workload of the tutorial as instructed
self-study with 15 h)
Prerequisites
Usability
ISTM
Examination format and duration of examination
Examination format: One examination to test specialist and
transfer knowledge in each of the two modules:
• Psychology: written examination or report/paper or case
study
• Rhetoric and communication: presentation(s) as ungraded
examination
Duration of examination: Varies; depends on the type of examination
Requirement for successfully passing the module: Students must gain at least the grade “ausreichend (satisfactory)”
(4.0) to pass the psychology examinations
Learning and teaching
methods
Lecture, instructed self-study, tutorial with individual and group
work, roleplay, videofeedback, reflection
Module leader
Learning outcomes
In the Psychology unit the students develop a basic understanding of psychology which enables them to recognise their
own needs, attitudes and intentions as well as those of others
at an early stage and to be able to suitably react to them. They
learn to consider the possible effects of their own behaviour
and learn to behave with greater awareness. They become
sensitive to cultural influences on perception and behaviour.
In the Rhetoric and Communication unit students improve
their individual communication skills, self-assurance and effectiveness. The students are able to use presentation, discussion leading and visualisation techniques with confidence. At
the same time they become aware that the impression they
give through their own communicative behaviour is culturally
dependent.
Contents
In Psychology they learn about the psychology of travel and
the traveller, as well as special aspects of social psychology:
•
•
•
social aspects of perception and attribution
attitudes, stereotype and discrimination
perception of oneself and others by individuals and groups
(causes of systematic distortion of perception)
• groups, group behaviour and social roles
• expectations, needs and satisfaction when travelling
• social interaction in “foreign” contexts (between tourists
and locals)
Possible cultural differences or influences are explicitly stated
and taken into consideration for all the aspects stated.
In Rhetoric and Communication the following topic areas are
taught:
• body language
• communication psychology and communication models
• Presentation
• Leading discussions
• Conducting discussions and discussion techniques
• Coaching
• Mediation
Students will acquire basic knowledge and will also practice
transferring this basic knowledge into the ability to act. The
impression created as a result of the knowledge and skills acquired is always considered within its cultural context, and any
necessary adaptations to other cultural contexts are taken into
consideration
Tutorial
The module-related tutorial serves to transfer knowledge in an
application-oriented way. Tutorials and case studies are integrated into the module to suit the level the students have
achieved. Students practise and train the module contents
described in order to ensure they acquire the skills. They do
this with the help of:
• learning units uploaded onto the university’s own AULIS
learning platform and
• a discussion forum on the learning platform which is set up
for their use and supervised. The students’ questions and
discussions are monitored here and answered in a way
commensurate with the progress they have made.
Literature
Instructor(s)
dto.
dto.
The literature reading list will be made available at the beginning of the semester.
Courses
Hours per week
Psychology
2
Rhetoric und Communication
Tutorial
2
1
University
Studiengang
Hochschule Bremen
Module:
Foreign Languages I: Spanish or French or Portuguese or
Indonesian
Modul code
1.5
Term
1 Term
Type
Compulsory
ECTS-credits
6
Student workload
h
180
Contact hours
60
Self-study (hours)
120
Prerequisites
none
Usability
ISTM / ISGM
of examination
Examination format: Written examination (120 min) or portfolio
pass ungraded examination
Note: Students who already have language skills relevant to their destination region at level B1.1 and higher can have this certified by the language teachers and take an alternative language module offered in this
course of study.
Learning and
teaching methods
Language course, self-study, group work
Module leader
Erwin Silaban
Learning outcomes
Target level: A1
Reading: The students are able to understand familiar names, words or
very simple sentences, e. g. on signs, posters or in catalogues.
Listening: They can understand familiar words and very simple sentences which refer to themselves, their family or specific things around
them, provided the speech is slow and clear.
Speaking: They can ask simple questions and answer them if they concern direct needs and very familiar topics.
Writing: They are able to write a brief, simple postcard, e.g. holiday
greetings. They are able to enter name, address, nationality etc. in
forms, e.g. in hotels.
Interaction: They can make themselves understood in a simple way,
but the communication is completely dependent on their partner being
prepared to repeat more slowly, rephrase or correct them. They can ask
simple questions and answer them, make simple statements or react to
them if they concern direct needs and very familiar topics.
Contents
Communicative Learning Outcomes: Spelling; communicative tools to
ensure understanding; provide and request information on people: age,
profession, nationality, marital status. Assess characteristics of people;
understand opinions and judgements on people; understand and give
phone numbers; describe holiday habits; state the existence and location of something; express inclinations and preferences; ask whether a
product is available, what its costs and how to pay for it; understand the
description of postures and refer to them; talk about habits; provide advice and recommendations; purchase food; cope with a visit to a restaurant; describe and assess eating habits.
Grammatical Learning Outcomes: Numbers; definite article; demonstrative pronouns; affirmation/negation; present indicative of verbs. Reflexive verbs (position of the pronoun); impersonal constructions; adjectives. Stating frequencies; quantitative adverbs; sequencing; justifications; question words.
Vocabulary: names of selected countries, language-specific alphabet,
age, nationality, marital status, education, profession, characteristics.
Family members. Nationalities. Holidays and tourism, forms of transport,
the seasons, the town: buildings, institutions and services, accommodation. The names of the months, holiday activities, shops and products,
currencies, items of clothing, items of personal use and colours. Presents, parts of the body, physical activities, the days of the week, food
and packaging, recipes and beverages.
Texts: Notes and messages. Signs in supermarkets, shops and market
stalls. Short newspaper advertisements. Internet pages. Brief and simple interpersonal dialogues and conversations. Postcards. Forms and
questionnaires.
Literature
semester.
Instructor(s)
Instituto Cervantes
Institut Français
Courses
Indonesian and Portuguese
Spanish
French
Hours per week
4 each
4
4
University
Studiengang
Hochschule Bremen
Module:
Management II: Strategic Tourism Management und Marketing
Modul code
2.1
Term
2nd term
Type
Obligatory
ECTS-credits
6
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
Note: The written examination contains general questions to prove the
Examination format
student has consolidated knowledge and understanding and requires a
and duration of
discussion of cases to prove the student’s ability to discuss strategies.
examination
examination
Learning and
teaching methods
Lecture, case studies, instructed self-study, tutorial with individual and
group work
Module leader
The students have extended their knowledge of the most important approaches to strategic management and marketing and can describe this
on the fundamental and strategic instrumental level;
they have understood the differences in the concepts, can assess and
Learning outcomes
evaluate them and are able to discuss alternatives in the choice of
strategy;
they can properly analyse, assess and evaluate exemplary basic strategic policies and derived marketing strategies of tourism companies.
Contents
The focus is on the process of management and marketing planning:
• Methods for analysing the markets, the competition, the company
and society at the strategic starting situation
• Forecasting methods and early strategic planning
• Derivation of basic strategies (strategic alternatives, brand policy/branding)
• Instrumental strategies / marketing tools
• Supervision and control
2. Tutorial
The module-related tutorial serves to transfer knowledge in an applica-
tion-oriented way. Tutorials and case studies are integrated into the
platform and
Literature
semester.
Instructor(s)
dto.
Courses
Strategic Tourism Management and Marketing
Tutorial
Hours per week
4
1
University
Studiengang
Hochschule Bremen
Module:
Business Administration II: Managerial Accounting and Controlling
Modul code
2.2
Term
2nd term
Type
Obligatory
ECTS-credits
6
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
Examination format: Written examination (120 min) and presentation
Note: Approx. 60 minutes is dedicated to real cases and serve to prove
the student has a sure mastery of the conventional calculation methods;
approx. 40 minutes is dedicated to general questions to prove the student has consolidated knowledge and understanding; approx. 20
minutes is dedicated to the processing of cases to prove the student
has the ability to discuss strategies and to make decisions based on
Examination format factual reasons, where applicable.
and duration of
In Managerial Accounting, students must give a presentation on a topic
examination
covered in the module as an ungraded examination. This serves to
prove that the students have understood a sub-aspect of managerial
accounting in depth, have reflected on it, are able to present it visually
in a limited time and in an appealing way and can deal appropriately
with questions and comments in a subsequent discussion.
examination; students must pass the ungraded examination
Learning and
teaching methods
Module leader
Prof. Dr. Günther Dey
After successfully completing the module, the students are able to
• present the fundamental tasks and methods of cost and activity accounting and understand their relationship to real situations
• apply the methods to simple analytical and decision-making situaLearning outcomes
tions in a practical way and assess them in standard situations
• rate alternative calculation concepts in terms of information content
and reliability
• apply conventional work and learning techniques to abstract content
and obtain more in-depth knowledge independently from specialist
academic sources
In Managerial Accounting: The students ...
• know the fundamental managerial accounting concepts and the significance of managerial accounting for business procedures
• know different accounting theories
• are particularly able to reflect critically on the fundamentals of the
behavioural science principles of managerial accounting
• know the most important terminology and the historical development
of managerial accounting
• are able to set managerial accounting into the context of the company’s accounting system and can relate it to the internal and external accounting
• know the significance of obtaining, providing and processing information for managerial accounting
• know the most important indicators and indicator systems and can
calculate them themselves
• know the problems of transfer prices and methods to determine
them
• know the problems of planning and control
• are able to differentiate between strategic, tactical and operational
planning and control and know the most important tools in each
case. The students have mastered the fundamental application of
individual tools
They can critically analyse the principles of their role as potential subject and object of managerial accounting in the company.
Contents
After a general introduction to company accounting, the course covers
profitability control and decision-making support as the fundamental
tasks of cost and activity accounting. This involves looking at the
sub-areas of cost types, cost centres and cost-unit accounting with their
special purposes, possibilities and limits and students practise dealing
with them with the aid of numerical examples. The accounting concepts
of actual cost accounting and variable cost accounting as actual and
planned cost calculations are taken into account as well as an overview
of the modern approaches to process and target cost accounting.
Students are shown the historical development of managerial accounting and discuss how it developed from company practice The lack of a
uniform theory is explained as well as the existence of different current
managerial accounting concepts. Students are taught about the behavioural science principles of managerial accounting incl. the human problems of the acquisition and processing of information and human planning and controlling behaviour, and different accounting theories. Links
are established to internal and external accountancy. Fundamental indicators and indicator systems are presented and students practise applying them. The transfer price problem is analysed. The course looks at
the various time dimensions (strategic, tactical, and operational) of the
basic issues and instruments of planning and control and their use is
demonstrated by way of example. The different possibilities for using
information technology in managerial accounting are discussed. The
course attempts to explain to the students their potential role as subject
and/or object of managerial accounting and to encourage them to reflect
critically on these possible roles. It incorporates research results relating
to motivation enhancing and inhibiting factors.
2. Tutorial
The module-related tutorial serves to teach knowledge and its applica-
tions Tutorials and case studies are integrated into the module in accordance with the learning progress of the students. Students practise
the skills Case studies adapted to the progress they have made are
used here.
Literature
semester.
Instructor(s)
dto.
Courses
Hours per week
Managerial Accounting and Controlling
4
Tutorial
1
University
Studiengang
Hochschule Bremen
Module:
Economics: Microeconomics, Macroeconomics and International Economic Relations
Modul code
2.3
Term
2nd term
Type
Obligatory
ECTS-credits
6
Student workload
h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
of examination
gain at least the grade “ausreichend (satisfactory)” (4.0) to pass the examination
Learning and
teaching methods
Module leader
Prof. Dr. Ernst Mönnich
After completing the module, the participants know the most important
economic terms and are able to use them in an economic context.
They have gained an overview of alternative explanatory models from
the microeconomic and macroeconomic perspectives and can apply
Learning outcomes
these to actual problems and discuss their significance.
They have gained basic knowledge of the important problem areas of
international and European economic policy and can put the courses of
action open to the various players into context.
Contents
Microeconomics
Fundamental terms of economics, principles of consumption, production
and cost theory, introduction to selected models for price theory and
their significance for the price policy in markets, forms and effects of
state interventions in a market.
Macroeconomics
Introduction to the foundations of macroeconomic theory, presentation
and discussion of alternative explanations of how goods, money and
employment markets operate. Introduction to economic policy with the
focus on economic growth and monetary policy; additionally there is a
short overview of problem areas of employment policy and public fi-
nances.
3. Tutorial
The module-related tutorial provides the students with transfer
knowledge and prepares them for the written examination. Tutorials and
case studies accompany the module to suit the level the students have
achieved. Students achieve the learning outcome by practising and
training the module contents described. This is done via:
• Exercises where model answers are available in the script so students can monitor their own progress.
• Exercises with solutions uploaded to the university’s AULIS learning
platform and
• the establishment and supervision of a discussion forum on the
learning platform.
Literature
semester.
Instructor(s)
dto.
Courses
Economics: Microeconomics, Macroeconomics and International Economic Relations
Tutorial
Hours per week
4
1
University
Studiengang
Hochschule Bremen
Module:
German and International Business Law
Modul code
2.4
Term
2nd term
Type
Obligatory
ECTS-credits
6
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
Examination format Duration of examination: 120 min
and duration of
examination
examination
Learning and
teaching methods
group work
Module leader
Prof. Dr. Ulrich Krüger
After completing the course, the students should have the following
skills:
• Basic specialist competence in commercial law for the code of practice for contracts and the solution of conflicts
• Methodological competence: the ability to recognize pertinent legal
problems of economic practice early and include them in the planning of possible economic action;
• The ability to make decisions to answer the question as to whether
Learning outcomes
simple legal problems can be solved without involving professional
legal assistance or whether their assistance is required
• The ability to communicate with lawyers or legal departments and
hence the social competence to be able to argue in interdisciplinary
groups and contexts
• By learning the techniques for handling cases, the individuals themselves will acquire skills which enable them to arrange their own
work processes in a defined and considered way
Contents
German Business Law
• Introduction to civil law and the legal approach
• General legal transactions including General Business Terms and
Conditions
• Contract and property
• Default in performance in the law of obligations
Fundamentals of International Business Law
• International trade organisations and their regulations using the
example of the WTO
• European law
• International private law and harmonisation of law (CISG)
• INCO terms and practice in the law on international contracts
All content is referenced to tourism and travel law. By using the example of tourism contract law the international European dimension of legal development can be easily understood
module to suit the progress the students have made. Students practise
the skills.
Literature
semester.
Instructor(s)
dto.
dto.
Courses
German Business Law
International Business Law
Tutorial
Hours per week
2
2
2 x 0.5
University
Studiengang
Hochschule Bremen
Module:
Foreign Languages II: Spanish or French or Portuguese or
Indonesian
Modul code
2.5
Term
2nd term
Type
Compulsory
ECTS-credits
6
Student workload
h
180
Contact hours
60
Self-study (hours)
120
Prerequisites
Level A1
Usability
ISTM / ISGM
of examination
Examination format: Written examination (120 min) or portfolio
Requirement for successfully passing the module: students must
pass the ungraded examination
Note: Students who already have language skills relevant to their destination region at level B1.1 and higher can have this certified by the language teachers and take an alternative language module offered in this
course of study.
Learning and
teaching methods
Module leader
Erwin Silaban
Target level: A2.1
Reading: The students are able to read very short, simple texts. They
can find specific, predictable information in simple everyday texts (e. g.
advertisements, leaflets, menus or timetables).
Listening: They can understand individual sentences and the most
common words (e. g. very simple information regarding people and
family, shopping, work and their immediate surroundings). They understand the main points in brief, clear and simple messages and announcements.
Learning outcomes Speaking: They can describe people, living or working conditions, everyday routines, likes and dislikes etc. in short, list-like sequences of simple phrases and sentences.
Writing: They are able to write a number of simple phrases and sentences and connect with connectors such as and, but or because. They
are able to write simple sentences about their own family, their living
conditions, educational background or their present or past professional
activity.
Interaction: They are able to communicate in simple, routine situations
where there is an uncomplicated and direct exchange of information
about familiar routine issues in connection with work and leisure time.
They can conduct brief conversations, but can hardly understand
enough in order to be able to keep the conversation flowing.
Communicative Learning Outcomes:
Understand information about personal history and job advertisements.
State advantages and disadvantages of different professions. Provide
job profiles and understand them. Buy food. Weights and measures.
Ask for details of a dish. Write down and explain a recipe. Understand
how to refer to the locations on a travel itinerary and future activities.
Important phrases for the hotel. Description of a town. Social contacts
during a visit: Greeting, introductions, saying good-bye, social rituals.
Understand descriptions of residential accommodation. Describe the
way to somebody. Request permission and grant it. Important telephone
phrases.
Grammatical Learning Outcomes:
Contents
(By way of exam- The perfect of the regular verbs, irregular participles, further frequency
ple using Spanish) information, weights and measures, specific statements of
amounts/numbers, forms of transport, information referring to the future,
comparisons, imperative.
Vocabulary: Jobs, personal information and professional experience.
Inclinations and skills. Professional history: education, languages, professional experience, personal characteristics and skills. Food and
packaging. Means of transport, opening hours, buildings and institutions. Hotel accommodation. Abbreviations for addresses. Their flat/
house, the town: addresses and means of transport.
Texts: Newspaper advertisements, discussions, radio broadcasts, recipes, restaurant menu, shopping list, newspaper interview, information
texts on two towns, questionnaires.
Literature
semester.
Instructor(s)
Instituto Cervantes
Institut Français
Courses
Spanish
French
Hours per week
4 each
4
4
University
Studiengang
Hochschule Bremen
Module:
Management III: Tourism Market Research and Marketing
Modul code
3.1
Term
3rd term
Type
Obligatory
ECTS-credits
6
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Module 2.1 passed
Usability
ISTM
of examination
Examination format: Portfolio: The written presentation of the research
process (case study with their own empirical contribution) and the research results including clear representations of selected materials; or
term/seminar paper or project work (report)
Learning and
teaching methods
group work
Module leader
The students have gained fundamental knowledge regarding the most
important strategic analysis tools which are used for the selection and
development of market segments, and can apply some of them themselves.
Using examples they can discuss market entry chances and risks, exLearning outcomes
pertly derive positioning goals and take marketing decisions on instrumental strategy.
The students understand the significance of information systems in strategic management and marketing, and are able to apply basic functions
of these systems.
•
•
Contents
Research methodology and methods
Process of market research (data collection, data survey, forecasting methods)
• Development of marketing strategies based on the results of market
research
• Information system-based processing and presentation of research
results and strategic objectives
Tutorial
The module-related tutorial serves to transfer knowledge in an applica-
tion-oriented way. Tutorials and case studies are integrated into the
platform and
Literature
semester.
Instructor(s)
dto.
Courses
Hours per week
Tourism Market Research and Marketing
4
Tutorial
1
University
Studiengang
Hochschule Bremen
Module:
Business Administration III: Investment, Financing, Taxation
and Balancing
Modul code
3.2
Term
3rd term
Type
Obligatory
ECTS-credits
6
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
of examination
Learning and
teaching methods
Module leader
Prof. Dr. Günther Dey
After completing the module, the participants are able to ...
• name the fundamental methods of statistical and dynamic investment accounting, apply them to investment decisions and assess
them in standard situations - also taking into account uncertainty
and taxes.
• draw up a capital demand plan and evaluate it. Using this the particLearning outcomes
ipants can optimise the capital structure as well as the costs of capital
• assess and select suitable funding sources appropriate to the situation from the variety of financing instruments on the financial market
• draw up annual accounts in accordance with trade and tax law and
carry out an indicator-based balance sheet analysis
Contents
The Finance section teaches students about....
• the static and dynamic methods of investment accounting during
times of certainty and uncertainty
• the effect of tax on investment decisions
• the financing forms (external, internal, third-party, self-financing and
selected special forms) of the tools of financial planning and analysis. The course mainly emphasises the interdependencies between
investment and financing decisions
The accounting section teaches the foundations of annual accounts
policy and balance sheet analysis. Students are given an insight into the
consolidated financial statement and international accounting rules.
platform and
Literature
semester.
Instructor(s)
dto.
dto.
Courses
Hours per week
Investment, Financing
2
Taxation and Balancing
Tutorial
2
1
University
Studiengang
Hochschule Bremen
Module:
Management IV: Information Systems and E-Business in Tourism
Modul code
3.3
Term
3rd term
Type
Obligatory
ECTS-credits
6
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
Examination format: Term/seminar paper or project work (report) or
Examination format portfolio.
and duration of
examination
examination
Learning and
teaching methods
Module leader
After completing the module, the students have gained wider knowledge
of the most important functions and possible uses of information and
communications technology in the tourism industry; they have develLearning outcomes
oped an understanding for the possibilities and limits of e-commerce, ebusiness and e-procurement and are able to design technology-based
solutions for business problems in tourism.
Contents
The topics of the module are the development and constraints of information and communications technology, and the possibilities and limits
of e-commerce, e-business and e-procurement.
The participants are familiarised with the opportunities for using suitable
technologies in tourism, up to the development and practical implementation of e-solutions for tourism companies and tourism destinations.
Literature
semester.
Instructor(s)
Courses
See current university calen- Information Systems and E-Business in
dar
Tourism
dto.
Tutorial
University
Hochschule Bremen
Hours per week
4
1
Studiengang
Module:
Environmental and Social Awareness: Sustainable Development, Ethics and Corporate Social Responsibility
Modul code
3.4
Term
3rd term
Type
Obligatory
ECTS-credits
6
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
of examination
Examination format: One examination to test specialist and transfer
knowledge in each of the two modules: Oral examination or report/paper
or presentation or term/seminar paper or written examination
Note: The two types of examination in the two modules must be different from each other. The overall scope of both examinations should
correspond to the scope of one examination for a module and not exceed it.
Duration of examination: Varies; depends on the examination format
gain at least the grade “ausreichend (satisfactory)“ (4.0) to pass the examination
Learning and
teaching methods
case studies, role play, simulations, videos
Module leader
Prof. Dr. Rupert Holzapfel
The teaching and learning outcomes of this module are the teaching
and acquisition of the following specialist, methodological and key skills.
The students should ...
• know, understand, be able to analyse and discuss different points of
view in the two problem areas and topic areas of ‘sustainability’ and
‘business ethics’
• be familiar with different paradigms, dimensions, theories, concepts,
models, strategies, discussion approaches, applications, implemenLearning outcomes
tation and guidelines in the two areas
• have developed and trained their awareness, intercultural
knowledge and their communication skills in relation to the two topic
areas ‘sustainability’ and ‘business ethics’
Furthermore the students should have …
•
•
further improved their presentation and discussion skills
further developed their analytical, critical, creative and innovative
abilities
Contents
The module may be offered in two self-contained courses, one focusing
on sustainability and the other on ethics, or as a combined teaching
unit. The content focuses on paradigms, dimensions, theories, concepts, models, strategies, discussion approaches, applications, implementation and guidelines in the areas of
• sustainability, sustainable (tourism) development and management
• Corporate sustainability; corporate social responsibility (CSR)
• Environmental ethics; business ethics and the global issues evolving
from this
• Moral argumentation, moral monism vs. pluralism
• Sustainability, ethics and law
Literature
semester.
Instructor(s)
dto.
Courses
Sustainable Development, Ethics and
Corporate Social Responsibility
Tutorial
Hours per week
4
1
University
Studiengang
Hochschule Bremen
Module:
Foreign Languages III: Spanish or French or Portuguese or
Indonesian
Modul code
3.5
Term
3rd term
Type
Compulsory
ECTS-credits
6
Student workload h
180
Contact hours
60
Self-study (hours)
120
Prerequisites
Level A 2.1
Usability
ISTM / ISGM
Examination format and duration of examination
Examination format: Written examination (120 min)or
portfolio
Requirement for successfully passing the module:
students must pass the ungraded examination
Learning and teaching meth- Note: Students who already have language skills relods
evant to their destination region at level B1.1 and
higher can have this certified by the language teachers and take an alternative language module offered
in this course of study.
Module leader
Erwin Silaban
Learning outcomes
Target level: A2.2
Reading: The students are able to understand short,
simple texts on familiar, specific topics where conventional everyday or business-related language is used.
They are able to understand brief, simple business
letters. They are able to understand basic types of
standard and routine letters as well as faxes on familiar topics (such as enquiries, orders, order acknowledgements etc.).
Listening: They understand enough to be able to
satisfy specific needs, if speech is clear and slow.
They can understand individual sentences and the
most common words (e. g. very simple information
regarding work, town and immediate surroundings).
They understand the essentials of brief, clear and
simple messages and announcements.
Speaking: They are able to describe their accommodation, their education and current or past professional activity in a series of sentences and using simple
means. They can describe plans and agreements,
habits and everyday activities and report on past activities and personal experiences.
Writing: They are able to write connected sentences
about everyday aspects of their own environment,
such as people, places, a job or student experiences.
They are able to write a very simple personal letter,
e.g. to report on their holiday or student experiences.
Interaction: They are able to communicate relatively
easily in structured situations and brief conversations
if the partner helps where necessary. They are able to
manage without great effort in simple routine conversations; they are able to ask and answer questions
and exchange thoughts and information on familiar
topics in predictable everyday situations.
Contents
(Exemplarisch am Beispiel
Spanisch)
Communicative Learning Outcomes: Comment on
information from their own life. Describe circumstances of someone’s life in the past. Narrate the daily
schedule of a person in the past. Structure a biographical text. Refer to historical conditions and circumstances. Provide and request information on people. Describe differences and similarities between
people, express feelings. Request information on
preferences, personality and experience. Describe
learning experiences, recommend events, give invitations and decline them. Provide information on health
matters, offer advice on health problems and their
avoidance. Ask questions and provide answers about
their general well-being and state of health.
Grammatical learning outcomes: The past, signal
words of the past. Conditional. Questions relating to
the lessons, paraphrasing of commands, conditional
sentences
Vocabulary: Daily schedule and routine, stages in
someone’s biography: age, education and training,
professional and family life. Historic, political and social events.Adjectives and nouns to describe someone’s character. Human communication. Leisure time:
places and activities. Illnesses and accidents.
Texts: Biography, interview, test, conversation, note
with personal data, radio interview, film reviews,
health file card, prevention campaigns, etc.
Literature
The literature reading list will be made available at the
beginning of the semester.
Instructor(s)
Instituto Cervantes
Institut Français
Courses
Spanish
French
Hours per week
4 each
4
4
University
Studiengang
Hochschule Bremen
Module:
Management V: Operations Management in Tourism
Modul code
4.1
Term
4th term
Type
Obligatory
ECTS-credits
6
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
Examination format: Report or case study or term/seminar paper or
oral examination or portfolio or presentation or project work or reExamination format port/paper
Duration of examination: Varies; depends on the examination type
and duration of
examination
gain at least the grade „ausreichend (satisfactory)“ (4.0) to pass the
examination
Learning and
teaching methods
case studies
Module leader
The students have gained wider knowledge of the most important tools
of operations management and know their significance in companywide strategic planning related to the company overall and the overall
Learning outcomes system which links it together.
They have understood the differences in the tools and are able to assess and evaluate operational management decisions. They are able to
discuss alternatives in the choice of strategy.
Contents
The module introduces the most important spheres of activity and systemic networked process cycles of operations management in tourism
wherein especially the dynamics and interactions of the classical elements within the tourism value chain are treated and discussed.
Exemplary particularly sales and customer loyalty processes at tour
operators and travel agencies, travel implementing processes as well
as customer loyalty processes and other supporting processes are taken into account. Examples from the transport sector and destination
management are also used.
Particular emphasis is put on the management requirements for the
overall system which connects the spheres of activity; these are presented by name with reference to transverse topics.
The module deals specifically with the application of management tools
on the operational level such as product, price, quality, procurement,
sales, yield and process management in the context of the basic strategic objectives of the organisation.
Literature
semester.
Instructor(s)
dto.
Courses
Hours per week
Operations Management in Tourism
4
Tutorial
1
University
Studiengang
Hochschule Bremen
Module:
Learners’ Company II: ‘Real World’ Project
Modul code
4.2
Term
4th term
Type
Compulsory
ECTS-credits
6
Student workload
h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Modules 1.1 / 1.2 / 1.4 and 2.1 passed
Usability
ISTM and ISAF
of examination
Examination format: Project work (report)
Learning and
teaching methods
Project course
Module leader
Prof. Dr. Renate Freericks (ISAF), Prof. Dr. Felix Bernhard Herle (ISTM)
The students have developed an understanding of the tourism system
and know how to assess the relevance of the different modules of the
Learning outcomes course. They know and understand what management means and what
its purpose is. They recognise which range of management skills the
overall study programme offers.
Contents
The objective of the module is to implement the specialist skills acquired
in an interdisciplinary way of working. Students work on practiceoriented projects under interdisciplinary instruction, where the content is
linked with the tourism management course offered by Faculty 1. The
topics of the module vary in each academic year depending on the particular projects being undertaken in the leisure and tourism industry. The
projects should be related to the areas of leisure / tourism education,
leisure / tourism planning or management. The projects available for
selection will be announced at the end of the preceding winter term.
Literature
semester.
Instructor(s)
dto.
Courses
Hours per week
Learners’ Company II: ‘Real World’ Project
4
Tutorial
1
University
Studiengang
Hochschule Bremen
Module:
International Management I: Introduction to International and
Intercultural Management in Tourism
Modul code
4.3
Term
4th term
Type
Obligatory
ECTS-credits
6
Student workload
h
180
Contact hours in
Hours per week
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
of examination
knowledge in each of the two modules: Term/seminar paper or oral examination or portfolio or presentation or report/paper
Note: In the “Intercultural Management and Activity Training” module the
examination is not to be a presentation, because this type of examination would limit the scope for interactive training elements. The two types
of examination in the two modules must be different from each other.
The overall scope of both examinations should correspond to the scope
of one examination for a module and not exceed it.
Learning and
teaching methods
case studies, other interactive methods, e.g. roleplay, simulations
Module leader
Learning outcomes
Intercultural communication
• Learn to understand “culture” as something open and dynamic, and
are able to term the multi-facetted nature of everyone resulting from
different cultural influences
• Recognise that their own cultural character is relative, are able to
state the mechanisms whereby prejudices and stereotypes arise and
are more aware when dealing with prejudices
• Are able to explain the different cultural dimensions and to appropriately interpret different intercultural conflicts in business and everyday life with the aid of the cultural dimensions
• Are able to name different cultural rules, are able to name verbal and
non-verbal communication patterns and match them to different cultural norms and rules
• Are able to apply strategies to improve how they deal with misunderstandings - such as meta-communication and active listening
• They are prepared for the possibility of culture shock and can list
possible solutions to overcome culture shock
• They are able to differentiate between different stages of intercultural
competence; are familiar with ways of overcoming intercultural conflicts
Intercultural management
• Are able to describe the cultural context of their home country and
that of their destination country and the different demands these
therefore place on management, and position themselves in it
International tourism management
• Knowledge and understanding of the theoretical foundations and
dimensions of international tourism management
• Skill to analyse and evaluate aspects of company management
Further learning outcomes
Furthermore the students shall have …
• further improved their presentation and discussion skills
• further developed their analytical, critical, creative and innovative
abilities
Contents
Intercultural communication
• Culture and cultural identity
• World models to explain intercultural conflicts, different approaches
to the interpretation of cultural differences ( e.g. Hall, Hofstede,
Trompenaars, Lewis, Globe, Alexander Thomas, Sylvia SchrollMachl)
• Pitfalls of one’s own perception and communicative misunderstandings
• Critical analysis of prejudice and stereotypes
• Origin and course of culture shock
• Phases of intercultural competence
• Training of skills and strategies to overcome conflict
• Methods of avoiding intercultural conflict in day-to-day business
Dimensions of international tourism management
• International tourism management as a complex, open and adaptive
system
• Influence and role of international tourism organisations
• Influence and role of the state
• Aspects of economic policy
• International tourism strategies
• International tourism trends
• Crises, global trends and changes
• International tourist patterns and tourism markets
• Transport sector
• Market segmentation
• Marketing strategies
• Visitor management
• Socio-cultural effects
•
Literature
Aspects of business management
• Concepts of strategic orientation
• Strategies for the development of the international company
• Forms of market entry strategies
• Cooperation and ownership strategies
• Competition strategies
• Functional area strategies
• Strategies for managing the political environment
• Measures to coordinate international activities
semester.
Instructor(s)
dto.
dto.
Courses
Hours per week
2
International Management in Tourism
Tutorial
2
1
University
Studiengang
Hochschule Bremen
Module:
Management VI: Human Resources Management, Organisations Development and Country or Region-Specific Intercultural
Studies
Modul code
4.4
Term
4th term
Type
Obligatory
ECTS-credits
6
Student workload
h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
of examination
knowledge in each of the two modules: Oral examination or portfolio or
presentation or report/paper
Note: The two types of examination in the two modules must be different from each other. The overall scope of both examinations should correspond to the scope of one examination for a module and not exceed it.
Learning and
teaching methods
Module leader
Learning outcomes
In Human Resource Management and Organisations Development
the students acquire the ability to participate in the most important decisions of Human Resource Management. They recognise the significance of organisational structures for the effectiveness and efficiency of
the company.
After successfully completing Special Cultural Studies the students
have acquired a sound knowledge of the politics, economy, culture and
history of their host country, are prepared for specific problems of everyday life in the host culture and know what to expect.
Contents
Important aspects of personnel management are explained in Human
Resource Management and Organisations Development. The module focuses on staff behaviour, employment/attitude and performance in
relation to strategic procedures, practical implementation and appropriate management systems. The students learn about planning options,
employment procedures, selection procedures, training and further education systems, salary variants and incentive systems as well as groupdynamic processes in theory and practical case studies.
The module also includes aspects of organisation theory. The interplay
of human resource management and organisational structure and design is reflected in the effectiveness and ultimately in the success of the
organisation. The students will be able to recognise and explain these
influences within theoretical frameworks with the aid of different case
studies and apply them in a structured way.
Special Cultural Studies specifically prepares the students for their
one-year stay abroad. The module provides them with sound knowledge
of the politics, economy, culture and history of the foreign country they
will visit. In addition, the students should acquire practical everyday
knowledge about the host country. They will encounter the literature,
music and cuisine customary in the host country and learn from video
sequences.
Tutorial
platform and
Literature
semester.
Instructor(s)
dto.
dto.
Courses
Human Resources Management, Organisations Development
Country or Region-Specific Intercultural
Studies
Tutorial
Hours per week
2
2
1
University
Studiengang
Hochschule Bremen
Module:
Foreign Languages IV: Spanish or French or Portuguese or
Indonesian
Modul code
4.5
Term
4th term
Type
Compulsory
ECTS-credits
6
Contact hours
60
Self-study (hours)
120
Prerequisites
Level A 2.2
Usability
ISTM / ISGM
Examination format: Oral examination
Requirement for successfully passing the module: students must
Examination format pass the ungraded examination
and duration of
Note: Students who already have language skills relevant to their destiexamination
nation region at level B1.1 and higher can have this certified by the language teachers and take an alternative language module offered in this
course of study.
Learning and
teaching methods
Language course, group work, self-study
Module leader
Erwin Silaban
Target level: B1.1
Reading: The students are able to satisfactorily understand uncomplicated factual texts which relate to their own interests and specialist subjects. They can understand the essential points about familiar subjects
in uncomplicated newspaper articles.
Listening: They are able to understand the main points if the conversation is in clearly articulated standard language and about familiar things
which are normally encountered at work, during their vocational training
or during their leisure time; they can also understand short stories
Speaking: They can relatively fluently provide an uncomplicated, but
Learning outcomes
coherent description of topics from their areas of interest, where the
individual points are in a linear sequence. They can relate uncomplicated stories or descriptions relatively fluently. They can report on their
own experiences in detail and describe their own feelings and reactions.
Writing: They are able to write very short reports in a conventional
standard format, where factual information is passed on and reasons for
actions are given. They are able write uncomplicated, detailed descriptions on a number of different topics from their area of interest. They are
able to write reports on experiences where feelings and reactions are
described in a short, coherent test.
Interaction: They are able to use a broad spectrum of simple linguistic
means in order to cope in most situations which typically occur when
travelling. They are able to participate in conversations on familiar topics
without preparation, express personal opinions and exchange information on topics which are familiar, of personal interest or refer to everyday life (e. g. family, hobbies, work, travel and current events).
Contents
Communicative Learning Outcomes: Describe objects and devices:
usefulness, operation, form, design, parts, components. Talk about
household problems; descriptions of past actions; requesting and
providing information on things past; assess probabilities; obtain information on services. Evaluate companies and services. Talk about the
future and draw up hypotheses. Express and defend opinions on texts;
bases of discussions: lead and conduct negotiations, contradict, etc.
Grammatical learning outcomes: Use tenses appropriately, differences in the use of past perfect and simple past; differences in the past
forms, future of regular and irregular verbs; pronouns.
Vocabulary: Objects and devices of daily use; equipment, products and
services: companies, eating and drinking; household appliances, etc.
Texts: Webpages, conversations, newspaper articles, advertisements:
radio broadcasts, newspapers, extracts from novels, information on
events, interviews, travel and event brochures.
Literature
semester.
Instructor(s)
Instituto Cervantes
Institut Français
Courses
Spanish
French
Hours per week
4 each
4
4
University
Studiengang
Hochschule Bremen
Module:
Preparation for Study Abroad: Tourism Studies: Teaching,
Research and Campus Culture
Modul code
5.1
Term
5th term (offered in 4th term)
Type
Obligatory
ECTS-credits
6
Student workload
h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
of examination
Both specialist and transfer knowledge should be tested:
Examination format: Oral examination or report/paper or presentation
or term/seminar paper
Duration of examination: varies, depending on the examination format
Learning and
teaching methods
Module leader
Learning outcomes
The teaching and learning outcomes of this module are the teaching and
acquisition of the following specialist, methodological and key skills. The
students should have...
• carried out the organisational planning for their study abroad and
planned what it will encompass
• gained knowledge of the destination country and the foreign institution
• gained sufficient knowledge and skills to be able to successfully undertake the planned course of study in a foreign academic culture
Furthermore, the students should have …
abilities
Contents
The preparation for the study abroad involves planning all organisational
aspects and the content of the course at the institution abroad. The students work autonomously to a large extent under supervision and communicate their issues and solutions to problems to the group. This also
includes involving the students who have already completed their study
at the respective destinations.
The module-related tutorial discusses the typical study conditions at the
relevant institution abroad. Here as well, the experience of students who
have already completed their study abroad is used. Where possible,
foreign students and lecturers from the universities concerned are also
included.
The content of the whole module can basically be divided into two areas:
1. Special Cultural Studies
The topics dealt with here include the politics, economy, culture and
history, way of life, art, milieu, business culture, job application culture, rules and taboos applying to everyday life in the respective
countries and regions.
2. Tourism studies: teaching, research and campus culture
Range of topics: general education and university systems, teaching
and research, and special preparation for living and studying at the
foreign university, e.g. relationship lecturer / students, university profile, selection of courses, accommodation, tourism geography and
leisure opportunities, etc.
Literature
semester.
Instructor(s)
dto.
Courses
Tourism Studies: Teaching, Research and
Campus Culture
Tutorial
Hours per week
4
1
University
Studiengang
Hochschule Bremen
Module:
Study Abroad I-IV
Modul codes
5.2 – 5.5
Term
5th term
4 x circa 15 weeks depending on the rules of the partner university
abroad
Type
4 Obligatory
ECTS-credits
4 x 6 (For foreign institutions outside the Bologna region the ECTS
recognition is done by conversion according to the load in hours per
week taking into account specific local circumstances, i.e. internal rules
at the particular institution abroad.)
Student workload h
4 x approx.180; the exact (time frame) workload depends on the particular institution abroad
Contact hours
4 x approx. 60; the exact time frame depends on the particular institution abroad
Self-study (hours)
4 x approx. 120; the exact time frame depends on the particular institution abroad
Prerequisites
Successful conclusion of modules amounting to at least 96 ECTS, including those from module 4.3, from all foreign language modules of the
first four semesters and from the modules 4.4, 5.1 and 6.1.
Usability
ISTM
of examination
Performance and examination criteria are specified by the relevant institution abroad. In order to balance out differences in the
assessment and assessment scales at foreign institutions, a
grade obtained for the examination abroad or a possibly ungraded
examination is not included on the certificate as a grade, but
simply as the ungraded ‘bestanden (passed)’ and therefore does
not affect the average grade of the degree course overall. Where
a student fails a module, they must repeat it abroad by retaking
the examinations or repeating the module.
Students must pass one module in each of the four areas and a
total of 24 ETCS must be gained in the courses abroad.
Learning and
teaching methods
Module-specific learning and teaching methods and the language of instruction are specified by the particular institution
abroad.
Module leader
Academic assistance: Prof. Dr. Rupert Holzapfel
Organisational assistance: International Coordinator Team in
the Office of International Relations and Business Contacts (ZIBP)
(Stefanie Gösling, Claudia Iliana Kuhlmann)
Success in the academic culture of the partner university abroad
by studying in the relevant language;
Learning outcomes
Module-specific learning outcomes are specified by the particular
institution abroad.
Contents
Module-specific contents are specified by the particular institution
abroad.
Students select four modules from the areas below, whereby the content of three fits in with the obligatory electives of the ISTM curriculum ,
1. Module 5.2 Tourism Management
2. Module 5.3 Cultural Studies
3. Module 5.4 Tourism Geography
4. Module 5.5 Compulsory, but Free Elective
The fourth module may thus be selected as desired and is intended to
promote transfer knowledge, the pursuit of personal interests and flexibility in the employment market and for the students to develop their
career. In the context of community involvement this module may also
involve, by arrangement, voluntary work at a charitable organisation, a
social institution or e.g. as part of the overseas development service. As
with all other modules abroad the time spent should amount to 180
hours.
Ungraded examination (HS Bremen):
During their stay abroad, students record intercultural analyses and
case studies of events in their day-to-day life, study and leisure time
which deviate from their own culture or the content of the preparatory
training in the form of brief reports, so-called ‘cases’. Alternative action
or possible solutions must be given or discussed. These ‘cases’ form
part of the examinations for Module 6.5, which are not graded, but must
be successfully completed.
The ungraded examination ‘Report on the stay abroad’ for Module 6.5
should also be prepared during the stay abroad. This preparation can
be in the form of a ‘logbook’ or informally as a diary, as the actual examination takes place after students have completed their stay abroad.
Literature
semester by the partner university.
Instructor(s)
Courses
Lecturers at the relevant insti- Four modules in accordance with the obligatotution abroad
ry electives selected
Hours per
week
4 x approx.
4-5
University
Studiengang
Hochschule Bremen
Module:
Preparation for Internship Abroad: Tourism Economics and
Corporate Culture
Modul code
6.1
Term
6th term (offered in 4th term)
Type
Obligatory
ECTS-credits
6
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
Examination format: Presentation or or report/paper or oral examinaExamination format tion
and duration of
examination
examination
Learning and
teaching methods
Module leader
After completing the module, the students have the skills to make strategic and operational decisions relating to the selection of their internship abroad. They have developed an understanding of the general
Learning outcomes
situation relating to of the tourism business in the country where they
will do their internship, are able to analyse the range of potential internship positions and can draw up an action plan to look for an internship.
Contents
The preparation for the internship abroad requires students to plan all
organisational aspects and the content. The students work autonomously to a large extent under supervision and communicate their issues and solutions to problems to the group. This also includes involving older students who have already completed their internship at the
respective destinations.
The module-related tutorial discusses the typical problems of internships in the particular foreign region. The experience of students who
have already completed their internship abroad is used here. If possible, foreign students and lecturers from the region concerned are also
included.
Literature
semester.
Instructor(s)
Courses
Tourism Economics and Corporate CulSee current university calendar
ture
dto.
Tutorial
Hours per week
4
1
University
Studiengang
Hochschule Bremen
Module:
Internship Abroad
Modul code
6.2-6.4
Term
6
20 weeks
Type
Obligatory
ECTS-credits
18
Student workload h
20 weeks, normally 8 hours 5 days
Contact hours
20 weeks, normally 8 hours 5 days
Self-study (hours)
Prerequisites
Successful conclusion of modules amounting to at least 96 ECTS,
including those from module 4.3, from all foreign language modules of
the first four semesters and from modules 4.4, 5.1 and 6.1.
Usability
ISTM
Examination format
and duration of examination
The internship undertaken is recognised as an ungraded examination.
Learning and teach- Internship
ing methods
Module leader
Learning outcomes
Students are able to take on tasks in companies and organisations in
their future professional field to a large extent autonomously.
In addition to business-related spheres of activity, they can communicate in companies in the relevant foreign language and reflect and
evaluate the economic, cultural and social circumstances of the particular country.
Contents
The specific contents depend on the company where the internship is
undertaken.
As a matter of principle the content of the internship must correspond
to the job profile of the degree course. It must contain demanding activities, from the management sector as well, where possible.
In addition to business-related spheres of activity, the students should
be utilised in working areas which require them to communicate in the
relevant foreign language and deal with the economic, cultural and
social circumstances of the relevant country, where possible.
Companies where students may do internships are companies whose
work permanently requires the use of staff with business and tourismrelated training or comparable qualifications.
Sectors suitable for students to undertake their internship are travel
companies and travel agents, airport and convention management,
local tourism management, for example.
Literature
Instructor(s)
Courses
Internship abroad
Hours per
week
University
Studiengang
Hochschule Bremen
Module:
International Management II: Reflection of International and
Intercultural Aspects of Study and Internship Abroad
Modul code
6.5
Term
6th term
Type
Obligatory
ECTS-credits
6
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
of examination
Three ungraded examinations, which must be taken and passed:
1. Report on stay abroad
The report on the stay abroad summarises the experiences and
learning progress made during the study abroad and the internship
abroad.
2. ‘Cases’
While students are abroad they should also record and present intercultural analyses and case studies of events in normal life, university life, their internship and leisure time which deviate from their
own culture or the contents of the preparation training, the management theories taught in Bremen or practical experiences in Germany
as so-called ‘cases’ in the form of brief reports or with the aid of other media. Alternative action or possible solutions are to be given and
discussed.
3. Presentation of the experiences abroad (including preparation
and review) at International Day.
Learning and
teaching methods
Module leader
The individual significance of the stay abroad becomes clear when the
student summarises, evaluates and presents the experiences they have
had and their learning progress in the report on the stay abroad and
during International Day and also when they record, evaluate and preLearning outcomes sent their ‘cases’. After completing the module, the participants should
be able to assess the significance of the stay abroad for their personal
development and to draw conclusions from it.
Furthermore the students should have …
abilities.
Contents
The review of their stay abroad encompasses the supervised writing of
their report on their stay abroad, the supervised recording, evaluation
and presentation of the ‘cases’ and the preparation of the presentation
of their experiences abroad (including preparation and revision) at International Day.
Literature
semester.
Instructor(s)
Courses
Reflection of International and Intercultural
Aspects of Study and Internship Abroad
dto.
International Day
3
dto.
Tutorial (guided preparation of the report
on stay abroad)
1
Hours per week
1
University
Studiengang
Hochschule Bremen
Module:
International Management III: Advanced International and
Modul code
7.1
Term
7th term
Type
Obligatory
ECTS-credits
6
Student workload
h
180
Contact hours in
Hours per week
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM
of examination
Examination format: Specialist as well as transfer knowledge should
be tested: Oral examination or report/paper or presentation or
term/seminar paper
Note: If this module is offered in two parts (International Management in
Tourism / Intercultural Management in Tourism), one examination to test
specialist and transfer knowledge is expected in each of the two modules. The two types of examination in the two parts must be different
from each other. The overall scope of both examinations should correspond to the scope of one examination for a module and not exceed it.
gain at least the grade “ausreichend (satisfactory)” (4.0) in the (both)
examination(s) to pass overall
Learning and
teaching methods
case studies, evaluation and reflection
Module leader
The learning outcomes in intercultural management are an integral part
of the reintegration process and are structured in three layers:
1. the layer of awareness
2. the knowledge layer
3. and the layer of interaction skills
Learning outcomes The teaching and learning outcomes of awareness and knowledge development and the acquisition of interaction skills are taught and
achieved with the aid of the following specialist, methodological and key
skills.
The Intercultural Management sub-area is a consolidation of the Inter-
cultural Communication sub-area (Module 4.3). The focus is on culturally specific differences in management. The students ...
• learn to analyse and appropriately interpret different culturally determined strategies and approaches in different management areas
(corporate culture, personnel management, negotiation, marketing,
team building, project management, etc.) in case studies and by relating to their own experiences
• are able to apply communication techniques and reconciliatory action strategies to overcome intercultural conflicts in business initiations, company mergers, negotiations, personnel management, project management and during the development of marketing strategies in international work environments
Reintegration
An optimum deployment process does not end with the preparation for
the stay abroad, but also comprises the reintegration after the year
abroad.
The students ...
• have processed and overcome a possible contra-culture shock
which is to be expected after a longer stay abroad.
• have analysed and theoretically assessed their experiences abroad
• are able to include specialist and transfer knowledge gained abroad
and further skills gained in their working and living environment in a
positive way
• are able to pass on relevant knowledge about the year abroad to
students in lower semesters in the form of presentations and panel
discussions (this learning outcome mainly takes place on International Day which takes place as part of Module 6.5).
Furthermore, the students should have …
cogitative abilities
Contents
This module takes (theoretical) skills as the basis and the theoretical
basic knowledge the students have acquired and their practical experiences abroad and follows on with the transfer to more detailed theoretical skills. Main topics of the course:
• More detailed discussion and reflection on intercultural aspects of
tourism management
• Culture-specific effects on corporate cultures and structures in the
international context
• Methods and strategies for avoiding intercultural conflicts in day-today business
• Managing negotiations in an intercultural context
• Intercultural aspects of personnel management
• Intercultural marketing
• Intercultural project management
• Multicultural teams
• Culture-specific conflicts between men and women
• Characteristics and skills required for the road to intercultural competence
Reintegration
A returnee workshop is part of the reintegration. The module-related
tutorial is intended to help students to carry out critical self-evaluation
and self-reflection. The returnee workshop is an integral part of the
reintegration and involves ...
• the evaluation of the experiences gained, incl. the ‘cases’ (cf. ungraded examination in Module 6.5)
• processing of the contra-culture shock
• transfer of experiences to the degree course or to their future professional life
• positive presentation of intercultural experiences in job interviews
• exchange of knowledge and experiences with lecturers and students
Literature
semester.
Instructor(s)
dto.
dto.
Courses
Advanced International Management in
Tourism
Advanced Intercultural Management in
Tourism
Tutorial
Hours per week
2
2
1
University
Studiengang
Hochschule Bremen
Module:
Modul code
7.2
Term
7th term
Type
Compulsory
ECTS-credits
6
Student workload
h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM, ISAF; possibly other
of examination
Examination format: Written examination (90 min) or report/paper or
oral examination or presentation or case study
Learning and
teaching methods
work shadowing
Module leader
Prof. Dr. Renate Freericks (ISAF) / Prof. Dr. Rainer Hartmann (ISAF) /
Prof. Dr. Felix Bernhard Herle (ISTM) / Prof. Dr. Rupert Holzapfel
(ISTM) / Prof. Dr. Bernd Stecker (ISAF)
Learning outcomes See below
Contents
The students should gain more detailed and supplementary knowledge
of the management of individual attraction segments and special
vocational fields in the leisure and tourism sector. The students select a
four-hour course from the compulsory elective modules. It is also
possible, after Examination Board approval has been obtained, to select
a management module from a different degree course at the university.
The following compulsory electives are available:
7.2.1 City Marketing and Destinations Management
7.2.2 Eventmanagement
7.2.3 Airport and Airline Management
7.2.4 Sports and Health Management
7.2.5 Hotel Management and Resort Planning
7.2.6 Cultural and Educational Policy and Management
7.2.7 Contemporary Issues
7.2.8 Elective of other programmes
Descriptions of these modules see pages below.
Literature
semester.
Instructor(s)
dto.
Courses
Tutorial
Hours per week
4 each
1 each
University
Studiengang
Hochschule Bremen
Module:
Electives: Subject Area I: City Marketing and Destination
Management
Modul code
7.2.1
Term
7th term
Type
Compulsory
ECTS-credits
6
Student workload
h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM, ISAF; possibly others
of examination
Examination format: Report/paper
Learning and
teaching methods
work shadowing
Module leader
Prof. Dr. Rainer Hartmann
Learning outcomes
After completing the module, the students have the following specialist
and methodological skills:
1. City marketing
Knowledge of the foundations of city marketing / management and the
practice-oriented knowledge connected with this;
the ability to analyse and assess the creation, objectives and progress of
a city marketing process;
the ability to see the general conditions and the context of city marketing
as a holistic approach, and thus also
the ability to assess possible success and failure factors for city marketing;
the ability to apply the strategic and operational range of skills gained in
the course to city marketing.
2. Destination management
The students should be able to define the three management levels and
the tasks of the individual phases (stages) in the marketing cycle. They
should know and be able to apply the most important tools and work
techniques, but always keep an eye on the limits of interpretation and
applicability. They should furthermore recognise the special tasks of
destination management which go beyond general management tasks.
Contents
1. City marketing
The course takes the most important theoretical foundations as its basis
and goes through a complete city marketing process by way of a case
study. Starting with the analytical phase (incl. methods), then the development of (city) models through to the implementation of measures and
the institutionalisation of city marketing in the city. Real examples are
always used to study all phases. In addition, students will briefly examine special topics such as city marketing in the international comparison
(incl. Business Improvement Districts), branding and not least managerial accounting in city marketing.
2. Destination management
After the introductory clarification of the term destination the three management levels (normative, strategic, operational) must be differentiated
and their respective functions dealt with. Subsequently, the general
model of the marketing cycle with its phases must be transferred to tourism.
The breadth of management and marketing techniques is reviewed systematically, assigned to the individual phases:
• Review situation (destination, market and environment analysis with
the appropriate tools) and strategic diagnosis (strengths/weaknesses
and life cycle analysis)
• Strategic planning functions and strategies (SWOT analysis; business segment strategies; portfolio analysis), definition of objectives
and development of a model
• Design phase (planning) with the aid of marketing tools (marketing
mix = 3P, 4P and more recent versions)
• Realisation phase and managerial accounting
When dealing with each of the individual analytical techniques ...
• the particular difficulties arising from the transfer of general marketing techniques to specific destinations must be emphasised
• the state of the information sources or the problems of obtaining data
and the range of the possible interpretations will be identified and
assessed
Literature
semester.
Instructor(s)
dto.
Courses
Hours per week
City Marketing and Destination Management
4
Tutorial
1
University
Studiengang
Hochschule Bremen
Module:
Electives: Subject Area I: Event Management
Modul code
7.2.2
Term
7th term
Type
Compulsory
ECTS-credits
6
Student workload h
180
Contact hours
60 + 15
Self-study (hours)
120 (self-study includes workload of the tutorial as instructed selfstudy with 15 h)
Prerequisites
Usability
Examination format
Examination format: Report/paper or presentation or case study or
project work (report) or oral examination
examination
Learning and teach- Lecture, instructed self-study, tutorial with individual and group work,
ing methods
work shadowing
Module leader
Prof. Dr. Rainer Hartmann
Learning outcomes
After completing the module, the students have the following specialist
and methodological skills:
• the ability to familiarise themselves with the project and process
management of events such as trade fairs and conferences, and to
understand them with the aid of practical examples
• the ability to analyse the situation of events, fairs and conventions
with their diverse forms and development processes
• the ability to recognise the events phenomenon in its international
dimension
• the ability to consider the market for events, trade fairs and conventions in relation to current developments in international tourism
• the ability to understand the importance of events such as trade
fairs and conventions in particular for the modern communication
and information society
• the ability to discuss innovative topics which could lead to topical
changes in the events market
Contents
The events segment (incl. conventions) has an important position within the modern communication and information society. Trade fair and
conference travel is assigned to business travel or often also taken to
be a phenomenon of city tourism.
From an economic point of view convention tourism has a special significance: the convention sector alone has a turnover of 20-25 billion
euro in Germany per year, and convention participants have the highest “expenditure-per-day” of all target groups in tourism.
The events management module teaches not only the foundations but
also deals with innovative topics.
The detailed module content is as follows:
introduction to the planning and management tasks of events, conference and trade fair tourism (incl. the analysis of special visitor structures; planning and development of special marketing measures):
• Events, trade fairs, conferences and conventions as forms of tourism /in tourism research
• Dimensions of the national and international events, trade fair and
convention market
Convention centres and conference hotels as communication spaces:
• Trade fair, convention and conference locations: location factors
and types
• Convention and conference locations: volume and structure, types
• Development of location factors
Information and interaction processes in the events sector:
• PR management
• Conference technology
• Supporting events
• Logistics and staging an event
• Event, trade fair, conference and convention marketing
• Event psychology
• Convention service: planning, organisation, execution
• Sponsoring
Working on case studies on a destination level: synergies and successes of large providers in events, trade fair and conference management in Germany
Literature
semester.
Instructor(s)
dto.
Courses
Hours per week
Event Management
4
Tutorial
1
University
Studiengang
Hochschule Bremen
Module:
Electives: Subject Area I: Airport and Airline Management
Modul code
7.2.3
Term
7th term
Type
Compulsory
ECTS-credits
6
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM, ISAF: possibly others
Examination format: Report/paper or case study or presentation or
Examination format portfolio.
and duration of
examination
examination
Learning and
teaching methods
Module leader
The students are able to categorise airports and airlines into the system
of international air travel and have developed an understanding of the
legal framework and stakeholders.
They know the different strategic business segments of airports and
Learning outcomes
airlines and are able to categorise their economic significance. They
understand business processes and working methods as well as marketing tasks, are able to analyse case studies and discuss alternative
solutions for specific issues.
Contents
In this module the students receive an introduction to the system of air
travel. The terminology, the legal framework conditions and the stakeholders of international air travel are explained. It is made clear which
role or tasks the airports and airlines have in this system, and which
relationship exists between the sub-systems and stakeholders. This is
demonstrated with the aid of real organisational and logistic work processes. Students are also taught business and marketing-specific content. The diversity, problems and limits of airport and airline management are analysed and evaluated with the aid of case studies.
•
•
Literature
learning units uploaded onto the university’s own AULIS learning
platform and
a discussion forum on the learning platform which is set up for their
semester.
Instructor(s)
dto.
Courses
Hours per week
Airport and Airline Management
4
Tutorial
1
University
Studiengang
Hochschule Bremen
Module:
Electives: Subject Area I: Sports and Health Management
Modul code
7.2.4
Term
7th term
Art
Compulsory
ECTS-credits
6
Student workload
h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM, ISAF; possibly others, esp. ISP
of examination
Learning and
teaching methods
work shadowing
Module leader
Prof. Dr. Rainer Hartmann, Prof. Dr. Heinz Janßen
1. Sports management
The students should gain the skills ...
• to systematically learn the foundations of sports marketing
/management and acquire the necessary, practice-oriented
knowledge
• to get to know the different sport sub-markets and to differentiate
between them
• to understand the interdisciplinary nature of the sports business and
thus recognise areas which overlap with other sectors such as tourism, events management, the health sector and other regional econLearning outcomes
omies
2. Health management
In this module the students are acquainted with the importance of health
management in the context of leisure, sport and tourism and apply it
case by case They are taught about management methods and the fundamentals of the industry, and the specifics of health management are
demonstrated. Health is not only an abstract commodity, but also a personal and individual “achievement”. The students are taught this spectrum of health management,case studies on management methods
consolidate their learning and make up the self-study component.
Contents
1. Sports management
Sport has meanwhile become an important economic commodity in
Germany as well. Sport now represents the most important leisure consumption sector outside the home apart from tourism. Anyone at any
age now has the opportunity to do sport and also to watch sport passively - mainly on television.
In addition to the individual segments and sub-markets of sport this duality of the sports market will play an important role during the seminar.
The professionalisation of sport is also a topic. The old sport structures
are increasingly opening up to new developments which concern the
management and marketing of this industry.
The structure of the sports management sub-module is as follows:
Fundamentals: Management and economics of sport
• Foundations of management
• Basic problems of sports economics
Introduction to sports marketing
• Dual structure of the sports market
• Marketing management methods in sport
• Forms of sports marketing
Sports events
• Cost/benefit analysis of large sports events
• Regional creation of value through sports events
• Sponsoring and event marketing in sport
Sports markets
• Management in professional leagues
• Sport and tourism
• Commercial sports providers
• Types of trend sports
Business cases in sports management and marketing
2. Health management
Health management draws on different levels of social and cultural life.
Health is a significant economic factor and factor for the future. At the
same time, the health aspect is becoming increasingly important in the
leisure industry. This course teaches fundamental contents of health
management, which include: defining health management, social
change and health, health as an economic factor (secondary healthcare
market), promotion of health, public health, management methods and
social skills such as stress management, conflict management, communication and self-management. This content is consolidated with case
studies.
Literature
semester.
Instructor(s)
dto.
Courses
Hours per week
Sports and Health Management
4
Tutorial
1
University
Studiengang
Hochschule Bremen
Module:
Electives: Subject Area I: Hotel Management and Resort
Planning
Modul code
7.2.5
Term
7th term
Type
Compulsory
ECTS-credits
6
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM, ISAF
of examination
Learning and
teaching methods
Module leader
• gain an understanding of the key structural and operational units of
hotel management
• these include basic management structures in different types of
accommodation
• organisational aspects of hotel management
• the functions of the different operational departments within a hotel
Learning outcomes
• the role of the ‘General Manager’
• develop the skill to transfer concepts from the marketing field, consumer behaviour, personnel management and business management to the hotel management sector and apply them
• develop an understanding for aspects of project development, design, planning and implementation of resort projects
• have the opportunity to practise their presentation and discussion
skills and to improve them
• to further develop their analytical, critical, creative and innovative
Contents
This module provides an insight into the complex issues and dynamic
processes of modern hotel management, on the one hand, and resort
planning on the other.
The analysis of organisational structures and operational divisions in the
hotel industry focuses on service, marketing and sales as well as aspects of personnel management.
The planning component of this module focuses on project development, design, planning and implementation of resort projects.
In the courses the students will critically analyse different management
theories and their application to the hotel industry, and current challenges and trends in resort planning, with the aid of online searches, by
working on case studies, in talks and discussions as well as in smaller
projects and team work.
Literature
semester.
Instructor(s)
dto.
Courses
Hours per week
Hotel Management and Resort Planning
4
Tutorial
1
University
Studiengang
Hochschule Bremen
Module:
Electives: Subject Area I: Cultural and Educational Policy and
Management
Modul code
7.2.6
Term
7th term
Type
Compulsory
ECTS-credits
6
Student workload h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
Examination format
Examination format: Presentation or report/paper or case study,
which tests not only knowledge and understanding but also analytical
and action-oriented learning outcomes
gain at least the grade “ausreichend (satisfactory)“ (4.0) to pass the
examination
Learning and teachLecture, instructed self-study, tutorial with individual and group work
ing methods
Module leader
Prof. Dr. Felix Bernard Herle
Learning outcomes
After completing the module, students have the following specialist and
methodological skills:
• Using their knowledge of political, economic, social and cultural
conditions in Germany, students are able to assess, design and
implement strategies for the design, production and marketing of
cultural attractions in public and private cultural enterprises.
• Students are able to reflect on the assessment criteria and objectives of the partners which are relevant for the management of culture and to plan to cooperate with them.
• Students know the quality criteria of cultural management and are
able to apply them in projects.
Contents
The following aspects of cultural policy are dealt with in depth:
• Functions of culture for modern societies
• History of cultural policy in Germany
• Cultural policy in Germany as a cultural state in comparison with
other countries (USA, France, Sweden)
• Responsibility for cultural policy in the German federal system
• Concept of responsibility partnership for culture in the context of
cultural policy governance
•
•
Principles and tools of cultural promotion
Objectives of cultural promotion by Federal Government, Federal
State and local authorities
• Current political challenges for the public funding of culture
In addition, the following aspects of cultural management are dealt
with:
• Tasks of cultural management
• Specifying functions in cultural management, in particular in the
areas of marketing, network management, managerial accounting
and evaluation
• Multidimensional funding of culture
• Culture industry and new culture businesses
• Cultural tourism and cultural events
• Management of creativity and creativity in management
• Cultural trends and sustainability in cultural management
Literature
semester.
Instructor(s)
dto.
Courses
Cultural and Educational Policy and Management
Tutorial
Hours per week
4
1
University
Studiengang
Hochschule Bremen
Module:
Electives: Subject Area I: Contemporary Issues
Modul code
7.2.7
Term
7th term
Type
Compulsory
ECTS-credits
6
Student workload
h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM, ISAF
of examination
Specialist as well as transfer knowledge should be tested:
Duration of examination: Varies; depends on examination type
Learning and
teaching methods
Module leader
• be able to recognise the significance of topical events, trends and
innovation for tourism and leisure behaviour and learn to assess it
• be able to evaluate and assess the consequences of topical events
and the repercussions, adaptations and reactions
• be able to plan appropriate consequences and adaptive measures
Learning outcomes
where applicable
• learn to research, analyse and interpret the details of a topical subject both independently and in a team and then process the results
and present them
• have the opportunity to train their presentation and discussion skills
and to improve them
• further develop their analytical, critical, creative and innovative cogitative abilities
Contents
In this module topical subjects which have or could have direct or indirect effects on tourism and on travel and leisure behaviour are dis-
cussed and analysed using case studies from different regions of the
world. Topical areas may comprise new ideas, findings, trends and innovations as well as new niche markets; it may also be highly topical
events, however, which have a direct or indirect relation to tourism and
leisure. The effects and reactions as well as possible adaptations and
their possible consequences are analysed and interpreted or planned, if
applicable; a range of tasks which requires flexible and creative thinking.
This module deals with the effects of new trends and technologies as
well as the interactions of topical positive and negative socio-cultural,
political and natural events and dynamics on tourism and leisure behaviour. The content and sequence of the “topical” content of this module
are therefore co-determined by the situational adaptability of the teaching and learning content. The topics can result from suddenly occurring
natural disasters, for example, and also from scientific or technological
progress.
In the courses the students critically analyse topical events with the aid
of online searches, by working on case studies, in talks and discussions
as well as in smaller projects and team work.
Literature
semester.
Instructor(s)
dto.
Courses
Hours per
week
Contemporary Issues
4
Tutorial
1
University
Studiengang
Hochschule Bremen
Module:
Electives: Subject Area II
Modul code
7.3
Term
7th term
Type
Compulsory
ECTS-credits
6
Student workload
h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
of examination
Examination format: Written examination (90 min) or report/paper or
term/seminar paper or oral examination or presentation or case study
Learning and
teaching methods
work shadowing
Module leader
Prof. Dr. Renate Freericks (ISAF) / Prof. Dr. Rainer Hartmann (ISAF) /
Prof. Dr. Felix Bernhard Herle (ISTM) / Prof. Dr. Rupert Holzapfel
(ISTM) / Prof. Dr. Bernd Stecker (ISAF)
Learning outcomes See below
Contents
The students should gain more detailed and supplementary knowledge
in social science disciplines and their application in national and international vocational fields. The students select a four-hour course from the
compulsory elective disciplines. It is also possible, after Examination
Board approval has been obtained, to select a social science module
from a different degree course at the university.
The following compulsory electives are available:
7.3.1 Experiential Education and Staging of Experiential Spaces
7.3.2 Public Relations and Journalism
7.3.3 Economic and Tourism Geography
7.3.4 International Cooperation and Tourism in Emerging / Developing
Nations
7.3.5 Quality of Life and Sustainable Consumption
7.3.6 Elective of other programmes
For Descriptions of these modules see pages below.
Literature
semester.
Instructor(s)
dto.
Courses
Hours per week
Subject Area II
4 each
Tutorial
1 each
University
Studiengang
Hochschule Bremen
Module:
Electives: Subject Area II: Experience Focused Pedagogy and
Staging of Experiential Spaces
Modul code
7.3.1
Term
7th term
Type
Compulsory
ECTS-credits
6
Student workload
h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
of examination
Examination format: Presentation
Learning and
teaching methods
work shadowing
Module leader
Prof. Dr. Renate Freericks
Antonia Kiel
After completing the module the participants have the following specialist and methodological skills:
1. Experiential education
The participants are familiar with the basic terms, concepts and practical
fields of classical experiential education, museum education and experiential teaching. They can use this knowledge to include experiential educational approaches in a broad sense in leisure and tourism programmes and the management of leisure institutions (such as museums, theme worlds or wellness complexes). They are able to critically
assess opportunities for experiential education and their possible efLearning outcomes
fects. They are also able to describe educational roles in staged experiential spaces and integrate them into a concept.
2. Staging of experiential spaces
The participants are familiar with the range of staging options for experiential spaces in leisure and tourism. They are able to develop teaching
concepts for stagings, independently plan staging processes and implement them together with other specialists (architects, designers, media designers) in actual interior designs for theme worlds, museums,
theme hotels or wellness complexes. They can critically assess the
quality of stagings and are familiar with analytical tools for their assess-
ment.
The forms of learning used in the module especially promote key skills
such as presentation skills, team skills, conceptual and creative thinking.
Contents
1. Experiential education
The module deals with theoretical concepts, models and practical fields
of experiential education:
• Classical experiential education: experience and learning in nature,
therapy and integration
• Museum education: acquisition of knowledge about the world and
aesthetic, subject-based learning in the museum
• Experiential learning: development of the senses and self-regulated
learning
A second area comprises the fundamental processes within experiential
education opportunities: subjective experience, emotions, social dynamics, overcoming problems, reflection and transfer possibilities.
Thirdly, the conditions and forms of educational practice (outdoor sports,
play and adventure education in urban spaces, educational activities in
museums, and design of experiential fields for the senses) are critically
assessed.
Fourthly, the module also deals with the integration of experiential educational approaches in various areas of leisure and tourism, in cultural
work in city districts and in youth and family travel.
2. Staging of experiential spaces
The sub-module deals with the increasing importance of managed
spaces in local and mobile leisure in the context of experience and education. The following topics are dealt with in particular:
• the staging of knowledge in theme worlds, museums, exhibitions
and in the public arena
• the staging of gastronomy and the hotel business as emotional and
aesthetic experiential spaces
• the staging of relaxation and recuperation spaces in the area of
wellness and health
• the use of staging techniques as part of cultural and theatre work
• versatile staging techniques
• the compilation of staging concepts in cooperation with further specialists
During the module examination the participants develop their own concept for an experiential education attraction in the leisure and tourism
sector including staging it and presenting it with the aid of suitable media in a presentation.
Literature
semester.
Instructor(s)
Courses
Experience Focused Pedagogy and Staging
of Experiential Spaces
dto.
Tutorial
Hours per week
4
1
University
Studiengang
Hochschule Bremen
Module:
Electives: Subject Area II: Public Relations and Journalism
Modul code
7.3.2
Term
7th term
Type
Compulsory
ECTS-credits
6
Student workload
h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM, ISAF; possibly other programmes
of examination
Learning and
teaching methods
Module leader
Prof. Dr. Renate Freericks
Learning outcomes
The module provides the students with an insight into the practical side
of journalism and public relations (PR). Both job profiles are presented
as they are closely affiliated in everyday life, but at the same time require
clear separation. The students gain specialist and methodological skills.
The students gain an overview of the German media system and learn
some basic tools of the journalist’s trade (e.g. types of writing).
The students develop this and get to know the tools and organisation of
PR work. Practical exercises (writing news reports, writing press releases, conducting and giving interviews) and the analysis of practical examples consolidate what they have learned.
At the end of the course, the students are able to describe both job profiles and their tasks, are familiar with the important work processes and
have learned some basic skills.
•
•
•
Contents
•
•
Introduction to practical journalism and PR. Presentation of both vocational fields, their interest groups and the ethical/legal bases
Journalistic tools: brief overview (news, report, commentary, sketch,
portrait)
Practical part: write/evaluate a piece of news
Tools of press relations work: brief overview (press release, press
conference, press tour, press distribution list, etc.)
•
•
•
•
•
Literature
Strategic press relations work and the PR concept
Practical part:wWrite/evaluate a press release
The interview: structure/preparation/message, authorisation of interviews, interview training in front of the camera, evaluation of the interviews
PR in social web applications, opportunities/risks
The relationship between journalism and PR: who influences whom?
semester.
Instructor(s)
Courses
Public Relations and Journalism
4
dto.
Tutorial
1
Hours per week
University
Studiengang
Hochschule Bremen
Module:
Electives: Subject Area II: Economic and Tourism Geography
Modul code
7.3.3
Term
7th term
Type
Compulsory
ECTS-credits
6
Student workload
h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM, ISAF
of examination
Duration of examination: Varies; depends on examination type
Learning and
teaching methods
Module leader
• be able to recognise and analyse in particular the significance of the
unequal general conditions of economic geography, i.e. the discrepancies and the mutual dependencies and the consequences resulting from this for tourism in different destinations
• be able to evaluate and assess global networking with the resulting
competitive situations and interdependencies, and also spin-off efLearning outcomes
fects of tourist destinations
• learn to research, analyse and interpret the details of a destination
both independently and in a team and then process the results and
present them
• have the opportunity to practise their presentation and discussion
skills and to improve them
Contents
This module focuses on the spheres of activity of social science and in
particular on the issues of tourism geography and the tourism industry.
It primarily investigates structures, processes, relationships, interactions
and patterns of economic geography, on which the open, dynamic and
adaptive system of tourism is based in the global context, as well as
their integration with or dependence on the conditions and changes in
natural regions.
Using a wide range of different case studies from all regions of the world
this module presents and analyses the variety of tourist destinations
which are available in many countries. It also examines global networking, interdependencies and competitive situations, as well as spin-off
and “butterfly” effects in relation to historical, socio-cultural, ecological,
economic and political conditions and their historical developments and
current trends.
In the courses the students will critically analyse the different circumstances and their consequences with the aid of online searches, by
working on case studies, in talks and discussions as well as in smaller
projects and team work.
Literature
semester.
Instructor(s)
dto.
Courses
Hours per week
Economic and Tourism Geography
4
Tutorial
1
University
Studiengang
Hochschule Bremen
Module:
Electives: Subject Area II: International Cooperation and
Tourism in Emerging / Developing Nations
Modul code
7.3.4
Term
7th term
Type
Compulsory
ECTS-credits
6
Student workload h
180
Contact hours
60 + 15
Self-study (hours)
120 (self-study includes workload of the tutorial as instructed selfstudy with 15 h)
Prerequisites
Usability
Examination format: Report/paper or term/seminar paper or oral
examination or presentation
Examination format and
Requirement for successfully passing the module: Students
duration of examination
must gain at least the grade “ausreichend (satisfactory)” (4.0) to
pass the examination
Learning and teaching
methods
Lecture, instructed self-study, tutorial with individual and group
work, excursions
Module leader
Prof. Dr. Bernd Stecker
Learning outcomes
After completing the course, students have the following basic and
specialist skills:
• the ability to be able to place tourism in the context of development aid policy
• the specifics of tourism, and tourism planning and evaluation in
developing countries
• an understanding of planning approaches for sustainable tourism
• knowledge of examples from developing countries in different
regions of the world
• an understanding of tourism policy on an international level
Contents
The students should be able to critically analyse the opportunities
and risks of tourism in southern countries and name and assess
unresolved conflicts. The course covers:
• the economic significance of tourism in developing countries
• the role of tourism in the politics of development cooperation
and international funding organisations
• the role of the international tourism industry and European
travel companies
• players in the politics of international tourism: UNEP, UN-WTO,
UNDP), tourism industry (WTTC, IATA, IFTO), NGOs
•
•
•
•
•
Literature
Political processes on an international level: CSD, CBD, GATS
Principles of community-based tourism, ecotourism, mass tourism
Tourism and democratisation, fighting poverty, access to education and training, and gender fairness
Case studies from South America, Africa, Asia and East/South
Eastern Europe
Tourism in undemocratic countries, social hotspots
The literature reading list will be made available at the beginning of
the semester.
Instructor(s)
dto.
Courses
International Cooperation and Tourism
in Emerging / Developing Nations
Tutorial
Hours per week
4
1
University
Studiengang
Hochschule Bremen
Module:
Electives: Subject Area II: Quality of Life and Sustainable
Consumption
Modul code
7.3.5
Term
7th term
Type
Compulsory
ECTS-credits
6
Student workload
h
180
Contact hours
60 + 15
Self-study (hours)
with 15 h)
Prerequisites
Usability
ISTM, ISAF
of examination
Learning and
teaching methods
Module leader
Prof. Dr. Bernd Stecker (ISAF)
Prof. Dr. Rupert Holzapfel (ISTM)
The teaching and learning outcomes of this module are the teaching and
acquisition of the following specialist, methodological and key skills. The
students should ...
• know and recognise sustainable consumption options for daily life
and leisure and be able to develop and critically assess them
• be able to reflect critically on their lifestyle in terms of its sustainability
• know the determinants of quality of life and how they relate to old
and new models of prosperity
Learning outcomes
• be able to evaluate the sustainability of tourist attractions
• be familiar with and able to deal with strategies, concepts and tools
of sustainable consumption
• be able to reflect their role as potential multiplicators and encourage
others to consume sustainably
• have the opportunity to practise and improve their presentation and
discussion skills
Contents
In this module topical subjects which have or could have direct or indirect effects on tourism and on travel and leisure behaviour are discussed and analysed using case studies from different regions of the
world. Topical areas may comprise new ideas, findings, trends and innovations as well as new niche markets; they may also be highly topical
events, however, which have a direct or indirect connection to tourism
and leisure. Students will analyse, interpret or plan, where appropriate,
the effects and reactions as well as possible adaptations and their possible consequences; ranges of tasks which require flexible and creative
thinking.
In some private and also public businesses and organisations flexible
working is already coupled to regulations and measures which attempt a
balance between work and leisure time. These approaches are sometimes the result of, and the response to, changed attitudes, values and
efforts of important, key members of staff. They are also increasingly
intended to help improve creativity and loyalty to the company and to
reduce operating costs incurred due to illness.
Despite this, many employees and members of staff still experience long
working hours, an increasing workload and a working environment and
working practices which are changing for the worse and increasing job
insecurity, factors which can lead to problematic stress loads and a reduced quality of life.
This module aims to offer an up-to-date and balanced overview of the
examination of important questions relating to work and life in practice
and research. The module represents a valuable source of knowledge,
where students are taught about the topics from psychology, sociology,
social policy, business, leisure, tourism and environmental sciences
which are relevant to decision makers in public and private companies
and organisations.
In addition, the students will critically analyse the connection between
the quality of life and sustainable consumption in general, as well as
during leisure time and in tourism, in particular in order to be able to
recognise, practise and promote lifestyles with a future. Topical areas
include:
• Quality of life: determinants, indicators, comparisons
• Old and new prosperity concepts, standard of living, green luxury /
simple life
• Consumption patterns: specifics of age, sustainable options (areas:
mobility, nutrition, energy, investment, clothing, cleaning), ethics,
etc.
• Types of life style: LOHAS, LOVOS, etc.
• Problematic developments (climate change, hunger, poverty, demographic change); economic, ecological and social consequences of
non-sustainable development, pressure for action
• Responsibility: collective (politics/state) vs. individual, north vs.
south, old vs. young, manufacturers vs. consumers, etc.
• Tools and methods: carbon credits and CO2 footprint, CO2 balance
/ecological balance, ecological footprint, food miles, life cycle assessment (LCA) / social LCA, carbon legacy, emission trading, personal CO2 account, etc.
• Time: time prosperity, leisure, deceleration /downshifting vs. acceleration (simultaneousness)
• Wellness, health, living more consciously, pleasure
• environmental awareness and environmental behaviour (discrepan-
•
•
•
•
•
Literature
cies), change in values.
Concepts: fair trade, sustainable shopping basket; ecolabel
Institutions, players, protagonists (Rat für nachhaltige Entwicklung
(German Council for Sustainable Development), Otium, Deutsche
Gesellschaft für Zeitpolitik (German Association for Time Policy),
Verein zur Verzögerung der Zeit (Society for the Deceleration of
Time); competition/prices; CSR and greenwashing; strategies (sustainability strategy for Germany, progress report and peer review);
best practice for sustainable consumption
Sustainability communication: labels, new media
Sustainability and politics (regulations), sustainability and philosophy
(normative), sustainability and science (discipline, research), sustainability and business (problem of collective goods), sustainability
and culture
Education for sustainable development: environmental education,
design competence
semester.
Instructor(s)
dto.
Courses
Hours per week
Quality of Life and Sustainable Consumption
4
Tutorial
1
University
Studiengang
Hochschule Bremen
Module:
Bachelor Project
Modul code
7.4
Term
7th term
15 Weeks
Type
Obligatory
ECTS-credits
6
Student workload h 180 h
Contact hours
60 h + 15 h
Self-study (hours)
with 15 h)
Prerequisites
Usability
All programmes
Examination format: Term/seminar paper or oral examination or
Examination format
presentation or project work (report)
and duration of
examination
pass ungraded examination
Learning and
teaching methods
Project, instructed self-study, tutorial with individual and group work
Module leader
Programme leader
The students are able to prepare their Bachelor thesis. In particular they
are able to...
• identify a suitable topic and define it, taking into account their experience from the practical phase of the course
• establish suitable business contacts or activate them, where necessary, in particular to agree on a topic and to organise the basic
framework
Learning outcomes
• check the viability (data availability, resources)
• analyse academic research methods which are particularly relevant
to the topic of the thesis
• draft a short report which provides information on the issue, the
course of the investigation, outline structure, methods used and desired results of the thesis
Contents
The Bachelor project serves to consolidate the skills students have
gained during their earlier years of study in dealing with academic work
and compiling their own academic papers and presentations. The module is particularly intended to prepare the Bachelor thesis. During the
Bachelor project, the process of working out the planned Bachelor thesis is to be structured and presented. (The subject can be related to the
internship, i.e. deal with a topical issue from business practice, or be a
subject selected at will).
In the module-related tutorial, the course content is consolidated in
Literature
guided self-study - for example with the aid of best practice or examples
of failed academic work and by an intense discussion of academic investigative methods.
Depends on subject. Guides for scientific methods
Instructor(s)
1st and 2nd examiner
dto.
Courses
Bachelor Project
Tutorial
Hours per week
4
1
University
Studiengang
Hochschule Bremen
Module:
Bachelor Thesis
Modul code
7.5
Term
7th term
9 weeks
Type
Obligatory
ECTS-credits
6
Student workload h 180 h
Contact hours
60 h
Self-study (hours)
120 h
Prerequisites
150 ECTS-credits
Usability
All programmes
Examination format: Bachelor thesis and oral examination (Bachelor
Examination format thesis defence)
and duration of
examination
Learning and
teaching methods
Bachelor Thesis Seminar, self-study
Module leader
Programme leader
The student is independently able to academically and methodologically
Learning outcomes work out a problem within a set deadline and to place it in a crossdisciplinary context.
Contents
Literature
On the basis of a given problem the student will independently structure
the chosen topic in a meaningful way and deal with it from an academic
point of view. In addition to self-study this is also carried out in tutorials
with the examiner and in a Bachelor thesis seminar, where each student
presents and comments on their chosen methodology and the stage
they have reached.
The Bachelor Thesis Seminar serves to facilitate the systematic processing and specific supervision of the thesis
Depending on subject of the thesis
Instructor(s)
First and second instructor of
the thesis
Courses
Bachelor Thesis Seminar
Hours per week
4

Module Descriptions

Transcrição

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