teltarif.de Onlineverlag GmbH

Transcrição

Your access to the German telecom audience
TRAFFIC
AGOF UNITS
teltarif.de
has
TARGETING
been
reporting
USER
on
TOPICS
the
CONCEPTS
German
ADS
market
RATES
DISCOUNT
MOBILE
REFERENCE
TERMS
CONTACT
of
telecommunications for more than fifteen years. The content on
teltarif.de includes the following four areas:
●
daily reports, news coverage and reviews
●
detailed background and advisory information
●
tariff calculators and databases for many areas in the field of
telecommunications (mobile phones, tablets, telephony, internet)
●
community with more than 50,000 users
teltarif.de is focused on all aspects of telecommunications. It does not
only appeal to private users but also to business customers and
professionals. A weekly newsletter summarises the most important
events and topics.
A mobile version of teltarif.de (mobil.teltarif.de) as well as the iPhone
and Android App allow users to access teltarif.de from portable devices.
Date: 12.01.17
www.teltarif.de/media
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AGOF UNITS
TRAFFIC
TARGETING
USER
TOPICS
With around 1.57m Unique Users (AGOF digital
CONCEPTS
ADS
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DISCOUNT
MOBILE
REFERENCE
TERMS
CONTACT
facts 2016-10) teltarif.de is one of the most
Website reach (source: AGOF, digital facts 2016-10,
total population from 10 yrs + for an average month)
widely read digital special interest magazines
Overall website (df)
Unique User
1,570,000
on telecommunications and mobile tech!
Desktop website (if)
Unique User
1,130,000
Mobile website (mf)
Unique User
490,000
Additionally, teltarif.de is member of the IVW,
the German Audit Bureau of Circulations, a
neutral
and
independent
organisation
for
Website traffic (source: IVW, December 2016)
Overall website
auditing media reach and traffic. Among the
examined
special
interest
titles
on
Desktop website
telecommunications teltarif.de has had the
highest number of visits per month for more
Mobile website
than 10 years.
The table to the right contains an overview on
the
latest
website
reach
and
traffic
of
PageImpressions
7,254,273
Visits
3,420,090
PageImpressions
5,200,818
Visits
2,311,371
PageImpressions
2,053,455
Visits
1,108,719
E-mail Newsletter
Weekly dispatch
Subscribers
135,000
teltarif.de according to AGOF and IVW.
Date: 12.01.17
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TRAFFIC
AGOF UNITS
TARGETING
USER
TOPICS
teltarif.de has been licensee of the AGOF since
CONCEPTS
ADS
RATES
DISCOUNT
MOBILE
Insertion unit
2005. The market media survey digital facts
REFERENCE
TERMS
CONTACT
Unique User
(Ø month)
Contacts
(Ø month)
70,000
520,000
provides information on the sociodemographic
Homepage
and psychographic data not only for users of
Mobilfunk (mobile telephony)
750,000
1,550,000
teltarif.de in general but also for specific parts
Festnetz (fixed line)
290,000
530,000
of the site (insertion units).
Internet
500,000
950,000
Breitband-Internet (broadband internet)
280,000
440,000
Mobiles Internet (mobile web)
180,000
240,000
490,000
900,000
Smartphone
370,000
650,000
Tablets
240,000
370,000
Mobile Computing
470,000
800,000
Business
480,000
820,000
Lifestyle
240,000
350,000
80,000
110,000
Advertisers can specifically book these insertion
units.
You can find an overview of current insertion
units and their reach on our desktop website
www.teltarif.de in the chart to the right.
Handy&Co. (mobile phones & other hardware)
Reise (travelling)
Source: AGOF digital facts 2016-10 for teltarif.de; based on: 107,103 unweighted cases (desktop
internet users in the last three months from 10 yrs +); readings in Unique Users and contacts for an
average month in the survey period of August till October 2016 for the desktop website (if).
Date: 12.01.17
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TRAFFIC
AGOF UNITS
TARGETING
USER
TOPICS
CONCEPTS
ADS
RATES
DISCOUNT
MOBILE
REFERENCE
TERMS
CONTACT
1. Content targeting: By booking certain insertion units on teltarif.de or specific contents within these insertion units, advertisers
get an ideally fitting editorial environment for their advertisements. This helps to maximize the direct correlation between
editorial content and advertised product. With pleasure, we provide the exact data on target groups of the insertion units based
on the AGOF digital facts.
2. ISP- and regional targeting: Additionally, teltarif.de offers a targeting based on IP-adresses. Advertisements will only appear
for users who use a certain internet service provider or a specific connection point of a corresponding city or federal state.
3. Behavioural targeting: This approach is based on the anonymous behaviour patterns of users. Advertisers meet their target
group, wherever they are on teltarif.de.
4. Frequency capping: For every type of advertisement the distribution can be optimized with regard to the frequency of ad
impressions. By applying cookies, it is possible to show an advertisement only once during a certain period of time to the same
user or to define how often an advertisement can be seen by the same user within the whole campaign. The acceptance as well
as the effect of the advertisement will be increased equally.
Date: 12.01.17
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TRAFFIC
AGOF UNITS
Gender
TARGETING
USER
TOPICS
User proportion (%)
male
Index
69
female
31
CONCEPTS
ADS
RATES
Education
140
No gr aduation
61
Gener al Education
DISCOUNT
MOBILE
User proportion (%)
14-19
122
52
19
24
174
30-39
24
173
below 1000 EUR
127
1000 - 2000 EUR
77
2000 - 3000 EUR
28
3000 EUR and mor e
40-49
21
50-59
60 and older
14
9
105
31
153
21
Univer sity
20-29
CONTACT
90
Abitur (A-Level)
8
TERMS
Index
3
Secondar y
Age
REFERENCE
147
27
Household net income
79
8
72
20
100
26
46
128
Source: AGOF digital facts 2016-10 for teltarif.de; based on: 113,898 unweighted cases (total population from 14 yrs +); readings in percent and as an index for an
average month in the survey period of August till October 2016 for the overall digital offer; Index: Proportion of the target group on teltarif.de (desktop and mobile) in
relation to the proportion in the total population.
Date: 12.01.17
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TRAFFIC
AGOF UNITS
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TOPICS
CONCEPTS
ADS
RATES
DISCOUNT
MOBILE
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CONTACT
Topics 2017
Period
Topic
January
hardware
trade fairs and events 2017
tablets, ultrabooks, smartphones, gadgets
January
CES, Las Vegas
February - March MWC, Barcelona
February
fixed line, DSL
tariffs, cable, double-/tripleplay, technology
March
mobile telephony
mobile lifestyle, mobile communication, tariffs
April
smartphones
latest devices, reviews, comparisons
May
technology/services
telecom. network, streaming, cloud, software as a service
June
travelling, mobile web
calling and surfing abroad, flats, tethering
July
discounter
bargain check, discounter tariffs, hardware deals
August
PC, technology, internet tariffs, DSL, cable, double-/tripleplay, technology
September
smart home
smart TV, smart home, IoT, entertainment
October
hardware
smartphones, (mobile) router, NAS
November
mobile telephony
tariffs, mobile web, mobile communication
December
X-mas
seasonal guides, gift advice
Date: 12.01.17
March
CeBIT, Hannover
May - June
Anga Com, Cologne
June
Google I/O, San Francisco;
Apple WWDC, San Francisco
August
Bundesliga-Start
September
IFA, Berlin; prob. new iPhone
Exklusive advertising presence within
our monthly editorial main topic.
Please note the table “Topics 2017“ to
the left for your guidance.
Additionally, Specials for trade fairs
and events or even advertisers interest
are possible. We are looking forward to
hearing your suggestions!
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AGOF UNITS
TARGETING
USER
TOPICS
CONCEPTS
ADS
RATES
DISCOUNT
Presenterbranding
Media services within the Topic-Specials
MOBILE
REFERENCE
TERMS
CONTACT
Teaserbox (framed)
incl. Minibanner
Content-integrated large formats on every article of the Topic-Special as
well as a fixed-placed special format beneath the articles
Special Teaserbox incl. Minibanner of the advertiser on various subpages
on teltarif.de
Teaserbox and every Topic-Special content retain a presenter-branding,
which also will be displayed on the newsteaser on the teltarif.de-homepage
as well as in the list of news
Lagre format,
e. g. ContentAd
Comprehensively addressing to users within the Topic-Specials!
Sole attention for the exclusive advertising partner guaranteed!
Connection between the advertiser and the Topic-Special of teltarif.de
is alwalys obvious!
The image will be completely transfered!
Special
format
Date: 12.01.17
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TRAFFIC
AGOF UNITS
TARGETING
USER
TOPICS
CONCEPTS
CONCEPTS
ADS
RATES
DISCOUNT
MOBILE
REFERENCE
TERMS
CONTACT
Popuplar advertising concepts on teltarif.de for
Large format,
e. g. ContentAd
- Campaigns
Sales-Button
Ad package: Strong-selling formats in one package
Combination of large banner and salesformats
High attention by the large format (e.g. ContentAd, TandemAd), because
we show just one per site view and always above the fold
Salesformats Sales-Button and Target-Link function as reminders of the
the large format's advertising message and encourage additional clicks
Attractive averaged CPM!
Target-Links
Tariff-Placements: Content-fitting order links for tariffs
Slider and teaser on exactly those contents, which are about tariffs
Tariff-Placements
Additional orders increase the total performance of the budget-effort
CPC or CPO settlement basis
No need for additional creative effort
Date: 12.01.17
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TRAFFIC
AGOF UNITS
TARGETING
USER
TOPICS
CONCEPTS
CONCEPTS
ADS
RATES
DISCOUNT
MOBILE
REFERENCE
TERMS
CONTACT
Popuplar advertising concepts on teltarif.de for
- Campaigns
Topic-Special: Exclusive advertsing partner of a topic-month
Exclusive advertising presence within a Topic-Special, fairs and events or at
special advertiser interest
Positioning of the advertiser as matching to the content and as a premium provider
Skyscraper as a large format &
Teaserbox incl. Minibanner
Branding-Offensive: Event placement on teltarif.de
Bookable on a daily basis
Fixed placement of a large banner on the homepage as well as delivery on every
user's first view of the day, even if the visit starts at a subpage
Maximum reach and great attention!
e. g. BillboardAd incl. coloured backgroud
Date: 12.01.17
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TRAFFIC
AGOF UNITS
TARGETING
USER
TOPICS
CONCEPTS
ADS
ADS
RATES
DISCOUNT
MOBILE
ContentAd
Skyscraper
BigSize
Sales-Button
BillboardAd
Wallpaper
XXL-Rectangle
HalfpageAd
REFERENCE
TERMS
CONTACT
Target-Link
Layer
If you want to use further (special) formats, please do not hesitate to contact us.
Date: 12.01.17
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AGOF UNITS
TRAFFIC
TARGETING
USER
TOPICS
CONCEPTS
ADS
ADS
RATES
DISCOUNT
MOBILE
REFERENCE
TERMS
CONTACT
Ad Specifications
For mat
1
Size
Sales-Button 2
Tar get-Link
3
BigSize-Banner
6, 7
Medium Rectangle/ContentAd 6, 7, Skyscr aper
Layer
6, 7
7, 8
Ex pandable Banner
5, 7
HalfpageAd
Inter stitial
7, 8
Newsletter Ad
XXL-Rectangle
Adver tor ial, Sponsor ed News, Pr emium company page
Adteaser
20 kB
-
8 kB
3
3
Yes
no
728x 90
120 kB
40 kB
Yes
300x 250, 160x 600
120 kB
40 kB
Yes
max . 450x 450
120 kB
40 kB
Yes
200 kB
80 kB
Yes
each 120 kB
each 40 kB
Yes
200 kB
80 kB
Yes
300x 600, 450x 337 / 540x 405
200 kB
80 kB
Yes
on demand
200 kB
80 kB
Yes
120x 180 + 50 char acter s headline + 450 char acter s main tex t
-
12 kB
No
on demand
-
-
No
88x 31
-
8 kB
No
-
10 kB
No
-
8 kB
No
3
Tar ifDB-Button (Button on tar iff r esult pages) 4
Tex tteaser
-
standar d + 450x 450
5, 7
3
Redirect
JPG, PNG (Fallback) (3rd Party)
820x 90 + 160x 600, 800x 250
Billboar dAd 5, 7
5, 7
M ax. kB for GIF,
150x 125
or 160x 600 to max . 450x 600
TandemAd (Standar d + Layer ) 7 , 8
Wallpaper
HTM L5
88x 31 + 50 char acter s
728x 90 to max . 728x 450, 300x 250 to max . 450x 450
6, 7
M ax. kB
1 For more information on advertising formats see: http//www.teltarif.de/media
5 Please deliver an additional HTML-Hexcode for the background colouring within the "Branding-Offensive"
2 Animated GIF or JPG/PNG, HTML 5 is not possible
6 Starts expanded if requested
3 Only text und static GIF/JPG/PNG, HTML 5 is not possible
7 Streaming is possible (max. 30 sec., sound does not start automatically)
4 Only static GIF/JPG/PNG, HTML 5 is not possible
8 Automatic closing function for layer formats after max. 10 seconds (for interstitial after max. 30 seconds).
Manual closure must be possible after the 1st second.
Date: 12.01.17
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AGOF UNITS
TRAFFIC
TARGETING
USER
TOPICS
CONCEPTS
ADS
Small formats
DISCOUNT
Run of site CPM EUR
MOBILE
REFERENCE
1
Larg e form ats
Run of site CPM EUR
Targ eting CPM EUR
19.00
52.00
ContentAd / Skyscr aper
45.00
52.00
64.00
64.00
Wallpaper / Billboar dAd
75.00
75.00
HalfpageAd / XXL-Rectangle
75.00
75.00
Inter stitial 2
100.00
100.00
2
Special form ats
Settlem entbasis
Newsletter Ad
CPM EUR
1
per day
Br anding-Offensive (Event-Placement) 4, 5
on r equest
Topic-Special
on r equest
Tar ifDB-Button (Button on tar iff r esult pages)
Tex tteaser with image
Tar iff-Placements
1
/ Fixed pr ice EUR
1
- / fr om 1,500.00 5
per distr ibution to 135,000 subscr iber s
Adver tor ial / Pr emium company page
1
2.50
1
BigSize-Banner
Layer / Ex pandable / Tandem For mate
CONTACT
2.50
2.50
3
TERMS
Targ eting CPM EUR
2.50
3
Sales-button
Tar get-Link
RATES
RATES
- / 1,500.00
on r equest
on r equest
volume
16.50 / -
volume
25.00 / -
on r equest
on r equest
1 Minimum volume per booking EUR 1,500
2 Frequency Capping at least 1/day: ad displays not more than once a day.
3 This format is only available in a package with formats starting at CPM EUR 45 (large format). The maximum booking of small formats can be eightfold the volume of the large format.
A combination of small and large formats booked in context with a special price promotion is not possible.
4 The so-called Branding-Offensive includes a fixed-placement on the homepage of teltarif.de as well as the user's first view. The Branding-Offensive is bookable on a daily basis.
5 Weekdays (Mon – Fri): EUR 2,250.00/day (75,000 adviews/day guaranteed). Weekenddays and holidays: EUR 1,500.00/day (50,000 adviews/day guaranteed)
Date: 12.01.17
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TRAFFIC
AGOF UNITS
TARGETING
USER
TOPICS
CONCEPTS
ADS
RATES
DISCOUNT
MOBILE
REFERENCE
TERMS
CONTACT
The following scale of discount is valid for all advertising customers. It refers to the annual turnover that a customer generates
on teltarif.de. Basis of this discount scheme is the annual gross turnover (pre-discounts, pre-allowences).
A discount applies only when a particular investment level has been reached. Retrospective discounts are not possible.
Gross turnover
discount
EUR 25,000 or more
2.5 %
EUR 50,000 or more
5.0 %
EUR 100,000 or more
8.0 %
EUR 200,000 or more
12.0 %
EUR 400,000 or more
15.0 %
For alternative discounts, e.g. discounts for advertising tests, repayments and long term bookings or new customers discounts,
please contact us directly. Other discounts cannot be combined with the discounts shown in the table above.
Date: 12.01.17
13
TRAFFIC
AGOF UNITS
TARGETING
USER
TOPICS
CONCEPTS
ADS
RATES
DISCOUNT
MOBILE
REFERENCE
TERMS
CONTACT
teltarif.de also offers a dedicated mobile site: mobil.teltarif.de, allowing our reders on the go access to the latest information on
the market of telecommunications! According to AGOF mobile facts 2016-10 mobil.teltarif.de reached 490,000 Unique User
(10 yrs +) in an average month. The IVW measured a traffic of 1.108.719 Visits and 2.053.455 PageImpressions in December 2016.
The teltarif.de app can be installed on iOS or android for free. With the teltarif.de App users can read current news, evaluations,
test reports and advices for consumers. It is also possible to use the 0180 phone book flexibly on the go.
Clients find several options for advertisements on mobil.teltarif.de.
There are many options for targeting. Furthermore, clients can use the popular
and successful concepts from www.teltarif.de to approach the mobile costumers:
Mix of advertising banners within the Mobile Ad package for sales campaigns
Native textual advertisement integration
Branding-Offensive at mobil.teltarif.de to reach all mobile users!
You can find further details to the advertising possibilities in our mobile ratecard:
https://www.teltarif.de/media/mediadaten_mobil.pdf.
Mobile Rectangle
Date: 12.01.17
Mobile Target-Link
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TRAFFIC
AGOF UNITS
TARGETING
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TOPICS
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ADS
RATES
DISCOUNT
MOBILE
REFERENCE
TERMS
CONTACT
Several companies from different industries use the advantages of advertising on teltarif.de:
Mobile radio providers
1&1, Deutsche Telekom, mobilcom-debitel, Telefónica, Vodafone ...
No frills providers
Aldi Talk, BASE, blau.de, Congstar, Fonic, Klarmobil, otelo, simyo ...
Broadband providers
1&1, Deutsche Telekom, Tele2, Telefónica, Vodafone ...
Call-by-Call providers
01013, 01070, 3U, easybell, freenetPhone, Sparcall, Ventelo ...
Telecommunications for business customers
Auerswald, Deutsche Telekom, meetyoo, S-KON, Telefónica, Vodafone ...
Local providers
EWE, htp, KDG, KielNET, M-net, NetCologne, Unitymedia/Kabel BW ...
Mobile phone producers
Allview, HTC, Nokia, LG, Samsung, Sony ...
Mobile phone shops
Getmobile, handyflash, Logitel, Preis24.de, Sparhandy ...
Navigation devices
Blaupunkt, Garmin, TomTom ...
Computer hardware & software
AVM, Bitdefender, Dell, Hewlett Packard, Intel, Kaspersky, Netgear, Strato ...
Lifestyle products and consumer electronics
Apple, Casio, LG, Samsung ...
Travel business
Deutsche Bahn, Lufthansa, Swiss, TUI, Ukraine International Airlines, ...
Ethno marketing
E Wie Einfach, Lebara Mobile, Ortel Mobile, Turkcell, Voicecash, Western Union …
Others
BMW Mini, Google, Hannoversche Direkt, Panasonic, SAP, Viacom ...
Date: 12.01.17
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ADS
RATES
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TERMS
CONTACT
§1 Contractual basic conditions
The terms and conditions of this rate card and all subsequent rate cards incorporate and supplement every offer and service of the
teltarif.de Onlineverlag GmbH (short: teltarif.de). teltarif.de will not be bound by the terms and conditions of other parties that
conflict with its policies, unless teltarif.de has specifically agreed in writing. The validity of this rate card ends automatically with the
publication of a new one.
§2 Conclusion of a contract
All offers of teltarif.de are always non-binding. A contract is only concluded and valid starting from the point in time, when it is
acknowledged in writing, by fax or e-mail by teltarif.de.
§3 Advertising material
§3.1 Contents
The client shall be solely responsible for ensuring that any advertising material complies with international and national law and for
compliance with the current technical specifications for the display of advertisement of teltarif.de. Naming or referencing competitors
of teltarif.de (no matter if print or online) or the usage of sexual content is prohibited. It has to be assured that the advertisement does
not present any risk neither to the user's computers nor to servers of teltarif.de. This includes the coding, which might be sensitive to
third party inference. The same applies to the websites which are accessed one mouse-click after the advertisement banners.
Formatting instructions of teltarif.de have to be followed. If there is reasonable doubt, teltarif.de reserves the right to remove or
decline to accept the pieces of advertisement, while still billing the unused insertion units, if they cannot be sold on short notice.
§3.2 Supply
Advertising material must be submitted to teltarif.de ([email protected]) three working days (format .gif or .jpg, max. 12 KB) or in
case of premium company page and wallpaper one week in advance of the publication date. The exchange of advertising material is
possible within the same time frame at no cost. The customer has to send in at least one technically impeccable piece of advertising
material within the prescribed period. Otherwise teltarif.de may alter or shorten the flight dates, use the advertising space for other
puposes and/or call for compensation for lost profits if the not-used capacities cannot be sold otherwise at short notice.
Date: 12.01.17
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ADS
RATES
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TERMS
CONTACT
§4 Cancellation charge
When cancelling a campaign before the start of the distribution, teltarif.de charges the following cancellation fees: 0 % of gross budget
until 10 working days before campaign starts, 25 % of gross budget until 2 working days before campaign starts, 50 % of gross budget 2
working days before campaign starts or later.
§5 Distribution of the advertising material
The advertising material is always delivered via the ad- and web server of teltarif.de. If the customer or his media agency interconnects
a further server, the customer or his media agency is fully responsible for the reliability of that server. Should teltarif.de fail to display
the advertisement in accordance with the insertion order due to the failure of an external server of the advertiser, the advertiser will
remain liable for the full amount indicated on the insertion unit. If the insertion unit remains free because of defects of the external
server (e.g. error in configuration, blackouts, etc.), teltarif.de reserves the right to invoice the advertising space as if the
advertisement material would have been displayed correctly having used the teltarif.de server.
§6 Payment
teltarif.de issues invoices at the start of an advertising campaign. The invoice is payable within 30 days without deduction. If a payment
takes place within 10 days then a 2% cash-discount is possible. In case of a delayed payment teltarif.de, at its option, may immediately
terminate the contract and shut off all running advertisement of the customer.
§7 Liability
teltarif.de can only bemade liable for compensation if there is reasonable suspicion of gross negligence or intent. teltarif.de is not
liable for any technical malfunctions outside its sphere of responsibility. The liability for personal injuries remains unaffected.
§8 Place of delivery/area of jurisdiction
Place of fulfilment of all services and place of jurisdiction is Berlin, Germany. This agreement shall be interpreted, construed and
enforced in all respects in accordance with the German law.
Date: 12.01.17
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TRAFFIC
AGOF UNITS
TARGETING
USER
TOPICS
CONCEPTS
ADS
RATES
DISCOUNT
MOBILE
REFERENCE
TERMS CONTACT
CONTACT
teltarif.de Onlineverlag GmbH, Marketing
Gunnar Hein, Robert Eger, Jessica Fiebelkorn-Öztürk, Lukas Fricke, Sabrina Müller, My An Ton
Brauweg 40, 37073 Göttingen, Germany
Tel.: +49 (0)551 / 51 75 7-10, Fax: +49 (0)551 / 5 17 57-11, mobile: +49 (0)163 / 748 2221
E-Mail: [email protected]
WWW: www.teltarif.de/media
Current rate card: www.teltarif.de/media/ratecard.pdf
teltarif.de is member of
Date: 12.01.17
teltarif.de is licensee of
18

teltarif.de Onlineverlag GmbH

Transcrição

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