Activities Report Summary Brazil JULY 2013 South Marketing
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Activities Report Summary Brazil JULY 2013 South Marketing
Activities Report Summary Brazil JULY 2013 South Marketing International Market Overview Turkish Airlines flies daily from São Paulo to Istanbul Turkish Airlines now offers daily flights connecting São Paulo and Istanbul. The airline used to fly the itinerary four times a week, connecting to Buenos Aires on a Boeing 777-300, temporarily replaced by an Airbus 340-300. The TK15 departs from Istanbul at 9h30 a.m., arriving in São Paulo at 4h55 p.m. and takes off to Buenos Aires at 6h30 p.m. And departing from South America, the TK16 takes off in Buenos Aires at 10h40 p.m. to Guarulhos Airport, from where it departs at 3h05 a.m. to Istanbul. It lands in the Turkish city at 9h35 p.m. (local time). Source: Panrotas Online nd Period: Jul 02 , 2013 http://www.panrotas.com.br/noticia-turismo/aviacao/comeca-operacao-diaria-da-turkish-entre-sp-eistambul_89867.html?pesquisa=1 Copa estimates 20% of Brazilians on flight Panama-Boston BOSTON (USA) – Copa Airlines’s first flight connecting Panama City and Boston took off on July 10th. This will be a daily flight and according to Emerson Sanglard, airline’s marketing manager in Latin America, 20% of passengers are expected to be Brazilians. Currently, there isn’t any direct flight to Boston departing from Brazil – usually passengers going to Boston connect in New York. According to Sanglard, connecting in Panama is faster as passengers do not need to go through immigration and customs before changing planes. The Panamanian airline operates in seven Brazilian cities (São Paulo, Rio de Janeiro, Brasília, Belo Horizonte, Porto Alegre, Manaus and Recife) with daily flights, except in Recife. Source: Panrotas Online th Period: Jul 11 , 2013 http://www.panrotas.com.br/noticia-turismo/aviacao/copa-estima-20-de-brasileiros-em-voo-panamaboston_90115.html?pesquisa=1 France welcomes more than 80 million tourists in 2012 In 2012, France welcomed the record number of 83 million foreign tourists, representing an increase of 1.8%. According to the French Ministry for the Economy and Finance, the visitors spent € 35.8 billion in the country. The most visited region was Île-de-France, where Paris is located, followed by the French Riviera, in the Mediterranean Coast. Despite the European crisis, more than 80% of tourists who visit France are Europeans, mostly from Germany and the UK. France has also registered an increase of 21% in the number of visitors from emerging countries, such as Brazil, China, Russia and India, when compared to the previous year. Another curiosity disclosed by the Ministry is that foreigners are spending more time in France, mainly the tourists from Spain, Portugal, Greece and Ireland. Source: Panrotas Online th Period: Jul 12 , 2013 http://www.panrotas.com.br/noticia-turismo/destinos/franca-recebe-mais-de-80-milhoes-de-turistas-em2012_90178.html?pesquisa=1 Number of Brazilians was 21% higher in France in 2012 France announced the tourism numbers in 2012 and the perspectives to 2013. In 2012 France continued to be the number 1 international destination, with a record of 83 million foreign tourists and an increase of 23% in the number of Chinese and 21% in the number of Brazilians. Source: Panrotas Online th Period: Jul 16 , 2013 http://www.panrotas.com.br/noticia-turismo/destinos/numero-de-brasileiros-cresce-21-na-franca-em2012_90258.html?pesquisa=1 Brazil is the fourth biggest issuer to Capital Region USA WASHINGTON – There won’t be any changes among the five first issuers to the Capital Region USA, according to Scott Johnson, Travel Market Insights’s president. In 2011, Brazil was the fourth country to send more visitors to the region – which includes Washington, Maryland and Virginia – with 116 thousand Brazilians, behind the UK, China and Germany. In terms of expenses, however, Brazilians are in the third position, spending US$ 143 million during their visits. Source: Panrotas Online rd Period: Jul 23 , 2013 http://www.panrotas.com.br/noticia-turismo/eventos/brasil-e-quarto-maior-emissor-para-capital-regionusa_90427.html?pesquisa=1 US Airways’s São Paulo-Charlotte is 80% full In June, US Airways started a new daily flight between São Paulo and Charlotte. It is another option for the São Paulo market, as the passengers just need a simple and fast connection in Charlotte, from where the company offers excellent options to more than 120 American cities. The first 45 days of operation registered average occupancy beyond 80%. US Airways also flies daily to Charlotte from Rio de Janeiro. Source: Panrotas Online th Period: Jul25 , 2013 http://www.panrotas.com.br/noticia-turismo/eventos/sp-charlotte-da-us-airways-atinge-ocupacao-de80_90487.html?pesquisa=1 United has more aircrafts 777 connecting Rio-Houston United Airlines will introduce since August 13 the aircraft 777-200 connecting Rio de Janeiro and Houston, Texas (USA). Now the company will be able to offer more seats in this route, all of them with individual entertainment. According to the company, this change resulted from the market demand. Source: Panrotas Online th Period: Jul29 , 2013 http://www.panrotas.com.br/noticia-turismo/aviacao/united-aumenta-oferta-com-777-na-rota-riohouston_90569.html Asiana Airlines receives authorization to fly in Brazil Anac has authorized the operations of Asiana Airlines, a South Korean company, in Brazil. According to the authorization document, the company intends to offer regular international air transport for passengers and cargo. However, the company did not state when the operations will begin. Source: Panrotas Online th Period: Jul29 , 2013 http://www.panrotas.com.br/noticia-turismo/aviacao/asiana-airlines-e-autorizada-a-voar-para-obrasil_90560.html?pesquisa=1 Mexico expects to welcome 280 thousand Brazilians this year Mexico expects to welcome 280 thousand Brazilians by the end of 2013, which would represent an increase of 15% when compared to 2012, when 250 thousand Brazilian tourists visited the country. According to Diana Pomar, CPTM’s manager in Brazil, Mexico is always well-received, mainly now that Brazilians are not required to present a visa anymore. Source: Panrotas Online th Period: Jul 30 , 2013 http://www.panrotas.com.br/noticia-turismo/destinos/mexico-espera-receber-280-mil-brasileiros-esteano_90654.html?pesquisa=1 Communications This month 12 online (11 positive and 1 negative) and 10 printed articles have been published. The advertising value of them together is US$1’394.640,24. The full PR agency and Clipping Reports are loaded on Share. Subject: Tourism in California Folha de S.Paulo – Serafina Newspaper Date: 07/01 Print Run: 256509 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13325083.123757.7221043 O Globo Type: newspaper Date: 07/11 Print run: 306.568 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13410508.123757.7221043 Diário do Comércio Website Date: 06/30 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13325036.123757.7221043 Folha do Turismo Website Date: 06/01 Print Run: 80.000 Public: consumers interested in tourism http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13374097.123757.7221043 O Estado de S.Paulo Newspaper Date: 07/10 Print run: 197.636 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13398511.123757.7221043 Quem Acontece Type: Magazine Date: 07/12 Print Run: 300.000 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13401483.123757.7221043 O Vale Newspaper Date: 07/07 Print Run: 25.000 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13400479.123757.7221043 Status Magazine Type: Magazine Date: 07/07 Print run: 100.000 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13400479.123757.7221043 O Globo Online Type: website Date: 07/15 Pageviews: 2332702 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13441660.123757.7221043 Hôtelier News Type: website Date: 07/16 Pageviews: 4.500 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13454010.123757.7221043 Panrotas Newspaper Type: Newspaper Date: 07/03 Print run: 5.000 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13462841.123757.7221043 Aprendiz de Viajante Type: Magazine Date: 07/01 Print Run: undefined Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13468847.123757.7221043 BOL Type: website Date: 07/17 Pageviews: 723.333 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13479530.123757.7221043 G1 Type: website Date: 07/21 Pageviews: 13600000 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13492530.123757.7221043 G1 Type: website Date: 07/24 Pageviews: 13600000 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13517840.123757.7221043 Jornal de Santa Catarina – April press trip Type: newspaper Date: 07/02 Print run: 21 183 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13510212.123757.7221043 Folha de S.Paulo Type: newspaper Date: 07/25 Print run: 297.927 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13529540.123757.7221043 Folha de S.Paulo Type: newspaper Date: 07/25 Print Run: 1.691.934 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13528635.123757.7221043 Diário da Região Type: website Pageviews: 87.697 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13558024.123757.7221043 O Povo Date: 07/29 Type: website Pageviews: 679.688 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13561545.123757.7221043 A Tarde Date: 07/29 Type: website Pageviews: 87.223 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13558111.123757.7221043 Estado de Minas Date: 07/29 Type: website Pageviews: 116.666 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13564195.123757.7221043 POP-BR Date: 07/29 Type: website Pageviews: 281.118 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13562735.123757.7221043 A Gazeta Date: 07/28 Type: newspaper Print run: 17.000 Public: general consumers / consumers interested in tourism http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13583927.123757.7221043 BrasilTuris Type: website Date: 07/02 Pageviews: 0 http://extranet.topclip.com.br/noticiasweb.aspx?ID=13343515.123757.7221043 Travel Trade New Monthly Newsletter – San Francisco attractions All electronic flyers are broadcasted to a data over 9,000 travel agents e-mail addresses from all over Brazil. CA Training – Rio de Janeiro – JUL 4th Participants: Visit California, AIT/Highlight group, Alamo Rent A Car and New World Travel Sandro Cortes – Alamo Rent A Car Carlos Leite – High Light Mônica Cooper – Visit California Haroldo Costa – New World Travel Panrotas Flashes http://www.panrotas.com.br/fotos-turismo/eventos/alamo-e-california-realizam-treinamento-paraagentes-do-rj_1487_2183.html Sales Calls – Rio de Janeiro Abreutur – JUL 9 Luca Souza (Product Manager) Organizing training for all Abreutur’s staff to August. CVC Downtown (Comercial branch) – JUL 11 Gabrielle Barbosa (International Comercial Manager) Talked about products and trainings to staff. Will send me the list of the top 10 sellers in Rio to organize trainings for staff. RCA Tour Operator – JUL 23 Fabiano Araújo (Comercial Manager) Working on the creation of new California products. Suggested 3 Fly & Drives: Northern CA, Southern CA and Coast CA. We will organize a CA DAY and invite travel agents to launch the new CA products.
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