Andrea Chamma Vice Chairman Institutional Business Bank Of America

A Importância do Víes Inconsciente
Andrea Chamma
Vice Chairwoman
[email protected]
Novembro 2015
Agenda
1
Bank of America Merrill Lynch – Capital Intelectual
2
3
Programa de D&I no BofAML
4
2
5
O Mundo em Transformação – Perspectivas para 2050
Víes Inconsciente
Víes Inconsciente - Como Mudar?
(1)
(2)
1. Bank of America Merrill Lynch – Capital Intelectual
Bank of America Merrill Lynch é uma das maiores instituições financeiras do mundo
Relationships with 99 Percent of U.S.
Fortune 500 Companies
Market
Leader
Over
the Last
Years (1)

Largest Retail Bank in the U.S., Serving 1 in
2 Households (2)
Largest Commercial Bank in the U.S., Serving 1
in 3 Companies with Revenues $2.5MM – $2BN (2)
#2 Global Debt
#1 in Loans/Lines of Credit
INVESTMENT
BANKING
#1 Global M&A
#1 Underwriter of Sovereign debt in LatAm
One of the largest global wealth management
platforms with over USD 400 billion in client assets (2)
WEALTH
MANAGEMENT

Ability to trade any equity or fixed income product
in any major market or currency

Unparalleled foreign exchange, interest rate
derivatives and commodities products in key
regional markets
GLOBAL
MARKETS

Largest U.S. deposit base of more than USD 1.1 trillion
(2)
COMMERCIAL AND
CORPORATE BANKING
All-America Equity
RSCH
All Europe Fixed
Income Research
All-Latin America
Equity Research
All-Emerging Markets
Equity and
Fixed Income Research
3
’13
’14
’15
#2
#2
#1
 695 Analistas;
#3
#2
#1T
 3,390 Ações sob
cobertura
#2
#4
#1
#1
#1
#1
Source: Bank of America Merrill Lynch institutional presentation, Bloomberg and Dealogic.
Source: Bank of America Merrill Lynch institutional Presentation.
 Publicação de 70K
relatórios por ano
2. Mundo em Transformacao – Perspectivas para 2050
People
Innovation
Markets
Goverment
Earth
Longevity
Revolution
Disruptive
Tech
The Great
Rotation
Geopolitics
Water
Urbanization
E-Commerce
Income
Inequality
Regulation
Waste
Globesity
Safety &
Security
Frontier
Reform
Energy
Independence
Education
Robotics
Financial
Repression
Infrastructure
Weather
Genomics
Industrial
Internet
Inflation/
Deflation
Social Policy
Energy
Efficiency
4
Fonte: BofAML RSCH - Thematic Investing: Perspectives, Opportunities & Risks - By: Sarbjit Nahal (09/04/15)
2. Mundo em Transformacao – Perspectivas para 2050
140
140
120
120
100
100
80
60 80
40
60
20
0 40
1 997
1 992
1 987
1 982
1 977
1 972
1 967
1 962
1 957
1 952
1 947
1 942
1 937
1 932
1 927
1 922
1 917
 Pop. de 2bn com 86% em Mercados
Emergentes
population (mn)
Millennials:
Chart
1: World
population
by generation
cohort
Chart
1: World
population
by generation
cohort
population (mn)
Demografia Global:
20
0
1 997
1 992
1 987
1 982
1 977
1 972
1 967
1 962
1 957
1 952
1 947
1 942
1 937
1 932
1 927
 Até 2025E: 75% da força de trabalho.
birth year
 Participação de mulheres na força de trabalho.
Millennials
Gen X
Boomers
Silent+
birth year
Source: UN
Chart
1: Projected
US income
generation
to 2025E
Millennials
Gen X
Boomersto
Chart
1: Projected
USbyincome
by
generation
Source: UN
Longevity:
8
7
8
6
7
5
4
1
4
0
3
2
2
5
8.3
6.4
6
5
3
 50% da economia Americana (US) e japonesa
até 2030.
9
US$ tn
US$ tn
 Setor de $7.1 tri ($8.3tn nos US até 2025E)
9
Silent+
2025E
1.1
2010
2015
Millennials
2020
Gen X
2025
Boomers
1
Source: Javelin Research & Strategy
0
Fonte: BofAML RSCH - Thematic Investing: Perspectives, Opportunities & Risks - By: Sarbjit Nahal (09/04/15)
2010
2015
2020
20
2. Mundo em Transformacao – Perspectivas para 2050
“Os analfabetos do século XXI não serão
aqueles que não conseguem ler nem
escrever, mas aqueles que não
conseguem aprender, desaprender e
reaprender”
(Alvin Toffler)
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3. Programa de D&I no BofAML
Presidente e Chief Executive Officer Brian Moynihan lidera o Conselho Global de diversidade e
inclusão, que define a estratégia e direção para iniciativas de diversidade do banco e fortalece o
nosso compromisso com um ambiente diversificado e inclusivo.
“Para reforçar a nossa diversidade e meritocracia inclusiva no Bank of America Merrill Lynch, cada um
de nós precisa ser capaz de trabalhar confortavelmente entre diferentes perspectivas. Cada interação
com nossos clientes e nossos colegas nos dá a oportunidade de aprender algo novo. Valorizar cada
cliente e associado é uma parte fundamental da vantagem competitiva da empresa.”
– Brian Moynihan
Nossos valores:
 Entregar valor para nossos clientes e acionistas;
 Confiar em nossa equipe;
 Valorizamos as nossas diferenças (Embrace the power of our people)
No pensamento, estilo, culturas, etnias e experiência – compreender que a diversidade e inclusão é
bom para o negócio e faz com que nossa empresa seja mais forte.
 Agir com responsabilidade;
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 Promover oportunidades
3. Programa de D&I no BofAML
8
3. Programa de D&I no BofAML
Comitês
Promover a
Diversidade
Revisão
de talento
&
métricas
Comitês:
 Composta por diferentes áreas do banco
 Avaliar questões culturais / discutir iniciativas que promovam a diversidade localmente.
 Melhorar em todas as frentes:
• LEAD for Women
• LGBT Pride Resource Group
• Multicultural Leadership Network
• Disability Affinity Group
Promover a Diversidade:
• “Temos uma base de clientes diversificada”
• “Diversidade significa negócio”
Revisão de talento & métricas:
• Atrair e promover o talento
• Desenvolver métricas para avaliar o sucesso da iniciativa
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3. Programa de D&I no BofAML
“Não há progresso sem mudança.
E, quem não consegue mudar a si
mesmo, acaba não mudando
coisa alguma.”
(George Bernard Shaw, 1856-1950 – Escritor)
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3. D&I no Bank of America Merrill Lynch
Eventos:

Mar: “Stratergy for Sucess:”

June: “Financial Lab”

Mar: “Unconscious Bio Training” – HR

July: “Improving your networking ability” – Support Areas

Apr: “Finance Women Network - World Economy“- female CFOs.

Ago: Recruiting event - Panel for female students - University

May: “Differences between Women and Man’s careers”

Ago: “Finance Women Network - Career Possibilities”

May: “Finance Women Network – Balance sheet risk” - female CFOs.

Set: "Experience and Diversity Management“ – Men Meeting

May: “Attitude Awareness” – (GBAM COO);

Oct : “How Maternity Leave Works”

June : “Women in Boards - Sponsorship program to promote Female presence in boards”

Oct: “Finance Women Networks (Treasurers)”

June : “Finance Women Network - Hedge strategies”

Oct: “Attitudes that work during crisis” – Meetings with CEO’s

June: “Lunch with Female Interns”

Oct: “Your Career” – Credit Global Head
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4. Víes Inconsciente
Víes Inconsciente
Conjunto de experiências passadas que
influênciam decisões futuras.
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4. Víes Inconsciente
Processo da Tomada de Decisão:

Conteúdo inconsciente

Cérebro faz associação com experiências passadas
Impacto desejado
Orienta nosso
comportamento em
relação aos outros
Nossos cérebros
categorizam e fazem
associações com base nas
experiências e
socializações
Suposições e
expectativas préformadas
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Fonte: Donovan, Mason and Kaplan, Mark: Set for Inclusion – An Underlying Methodology; Bibliomotion Inc., 2015
4. Víes Inconsciente
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5. Víes Inconsciente – Como Mudar?
Intrudução ao Modelo SET :
 Self-Awareness – Saber aquilo que você não sabe
 Engage System 2 – Interrupção do processo do pensamento
existente (SETA) um novo comportamento
 Tailor – A ação com base nas etapas anteriores
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Fonte: Donovan, Mason and Kaplan, Mark: Set for Inclusion – An Underlying Methodology; Bibliomotion Inc., 2015
5. Víes Inconsciente – Como Mudar?
“Você tem que ser o espelho da
mudança que está propondo. Se eu
quero mudar o mundo, tenho que
começar por mim.”
(Mahatma Ghandi)
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5. Víes Inconsciente – Como Mudar?
A Neurociência por trás da Atenção Plena:

O cérebro muda com a experiência repetida

A atenção é um músculo mental e pode ser fortalecida com a prática

Nossas mentes divagam, em média, 50% do tempo

“O Poder do Hábito”
Rotina
Trigger
Recompensa
17
Fonte: Goleman, Daniel: Lideranca; Editora Objetiva Ltda., 2014
Fonte: Duhigg, Charles: O Poder do Habito; Editora Objetiva Ltda., 2012
5. Víes Inconsciente – Como Mudar?
Somos o que fazemos repetidamente. Por
isso o mérito não está na ação e sim no
hábito.”
(Aristóteles)
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5. Víes Inconsciente – Como Mudar?
“Toda reforma interior e toda
mudança para melhor dependem
exclusivamente da aplicação do
nosso próprio esforço.”
(Immanuel Kant)
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