Honda South America

Transcrição

Honda South America

2013 Environmental Annual Report
Honda South America
Reducing and Reporting Environmental Impacts in 6 Regions Worldwide
Driven by our philosophy of building products
close to the customer, Honda has manufacturing
operations in 6 regions worldwide. In fiscal 2013, we
delivered 26 million products to customers around
the world. Always conscious of the environmental
impact of our operations, we are working hard to
take environmental responsibility to ever-higher
levels around the world. In 2010, we established
a new set of CO2 emission reduction targets for
our products, aiming by 2020 to provide “good
products to customers with speed, affordability,
and low CO2 emissions.” As we seek to realize the
Honda Environmental and Safety Vision—to realize
the joy and freedom of mobility and a sustainable
society where people can enjoy life—based on
these targets, we are accelerating global efforts to
address climate change, energy issues, and other
environmental challenges. And amidst increasing
global pressure on companies to disclose their
environmental impacts, we are actively working
to disclose the environmental performance and
initiatives of each region, the highlights of which are
compiled yearly in regional environmental reports.
Annual unit sales by region (FY2013), and regional environmental reports
Automobiles
Latest data as of March 31, 2013
Annual unit sales
Annual unit sales
Environmental report
Annual unit sales
248,000
248,000
336,000
336,000
1,122,000
1,12,000
Annual unit sales
596,000
1,656,000
1,298,000
280,000
Power products: included in
figure for Asia/Oceania
Due out September 2013
2,614,000
Due out October 2013
• China
• Europe/Middle East/Africa
•Europa e África
• North America
• Japan
Annual unit sales
716,000
218,000
• Asia/Oceania
308,000
• South America
*See below for more information on Japan business
Annual unit sales
Annual unit sales
543,000
164,000
11,962,000
1,589,000
1,886,000
• Information on Honda in Japan
143,000
Consolidated
Consolidated
■ Unconsolidated　■
Consolidated ■ Unconsolidated　■
Consolidated
billion)
Consolidated
Consolidated
■(¥Unconsolidated　■
(¥ billion) (¥ billion)
15,000 15,00015,000
(¥ billion)
(¥ billion)(¥ billion)
Due out August 2013
800
800
Consolidated
Consolidated
Consolidated
(¥ billion)
(¥ billion)(¥ billion)
Due out August 2013
Company overview
600
800
500
10,000
10,00010,000
600
600
400
400
400
Head office: 2-1-1 Minami Aoyama, Minato-ku, Tokyo 107–8556, Japan
5,000
5,000 5,000
200
200
Financial information
0
0
0
Capital: ¥86.067 billion (as of March 31, 2013)
Net sales
Operating income
Consolidated subsidiaries: 369 (as of March 31, 2013)
Unconsolidated　■
Consolidated
Consolidated
■Unconsolidated　■
Consolidated
(¥ billion) ■ Unconsolidated　■
■
15,000
(¥ billion)
(¥
billion)
10,000
10,000
marine outboard engines, CIG thin film solar cells,
10,000
600600
400400
5,000
5,000
5,000
200
200
and household gas engine cogeneration units
0 0
(FY)(FY)
2009
2010
2009
20102011
20112012
20122013
2013
Unconsolidated　■
Consolidated
Consolidated
■
Consolidated
(¥(¥billion)
billion)
(¥
billion)
800800
<Motorcycles> Scooters, mini-bikes, motorcycles, and ATVs
<Power products> Power product engines, lawnmowers,
500
400
400
300
200
200
2012 2013 (FY)
600600
800
600
500500
500
600
400400
400
300
400
300
300
200200
200
200
100100
100
0 0
0
0 0
0
0
-2,000
-2,000
-100-100
-2,000
-100
(FY)
(FY)
2009
2010
2011
2012
2013
2009
2010
(FY)
2009
20102011
20112012
20122013
2013
(FY)
(FY)
2009
2009
2010
2010
2011
2012
2013
(FY)
2009
20102011
20112012
20122013
2013
2012 2013 (FY)
Net sales by operational
area
200
100
100
0
0
2009 2010 2011
PowerPower
products
services
productsFinancial
Financial
services
and other
and other
5.7％
Power products
Financial
services
5.7％
2.9％2.9％
and other
150,000
150,000
Motorcycles
Motorcycles
2.9％
150,000
OtherOther
Asia Asia
18.3%
Asia 18.3%
5.7％
18.3%
13.5％
13.5％
Motorcycles
100,000
100,000
100,000
5.1%
Automobiles
Automobiles
77.9％
77.9％
50,000
0
0
2009 2009
2010 2010
2011 2011
2012 2012
2013 (FY)
2013 (FY)
Other 7.1%7.1%
7.1%
Europe
Europe
Europe5.1%5.1%
13.5％
50,00050,000
2012 2013 (FY)
Net sales by region
(consolidated: FY2013)
(consolidated: FY2013)
200,000
Unconsolidated　■ Consolidated
■200,000
200,000
(¥ billion)
300
200
100
0
2009 2010 2011
Number of associates
■ Unconsolidated　■ Consolidated
300
0
Consolidated
Consolidated
Consolidated
Consolidated
(¥ billion)
(¥ billion) ■ Unconsolidated　■
Major products: <Automobiles> Standard-sized vehicles, compact vehicles,
and mini-vehicles
600
500
-100 -100
-2,000 -2,000
0
2009 2009
2010 2010
2011 2011
2012 2012
2013 (FY)
2009 2009
2010 2010
2011 2011
2012 2012
2013 (FY)
2009 2009
2010 2010
2011 2011
2012 2012
2013 (FY)
(FY)
2013
2013-100
2013 (FY)
-2,000(FY)
2009 2010 2011
Net income
Sales: Consolidated: ¥9.878 trillion (Results of FY2013)
15,000
15,000
400
0
President & CEO: Takanobu Ito
Unconsolidated: ¥3.244 trillion
600
600
*Report covers from fiscal 2012 are shown for all regions except Japan
Company name: Honda Motor Co., Ltd.
Established: September 24, 1948
Power products
and other
Motorcycles
NorthNorth
America
America
JapanJapan
North 38.6%
38.6%
America
30.9%
30.9%
38.6%
Automobiles
Japan
77.9％
30.9%
0
2009 2010 2011
2012 2013 (FY)
2009 2010 2011
2012 2013 (FY)
*See Honda Annual Report (print/PDF) for detailed financial information.
Consolidated
Consolidated
200,000
200,000
2
150,000
150,000
■ Unconsolidated　■ Consolidated
200,000
Power
products
services
Power
products Financial
Financial
services
andand
other
other
2.9％
150,000 2.9％
Motorcycles
Motorcycles
5.7％
5.7％
Power products
and
other
Asia
Asia
2.9％
18.3%
18.3%
Motorcycles
Other
Otherservices
Financial
7.1%
7.1%
5.7％
Other
Asia
18.3%
7.1%
Honda South America - 2013 Environmental Annual Report
3
Contents
Honda South America - 2013
Environmental Annual Report
2
Reducing and Reporting Environmental Impacts in 6 Regions Worldwide
4
Contents
Honda’s environmental activities worldwide and in
6
Top Message
8
Feature 1 - Being “A Company Society Wants to Exist” in All Corners of the World
South America – Argentina, Brazil, Chile, Colombia,
Peru and Venezuela.
12
Feature 2 - The New Yorii Plant, an Experiment in Satoyama Restoration
Direction
14
The Road to a Healthier Environment
The Road to a Healthier Environment
15
Honda Environment Statement / Honda Environmental and Safety Vision
16
Pursuing the Honda Environmental and Safety Vision
21
Biodiversity Initiatives
24
Progress in Meeting Environmental Targets
27
Global Environmental Management
33
Global Environmental Impact
34
Regional Environmental Topics
37
Honda South America
39
Message from the President of Honda South America
40
7 Business Activities Honda South America
42
1. Product Development
45
2. Purchases | Green Purchasing
46
3. Production | Green Factory
The current report and other information on the
62
4. Transportation | Green Logistic
subject may be found at the website:
66
5. Sales and Services | Green Dealer
67
6. 3 Rs - Reducing, Reutilizing, Recycling
68
7. Administration | Green Office
70
Environmental Awareness-Building Actions
75
Acknowledgements
76
Certified Green Dealers In Brazil
Global information:
Period related to the activities undertaken between
April 2012 and March 2013 (FY 2013 in Japan).
Information on South America:
Period related to the activities undertaken from
January 1st to December 31st, 2012.
Publication date:
Global
Global initiatives
August 2013.
Environmental Management and Sustainability
Department – Honda South America
Rua Dr. José Áureo Bustamante, 377
Santo Amaro - Sao Paulo (SP) - Brazil
Zip Code 04710-090
Honda South America
Initiatives in South America
www.honda.com.br/socioambiental
Please, forward consultations, comments or
suggestions to:
[email protected]
4
7 Business
Activities
5
Top message
In 2010, Honda announced its direction for the decade leading up to 2020: to provide “good products to customers
with speed, affordability, and low CO2 emissions.”
The Honda Environmental and Safety Vision—to realize “the joy and freedom of mobility and a sustainable society
where people can enjoy life”—was established based on this direction.
Providing the joy and freedom of mobility has been Honda’s aim in the development of personal mobility products
since the company’s founding. The joy of mobility is not just the pleasure of driving your own car or motorcycle.
It’s also the excitement of making discoveries and realizing dreams through the freedom mobility provides.
Realizing a sustainable society where people can enjoy life, on the other hand, will require us to focus corporate
resources on addressing climate change and energy issues as top priorities.
To realize the two components of our Environmental and Safety Vision, we will lead the industry in offering outstanding
environmental and safety performance with products and technologies that proudly bear Honda’s identity.
To thrive in an ever-changing global economy and market, Honda must transition to a new
global organizational structure that, in every region (the six regions into which Honda has
organized its worldwide operations), consistently rolls out competitive products that target
local needs before other companies.
Specifically, we need to finish the work of assembling an organization that is globally optimized
for producing the best products for all of our customers. This includes building development
capacities for responding quickly to market needs, enacting product design and procurement
structure reform, and further improving production efficiency, all while adapting these
organizations and facilities to national and local industrial infrastructure in rapidly growing
economies in developing nations as well as in mature economies.
The same goes for environmental management. Honda puts climate change and energy at
the top of the list of global environmental issues that it needs to address. To respond to the
environmental laws, standards, and challenges unique to each country and region, we believe
reducing environmental impacts based on firm regional autonomy is the most appropriate
business organization for Honda.
Direction
Striving to Realize the Joy
and Freedom of Mobility
and a Sustainable Society
where People Can Enjoy Life
Global operational reform
Awareness of the challenges: 2013 a year of action
Last year, we announced estimates of all greenhouse gas (GHG) emissions that resulted
from Honda business activities in fiscal 2012. These figures, calculated in accordance with
the Greenhouse Gas Protocol, the most widely used GHG accounting and reporting standard
worldwide, included data on Scope 3 (which includes emissions from use of sold products),
making Honda the first automaker in the world to release emissions data covering its entire
value chain.
In fiscal 2012, Honda emitted the equivalent of 225 million tons of CO2. Of that, 196 million
tons—or 87%—came from the use of Honda products sold in that year (which includes GHGs
emitted across their lifespans now and into the future). Clearly, improving the fuel efficiency
of products must be our core strategy for reducing CO2 emissions, but we think that taking all
available actions to reduce emissions—regardless of the size of their impact—is the responsible
approach to take as a corporate citizen.
Until last year, Honda’s focus in this area was on doing research to understand the size of
our environmental footprint. The next stage will include monitoring and managing GHG
emissions across our value chain and devising and implementing specific strategies to reduce
them, such as expanding hybrid options to our entire lineup and commencing operation of
the environmentally advanced Yorii Plant. Expanding this approach beyond CO2 emissions to
include all types of environmental pollutants, improving monitoring accuracy, and realizing
further reductions, will be our environmental management policy for the years ahead.
June 2013
Takanobu Ito
President & CEO Chairman,
Honda World Environmental
and Safety Committee
Locations:
Forest in Hello Woods, located next to the Twin Ring Motegi speedway
6
7
Feature 1
Honda South America
Regional Environmental Committee Chairman
Masahiro Takedagawa
“Next year we will begin operating a wind farm that will satisfy
all the electricity needs of our automobile plant in Brazil.”
Being “A Company
Society Wants to Exist”
in All Corners of the World
Honda’s six regional environmental committee
chairmen look back on fiscal 2013
and forward to the years ahead
Honda manages its global production and sales networks through an organization divided into six regions: North
America, South America, Europe, Asia & Oceania, China, and Japan. Six regional environmental committees, one for
each region, set their own policies and plans for environmental initiatives based on the global direction and supervise
and evaluate the divisions that carry out these plans. For the publication of this year’s report, the six committee
chairmen were gathered and asked to provide a review of activities in fiscal 2013 as well as their future outlook for
global operations.
Europe
North America
China
Japan
Asia & Oceania
South America
Tetsuo Iwamura
Honda North America Regional Environmental Committee Chairman
Masahiro Takedagawa
Honda South America Regional Environmental Committee Chairman
Manabu Nishimae
Honda European Regional Environmental Committee Chairman
Hiroshi Kobayashi
Honda Asia & Oceania Regional Environmental Committee Chairman
Seiji Kuraishi
Honda China Regional Environmental Committee Chairman
Sho Minekawa
Honda Japan Environmental Committee Chairman
What is each region like?
First, please tell us what defines your region in terms of
market characteristics and environmental challenges.
• Iwamura: North America is in many ways an
environmentally advanced region with very eco-conscious
public and private sectors. This is true not only of the U.S.,
which has the most stringent environmental regulations
in the world, but also Canada and Mexico, which tend to
follow U.S. regulations. So as a whole, North America is a
region that’s rather tough on environment requirements.
At the center is the U.S.; its government makes decisions
based on hearings with various private sector interests.
Honda engages in a wide range of communication activities
to take advantage of these opportunities and convey to the
government our stance and how companies should act
on key issues, and get those ideas reflected in long-term
environmental policies.
• Takedagawa: South America’s largest market, Brazil,
has for the last 40 years been promoting the use of sugar
cane-derived bioethanol fuel as a national policy. During
that time, flex-fuel cars and motorcycles have moved
into the mainstream. Other innovative efforts include the
development of the world’s largest environmental protection
system, a system to monitor the Amazon rainforest using
satellite technology, and the passing of an environmental
crimes law, which is unusual on a global level. National
environmental programs outside Brazil vary widely, so
today I would like to talk mostly about Brazil, which is the
most important market for Honda in South America.
Interviewer: Michio Shinohara, General Manager,
Environment & Safety Planning Office
Honda North America
Regional Environmental
Committee Chairman
Tetsuo Iwamura
• Nishimae:
Europe has
watched its automobile market
contract in a deteriorating
economic environment, from
16 million units in 2006 to
less than 12 million units
last year. Consumers are
wanting smaller and more
fuel-efficient vehicles. Another
notable trend in recent years
has been the dominance of
diesel, which now accounts
for more than 55% of the
market. Diesel engines with a
capacity of 1.6 liters or less are
particularly popular among
fuel-efficient models.
With the EU targeting a
mandatory CO2 emission
limit for passenger cars of
95 g/km—one of the lowest
in the world—by 2020,
environmental
regulations
across Europe are also
becoming increasingly strict.
• Kobayashi: Asia and Oceania
is a very broad region that
extends from Pakistan in
the west to South Korea in
the east, and as far south as
Australia and New Zealand.
As a result, a wide divergence
in environmental awareness
between countries is one
characteristic of this region.
Within that context, the
automobile market in India and other emerging countries is
growing quickly, which has been met with moves in these
countries to introduce more progressive environmental
regulations. This region also has the highest sales of
Honda motorcycles, so what we do to the environmental
performance of motorcycle products here will have a large
impact on Honda elsewhere.
• Kuraishi: China is now the largest mobility market in
the world, selling roughly 20 million cars and 25 million
motorcycles a year. This has led the national government
to set very high environmental targets and ordinary
people to take more interest in environmental issues. The
actual response to these issues is still inadequate when
you look at, say, the problem of fine-particle pollution, but
the environment is, as you would expect, a major pillar of
Honda’s business in China. Looking to the future, we are
actively expanding the application of hybrid technologies
for automobiles and electronic fuel injection (see note)
for motorcycles, and aim to be the most environmentally
responsible automaker as we continue growing in this
market.
• Minekawa: Japan’s triple disaster of two years ago: the
earthquake, tsunami, and nuclear meltdown, have had a
huge impact on the minds of Japanese people. Since then,
customer expectations with regard to sustainability and
renewable energy have risen substantially, meaning that
companies who are failing to respond decisively to these
expectations will be left behind. Furthermore, local public
transport systems are going bankrupt more often due to
the decline of Japan’s rural population, which is increasing
the need for personal vehicles as a means of transportation.
Honda hopes to offer viable solutions to issues like these.
Note: Programmed Fuel Injection (PGM-FI)
“In North America, we’ve begun the highly consequential
mission of trying to meet the new fuel efficiency standards
set for 2025.”
9
Honda Asia & Oceania Regional Environmental Committee Chairman
Hiroshi Kobayashi
“Supplier selection and development is the key to expanding
local production and procurement in Asia.”
Fiscal 2013 in review
Thank you for your informative description of each region.
Next, what were the most important events that happened
in your region in fiscal 2013, on both the business and
environmental fronts?
• Iwamura: North America launched in April 2012 a Green
Dealer program for Acura dealers and Honda automobile
dealers in the U.S. The program is meant to encourage a
stronger commitment to environmental conservation by
awarding silver, gold, or platinum status to dealers based
on their environmental efforts and achievements. By the
end of fiscal 2013, 40 dealers were awarded, and we plan
to increase this to 100 dealers by the end of fiscal 2014. We
also established a partnership with a company to lease
solar equipment to our customers dealers to encourage
them to install solar. In production, our transmission plant
in Ohio announced in January 2013 plans to develop and
begin operation of a wind farm by the end of 2013. The wind
farm is expected to cover about 10% of the plant’s electricity
needs.
• Takedagawa: In South America, we held two regional
environmental committee meetings where we discussed
environmental performance at production sites in each
country and exchanged ideas for improvement. An
increasing number of sites are using smart meters and
switching from liquid paint to powder coat. Fuel-efficient
products were released, including the Civic and CR-V, both
equipped with Eco Assist, and the PCX150 scooter with an
idling stop system. In transportation, we worked to reduce
both cost and CO2 emissions by increasing the number
of motorcycle units per land shipment and by shifting to
marine transport.
• Nishimae: In Europe, we
were excited to introduce a
small, 1.6-liter diesel engine—
which was a highly anticipated
component business-wise—in
the Civic, which also marked
the debut of Earth Dreams
Technology in the region. In
spring of last year we started
demonstrating a new electric
scooter in Barcelona, Spain,
and we also released a robotic
lawn mower under the name
Miimo. We’re making continued
efforts to reduce CO2 emissions,
for example by installing solar
panels at plants and parts
Honda European Regional
Environmental
Committee Chairman
Manabu Nishimae
10
warehouses, and by searching
for more efficient routes and
modes of transport within the
complex European distribution
system.
• Kobayashi: Asia & Oceania
posted spectacular business
results in fiscal 2013.
Automobile sales volume
exceeded prior year results by
a wide margin in all countries
and set a new all-time record
for the region. Thailand,
India, Indonesia, and a few
other countries posted their
own record sales. A new
power product sales record
was also set for the region.
Environmentally, we’ve been pushing hard to reduce CO2
emissions from product use, for example by expanding our
lineup of electronic fuel injection-equipped motorcycles
in Indonesia and raising fuel efficiency levels for new
motorcycle models in Thailand and India. For automobiles,
we began local production of hybrid vehicles in Thailand and
Malaysia.
• Kuraishi: China saw its second consecutive year of
declining automobile sales. This was largely due to impacts
from the disaster in Japan and flooding in Thailand two
years ago, and the Senkaku Islands issue last year. To
promote the popularization of hybrid vehicles, we introduced
the Insight, CR-Z, and ILX hybrid, and set the stage for fullscale adoption of eco-cars by hosting test-drive events
and demonstrating the Fit EV in Guangzhou. Contrastingly,
we succeeded in expanding our share of the motorcycle
and power equipment markets. In production, Dongfeng
Honda launched a second plant and Guangqi Honda a third
production line, both of which were designed for better
environmental performance and associate comfort, by
recycling waste heat and using more natural light in offices,
among other improvements.
• Minekawa: Japan achieved a significant increase in
automobile sales in 2012, the driving force behind which
was the release of the first mini-vehicle in Japan to feature
an Earth Dreams Technology powertrain. We also worked
on expanding our hybrid lineup, and the customer response
to these efforts showed us that environmental awareness
and the demand for better fuel efficiency is getting stronger
and stronger. We also increased solar generation capacity
at Honda dealers and added a web page showing in real
time how much solar electricity is being generated at
“In Europe, we will bolster our position by revamping
all automobile engines over the next three years.”
Honda Japan Environmental Committee Chairman
Sho Minekawa
“R&D, production, and sales divisions need to work together
and figure out how to get satisfying products to more people.”
Honda operating sites and dealerships, which is a major
step forward in communicating effectively with our external
stakeholders in Japan. These achievements will form the
basis for company efforts in fiscal 2014.
Strategies and ambitions for the future
It appears that progress is being made in both business
and the environment in each region, with the right balance
being struck between the two. In closing, please tell us your
region’s action plan for business and the environment in the
years ahead.
• Iwamura: In North America, we’ve begun the highly
consequential mission of trying to meet the new fuel
efficiency standards set for 2025. If we don’t clear
these demanding targets, we won’t be able to continue
doing business. Not only do we need to strengthen the
competitiveness of our hybrid lineup but we also need to
dramatically increase the fuel efficiency of our gas-engine
models. Companies that accomplish this efficiently, quickly,
and cheaply will be the ones to flourish in this market. For
Honda to flourish, we will bring to bear all the power we
have as a company, based on close coordination between
front-line associates in development, manufacturing, and
sales.
• Takedagawa: In South America, we adopted the South
America Honda Environment Statement at a regional
environmental committee meeting last February. The
declaration articulates our decision to put to use all
human creativity and wisdom and do our very best to
achieve environmental impact reductions and sustainable
business activities. As a way of acting on our promise,
we plan to develop enough
wind capacity to satisfy all
the electricity needs of our
automobile plant in Brazil,
which produces 160,000
units per year. The wind
farm is scheduled to go into
operation in September 2014
(see page 49). For products,
we will market new ecoconscious motorcycle and
automobile engines under
the name Flex One and
engage in branding activities
to show how Honda is an
environmental leader.
• Nishimae: In Europe, we
plan to meet customers’
Honda China Regional
Environmental
Committee Chairman
Seiji Kuraishi
needs for low emissions, high
fuel-economy by revamping all
automobile engines over the next
three years. We hope to maintain
our strong motorcycle reputation
in Europe, the biggest market for
sport-touring crossover bikes,
by leveraging the fuel-efficient
NC700 series. Honda’s approach
in Europe for the coming years
will be about bolstering our
position as a company society
wants to exist while thinking
about the environment and
offering advanced environmental
technologies in all products—
automobiles, motorcycles, and
power equipment.
• Kobayashi: Asia and Oceania is expected to continue
showing impressive growth, but environmental regulations
in a number of countries will become increasingly strict.
To get the upper hand in this environment we need to
expand local procurement and production and find and
develop new local suppliers. The key to future business is
developing suppliers that can share Honda’s position on
the environment and will work with us to reduce impacts.
Although awareness and activity vary between countries,
we hope to speed up progress by actively promoting the
sharing of best practices and bringing everyone up to the
same level.
• Kuraishi: In China, Honda takes it as its mission to actively
increase penetration of eco-conscious engines, the most
prominent being the hybrid engine. To that end, we are
making preparations to begin local hybrid production
within the next three years. As we aim to become the
environmental leader and offer the most fuel-efficient
products in each category, we will also strive to deliver
outstanding value that satisfies our Chinese customers
in areas beyond environmental performance as well. By
doing so, we hope to be a brand that is well-loved and that
encourages positive excitement for the future.
• Minekawa: In Japan, public expectations surrounding
renewable energy and the environment have risen
tremendously. Honda’s technological answer to those
expectations actually already exists. All that’s left is to
determine how affordably we can provide the technologies
to our customers. R&D, production, and sales divisions
need to work together to figure out how to deliver good
products to customers with speed, affordability, and low
CO2 emissions. Solving this problem is an important key to
achieving higher growth for our business.
Thank you all for your time today.
“In China, we’re making preparations to begin
local hybrid production within three years.”
11
Feature 2
The New Yorii Plant, an Experiment in Satoyama Restoration
Welcome Center
Green corridor
Some of the rare animal and plant species living near Yorii Plant
The area between the Yorii Plant and nearby Ogawa
Plant forms a broad ecosystem that was preserved
to keep wildlife populations from being separated.
Restoration and conservation efforts are happening
throughout this area.
Top: Rare animals - Tokyo salamander (Hynobius tokyoensis), Stone loach (Lefua echigonia),
Japanese firefly (Luciola cruciata), Great purple emperor (Sasakia charonda)
Bottom: Rare plants - Hakuun-ran (Vexillabium nakaianum), Tokyo wood fern (Dryopteris tokyoensis),
Hardy orchid (Bletilla striata), Japanese bugbane (Cimicifuga japonica)
Biotopes and other areas for conserving and creating new habitat for rare species were included
in the plant construction plans. Biodiversity surveys and management will be conducted regularly
even after the project is over.
Wall-mounted
painting robot
East biotope Rooftop solar array under construction
East biotope
Last March, Honda finished construction on a new 250,000-vehicle plant in Saitama, Japan. Set to begin operating in July, the Yorii
Plant is not only a state-of-the-art manufacturing compound boasting world-leading energy efficiency and the most advanced
equipment available, but, with more than 30% of its land area devoted to vegetation and riparian habitat, it is also ecologically
responsible, specially designed for building harmonious relationships with the surrounding human and biological communities.
Yorii designated as leader of global
Honda manufacturing
In July 2010, Honda announced that the Yorii Plant will be
indispensable in efforts to establish the highly sophisticated
next-generation manufacturing technologies necessary for
the production of environmentally responsible products and
development of low-carbon manufacturing. Equipped and
designed to function as one of the leader plants in Japan
of Honda’s manufacturing sites in 27 countries, the Yorii
Plant is absolutely packed with cutting-edge environmental
technologies.
• Product specialization yields 30% reduction in
energy use
Customizing the plant for production of compact vehicles—
such as the new Fit to be released this year—and loading it
with dedicated machinery and technologies has resulted in
an extremely efficient production system. In fact, combined
with the latest energy conservation and management
technologies, this system uses 30% less energy per unit1.
• 2.6 MW of solar power—the most of any auto factory
in Japan
Installation of Honda Soltec-brand CIGS thin-film solar
panels on rooftops and other surfaces is underway, with
plans to increase total generation capacity to 2.6 MW by
August 2013—the most of any auto factory in Japan. This is
enough to power 459 typical Japanese homes2, and should
cut CO2 emissions by roughly 1,200 tons per year.
• Produces 28% of the energy it uses through cogeneration
Faced with nationwide restrictions on electricity use
following the 2011 disaster, the Yorii Plant was equipped
with a natural gas-powered cogeneration system that
will meet 28% of its electrical and thermal energy needs,
reducing the plant’s peak power demand by 45%. Using
energy from the system, which is about twice as efficient
as energy from the grid, will cut emissions by roughly 3,000
t-CO2 per year.
• New paint technologies reduce CO2 emissions by 40%
Body coating processes at the Yorii Plant will use a newly
developed paint technology called Honda Smart Ecological
Paint as well as a newly developed wall-mounted robotic
painting system. These innovations result in a 40% shorter
coating line and 40% fewer CO2 emissions compared to
conventional lines.
Toward better relationships with life of
all kinds
The Yorii Plant is not just about cutting-edge hardware. It is
also a testing ground for pioneering efforts in community
engagement and environmental conservation. Efforts here
will serve as a model for other Honda plants around the
world.
• Built to support healthy, active ecosystems
Before the plant’s construction, Honda hired experts to
survey the site and conduct an environmental assessment.
Their survey showed that the site and the area around
it was once an expansive satoyama environment, one
that in modern times had fallen into disuse. Meanwhile,
the environmental impact assessment showed that the
construction of a plant here would have, as expected, a
sizable impact on the surrounding environment.
Facing these findings head-on, Honda decided that the
1. Compared to the Saitama Factory’s Sayama Plant
2. Honda calculation (annual electricity use of typical Japanese home: 5,650 kWh; CO2 emission factor: 0.464 t-CO2/MWh, fiscal 2011 figure published by Tokyo Electric Power Co., Ltd.)
12
Direction
West biotope
Reintroducing rare species
Rare species were captured,
bred, and reintroduced to
the biotope under expert
guidance. Surveys later
showed the species were
establishing themselves and
thriving.
The east biotope was publicized at a press conference in April 2013.
most responsible thing to do as a company that strives to
operate in harmony with its surroundings would be not
only to minimize the impact of the plant’s construction on
the environment but to stimulate the natural environment
through the creation and continued maintenance of new
habitat, and restore the satoyama to its original condition.
habitat for rare species. From the habitats of the Tokyo
salamander, stone loach, and Japanese firefly—three
species that have difficulty relocating and were thought to
be particularly vulnerable to the construction—that could
not be saved, individuals were captured and bred indoors
and then later reintroduced to the biotopes.
• 16,000 m2 of life-sustaining biotope
Satoyama are rural areas in Japan where humans have
actively managed and taken care of the natural environment
while sustainably benefiting from the services they provide.
The neglect of a satoyama environment causes it to
deteriorate, adversely impacting the wildlife it supports.
Honda undertook to conserve and even create new habitats
for animals and plants living in the site and the surrounding
area, particularly species endemic to Yorii. We dedicated
326,000 m2, or 34%, of the site’s 950,000 m2 to vegetated
land and riparian habitat for wildlife.
The east and west biotopes, which comprise mixed
woodlands, streams, rice paddies, and wetlands, total
160,000 m2 and are given central importance in Honda’s
effort to cultivate a diverse ecosystem at the Yorii Plant.
Special care was also taken to ensure that plants and animals
can move freely from these biotopes to other vegetated
land and wetland on site, and farther to unmanaged areas
beyond the plant. This continuous biological community
forms a green corridor1 that extends as far as the Ogawa
Plant about two kilometers away.
• Conserving rare plant species
Rare plant species, such as the Tokyo wood fern, Hardy
orchid, and Japanese bugbane, were conserved via
transplantation. The Hakuun-ran, a type of orchid that was
on Saitama Prefecture’s endangered species list at the time,
was given special attention. The population was preserved
by propagating it through artificial pollination and growing
them in sterile culture media.
Surveys show positive trend in biodiversity
conservation
• Conserving rare animal species
During construction, Honda took utmost care to preserve
• Increase in rare species confirmed
As a result of these efforts, surveys confirmed that the
number of rare animal and plant species on site has been
increasing since before construction of the plant.
• Rare animals - 69 species (2007) - 73 species (2010-2012)
• Rare plants - 29 species (2007) - 35 species (2010)
• Number of rare species confirmed per area of vegetated land
6 species/ha (2007) - 15 species/ha (2010)
In a program developed by the Japan Business Initiative
for Biodiversity and Tohoku University for measuring
the success of eco-conscious land use projects and
conservation initiatives2, the Yorii Plant scored an impressive
84 out of 100.
By continuing to support and expand conservation
initiatives like these, Honda will strive to build relationships
of symbiosis and mutual growth between the Yorii Plant and
the surrounding communities.
1. An unbroken stretch of wildlife habitat preserved within a developed area.
2. A 100-point self-assessment developed for evaluating the contribution of a land use project to biodiversity conservation, as measured for example by the area, quality, and
organizations and systems dedicated to management of vegetated land.
13
Direction
The Road to a Healthier Enviroment
Honda global
brand slogan
(1) Based on our basic goal of reducing environmental impacts at
every stage in the life cycle of our products, we (2) strive to realize
the joy and freedom of mobility and a sustainable society where
people can enjoy life. We (3) recognize climate change and
energy issues as the greatest challenge to our business,
resource problems as a major challenge, and biodiversity as a
serious concern. We established (4) a future vision to achieve
zero CO2 emissions, zero energy risk (through our energy
management technologies), and zero waste to tackle these
challenges, and announced and are now implementing concrete
measures to do this (5) for our products and (6) in our business
activities.
1. Honda Environmental Statement
Directions for the 21st century
Creating
the joys
Expanding
the joys
Realizing the joy and freedom of
mobility and a sustainable society
where people can enjoy life
Ensuring the
joys for the
Next Generation
Shareholders
株主
and
投資家
investors
Safety
お客様
Customers
Suppliers
お取引先
1. We will make efforts to recycle materials and conserve resources and energy at every stage of our product’s life cycle
from research, design, production and sales, to services and disposal.
3. As both a member of the company and of society, each associate will focus on the importance of making efforts
to preserve human health and the global environment, and will do his or her part to ensure that the company as a
whole acts responsibly.
4. We will consider the influence that our corporate activities have on the local environment and society, and endeavor
to improve the social standing of the company.
Established and announced in June 1992
Major challenge
Resource
problems
Concern
Biodiversity
Honda Environmental and Safety Vision
4. Honda’s vision for future operations
Associates
従業員
Fundamental
Beliefs
Company
Principle
As a responsible member of society whose task lies in the preservation of the global environment, the company will
make every effort to contribute to human health and the preservation of the global environment in each phase of its
corporate activity. Only in this way will we be able to count on a successful future not only for our company, but for the
entire world.
We should pursue our daily business interests under the following principles:
Environment
Quality
Dealers
販売会社
CSR
Objectives
Operations
Greatest challenge
Climate change
and energy issues
地域
Local
社会
communities
Society
Honda global
environmental
symbol
3. Assessment of environmental issues
Initiatives,
Open-minded,
Challenge, Co-evolution
Honda Environmental Statement
2. We will make every effort to minimize and find appropriate methods to dispose of waste and contaminants that are
produced through the use of our products, and in every stage of the life cycle of these products.
2. Honda Environmental
and Safety Vision
Striving to be a company
that society wants to exist
Honda has endeavored to solve environmental problems since the 1960s. The company introduced the Compound Vortex
Controlled Combustion (CVCC) engine, becoming the world’s first automaker to comply with the 1970 U.S. Clean Air Act—a
challenge thought by many at the time to be insurmountable. In 1992, released the Honda Environment Statement to divulge
the basic stance developed until that time to reduce environmental impacts at every stage in the life cycles of its products.
Today, the Honda Environment Statement is the foundation upon which we carry out all of our environmental efforts.
Direction
Honda’s approach to environmental initiatives
Honda Environment Statement
Stakeholders
Management
policies
Zero CO 2 emissions
using original
renewable energy
Honda’s goal by the year 2020 is to provide “good products to customers with speed, affordability and low CO2 emissions.” The
company dreams of a society where everyone can go anywhere confidently and safely, therefore Honda’s Environmental and
Safety Vision was defined, which provides the necessary guidance to develop environmental initiatives in order to achieve this
goal. The vision expresses the company’s strong desire to contribute to the sustainable growth of the society and harmony
between people, in order to continue offering excitement through the products and services that provide personal mobility and
better quality of life in general.
Honda Environmental and Safety Vision
Honda Philosophy
Zero energy risk
Zero waste
Realizing the joy and freedom of mobility
and a sustainable society where people can enjoy life
Honda Approach to CSR
Propelled by the Honda Philosophy, we set our course on
being a company that society wants to exist by sharing
joys with people throughout the world.
5. Product-based initiatives
6. Operations-based initiatives
In working to achieve this vision, the following objectives shape our environmental initiatives around the world:
• At each stage of a product’s life cycle (products, corporate activities), Honda aims to:
- Minimize the use of fossil fuel and resources newly recovered from the Earth
- Minimize environmental impacts, including greenhouse gas emissions
• To reduce to zero greenhouse gas emissions from Honda products used for mobility and in people’s everyday lives.
We established “Blue Skies for Our Children” as a global environmental slogan expressing our commitment to do more to realize our
environmental and safety vision. The graphic on the left symbolizes the global environmental slogan.
14
15
P ursuing the Honda Environmental and Safety Vision
Pursuing the Honda Environmental and Safety Vision
In working toward the Honda Environmental and Safety Vision for the future, we objectively assess current environmental
problems, analyze the kinds of risks and opportunities they represent, and respond in various ways. Honda is promoting
environmental initiatives in both business activities and product development, with the aim of eventually becoming a
company with zero environmental impact.
Current assessment of environmental issues
• Climate change and energy issues are our greatest
challenges
To continue doing business across the globe as a member
of society and to make progress toward the Honda
Environmental and Safety Vision, we must correctly assess
the environmental issues that exist in the world today and
the way in which Honda business activities relate to and
influence them. Accordingly, Honda has organized various
environmental issues and identified those that pose the
greatest risk to our business and stakeholders. As a global
corporation supplying mobility products, we see climate
change and energy issues as the greatest challenges facing
the company, followed by resource problems.
• Risks and opportunities relating to climate change
and energy issues
Honda’s response to the key challenges of climate change
and energy issues does not just involve initiatives for
environmental conservation. While these environmental
issues pose risks to our business continuity, they also
present opportunities to create and expand new businesses.
Honda considers it essential to engage in business
activities and decide and execute specific measures, having
sufficiently assessed these risks and opportunities.
Accordingly, we have compiled all of the major opportunities
and risks we currently expect from climate change and
energy issues, and have been taking measures in response.
Air, water, and
soil pollution
Waste
Resource
Substances
problems
of concern
Noise/
Vibration
(e.g., electric/hybrid
vehicles, solar power)
Perceived opportunities
Biodiversity
climate change and
energy issues
Incentives to switch to products
that use next-generation energy
(emphasis on environmental
performance)
deployment of smart community (see
note) technologies)
Tighter regulation of
product-related GHG emissions
Direct operational
risks from rising sea
levels and extreme
weather events
Tighter regulation of operationsrelated GHG emissions
Worsening resource problems
Increasing reporting requirements
for GHG emissions
Impact on Honda Business Activitiess
• Environmental management system
To organize and analyze in a timely manner the impacts
of various environmental issues on our business,
particularly climate change and energy, and to develop
and execute specific measures for addressing them, we
have constructed a comprehensive global management
system. Based on this system, we have established our
own CO2 emission reduction targets, considered to be
the principal driver of climate change, and are carrying
out various initiatives to realize the Honda Environmental
and Safety Vision, such as stepping up efforts in each
region across the globe to achieve these targets.
Assessment of business activity risks and opportunities
• Measures based on risk and opportunity assessment
To minimize the regulatory risk our products face as
emitters of GHGs, we set forth CO2 emission reduction
targets for our automobiles, motorcycles, and power
products for 2020. Major initiatives to reduce CO2 emissions
include the introduction of the new Earth Dreams
Technology hybrid powertrains for automobiles, and the
marketing of electric vehicles.
In response to changes in consumer awareness and
growing energy diversification needs, we are continuing
demonstration testing of electric mobility products in
Japan, the U.S., and China for the establishment of a
future smart mobility society. We also are accelerating
development projects, having completed the construction of
a demonstration Honda Smart Home System house and a
solar-powered hydrogen station in 2012.
Note: Smart communities: Communities that, through broad partnerships between governments and private entities in the fields of next-generation energy infrastructure, telecommunications, traffic
systems, and various products and services, are engineered to be more efficient, self-sustaining, and dynamic.
16
• Giving shape to the Honda Environmental and Safety
Vision
Changing
consumervalues
Energy diversification (e.g.,
We clarify our understanding of such risks and opportunities
relating to climate change and energy issues by analyzing
them from three different perspectives: by product categories
(motorcycles, automobiles, and power products), with a focus
on our business and product development operations; by
region, which is based on our unique regional management
structure; and by function, such as production and sales. The
Honda World Environmental and Safety Committee assesses
these risks and opportunities from a global perspective, the
findings of which are then used by our Regional Operations
(regional environmental committees), Business Operations
and Functional Operations in the formulation of various
management policies and strategies, such as in formulating
and updating our medium-term plans for environmental
initiatives.
We conduct this risk management process every six months
and as needed.
Triple Zero: Toward a zero-impact
Honda’s assessment of opportunities and risks of climate
change and energy from a global perspective
Honda’s general assessment of environmental issues
from a global perspective
•Risk management led by the World Environment and
Safety Committee
Direction
Honda’s current recognition and response to environmental issues
We are working to reduce GHG emissions in each region
and domain of our business in order to minimize regulatory
risk relating to emissions from each business site. We
compile the results of our efforts and make them known to
the public once a year through this Environmental Annual
Report.
We see the increasing scarcity of resources stemming
from the response to climate change and energy issues
as another major challenge. In recognition of the risk of
resources becoming depleted, more difficult to obtain, and
more expensive to dispose of, we are developing alternative
technologies, technologies to reduce, reuse, and recycle
these resources, and we are also diversifying our supply
chain. In fiscal 2013, we actively engaged in measures such
as establishing a scheme for the closed-loop recycling of
rare earths (see note 2) extracted from nickel metal hydride
batteries for hybrid vehicles.
Zero CO2
emissions using
original renewable
energy
CO2
Emissions
Energy
Risk
Waste
Zero energy risk
Zero waste
• Triple Zero: The ultimate zero-impact society
In order to realize the Honda Environmental and Safety
Vision—our vision for the future—we are engaging with
climate change, energy and resource issues through our
technology and business activities, with the aim of creating
a zero-impact society. As a specific model for this, Honda
has announced the Triple Zero concept.
• Zero CO2 emissions through renewable energy
In response to climate change, our long-term goal is to
deploy solar power and other renewable energy systems to
bring well-to-wheel (see note 3) CO2 emissions down to zero.
To get there, we will develop the technologies needed to
reduce and eliminate emissions, while at the same time
steadily reducing product life-cycle emissions and emissions
from business activities through a range of initiatives
including product fuel-efficiency improvements and
increasing efficiency in product transportation.
• Zero energy risk
In response to energy issues, our long-term goal is to
achieve zero energy risk by becoming energy self-sufficient
through the use of solar-powered hydrogen stations, and
by raising the efficiency of environmental management
through innovations in energy management technologies.
To get there, we will reduce energy risk by cutting energy
use through product fuel efficiency improvements, and
by diversifying energy sources through the deployment of
hybrid and other electromotive technologies.
Progress in this area will also lead to reduced risk for
Honda’s business activities.
• Zero waste
In response to resource problems, our aim is to completely
close the loop for all resources and bring product lifecycle waste down to zero. We will do this by developing
technologies to shift away from using precious resources,
by developing and perfecting reduction, reuse, and recycling
(3R) technologies, and by reducing water resource use.
By reducing and eliminating the use of hazardous chemicals
as well as waste, we will strive to eliminate all materials
from our products and business activities that have an
adverse effect on human health and the environment.
• Triple Zero symbols
In this year’s report, technologies, products, and initiatives that
contribute to the realization of Triple Zero are marked with one of
three Triple Zero symbols.
CO2 emission
reduction/
elimination
technology
Waste
reduction/
elimination
or 3R technology
Energy risk
reduction/
elimination
technology
Note 2: Read more about the recycling of rare earths in Case17 of “Environmental Documentary Honda Face.” (http://world.honda.com/environment/face/2012/).
Note 3: Well-to-wheel: Typically, all steps from extracting petroleum resources to their use as fuel in a vehicle. It can also refer to the life cycles of non-petroleum energy resources, from generation to
their final use in propelling a vehicle.
17
Honda Environmental Performance Standards (HEPS) and carbon reduction scenarios
Scenarios for achieving zero CO2 emissions
Innovative Products
Products that emit less CO 2 because they use an
environmentally innovative technology or alternative energy
source. This category includes motorcycles that incorporate
Honda’s patented Idle Stop System, automobiles that
incorporate hybrid technologies or direct-injection engine
technologies, and power products with a new electronic
governor technology for regulating engine speed.
Alternative energy technologies include motorcycles and
automobiles that can run on ethanol, and power products
that can run on gaseous fuels.
Compliance is determined based on how well a product
reduces or helps reduce CO 2 emissions during use
compared to preceding models.
Definition
②
③
Efficiency improvement
technologies for internal
combustion engines
Environmental-innovation
and energy-diversification
technologies
Renewable energy
technologies
②
Products with a more efficient
Products that use unconventional
energy sources or innovative
environmental technologies that emit
less CO2
Products designed to reduce
or eliminate CO2 emissions by
harnessing renewable energies or
facilitating total energy management
CO2 emissions from product use
Compliant
products
(examples)
Super Cub C50
PCX150
Integra
MSX
CBR125R
Dio110
XRE300
CB300R
N-ONE
Brio
Accord PHEV
CITY CNG
ILX
Crosstour
Civic Diesel
Fit twist Flex
EU9i GP LPG
generator
HSM1390 i hybrid
snowblower
GX390 engine
Hi Efficient Products
MCHO1.0 household
cogeneration unit
40
Evolution of energy technologies
Renewable energy use
Energy management technologies
40
60
48
83
54
FCX Clarity
Solar modules
Graspa HRE330 electric
lawnmower
Monpal ML200
scooter
Miimo 300 robotic
lawnmower
■Power products　■Automobiles　■Motorcycle
Power products
100
Models
100
80
66
60
Diversified energy use
Automobiles
Models
100
80
Fit EV
Number of HEPS-compliant models by region
■ Hi Efficient Products　■ Innovative Products　■ Revolutionary Products
Models
100
Kushi
Salad CG FFV300 gas-powered
tiller
Global number of HEPS-compliant models
Motorcycles
EV-neo
GX690 engine
Life-cycle CO2 emissions
Revolutionary Products
Fossil fuel use
Performance
parameter
Products that generate or use energy from renewable
sources or help manage the generation and consumption
of such energy, thereby contributing to the elimination
of CO2 emissions. This category includes products that
incorporate electromotive technologies or technologies for
generating or using renewable energy (e.g., hydrogen fuel
for automobiles, solar cells for power products).
Innovative Products
③
Innovative Products
internal combustion engine that
Power products
①
①
Hi Efficient Products
emits less CO2
Product-based scenarios for addressing climate change and energy issues
Evolution of
environmental
technologies
Direction
• Examples of HEPS-compliant models released in FY2013
Automobiles
• Honda Environmental Performance Standards
To move our products along these scenarios, in fiscal 2012
we established the Honda Environmental Performance
Standards (HEPS), an independent product classification
and certification system designed to shed light on how
Honda products are contributing to achievement of the
three scenarios outlined above. Under HEPS, products
are grouped into three categories, each with its own
requirements for certification.
By making all new Honda products compliant with one of
the three standards, we will make steady progress toward
realizing zero CO2 emissions.
Cumulatively, this brings the number of HEPS-compliant
products to 66 motorcycle models, 83 automobile models,
and 42 power product models, or 191 models in total.
By region, 67 models in Japan, 48 models in North America,
58 models in Europe, 28 models in South America, 63
models in Asia & Oceania, and 26 models in China are now
HEPS-certified.
• 38 HEPS-compliant models released in FY2013
We reviewed products to see how many met the HEPS
requirements. In fiscal 2013, 18 motorcycles models, 16
automobile models, and 4 power products—a total of 38
models—were HEPS-certified.
Motorcycles
• Reducing CO2 emissions in three stages
To achieve zero CO2 emissions, one of the three objectives of
Triple Zero, our aim is to eliminate the life-cycle emissions
(emissions from all stages in the life of a product, from
its manufacture using raw materials, to customer use, to
disposal) of all Honda products, including through such
strategies as renewable energy carbon offsets.
However, given that many mobility products today still run
on fossil fuel burned in an internal combustion engine, zero
CO2 emissions is not something we can achieve overnight.
That is why we have developed three scenarios to guide us
through steady reductions, and ending with the complete
elimination of CO2 emissions. These scenarios, which are
to be pursued in parallel, are: 1) Reduce emissions through
efficiency improvements of internal combustion engines, 2)
Reduce emissions by introducing energy-diversification and
environmentally innovative technologies, and 3) Eliminate
emissions through the use and [comprehensive/fully
integrated management] of renewable energy (see figure
below).
Hi Efficient Products
Products that emit less CO2 emissions because of improved
internal combustion engine efficiency. This category
includes products that incorporate technologies for
improving fuel combustion and transmission efficiency and
reducing friction between engine parts.
Compliance is determined based on how well a product
reduces or helps reduce CO 2 emissions during use
compared to preceding models.
HEPS-compliant models released in FY2013
80
80
67
60
40
40
67
36
38
48
40
42
63
58
60
28
26
20
20
20
0
0
2011
2012
2013
(FY)
20
2011
2012
2013
(FY)
0
0
2011
2012
2013
(FY)
Japan
North
America
Europe
South
America
Asia/
Oceania
China
1. FY2011 data were calculated based on standards set in FY2012.
2. Certain certifications were corrected following a reassessment of performance data.
18
19
Biodiversity Initiatives
Environmental initiatives in our business activities
The seven domains of Honda business activities
Climate change and energy issues are not our only concerns. We also pay close attention to biodiversity as an issue
relating to environmental conservation, because our business activities can have an impact on vital natural resources.
Tree-planting and water-recycling initiatives at our plants in the 1960s, and our Community Forest program launched in
1976, demonstrate the deep roots of our commitment to environmental conservation and living in harmony with local
communities. In 2011, we created the Honda Biodiversity Guidelines as part of the contributions we strive to make to
global environmental conservation, a goal set forth in our Honda Environment Statement.
Honda Biodiversity Guidelines
Administration
Basic
Statement
We recognize, under the Honda Environment Statement, that biodiversity conservation initiatives are an
essential part of our commitment to the preservation of the global environment. We will continue to work
toward harmony between this commitment and our activities.
Priority Activities
1
Development of
Environmental Technology
We will contribute to the conservation of biodiversity by developing and
disseminating technologies for fuel-efficient vehicles, next-generation
cars, and energy-production and other technologies for the reduction of
environmental impacts.
2
Initiatives Based on
Corporate Activities
We will work to reduce environmental impacts and ensure the effective use
of resources through efficiency improvements.
3
Cooperation with
Communities
We will implement community-based activities in cooperation with stakeholders,
using expertise accumulated by Honda through its initiatives to protect ecosystems,
such as the Community Forests and Hello Woods initiatives.
4
Disclosure and Sharing
of Information
We will share information with society by disclosing the outcomes of our activities.
Environmental efforts based on life-cycle assessment
Honda’s Business Activities
Honda’s Response
Reduce environmental impacts
from business activities
Life cycle stages
in Honda's business activities
Product
development
Purchasing
Production
Transportation
Sales and
Service
Product
recycling (3Rs)
Administration
Factors considered to
impact the environment
Greenhouse gases
Exhaust emissions
Raw materials
Noise/Vibration
Substances of concern
Greenhouse gases
Raw materials
Waste
Water use
Wastewater
Exhaust emissions
Noise / Vibration
Substances of concern
Greenhouse gases
Waste
Greenhouse gases
Removed parts
CFCs
Waste
Greenhouse gases
End-of-life products
Greenhouse gases
Waste
Major initiatives
in each domain
• Promote “green laboratories”
• Energy and resource conservation
• Zero waste and emissions*
initiatives
• Promote “green purchasing”
• Environmental management
• Energy conservation at suppliers
• Resource conservation
• Zero emissions activities at suppliers
Reduce environmental
impacts from products
Product-based
initiatives
Make products
HEPS-compliant
Established in May 2011
Hi Efficient
Products
Efficiency
Improvement
• Promote “green factories”
• Energy and resource conservation
• Zero waste and emissions initiative
• Promote “green logistics”
• Increase transportation efficiency
• Use less packaging
• Promote “green dealers”
(automobiles, motorcycles, power products)
• Increase energy efficiency
• Do more for environmental
conservation
• Increase parts collection, reuse,
and recycling
• Properly process end-of-life
products
• Provide technical support for
recycling
• Promote “green offices”
• Energy conservation
• Use resources effectively
technologies
for internal
combustion engines
Innovative
Products
Environmental
innovation and energy
diversification
technologies
Revolutionary
Products
Our greatest contribution: reducing environmental
impacts from products and operations
Resource exploitation, runaway development, pollution,
climate change – these and many other impacts of human
activities threaten biodiversity. As a manufacturer of
personal mobility products, we see our business activities
as being most closely associated with the growing
environmental impacts resulting from emissions of
greenhouse gases (GHGs) and various other pollutants.
We believe that minimizing the environmental impacts that
result from our business activities and products represents
the greatest contribution we can make to protecting Earth’s
myriad life forms. We created the Honda Biodiversity
Guidelines to set priorities in this effort, focusing our
energies on developing environmental technologies and
reducing impacts in our business activities, alongside
initiatives to operate in harmony with local communities.
Renewable energy
technologies
• Social contribution activities
* The aim of zero emissions initiatives is to reduce waste and substances of concern as near as possible to zero.
20
Direction
Reducing the amount of CO2 emitted by our products
is not all we are trying to do for the environment. Given
our philosophy of reducing impacts across entire
product life cycles, we were quick to start reducing
the environmental impacts of our business activities
themselves. Specifically, we divided our business
activities into seven domains and have sought to reduce
impacts by being aware of all the factors in each domain
that place stress on the environment.
We believe that steadily reducing environmental impacts
from both our business activities and products will help
us achieve the Honda Environmental and Safety Vision
and also lead to recognition of Honda as a company
society values.
1. Develop technologies to reduce impacts on the
environment
We will develop technologies to reduce the environmental
impacts of personal mobility, since this represents the
greatest contribution we can make. Technologies include
fuel-efficient and next-generation vehicles, and technologies
that harness alternative energies.
2. Make business activities species-friendly
We aim to make our business activities more sustainable
in themselves, by releasing less environmental pollutants,
including GHGs, waste, and substances of concern.
3. Work to protect nearby ecosystems
We have already gained a wealth of knowledge about
how to maintain and restore ecosystems through our
Community Forest and Hello Woods initiatives.
Working in collaboration with nearby communities, we will
use this knowledge and experience to implement programs
to protect local species and make our business activities
friendlier to them.
4. Communicate openly with the public
We will endeavor to openly communicate with the public
about the details and outcomes of activities we implement
from the new perspectives offered by these biodiversity
guidelines.
21
B iodiversity Initiatives
Collaborating with local communities
• Community Forest initiative
Following the thinking of Honda founder Soichiro Honda,
who said that no concrete walls should be built to separate
local communities from the grounds of Honda facilities,
Honda used trees instead of walls to mark the boundary of
its Sayama (now Saitama) Factory in 1964.
In 1976, this idea was expanded with the launch of the
Community Forest initiative, a program to plant indigenous
trees at each facility and use natural ecosystems to
cultivate forests with numerous tree species. The forests
were managed like the forests surrounding shrines, where
native trees are left and woodland is cultivated by leaving it
as untouched and natural as possible.
Now the Community Forests at Honda facilities have finally
grown to resemble true forests. Birds make their nests
in trees 20 meters high, small mammals are a common
sighting, and luscious greenery and seasonal flowers bring
peace of mind to Honda associates and local residents.
• Introducing satoyama methods
The survey results revealed several problems with the
Community Forests, which had grown far larger than had
been assumed three decades earlier. Trees overhanging
roads were obstructing passage, large quantities of leaves
were accumulating in surrounding neighborhoods, and
non-native species that were propagating in the forests
were found to pose a possible threat to nearby ecosystems.
In order to improve this situation, we revised our
Community Forest management policy from one based
on a laissez-faire approach to one involving active
management. We decided to introduce satoyama practices,
such as thinning and pruning trees and removing foreign
species, to help maintain biological vitality and diversity and
make the forests more functional and beneficial to local
communities.
Summary of biodiversity survey results in Japan
In accordance with sangen-shugi, the Japanese principle of going to the actual place, observing the actual situation and basing
decisions on actual facts, field surveys and literature reviews were carried out from 2011 to 2012 on the environments and
biological communities surrounding our five main factories. The results of the research are being used to develop a Honda
action plan on biodiversity conservation.
•= Survey completed prior to 2011. Actions being devised and tested.
•= Survey carried out from 2011-2012. Actions being devised and tested.
•= Survey planned for 2013 or later.
•
• Sayama Plant, Saitama Factory
• Mooka Plant, Tochigi Factory
Birds of prey and other relatively large
animals observed. The birds may be
using the premises as a feeding ground
or resting place. Orchids were found in
the Community Forest, which may be a
safe haven for these rare species.
Significant danger of invasion of foreign
plants due to the site being located in
an urban area. Forest elements that
remain on site may be functioning as a
habitat and as a green corridor within
the city.
•
• Kumamoto Factory
• Hosoe Plant, Hamamatsu Factory
• Aoi Plant, Hamamatsu Factory
Biological species are remarkably more
numerous compared to other factories
due to it being a riparian environment
with a site area of 80 hectares. Foreign
grasses are especially conspicuous in
wetland areas and may cause native
species to disappear. Countermeasures
are being devised.
Environment is maintained as grassland
without trees and is one of the few
inhabited by dragonflies and birds of
prey. Birds that prefer to be close to the
sea can be observed here.
A biotope maintained at the southwest
end of the site may become a valuable
habitat for local species, but species
and conditions not native to the area
are common, and the ecosystem may
suddenly collapse due to the invasion of
aggressive non-native species.
• Initiative at Aoi Plant, Hamamatsu Factory
A biotope was constructed on the grounds of the
Hamamatsu Factory’s Aoi Plant in 2007. The biotope plays
an important role in connecting with the local community,
as it provides a venue for introducing visitors to the plant
and for local elementary school students to study (see note).
The management method of this biotope was also
reevaluated at the time of the biodiversity survey. In fiscal
2013, we continued work to create a healthier biotope, such
as by removing aggressive non-native species and opening
up spaces to increase sunlight access.
Direction
• Biodiversity surveys at major business sites
With a view to establish its own biodiversity policy, Honda
carried out biodiversity surveys from 2011 to 2012
to assess the natural environments surrounding our
operations and determine what kinds of organisms and
how many inhabit them. These surveys also included
a factual survey of the Community Forest initiative
spanning the three decades since its launch. Based on
this, Community Forest management methods were
reassessed.
• For biodiversity conservation
Honda conducts various initiatives to reduce environmental
impacts from its products and business activities, based
on the recognition that success in this area is most vital
to the conservation of biological diversity. Forging positive
relationships with local communities and partnering with
them to preserve and cultivate nearby habitats is also an
important endeavor in this regard.
• Surveys expanded to major Honda subsidiaries in Japan
Based on the biodiversity survey results, an investigation
into how business sites should benefit local ecosystems
and human communities began at major Honda factories,
with a view to starting trial runs in fiscal 2014. In addition,
the scope of research was expanded to include major
subsidiaries, with surveys beginning at five Honda R&D Co.,
Ltd. sites (Wako, Asaka, Tochigi, Tochigi Proving Ground,
and Takasu Proving Ground) and the Hidaka offices of
Honda Access Corporation. Moving forward, we will aim to
establish the most suitable management methods at all
Honda facilities as we strive toward harmonious relations
with local communities.
Hello Woods activities
• Hello Woods, home to diverse wildlife
Hello Woods, located within the Twin Ring Motegi speedway
complex in Motegi, Haga-gun, Tochigi Prefecture, opened
in 2000 to help foster closer connections between people,
nature, and mobility. We have made various efforts to
restore this expansive, 460-hectare plot of satoyama
ecosystem (see below) after decades of neglect. The site
now has various facilities for teaching children about nature
in a fun-oriented, outdoor setting.
At Hello Woods, we have worked for more than 10 years
to restore the satoyama ecosystem, such as by carrying
out systematic thinning, bush cutting, tree planting, and
redevelopment of fallow fields. Motegi is originally an area
rich in species diversity, as it possesses the unique weather
characteristics of both southern and northern Japan.
Capitalizing on these characteristics, Hello Woods has been
participating in Monitoring Sites 1000*, a project run by
Japan’s Ministry of the Environment since 2008, by carrying
out fixed-point observations of the ecosystem. In this way,
the Hello Woods initiative is restoring this rich ecosystem
and even helping to establish new biological communities.
We are using the satoyama development and ecosystem
conservation know-how we gain through this initiative to
inform initiatives in other regions and strengthen ties with
local communities.
Wildlife spotted at Hello Woods
Large Japanese field mouse (Apodemus
speciosus)
Japanese badger (Meles meles anakuma)
Wild boar (Sus scrofa)
Japanese hare (Lepus brachyurus)
Japanese squirrel (Sciurus lis)
Japanese giant flying squirrel (Petaurista
leucogenys)
*Since fiscal 2009, Hello Woods has been a participant in Monitoring Sites 1000, a national
ecosystem-monitoring project launched by Japan’s Ministry of the Environment. As a fixed
observation point for six of the nine survey categories (flora, birds, medium and large
mammals, frogs, butterflies, and fireflies) Hello Woods submits survey reports for the
community of Motegi-machi in Haga-gun, Tochigi Prefecture.
The Satomaru, a wood hauler currently under development to reduce work in the
restoration of satoyama
Thinning, while necessary to maintain satoyama,
is being abandoned because of the difficult labor
involved, such as cutting trees on steep slopes
and transporting cut wood off-site.
Today, satoyama are deteriorating throughout Japan. Forestry work such as
periodic thinning is necessary to maintain satoyama, but carrying felled trees
and branches to the foot of the mountain is hard work. Forestry work is often
abandoned because of a lack of profitability.
In response, Honda is developing the Satomaru, a wood hauler that uses the
intelligence technology of Honda Robotics to automatically navigate through
the mountains, in order to reduce the burden of maintenance work and assist
in satoyama restoration.
Note: Read more about biodiversity initiatives in Case 20 of “Environmental Documentary—Honda Face ." (http://world.honda.com/environment/face/)
22
23
Mid-term plans
2020 Product CO2 Emissions Reduction Targets
2020 Product CO2 Emission
Reduction Targets
per unit of automobiles, motorcycles, and power products
by 30% from 2000 levels by 2020. We hope to achieve these
targets by developing more efficient technologies and
marketing more energy-efficient products.
Automobiles
Motorcycles
Power products
Mid-term plans and results for product-related environmental initiatives
Milestones on the road to 2020
Global average
CO2 emissions
from Honda
products
baseline: 2000
baseline: 2000
baseline: 2000
30% reduction
30% reduction
30% reduction
(g/km)
(g/km)
(kg/h)
Climate
change
• Regions covered:
Japan, North America, Europe, Asia/Oceania, China, and South America, covering more than 90% of global sales by volume of each product category.
Current progress in achieving the targets
Automobile fuel efficiency increased with the introduction
of redesigned core models such as the CR-V and Accord.
CO2 emissions declined substantially year-on-year thanks
to the moderate recovery of the U.S. market and steady
expansion of the Asian market, driving a large increase in
sales.
Motorcycle CO2 emissions saw another year-on-year
decline, driven by increased sales from the introduction
in Thailand of the Click 125i, a commuter vehicle with
improved fuel efficiency, and increased sales of the fuelefficient PCX150 in Thailand, BeAT in Indonesia, and Activa
in India.
Sales of large engines, which have comparatively higher
per unit emissions, increased in North America. Meanwhile
in Europe, sales of low-emission household cogeneration
units and zero-emission robotic lawn mowers increased,
contributing to a slight year-on-year decline in CO 2
emissions for power products as a whole.
140
120
100
80
140
Automobiles (g/km)
100
100
87.6
90.5
2020
target
40
(30% reduction)
20
80
84.9
75.9
60
72.6
2020
target
40
(30% reduction)
2000
FY2011
(baseline)
89.0
86.5
FY2013
Market new products to reduce
CO2 emissions from mobility and
3
Launch new thin-film solar cell modules with world’s highest module conversion efficiency and deploy technology globally.
Conduct demonstration testing of next-generation personal mobility systems in cities in Japan, the U.S., and China.
Through joint-implementation of the E-KIZUNA Project with Saitama City, conduct demonstration testing of the Honda Smart Home.
System (HSHS) with an aim to cut household CO2 emissions by 50% from 2000 levels by 2015.
Ramp up 3R efforts
4
Products: Continue to promote structural design with an emphasis on weight reduction; higher throughput yields; easier recycling and
maintenance; and sustainable design with an emphasis on easily recycled materials and use of recycled resins.
Reduce exhaust emissions
5
Steadily reduce exhaust emissions to comply with tighter emission regulations in various countries.
Manage substances of concern
used in products more strictly
6
Promote management of substances used in products and find alternatives to substances of very high concern.
Operate global management systems for substances used in products to comply with applicable regulations in various countries.
Results of fiscal 2013 initiatives
1
Motorcycles: Launched the PCX150, a next-generation compact scooter equipped with an engine with enhanced durability, quietness, and fuel efficiency (June 2012).
Launched the Super Cub 50 equipped with a high-efficiency engine that employs extensive low-friction technologies (May 2012).
Automobiles: Launched an Accord for the North American market equipped with a newly developed engine and CVT that realizes top-class fuel efficiency (September 2012).
Launched a Civic for the European market equipped with a diesel engine incorporating extensive efficiency improvements and weight-reduction technologies
(December 2012).
Launched a Civic for the South American market that employs the FFV technology Flex One, eliminating the need for a secondary fuel tank (February 2013).
Power products: Launched new gas-powered products to support energy diversification: the EU9i GP propane gas-powered portable generator (August 2012); and the Salad
CG FFV300 tiller, which runs on butane gas canisters (March 2013).
2
Motorcycles: Continued leasing the EV-neo electric scooter.
Continued sales of the Kushi, an electric bicycle for the Chinese market.
Automobiles: Launched the Accord PHEV (North America, January 2013) and Accord Hybrid (Japan, June 2013) equipped with Sports Hybrid i-MMD
Began leasing the Fit EV in Japan (August 2012) and the U.S. (July 2012).
Power products: Launched Miimo, a robotic lawn mower equipped with a lithium-ion battery, in the European market (April 2013).
3
Japan: In Saitama Prefecture, began demonstration testing of a house equipped with the Honda Smart Home System (April 2012).
Continued demonstration projects using next-generation personal mobility systems in cities in Japan, the U.S., and China.
4
Reduced the weight of parts in automobiles by employing tailored blanks and technologies for joining dissimilar metals such as steel and aluminum.
Built a system for extracting rare earths from used nickel metal hydride batteries from hybrid vehicles and recycling them as material for new nickel metal
hydride batteries.
5
Made consistent efforts to reduce exhaust emissions to comply with tighter emissions regulations in various countries.
6
Continued to promote the management of substances used in products and find alternatives to substances of very high concern.
Continued to operate global management systems for substances used in products, to comply with applicable regulations in various countries and reduce risk.
85.3
60
2020
target
40
0
FY2012
2
Establish and deploy next-generation electromotive technologies.
Motorcycles: Market electric motorcycles that meet local needs in developed (Japan: leased) and emerging (China) countries.
Automobiles: Launch multiple models (especially compact vehicles) equipped with IMA hybrid technology in Japan; currently developing
mid size and larger plug-in hybrid and battery electric vehicles, with plans to launch products in Japan and the U.S. and
commence production in China in 2012.
Power products: Improve electric lawnmowers and expand lineup through model additions, especially in Europe.
100
(30% reduction)
～
～
FY2013
～
～
FY2012
Substances of
concern
Power products (kg/h)
20
0
～
～
24
100
20
2000
FY2011
(baseline)
140
120
100
80
84.8
60
0
Motorcycles (g/km)
120
1
Achieve global targets for
reducing average product CO2
emissions, with the end goal of
steadily reducing product lifecycle emissions over the long
term
Climate
change
and energy
（％）
Mid-term plans for product-related environmental initiatives (FY2012 – FY2014)
Achieve best-in-industry fuel efficiency and accelerate technology penetration.
Motorcycles: Expand use of electronic fuel-injection system (PGM-FI) and low-friction engines, especially in commuter vehicles.
Automobiles: Phase in upgrades to engine and transmission lineups, starting in 2012.
Power products: Expand application of new electronic self-tuning regulator (STR) governor, developed for the iGX engine.
and energy
Material
and water
resources
（％）
Progress
in achieving the 2020 Product（％）
CO2 Emission Reduction Targets
Recognizing the significant impact that our business
activities have on the environment, we likewise formulated a
detailed mid-term plan for operations-related environmental
initiatives, with the end goal of realizing the Honda
Environmental and Safety Vision. By following this plan
we will reduce product life-cycle CO2 emissions, reuse and
recycle more resources, and strive to minimize water use,
among other activities. Believing that these initiatives should
cover all our business activities, including our supply chains,
we will actively promote environmental management at our
suppliers, focusing especially on greenhouse gas emissions.
Direction
Reducing CO2 emissions from our products is a necessary
step in combating climate change and energy issues, the
greatest challenges to our business. That is why we created
the 2020 Product CO2 Emissions Reduction Targets, through
which we seek to reduce the average amount of CO2 emitted
• Formulating detailed plans for fiscal 2014
In our effort to minimize CO 2 emissions and all other
environmental impacts stemming from our products,
we created a detailed mid-term plan for product-related
environmental initiatives through fiscal 2014. By following
this plan, we will not only increase the energy efficiency
of our products but also make improvements across their
life cycles by practicing sustainable design for improved
3R performance, reducing emissions from products, and
carrying out stricter management of substances of concern
used in our products.
2000
FY2011
(baseline)
FY2012
FY2013
Material
and water
resources
Substances of
concern
25
Mid-term plans and results for operations-related environmental initiatives
Mid-term plans for operations-related environmental initiatives (FY2012 – FY2014)
Milestones on the road to 2020
1
Global operations: Reduce CO2 emissions per unit of production by 5% by FY2014 (baseline: FY2009)1.
2
Purchasing domain:
Promote measurement and reduction of supplier’s GHG emissions under the revised Green Purchasing Guidelines.
3
Production domain:
Install cutting-edge environmental technologies at Yorii Plant (production scheduled to begin in 2013) and make
preparations to deploy the technologies globally.
Set benchmarks for energy use and set higher efficiency standards.
4
Transportation domain:
Increase transportation efficiency in each region by implementing modal shifts, deploying more fuel-efficient trucks, etc.
5
Sales and services, administration, product development domains:
Promote energy conservation by encouraging eco-etiquette and more efficient use of facilities.
6
Production domain:
Strengthen resource-use-reduction initiatives by increasing throughput yields to reduce by-products.
Collaborate with suppliers to increase use of metal scraps.
Maintain zero landfill waste performance (Japan and Europe).
7
End-of-life product recycling:
Make steady efforts to comply with end-of-life vehicle recycling laws in various countries.
Minimize water use
8
Production domain: Reduce use according to conditions in each region, for example by conserving water and using recycled
water in production processes.
concern
Reduce VOC2 emissions from production
processes
9
Production domain: Develop VOC-emissions-reduction technologies for coating processes and expand application to
overseas facilities and motorcycle coating processes.
Biodiversity
Local conservation initiatives
in accordance with the Honda
Biodiversity Guidelines
10 Educate suppliers on the destructive impacts of hazardous substances and water use on ecosystems.
Climate
change
and energy
Material
and water
Strengthen initiatives that span
entire product life cycles
Ramp up 3R efforts
resources
Substances of
Environmental
management
Strengthen global/regional promotional
frameworks and increase disclosure of
environmental data
Corporate initiatives:
Collaboration with local communities:
Conduct biodiversity surveys at business sites in Japan.
Develop policies, guidelines, and practical know-how at each business site.
Assess possibilities of introducing biodiversity initiatives at overseas business sites.
11 Strengthen independent, voluntary promotional frameworks in each region, and strengthen global collaboration.
12 Expand Honda Environmental Annual Report into a global report, and increase disclosure of environmental data in each region.
Results of fiscal 2013 initiatives
Climate
change
and energy
Material
and water
resources
Substances of
concern
Biodiversity
Environmental
management
1
Reduced average per-unit CO2 emissions by 7% in FY2013 (baseline : FY2009).
2
Promoted measurement of GHG emissions from suppliers in a broader range of activities covering product life cycles.
Asia/Oceania: Deployed the Energy Conservation Caravan to visit suppliers and monitor energy consumption.
3
Used energy use monitoring of each production process to make the production system more efficient.
Asia/Oceania: Made progress in switching from diesel generators to natural gas cogeneration systems.
4
Transportation modal shifts in each region.
South America: Began shifting to coastal routes and actively avoiding trucking for the transportation of motorcycles.
5
Promoted energy conservation through eco-awareness and etiquette-raising activities and improvements in equipment use.
Installed high-efficiency devices (LED lighting, compressors, HVAC systems, IPM motors).
North America: Increased the number of participants in the Green Dealer program launched the previous year and enhanced program development.
6
Implemented measures to improve throughput yields in the design stage.
Increased use of stamping press scrap steel.
South America: Promoted sand mold recycling in the storage process.
7
Continued efforts to comply with the automobile recycling regulations of each country.
8
Promoted use of recycled water and water-conservation activities in each region.
Asia/Oceania: Introduced rainwater storage systems.
9
Started using low-VOC coatings in coating processes.
Used low-VOC coatings for prototype models in product development.
North America: Introduced new processing equipment to reduce VOC emissions in the bumper coating process.
10 Conducted biodiversity surveys at business sites in Japan.
11 Convened Regional Environmental Committees and trained environmental officers in all regions.
12 Issued a fiscal 2013 regional environmental report in each region (North America, South America, Europe, Asia & Oceania, China, and Japan).
1: A single per-unit-of-production value was calculated by weighting the average reduction percentages for motorcycles, automobiles, and power products with the
CO2 emissions associated with their respective life cycles.
2: VOC (Volatile Organic Compounds): Organic chemical substances that cause photochemical smog and are commonly used in the solvents of paints and thinners.
26
Global
Always conscious of the environmental
impact of its manufacturing operations,
Honda is working hard to take
environmental responsibility to ever
higher levels around the world through
operating management systems in six
regions worldwide.
Honda has created an institutional framework to put into practice the environmental principles articulated in the Honda
Environment Statement, and has expanded it to the global level.
We are actively working to build environmental management systems at all business sites and obtain ISO 14001
certification at certain sites.
Environmental management promotion structure
Note: For information on safety initiatives, see the Honda CSR Report and Honda Driving Safety
Promotion Activities.
The PDCA cycle of
eco-conservation activities
W o rld Envi
r on m en t a n d
Sa fe ty Co m
m itt ee
Environmental management at Honda business sites
Along with development of environmental management
systems at the group-wide level, we have been introducing
such systems at each business site in order to continuously
improve their environmental performance and to control
environmental pollutants. We have been working actively
to acquire ISO 14001, an international certification for
environmental management, particularly at our production
facilities.
After acquiring certification at each of our five major
production facilities in Japan, we combined their certification
for integrated operation of their management systems. Going
forward, we plan to promote acquisition and expand our
ISO 14001-certification status worldwide (as of March 31, 2013)
Mid-term environmental
policies/plans
Detailed
plans/actions
C
D
Honda’s organizational structure for environmental affairs
Secretariat
事務局
Japan
42 companies
Regional Operations (Japan)
Regional Operations
(North America)
Regional Operations
(South America)
Regional Operations
(Europe/CIS/Middle East/
Regional Operations
(Asia/Oceania)
Regional Operations (China)
Japan
Environmental Committee
North America
South America
European
Asia/Oceania
Environmental Committeet
China
Motorcycle Operations
Power product Operations
Purchasing Operations
Business support
Operations
Asia/Oceania
45 companies
Business
Automobile Operations
South America
10 companies
Customer
service/Function
Customer service
Operations
Corporate
Communications Division
Honda R&D Co., Ltd.
Business management
Operations
Production Operations
Green Factory
Promotion Center
Honda Engineering Co., Ltd.
as of June 2013
28
North America
28 companies
China
25 companies
Region
Environment and Safety
Planning Office
integrated system to include environmental management of
the Saitama Factory’s Yorii Plant, newly completed in March
2013. We also combined the certification registration for
Honda head office buildings and district buildings in fiscal
2012.
We will continue developing our environmental management
systems and seeking ISO 14001 certification (or in Europe,
EMAS). We will continue working to ensure that business
sites with certified environmental management systems
remain certified, and also continue to apply the PDCA cycle
at each site for continuous improvement in reducing the
environmental impact of our operations.
Divisions
Europe
19 companies
World Environment
and Safety Committee
• Emergency protocols
In anticipation of accidents and emergencies that could
cause environmental pollution, each factory and division has
clearly-defined procedures for preventing pollution.
P
A
Regional environmental
committees
reduce environmental impacts in one’s work by conserving
and recycling resources and energy in accordance with
environmental laws and regulations, company policies, and
internal standards. We have appointed corporate directors
to serve as Compliance Officers, and work systematically
to enhance compliance and risk management under
the supervision of directors in charge of each part of the
organization.
Global
• Organizational structure
In December 1991, Honda created what is now the Japan
Environmental Committee and assigned it a central role in
governing the environmental affairs of the company. This
structure has been expanded into a global environmental
management system with regional environmental
committees in North America, South America, Europe, Asia
& Oceania, and China. In March 1995, the World Environment
and Safety Committee was established to manage
environmental as well as safety initiatives (see note),
through which Honda aims to create a motorized society
that is safe for all people. The World Environment and Safety
Committee discusses, determines, and reviews annual plans
for implementing environmental conservation activities
at the global level based on mid-term business plans, and
has created an environmental management system that
integrates activities on the global level with those on the
factory floor. The company’s president and CEO currently
chairs the committee, a reflection of Honda’s recognition
that environmental issues, especially climate change and
energy, are critical to Honda’s business operations.
The World Environment and Safety Committee develops
mid-term policies and plans for global environmental
initiatives based on mid-term policies and management
plans determined by the Management Council. Individual
divisions prepare detailed plans for each region and business
area, and then finalize the overall plans after discussion and
approval by the regional environmental committees.
The regional environmental committees discuss and
evaluate annual achievements under the plans and, based on
the results, create new targets and plans with the objective
of achieving mid-term policies and plans. The progress of
environmental initiatives by Honda Group companies, as
well as themes affecting multiple domains around the
world, are reported to the World Environment and Safety
Committee and then factored into the next year’s annual
plans and the next mid-term business plans and policies.
Honda follows the Plan-Do-Check-Act cycle to promote
continuous improvement in environmental performance in
each region: Japan, North America, South America, Europe,
Asia/Oceania, and China.
One hallmark of this system is that planning and
implementation are not simply delegated to specialized
staff, but that all associates are expected to be involved.
The basic thinking is that all associates should be actively
tackling environmental issues as a part of their daily work.
• Regulatory compliance
In accordance with the Honda Environment Statement,
Honda introduces environmental management systems at
all business sites and in each division, promotes continuous
efforts to improve environmental performance, and strives
to comply with voluntary environmental standards that are
more stringent than national and regional regulations.
We revised the Honda Conduct Guidelines in April 2013
(formulated 2010) and are implementing it throughout
the Honda Group in Japan and worldwide. The document
calls on Honda associates to comply with laws and
regulations, company rules, and social norms and, for
the purposes of environmental conservation, to strive to
Note: Includes facilities of Honda Motor Co., Ltd. and its major consolidated subsidiaries and affiliated companies.
29
2012
000
2012
000
0
00
000
000
000
000
000
0
00
000
000
000
000
000
（単位：t）
00,000
（年度）2008
（単位：t）
00,000
38,000
（年度）2008
2009
社外埋立量
• Honda GHG emissions in FY2013
As a responsible company operating in the mobility industry,
Honda believes in the importance of calculating and
disclosing greenhouse gas (GHG) emissions in order to drive
progress in initiatives to reduce global emissions.
As the first milestone in this endeavor, in August 2012
Honda became the world’s first mobility company to
disclose estimates of all GHG emissions from its entire value
chain in conformity with the Greenhouse Gas Protocol (GHG
Protocol)1, currently the world’s most widely used GHG
emissions accounting standard. Honda released estimates
of not only emissions from our own business activities
(scope 1 and 2), but also all upstream and downstream
activities (scope 3), from the procurement of raw materials,
to the transportation and customer use of Honda products,
and finally to the treatment of end-of-life products2.
Now we are taking steps to get a more accurate reading of
the emissions that come from our entire value chain. We are
doing this by expanding the boundaries of data collection3
and improving the accuracy of calculation methods used for
categories that account for the largest percentage of scope
3 emissions (other indirect emissions).
As a result, the latest calculations show that GHG emissions
from Honda business activities in fiscal 2013 were 4,950,000
t-CO2e, and total value chain emissions, which also includes
other indirect emissions, were 275,910,000 t-CO2e.
We hope to leverage these improvements in data
measurement and management to devise more effective
emission reduction strategies.
2010
2011
26,200 32,100
2011
2012
26,200
00,000
• Promoting lifecycle assessment (LCA)
00,000
We have2012
been0 developing
methods
to reduce
the
10,000 our own
20,000
30,000
40,000
environmental0 impacts10,000
of our business
activities
20,000
30,000 and across
40,000
0,000,000
（年度）2008
product life cycles, from production through disposal.
0,000,000
（年度）2008
2009
In March 2002, we built the Honda Life-Cycle Assessment
0,000,000
1,280,000
2009
2010
発生量
(LCA) Data System, a system for measuring CO2 emissions
1,280,000
2010
1,210,000
2011
発生量
from all business activities, and since then have been
1,210,000
2011
0,000,000
2012
making focused
efforts to meet reduction targets
set for
each domain—production,
purchasing, sales and
services,
0,000,000
2012
0
300,000
600,000
900,000
1,200,000
1,500,000
administration, transportation, and so forth.
0
300,000
600,000
900,000
1,200,000
1,500,000
In fiscal 2007, we began operating a new, model-specific
LCA system
for calculating the life-cycle
emissions （単位
of ：at）
000
NOx
（単位：t）
single vehicle, from the procurement 000
of raw materials
000
NOx
SOx
through disposal. The LCA data of each product model
000
SOx
0
400
800
1,000
obtained through
this200
system is
being 600
used to develop
more
0
400 life-cycle
600 emissions.
800
1,000
effective strategies
for200reducing
LCA results for major automobile models released in FY2013 (Japan)
1. Published by the World Business Council for Sustainable Development and the World Resources Institute
2. Read more about Honda’s GHG emissions disclosure efforts in Case 19 of “Environmental Documentary—Honda Face.” (http://world.honda.com/environment/face/)
3. Additional emissions captured by expanding the scope of data collection in fiscal 2013 accounted for approximately 7% of total emissions
（％）
120
（％）
100
120
• GHG emissions from the entire Honda value chain
FY2013
Scope 1*
direct emissions from Honda business activities
1,240,000 t-CO2e
1,410,000 t-CO2e
Scope 2*
indirect emissions from energy use
2,960,000 t-CO2e
3,540,000 t-CO2e
Scope 3*
other indirect emissions
220,860,000 t-CO2e
270,960,000 t-CO2e
Emissions from entire value chain (total of scope 1, 2, and 3)
225,060,000 t-CO2e
275,910,000 t-CO2e
Other totals:
All emissions from Honda business activities (scopes 1, 2)
4,200,000 t-CO2e
4,950,000 t-CO2e
Emissions from use of sold products (scope 3, category 11*)
195,880,000 t-CO2e
225,950,000 t-CO2e
0
122
■
Raw materials　■ Production　■ Use　■ Sales/service　■ Disposal　■ Transportation
Baseline
100
Baseline
100
122
82
82
67
67
2006 Civic
Stepwgn
CR-Z
N-ONE
2006 Civic
Stepwgn
CR-Z
N-ONE
LCA results
majorProduction　■
motorcycle
released
FY2013 (Japan)
■ Rawfor
materials　■
Use　■models
Sales/service　■
Disposal　■in
Transportation
（％）
■
Raw materials　■ Production　■ Use　■ Sales/service　■ Disposal　■ Transportation
Baseline
120
100
（％）
100
Baseline
120
100
80
70
100
60
44
80
70
32
40
60
44
20
32
40
0
20 2005 CB400SF
PCX150
Super Cub 50
Integra
0
2005 CB400SF
Integra
PCX150
Total GHG emissions
Global
FY2012
80
100
60
80
40
60
20
40
0
20
■ Raw materials　■ Production　■ Use　■ Sales/service　■ Disposal　■ Transportation
• Reducing GHG emissions from use of sold products
Scope 3, category 11 emissions, emissions from use of
products sold to our customers, accounted for more than
80% of emissions that took place across our value chain. This
means that determining how to reduce GHG emissions from
the use of Honda products poses the greatest challenge to
reducing total emissions.
The biggest step in reducing emissions from product use
is improving fuel efficiency. We set a 2020 target to reduce
global average product CO2 emissions by 30% from 2000
levels, based on which we will strive to improve product fuel
efficiencies year after year.
During this time, however, we still expect our scope 3,
category 11 emissions to continue growing. Production
growth, which follows global economic growth, particularly
in Asia, is occurring at a faster rate than improvements in
fuel efficiency, so the net effect will be an increase in GHG
emissions.
But still, at some point we need to turn this growth curve
downward. Honda’s vision is to reach a point where total
emissions from product use are declining even as production
is expanding.
To achieve that turnaround, we set our own standards called
the Honda Environmental Performance Standards (HEPS).
The goal is eventually to reduce environmental impacts to
zero, an initiative we call Triple Zero. Along with HEPS we
2000 年
developed scenarios that represent the steps we
plan to take
100％
2000 年
in reducing GHG emissions by complying with100％
the standards,
including improving product fuel efficiency and increasing
use of renewable energy.
CO2CO
排出量
2 排出量
2009
2010
社外埋立量
Disclosure of total GHG emissions
32,100 38,000
From growth to decline
Super Cub 50
Continue reduction
efforts to reach zero
• Breakdown and changes in Honda GHG emissions
Scope 3
Scope 1
0.5％
Scope 2
other categories
16.3%
275,910,000 t-CO2e
〈GHG emissions〉
1.3％
FY2014
FY2015
FY20××
Emissions from Honda operations: Conceptual projection
Scope 3,
Scope 3,
FY2013
275,910,000 t-CO2e
category 11
Scope 2
Scope 3, category 11
Scope 1
FY2013
*See notes on page 31 for detailed descriptions of scope 1, scope 2, scope 3, and category 11 of scope 3.
30
FY2013
categories
t-CO2e
FY2012
FY2012
other
225,060,000 t-CO2e
200,000,000
81.9%
*Honda’s model-specific LCA system assumes a product lifetime driving distance of
100,000 km for automobiles and 50,000 for motorcycles. These figures are different from
those assumed for scope 3, category 11 emissions under the GHG Protocol.
•Scope 1: Direct GHG emissions from business activities, as defined by the GHG Protocol (examples: combustion of fuel oil at a manufacturing plant, emissions from work vehicles and company cars). The scope 1 figures presented in this report include all GHGs emitted directly
by Honda Motor Co. and its 461 consolidated subsidiaries and affiliated companies worldwide.
•Protocol 2: Indirect GHG emissions from a company’s use of energy, as defined by the GHG Protocol (examples: electrical energy used by
a manufacturing plant or office). The scope 2 figures presented in this report include all GHGs emitted directly by Honda Motor Co. and its
461 consolidated subsidiaries and affiliated companies worldwide.
•Scope 3: Other indirect GHG emissions not included in scope 1 and scope 2, as defined by the GHG Protocol. Scope 3 is systematically
broken down into 15 categories (examples: category 11 includes emissions arising from the use of sold products; category 12 includes
emissions arising from the end-of-life treatment of sold products).
•The category 11 figures presented in this report represent the cumulative amount of greenhouse gases that will have been emitted by
products sold by Honda in fiscal 2012 (automobiles, motorcycles, power products) as a result of their use by customers from the time they
received those products until they dispose of them in the future. The “scope 3, other categories” figures presented in this report are the
sum of emissions from categories 1, 2, 3, 4, 5, 6, 7, 10, 12, and 15. As per the GHG Protocol, Honda excludes categories 8, 13, and 14 from
its calculations, as these categories are either not part of Honda business activities or emissions from these categories are accounted for
in other categories.
31
2012
2,960
0
2013
500
1,000
1,500
2,000
2,500
3,000
3,500
0
500
1,000
1,500
2,000
3,000(FY)
3,500
2,500
（単位：千㎥）
4,000
2008
00,000
2009
33,800
2008
2010
00,000
34,400
(FY)
Global Environmental Impact
Product life cycle
FY2013
April 1, 2012 - March31, 2013
Raw material
extraction
Raw material
transport
Scope 3,
Category 1
Scope 3,
Category 4
Scope 1
and 2
Production
Sales
Greenhouse gas emissions occur in every stage of a product’s life cycle,
from the extraction of raw materials to the end-of-life treatment
(recycling, disposal) of the product.
Scope 3, category 11 (product use) emissions in fiscal 2013 are all GHG
emissions that will result from the use of Honda products sold in fiscal
2013 until their end-of-life treatment sometime in the future.
Direct energy
2011
20,900
consumption
2012
2010
Scope 3,
Category 9
consumption
Water use
20,300
0
5,000
(FY)
2010
• Greenhouse gas emissions
Direct
emissions
Direct
2011
10,000
15,000
emissions
0
2012
1,240
2011
1,500
2,000
2,500
2010
2013
500
1,000
1,500
(FY)
Expanding environmental accounting worldwide
Investments
(million yen)
Expenditures
(million yen)
2,285
2,352
Waste disposal
254
1,102
Environmental
management
564
6,301
0
4
Prevention
Total
16,456
19,559
186,513
196,272
2. International guidelines issued by the Global Reporting Initiative (GRI) to promote concrete action for environmental, social, and economic progress. At the end of this report is an index specifying the pages
in this report where the general standard disclosures and environmental performance indicators required by the guidelines can be found.
32
2011
• Environmental conservation expenditures in Japan
(FY)
2010
2012
Waste
2011
2013
landfilled
2012
4,000
10,000
20,000
30,100
2011 30,000
NOx
10,000
20,000
2012
2011
0
40,000
38
3,000
(FY)
2012
2010
2011
605
2012
233
572
（％）
120
34,400
0
Diesel
0
0
5,000
Landfilled waste
Waste
Volume recycled
(FY)
Municipal water
10,000
(1,000 m3)
30,100200
33,800
(1,000 GJ)シビック
15,000 （2006年）
20,000
(t)
(t)
(1,000 t)
38
3132
10
26
20
10
30
40
31
1,150
20
30
40
2010
2012
1,150
1,210
40
1,280
1,370
300
600
300
600
1,210
900
1,200
900
1,200
1,500
1,370
1,500
SOx
SOx
NOx
233
NOx
（年度）
605
(t)
NOx
SOx
(t)
265
572
233
0
0
200
200
400
400
600
572
600
800
800
■
原材料　■ 製造　■ 走行　■ 販売・サービス　■ 廃棄　■ 輸送
2009
1,000
1,000
400 使用量 600
100
0
6,700
414,000
394,000
(1,000 t)
100
（％）
80
3,130 120
3,000
7
6,000
9,000
1,69012,000
China
590
893
296
98
1,300
100
0
3,900
16,400
66,000
76 47,000
188,000
110,000
660
5,850
4,120
■ 原材料　■ 製造　■ 走行　■ 販売・サービス　■ 廃棄　■ 輸送
基準機種
210
100
60
0
4,400 走行　■ 販売・サービス　■
2,110 100 廃棄　■
1,730
1036
38
36 3,440
■ 原材料　■ 製造　■
輸送
40
28
76
3
)
(1,000
（％）
Rainwater
20
0
50
90 80
80
0
20
32
2011
基準機種
120
Waste
60
100
(1,000 t)
0
(FY)
Note: LNG is not included.
36
36
100
26
landfilled
CB
Notes:
○○○○ ○○○○○ ○○○○○ ○○○○○○
2012
40
28
38
2010
76
400SF
○○○○
•Historical figures have been adjusted to reflect an increase
analysis of the data.
80 in the number of companies covered and more detailed
20 （2005年）
31
2013
•The data of companies
during the reporting
year and companies that have been excluded from the consolidation due to a merger, liquidation, or other
32
2011 added to Honda's consolidation 60
Waste
0
36
36
CB
○○○○ ○○○○○ ○○○○○ ○○○○○○
change, are not included.
40 26 30
28
landfilled
0
10
20
40
400SF
○○○○
2012
•Totals with more
than three digits have been rounded to three significant digits.
（2005年）
20
31
2013
0
1,150
2010
CB
○○○○ ○○○○○ ○○○○○ ○○○○○○
400SF
○○○○
0
10
20
30
40
（2005年）
1,280
2011
Total waste
Water use 2010 Groundwater
generated
2012
2010
(1,0003)
1,210
1,150
9,000
1,280
○○○○○○ 301
○○○○
○○○○○
（％） ○○○○○○0 41
8
○○○○
○○○○
40,000
基準機種
120
3,590
(1,0003)
6,000
38
117
2010
基準機種
800
1,000
100
（年度）
■ 原材料　■ 製造　■ 走行　■ 販売・サービス　■
廃棄　■ 輸送
2011
84
Companies covered:Nearly all34,300
consolidated subsidiaries and
affiliated
companies of the
2009
75
（％）
2013
80
69
34,400
2011
117
2012
基準機種
Honda Group
120
Water use
2010
60
100
Notes:•
Calculations
based
on
fuel
consumption.
2012
使用量 100 廃棄　■ 輸送
■ 原材料　■30,100
製造　■ 走行　■ 販売・サービス　■
84
40
2011
75
7,700
（％）
80
2011
2010
69
23,200
20
117
34,300
2013
基準機種
120region (FY2013)
•Wastewater
Environmental data for manufacturing, by
2012
7,900
排水量 60
2011
10020,900
2012
0
100
シビック
○○○○ ○○○○○○ ○○○○○ ○○○○○○
volume*
84
40
（2006年）
○○○○
○○○○
8,000
75
2012
80
69
21,100 Japan
2013
20
N.
America
S.
America
Europe
Asia/Oceania
7,700
2011
2010
23,200
60
0
(1,000 MWh)
Wastewater
Purchased electricity
1,020
1,560
1,820
322
151
0
3,000
9,000
12,000
排水量
2011
シビック
○○○○○○ 7,900
○○○○ 6,000
○○○○○ ○○○○○○
2012 0
20,90040,000
5,000
10,000
15,000
20,000
40
（2006年）
volume*
(1,000 GJ)
Natural gas
1,200○○○○
85
6,410
240
526○○○○
Energy
8,000
2012
20
21,100
2013 Liquefied petroleum gas
(1,000 GJ)
1,260
806
273
336 製造　■ 走行　■7販売・サービス　■
■ 原材料　■
廃棄　■ 輸送
Water use
8,000
(1,000 t)
2011
31
0
600
7,700
7,900
Companies covered: Nearly1,370
all consolidated subsidiaries and affiliated companies of the Honda Group
(t)
Notes:
265
900
1,200
1,500
SOx
• Landfilled amounts for waste
outside Japan also include other waste treatment methods
2011
• Figures for Japan
605
NOxindicate amounts actually brought to landfills.
265
40,000
33,800
NOx
20,000
2012
0
0
0
2012
(1,000 m3)
SOx
15,000
(1,000 t)
1,210
40,000
30,000
10,000
32
20131,280
00,000
0
40,000
26
1,150
2012
4,000
00,000
34,400
SOx
排水量
20,900
20,000
2010 21,100
40,000
30
generated
30,100
• Atmospheric
pollutants
33,800
0
5,000
2011
Total waste 2013
3,540
3,500
15,000
(FY)
20
2012
2010
2011
landfilled
generated
10
34,400
00,000
2012
2010
Remediation
3,540
2012
generated
2010
2008
2011
2009
Waste
Total waste
Companies covered:Nearly all consolidated subsidiaries and affiliated companies of the Honda Group
(FY)
Notes:
2013
00,000 2004
2008were calculated while referring mainly to the WRI and WBCSD’s
• Greenhouse gas emissions
"The Greenhouse Gas Protocol
33,800
0
300
2009 (Revised Edition)."
• Calculations based mainly on emissions from stationary sources.
*1 Annual distance traveled, product lifetime in years: Based on the WBCSD's SMP Model developed by the International Energy Agency
20,000
26 2010
2011
Total 2,500
waste 3,000
2,000
10,000
• Waste generated,
landfilled
2010
2012
2,960
3,000
3,500
排水量
20,900
23,200
2012 21,100
5,000
32
2013
0
1,000
2011
使用量
23,20034,300
2010
使用量
34,300
0
30,100
2009
(FY)
3,000
3,000
500
15,000
2011
2,960
2,770
2013
0
10,000
2010
2013
2011
2012
5,000
2,770
landfilled
2012
2010
（年度）
30,100
0
(FY)
Waste
34,400
使用量
34,400
34,300
21,100
(1,000 t-CO2 equivalent)
1,410
33,800
30,100
2013
2011
2011
2013
（
33,800
Companies covered: Nearly all consolidated subsidiaries and affiliated companies of the Honda Group
排水量
2011
20,900
*Disclosure of wastewater
volume begun in fiscal 2011.
(1,000 t-CO2 equivalent)
1,410
1,330
3
(1,000
40,000m )
30,000
(1,000 m3)
201323,200
1,330
1,240
1,310
20,000
34,400
33,800
2012
00,000
Global
Indirect
2015
Emissions treatment
volume*
2011
20,30025,000
20,000
Wastewater
1,310
(FY)
2012
2010
2013
2011
0
Honda discloses information on the emissions treatment,
waste disposal, environmental management, remediation
and prevention as well as the overall environmental
efficiency of our business in order to advance environmental
management on a practical level and realize our
environmental vision. These data serve not only as an
indicator of corporate value for external stakeholders but
also as a reference for making administrative management
decisions regarding environmental initiatives.
As a result, for fiscal 2013 we are disclosing the environmental
conservation expenditures that were recorded in Japan in
the format suggested by the GRI Guidelines*2, which is the
same format used last year to disclose automobile R&D
expenditures in North America. These changes have been
made in an effort to improve the accuracy of data collected
from our operating sites worldwide and to determine an
appropriate method for disclosing sustainability information
from our global operations.
Wastewater
22,300
21,700
40,000
(1,000 m3)
2012
2012
volume*
Companies covered:Nearly
all consolidated subsidiaries and affiliated companies of the 2012
Honda Group22,300
2013
volume*
Notes:• Purchased electricity has been converted to joules using the international standard 3.6 GJ/MWh.
• Calculations based mainly
on energy
consumed
by stationary
sources. 2013
0
5,000
10,000
15,000
20,000
25,000
• A terajoule (TJ) is a unit of energy, "tera" meaning 1012.
emissions
End-of-life
treatment　Wastewater
2013
19,700
2010
2013
Scope 3,
Category 12
Water use
19,700
2011
22,900
2012 21,700
2012
2010
2012
2011
2013
China
30,100
30,000
40,000
2010
2012
22,900
20,900
2013
consumption
20,000
Water use 30,000(FY)
10,000
(TJ)
Asia/Oceania
20,000
10,000
2011
19,400
Indirect energy 2011
Scope 3, Category 11
2014
(FY)
(FY) 0
00,000
2010
2010
2012
2010
2013
Indirect energy 2011
Indirect
2013
0
2013
2011
30,100
(TJ)
19,400
20,700
consumption
emissions
Product used by customer ( Japan: 10,000 km/yr × 15 years)
2012
201220,700
Direct energy
Europe
10,000
34,400
2010
(FY)
00,00034,400
S. America
201133,800
2012
• Water use,
wastewater volume
2011
(FY)
N. America
0
2010
33,800
30,100
201000,000
2012
Japan
2009
• Energy consumption
2009
2011
(FY)
2008
• The thinking behind scope 3, category 11 (emissions from product use)
Scope 3, category 11 accounts for more than 80% of all CO2 emissions that occur in Honda’s value chain. The
reason category 11 is so large is because it includes not only the CO2 that Honda products sold in fiscal 2013
emitted in fiscal 2013, but also the CO2 those products will emit in the future. In other words, when a customer in
Japan purchases a Honda vehicle, we expect that customer to drive the vehicle 10,000 km a year for 15 years*1.
Scope 3, category 11 is where we calculate all the CO2 that will be emitted during that time.
Scope 3 includes future emissions because it is based on an accounting method that counts emissions not when
they occur but when the business activities that will result in those emissions occur. The 26 million automobiles,
motorcycles, and power products that Honda sold to customers around the world in fiscal 2013 will continue
emitting CO2 as they are used and until they are disposed of at some point in the future. Scope 3 says that these
emissions are the result of Honda having sold its products in fiscal 2013.
4,000
3,540
CO2 排出量
emissions
33
（
South America environmental impact
Europe
South America
1
2
3
4
20,700
20,900
19,400
22,900
Indirect energy
consumption
2009
2010
2011
2012
977
1,193
1,219
1,180
19,700
21,700
20,300
22,300
Direct
emissions
2009
2010
2011
2012
33
31
33
43
1,310
1,330
1,240
1,410
Indirect
emissions
2009
2010
2011
2012
21
30
14
107
2,770
3,000
2,960
3,540
Water use
2009
2010
2011
2012
1,632
1,774
2,078
1,961
33,800
34,400
30,100
34,300
Water use,
wastewater volume
Wastewater
volume
2010
2011
2012
1,250
1,459
1,014
23,200
20,900
21,100
Waste
landfilled
2009
2010
2011
2012
3
1
2
2
38
32
26
31
Total waste
generated
2009
2010
2011
2012
62
77
72
81
1,150
1,280
1,210
1,370
Waste generated,
landfilled
Unit
TJ
Honda wins green plant award in Turkey
Honda Turkiye A.S. (HTR), a Honda affiliate in Turkey, received the “Environmentally
Friendly Plant Award” from the Turkish Healthy Cities Association. The association’s
member municipalities praised HTR’s tree-planting activities in Kargalı Village, held as an
Environment and Corporate Responsibility Project in 2011 and 2012.
The Turkish Healthy Cities Association was founded in 2005 and currently has a membership
of 46 cities. The association encourages manufacturers to invest in the environment through
its Environmentally Friendly Plant Award. A total of 36 plants have been selected to receive
the award.
Environmentally friendly factory award ceremony, held on March 1, 2013
1,000 tCO2
equivalent
1,000m3
1,000t
Honda signs MoU for market introduction of fuel cell electric vehicles in Nordic countries
In September 2012, Honda and other automakers signed in Copenhagen a Memorandum
of Understanding (MoU) with organizations from the Nordic countries to support the market
introduction of fuel cell electric vehicles (FCEVs) and hydrogen refueling infrastructure
from 2014 to 2017. The MoU is aimed at generating further dialogue with public and
private stakeholders in Norway, Sweden, Iceland, and Denmark on accelerating the market
introduction of FCEVs.
Honda announced in September 2012 that an all-new FCEV model for Japan, the U.S., and
Europe would be launched in 2015. Signing the MoU signified Honda’s commitment to FCEVs
as the ultimate zero emission technology.
MoU was signed at the 3GF conference in
Copenhagen.
Global
Direct energy
consumption
521
502
513
715
Energy
consumption
Greenhouse
gas emissions
Global
2009
2010
2011
2012
Asia/Oceania
North America
Zero-waste-to-landfill efforts in North America
Honda has achieved virtually zero waste to landfill at production facilities in North America.
Now, Honda’s U.S. sales subsidiary, American Honda Motor Co., Inc. has undertaken an initiative
at nine parts delivery centers in the U.S. to eliminate waste. Three of these centers, which ship
millions of parts each year to dealerships, have already achieved zero waste to landfill through
their focused effort in recycling, reusing, and reducing the use of packaging materials. American
Honda also has started a Dealer Recycling Program, aimed at achieving the cleanest and most
environmentally friendly dealer network in the industry. Although voluntary, most Honda and
Acura automobile dealers in the U.S. are participating in the program.
The parts distribution center in Chino, California, was the first to achieve zero waste to
landfill
Supporting customer’s and dealer’s switch to solar
In February 2013, American Honda Motor Co., Inc. initiated a new partnership with SolarCity,
America's leading provider of solar power systems for businesses and homes. Through this
partnership, Honda is making it easier for Honda and Acura customers and dealers to convert
to solar power for a significant portion of their energy requirements and to reduce their CO2
emissions. Thousands of phone inquiries were received in the first five weeks after the launch
of the program. The number of contracts reached 473, totaling 1.5 megawatts (MW) of solar
power being installed at customer's homes and at dealerships.
A solar power system being installed at a
customer’s home
34
The symbols on the left are displayed for technologies and products
that contribute to the realization of Triple Zero
CO2 emission reduction/
elimination technology
Energy risk reduction/
elimination technology
Waste reduction/elimination or
3R technology
Supra X125 earns award for best emissions in Indonesia
The Indonesian Ministry of Environment announced the results of a pollutant emissions test
aimed at ranking vehicles with the cleanest exhaust emissions. The Supra X125 PGM-FI
Helmet-in, a motorcycle produced and sold by PT Astra Honda Motor in Indonesia, won the
award for the best quality of exhaust emission in the motorcycle class.
In 2011, Honda declared that it would install its PGM-FI (Programmed Fuel Injection)
technology in all motorcycle models produced in Indonesia by the end of 2013, getting ahead
of the new emission standard for two-wheeled vehicles scheduled to take effect in Indonesia
in 2013. Honda announced the award-winning Supra X125 PGM-FI Helmet-in in November
2011 as the first step toward installing PGM-FI in all models.
Participated in public-private initiative to promote E85 ethanol use in Thailand
In Thailand, the public and private sectors collaborate to organize the “E85 Clean Energy
Drive for Thailand’s Future”, an initiative for promoting the use of renewable E85 (85%
ethanol and 15% gasoline).
The initiative is the first collaboration of its kind between companies in the energy and
automotive industries demonstrating their potential and readiness to develop the ethanol
industry in Thailand. Mr. Pitak Pruittisarikorn, Executive Vice President of Honda Automobile
(Thailand) Co., Ltd. (HATC), Honda’s production and sales affiliate for automobiles in Thailand,
participated in the opening ceremony. The caravan of vehicles used the new Honda Civic
fuelled by E85 ethanol.
Supra X125 PGM-FI Helmet-in, winner of the
award for the best quality of exhaust emission
The opening ceremony of the “E85 Clean
Energy Drive for Thailand’s Future”
35
China
Dongfeng Honda's second plant demonstrates environmental leadership in Chinese
industry
Dongfeng Honda Automobile Co., Ltd. (Dongfeng Honda), a Honda automobile production and
sales joint venture in China, completed construction and began operation of a second plant
in July 2012. With an annual production capacity of 100,000 units, the second plant brings
Dongfeng Honda's total production capacity to 340,000 units per year, when combined with the
first plant's 240,000 units.
The second plant boasts industry-leading environmental performance in China, emitting 20%
less CO2 than the original plant, and featuring numerous innovations including the world's first
height-adjustable conveyor system for vehicle assembly, a shortened coating process with
remarkably lower CO2 emissions, and Honda's first engine assembly line with full parts-set
delivery (see note).
Honda announces new five-year tree-planting project in Inner Mongolia
Honda has been planting trees as a responsible corporate citizen of China since 2000. For the
five years from 2008 to 2012, some 1,200 associates planted 700,000 saplings across 467
hectares in the Inner Mongolia Autonomous Region.
In 2013, we announced a new five-year joint tree-planting project, increasing the number of
participating joint ventures from 14 to 16. Employing the slogan, “The future moves with us,”
Honda aims to promote a greener future through associate volunteering and contribute to the
sustainable development and environmental advancement of Chinese society.
Dongfeng Honda's second plant, located four
kilometers northeast of its existing plant in
Wuhan, Hubei province
Associates who participated in the first treeplanting project and the planted field
Japan
Honda Environment website recognized in Kankyo-goo (Eco-goo) Awards
The Environment section of the Honda Worldwide website received the Global Warming
Measures Award in the Corporate Category of the 12th Kankyo-goo (Eco-goo) Awards. The
awards are presented by NTT Resonant Inc., which operates the largest environmental
information website in Japan, Kankyo-goo, to recognize and commend companies,
governmental institutions, organizations, and individuals that contribute to environmental
conservation and social progress through effective Web-based communication.
Honda's Environment website drew acclaim for presenting information in a way that
encourages individual action by stakeholders. The documentary-like feel of Honda Face,
which focuses on how associates at Honda research institutes and factories are tackling
environmental issues, struck a chord with the judges and contributed to Honda winning the
award.
Hamamatsu Factory receives Hamamatsu City's Top Runner Grand Prize
The energy conservation activities at Hamamatsu Factory were selected for Hamamatsu City's
Top Runner Grand Prize for Alternative Energy and Energy-Conservation Initiatives in fiscal
2012. Business entities that own offices in Hamamatsu City apply for the recognition, providing
examples of activities matching 29 items specified by the city. A panel of academia and other
experts discuss and decide on the winners. The prize Hamamatsu Factory received was in
Environmentally Friendly Offices of Major Firms category.
Hamamatsu Factory was highly commended for its ongoing environmental initiatives including
installation of solar panels with a total generation capacity of 430 kW, introduction of highefficiency equipment such as LED lighting and ceiling cassette air-conditioners, and energysaving architectural solutions using clearstory windows and skylights.
Honda's Environment website was among 11
websites selected for the award.
Honda
South
America
South America is known as one of the continents with
the largest biodiversity, with a wealth of rivers, and
fauna and flora. After all, it has the largest forest in
the planet, with hundreds of unique species, besides
having the largest river basin in the world. To preserve
that scenario, Honda has assumed a commitment with
environmental preservation in the locations where it
operates, by promoting many actions and activities at
the company’s units spread all over the South American
continent.
Awards ceremony held in the Hamamatsu
City mayor's office on March 15, 2013
Note: Read more about Dongfeng Honda’s environmental initiatives in Case 25 of "Environmental Documentary—Honda Face.” (http://world.honda.com/environment/face/)
36
37
Honda South America
Honda South America Ltda. is the holding
responsible for the company’s operations
in South America, with activities in Brazil,
Argentina, Colombia, Chile, Peru and Venezuela.
With administrative headquarters in Sao Paulo
(SP), the company is composed of companies
that manufacture motorcycles, automobiles
and power products, and it currently counts on
around 16 thousand employees. Its activities
also include ownership interests in companies
manufacturing components for its products and
financial service companies.
Venezuela
Fanalca S.A.
- Motorcycle production
- Importation and sales
of motorcycles
Honda de Venezuela C.A.
- Importation and sales of power products.
Peru
Brasil
Honda del Peru S.A.
- Production of motorcycles
- Importation and sales of
motorcycles, automobiles
and power products.
Honda South America Ltda.
- Headquarters.
Honda Automóveis do Brasil Ltda.
- Production and sales of automobiles and parts.
Moto Honda da Amazônia Ltda.
- Production and sales of motorcycles, power
products and quadricycles.
Honda Componentes da Amazônia Ltda.
- Production of components for motorcycles.
Chile
Honda Motor de Chile S.A.
- Importation and sales of motorcycles,
automobiles and power products.
Argentina
Honda Motor de Argentina S.A.
- Motorcycle and automobile production.
- Importation and sales of motorcycles,
automobiles and power products.
38
HTA Indústria e Comércio Ltda.
- Tool production.
Honda Serviços Ltda.
Banco Honda S.A.
Administração Consórcio Nacional Honda Ltda.
Honda Leasing S.A. Arrendamento Mercantil
Corretora de Seguros Honda Ltda.
- Financial services.
Honda Energy do Brasil Ltda.
- Self-production of sustainable energy.
This is the second edition of the Environmental Report
on activities performed by Honda South America. In
this document we also report the company’s global
actions, as well as guidelines and targets set forth
by Honda, seen as crucial for the strategy’s success
towards sustainable development, always focusing on
respect for the environment.
Honda’s management vision targeted to 2020 is
to “provide good products that maximize the joy
of customers, with speed, affordability and low
CO2 emissions”. With that in mind, the company’s
environmental vision was defined as “the joy and
freedom of mobility and a sustainable society where
people can enjoy life”.
In order to achieve this vision, Honda has placed
the issues related to energy and climate change as
extremely important matters, and one of the greatest
challenges to our business is to reduce CO2 emissions
from our products. That is why we created the 2020
Product CO2 Emissions Reduction Targets, through
which we seek to reduce the average amount of CO2
emitted per unit of automobiles, motorcycles, and
power products by 30% from 2000 levels by 2020.
In Brazil, which is the biggest market in South America,
we are continuously expanding the line-up of FlexFuel Vehicles. In automobile business, we released in
2013 our first sub tank less FFV, Civic and CR-V, and
in motorcycle business, in August 2013 an important
milestone was reached by Honda in Brazil, reaching 3
million units of Flex-Fuel Motorcycles.
Besides emission from products use, in South
America, we are also focused on reducing emissions
of CO2 in all of our corporate activities domain, such
as development, suppliers, logistics, service, office,
etc; and we have taken actions to reduce this and
other pollutants that result from our these activities.
In order to share experiences and the results achieved,
thus ensuring safe progress, we created the South
America Environmental Forums. Representatives of
the countries that host our business units (Argentina,
Brazil, Chile, Colombia and Peru) meet twice a year
since 2011.
Observing our respect for natural resources and
meeting our goals and commitments to renewable
energy, we have recently announced the construction
of a wind farm in the city of Xangri-lá in the state of Rio
Grande do Sul. The wind farm is expected to supply
all the energy demands of our car factory located in
Sumaré (SP). Honda will make an initial investment of
100 million Brazilian Reais for the initiative, which is
the first approach among car manufacturers present
in Brazil. Upon start-up of the wind farm in September
2014, Honda will contribute to reducing about 2.2
thousands of tons of CO2 per year, equivalent to
approximately 30% of the plant’s total emissions.
Thus, we work to create a society where people can
pursue their dreams, striving to protect human health
and preserve the environment at every stage of our
business activities. Honda will keep taking its efforts
to become “the company that society wants to exist.”
Honda South America
Colombia
Honda Selva del Peru S.A.
- Production of motorcycles.
Message from the President of Honda South America
Masahiro Takedagawa
President
Honda South America Ltda.
39
7 Business Activities
Honda South America
Honda has as its purpose to provide good products to its consumers, in a fast and accessible way, and with low
air emissions, but reducing the quantity of CO2 emitted by Honda’s products is not the only measure that has
been taken to preserve the natural environment. The company has as its philosophy to reduce the impacts
generated on the lifecycle of its products as a whole, and in order to make that possible, the activities
have been divided into seven areas, denominated business areas. Honda identified been possible
to more clearly identify the impact generated by each sector, as well as their responsibilities to
minimize those impacts. Get to know more about those areas:
7
1
Product development – Honda has been developing and implementing many
different environmental and energetic technologies in order to share the joy of
mobility with people from all over the world. These efforts aim at improving engine’s
performance, reducing air emissions and developing products that use alternative
sources of energy.
Check it on page 42.
Administration – Honda´s offices promote the
optimization of energy and water consumption and
other resources during its administrative activities.
The company’s expectation is that these efforts
have a positive impact on the natural environment,
stimulating our clients, suppliers and commercial
partners to assume that same attitude.
2
Purchases – the partnership with its suppliers is fundamental
for Honda, that’s why a series of projects and activities are
jointly undertaken in order to optimize electric power and
resources consumption, in addition to reduce the volume of
air emissions.
E
ET
ET
A
40
6
3 Rs – following the company’s environmental
preservation principles, the 3R concept
(Recycling, Reuse and Reutilize) stimulates the
recycling of parts, tires, components and other
materials generated in the post-sales services.
5
Sales and Services – to proactively promote environmental
preservation in the sale and servicing processes, Honda provides
to dealers constant support for the execution of the Green Dealer
initiatives. By adopting well-founded measures in order to fulfill their
current needs, our aim is to improve resales which demonstrate
environmental leadership, bringing additional value to the clients and
communities served by them.
4
Production – the manufacturing
of Honda products involves
many stages and methodologies,
with a focus on excellence in
production, and on environmental
preservation.
The
Green
Factory concept, implemented
in the plants, aims at reducing
emissions, managing waste,
at the rational use of water,
and energetic efficiency in the
production processes.
Honda South America
3
Transportation – Honda’s logistic system gathers
development, innovation and sustainability, both in
the transportation of automobiles and motorcycles to
dealers and in the transportation of the parts provided
by suppliers to the plants. The actions contemplate a
reduction in the volume of packaging and a decrease in
CO2 emissions during transportation.
41
Bi-fuel vehicles in Brazil: Honda Flex One Technology
1. Product Development
For Honda, quality and environmental preservation
are indispensable items at any stage of the
lifecycle of its products. That includes the creation,
manufacturing and utilization of its automobiles,
motorcycles and power products, for this reason
Honda is constantly looking for new solutions to
reduce CO2 emission rates when consumers use
its products.
The company has been engaged with the
development of new environmental technologies
that might satisfy the increasing global demand for
friendlier automobiles and motorcycles in relation
to the natural environment, and that enable the
utilization of cleaner and renewable energies,
providing the unique joy of driving a Honda product.
In addition to personal mobility products, Honda
also develops generators, lawn mowers, motor
pumps, stationary engines, outboard engines and
shearers, which contribute to people’s quality of
life. Honda is the largest engine manufacturer
in the world, and is recognized as a pioneering
company in the manufacturing of products with
the four-stroke technology. In addition to being
more powerful, those engines are less polluting
than the traditional two-stroke engines, since they
do not work by burning oil, just gasoline. Based on
those principles, Honda has been developing and
implementing many different environmental and
energy technologies in order to contribute to the
quality of life of the future generations.
Honda has been the first company to make motorcycles
with bi-fuel engines, a mix of ethanol and gasoline with
any combination among those two fuels. At the plant
of Manaus (AM), more than 60% of the motorcycles
made there come with the FFV system (flex fuel
vehicles), developed by the company especially for
the Brazilian market. Motorcycle model CG 150 Titan
was the first one, followed by other models that also
run on ethanol or gasoline: NXR 150 Bros, CG 150
Fan and Biz 125. In 2013, it was time for the 300-cc
models to take part in the group of flex motorcycles,
such as models XRE 300 and CB300R. This technology
is based on the innovative electronic injection system
PGMFi, developed by Honda. In that system the
oxygen sensor identifies the quantity of O2 emitted
after combustion, which allows the ECM module
(the system’s electronic brain) to perfectly adjust the
injection and ignition times, according to the quantity
of ethanol found in the fuel mix, since the larger the
quantity of ethanol, the larger the O2 emissions will
be. Before the motorcycles, Honda started to launch
Flex automobile models in 2006, considering how
popular the bi-fuel concept is in Brazil.
The first model to be launched was Civic, followed by
Fit and City. Currently, all the models made in Brazil
for the Brazilian market are FFV. In October 2012,
Honda announced it would further enhance its bifuel system technology, both for motorcycles and for
automobiles, with the “Honda Flex One Technology”
concept. Among the automobiles, model “Civic 2.0”
was launched in January 2013 with the Flex system,
which dispenses with the cold-start sub-tank. With
the new system, by pushing the control button of the
switch that unlocks the doors, a set of heaters start
to work directly on the fuel line, generating the ideal
temperature, especially for ethanol, to provide an air/
fuel mix that’s ready to start immediate combustion.
The result is a fast and safe start, even in a lowtemperature situation. Also thanks to that system,
consumers do not have to worry about filling the subtank with gasoline. Honda has also launched Model
CR-V Flex 2013, with that same system. The new
technology is a part of the Honda Flex One concept,
which represents Honda’s efforts to innovate in terms
of sustainable mobility, by allying high performance
and low pollutant emissions in all of its products.
ECON Function
42
a slightly longer time.
In the automatic adjustment mode, the air
conditioning system changes the external and
recirculated air ratio according to the situation. When
the ECON function has been activated, 70% of the
air comes from recirculation in order to reduce the
system’s load. The ECON function also reduces the
fan’s speed, decreasing the electric demand. The
ECON function also interferes with the autopilot’s
functioning, limiting the acceleration to reach the
programmed speed in the case of speed resumption.
Thus, the vehicle reaches the desired speed in a
smoothest manner. That acceleration limitation aims
at saving fuel and may cause speed variations on
slopes. To help drivers save fuel during driving, an
instant fuel consumption meter has been added on
the right side of the speedometer, and to visualize
consumption efficiency sidebars have been designed
in the digital speedometer, which alter their colors
as the vehicle is driven around. That coloring varies
from dark blue to a turquoise hue, until it becomes
green, which indicates a more economic driving.
Honda South America
The vehicles made by Honda also portray the
brand’s commitment to the natural environment.
The models Civic, CR-V and Accord have started
to Feature the ECON button, which activates and
deactivates the economic driving assistance
function. When the button is pushed, a “ECON ON”
message is shown on the i-MID panel, and many
systems in the vehicle have their functioning
changed to give priority to the low consumption
of fuel, such as the electronic injection control –
ETCS (Electronic Throttle Control System) –, air
conditioning and autopilot, without any power loss.
For those who appreciate a more sportive driving,
they only have to deactivate the function. When the
driver demands maximum performance through the
accelerator pedal (stepping heavily on the pedal),
the system, which has an electronic accelerator,
immediately responds. With the ECON function
activated, it’s possible to control the throttle plate’s
opening and, consequently, control the response to
that action, making the vehicle more economic. The
vehicle will reach the desired speed, however after
43
2. Purchases | Green Purchasing
Motorcycle Atmospheric Emission Control
Honda’s pollutant emission control is rigid and
judicious, and it even provides rates below the
level required by the Air Pollution Control Program
for Motorcycles and Similar Vehicles (Promot),
implemented in Brazil. The motorcycle plant
in Manaus (AM) was the first in South America
to calculate the pollutant emission rates of its
products in that very manufacturing unit. The Gas
Analysis and Measurement Lab was created as
part of a pioneering initiative, in order to ensure
quality excellence and environmental commitment.
See a comparison between the air emissions
generated by Honda motorcycles and the Promot
program’s results:
CO
HC
carbon monoxide
MODEL
emissions
g/km
limit
BIZ 100
0.434
2
POP 100
0.434
2
LEAD 110
0.953
100% gasoline
100% ethanol
BIZ 125
CG 125 FAN/Cargo
emissions
g/km
limit
% below
the limit
emissions
g/km
limit
% below
the limit
78.3%
0.121
0.8
78.3%
0.198
0.8
84.9%
0.069
0.15
54.0%
75.3%
0.038
0.15
2
52.4%
0.264
74.7%
0.8
67.0%
0.067
0.15
0.370
2
81.5%
55.3%
0.104
0.8
87.0%
0.083
0.15
0.657
2
44.7%
67.2%
0.188
0.8
76.5%
0.063
0.15
58.0%
0.609
2
69.6%
0.268
0.8
66.5%
0.044
0.15
70.7%
2
89.5%
0.170
0.8
78.8%
0.058
0.15
61.3%
1.038
2
48.1%
0.160
0.8
80.0%
0.051
0.15
66.0%
100% ethanol
0.796
2
60.2%
0.147
0.8
81.6%
0.042
0.15
72.0%
CG 150 TITAN
100% gasoline
1.038
2
48.1%
0.160
0.8
80.0%
0.051
0.15
66.0%
100% ethanol
0.796
2
60.2%
0.147
0.8
81.6%
0.042
0.15
72.0%
100% gasoline
0.843
2
57.9%
0.149
0.8
81.4%
0.038
0.15
74.7%
100% ethanol
0.470
2
76.5%
0.135
0.8
83.1%
0.014
0.15
90.7%
PCX
0.948
2
52.6%
0.140
0.8
82.5%
0.072
0.15
52.0%
CBR 250R
1.255
2
37.3%
0.173
0.3
42.3%
0.107
0.15
28.7%
CRF 250L
1.171
2
41.5%
0.113
0.3
62.3%
0.068
0.15
54.7%
100% gasoline
0.794
2
60.3%
0.13
0.3
56.7%
0.062
0.15
58.7%
100% ethanol
0.444
2
77.8%
0.075
0.3
75.0%
0.036
0.15
76.0%
100% gasoline
1.217
2
39.2%
0.159
0.3
47.0%
0.100
0.15
33.3%
100% ethanol
0.975
2
51.3%
0.122
0.3
59.3%
0.040
0.15
73.3%
NX 400i FALCON
0.507
2
74.7%
0.102
0.3
66.0%
0.109
0.15
27.3%
CB 600F HORNET
0.553
2
72.4%
0.238
0.3
20.7%
0.107
0.15
28.7%
CBR 600F
0.660
2
67.0%
0.234
0.3
22.0%
0.104
0.15
30.7%
CBR 600RR
0.716
2
64.2%
0.237
0.3
21.0%
0.085
0.15
43.3%
NC 700X
0.543
2
72.9%
0.096
0.3
68.0%
0.082
0.15
45.3%
XL 700V TRANSALP
1.047
2
47.7%
0.178
0.3
40.7%
0.068
0.15
54.7%
SHADOW 750
1.280
2
36.0%
0.114
0.3
62.0%
0.120
0.15
20.0%
CB 1000R
0.648
2
67.6%
0.153
0.3
49.0%
0.073
0.15
51.3%
CBR 1000RR
0.603
2
69.9%
0.245
0.3
18.3%
0.101
0.15
32.7%
VFR 1200F
0.974
2
51.3%
0.223
0.3
25.7%
0.065
0.15
56.7%
VFR 1200X CROSSTOURER
0.825
2
58.8%
0.182
0.3
39.3%
0.097
0.15
35.3%
GL 1800 GOLD WING
0.032
2
84.9%
0.125
0.3
58.3%
0.053
0.15
64.7%
CB 300R
XRE 300
Actions with Suppliers
The initiative to provide orientation on
environmental
management
was
initially
established for suppliers from Japan. In 2011,
the action gathered space in South America,
and since then awareness-building actions have
been undertaken with the purpose of integrating
suppliers into the company’s guidelines: a
commitment to the natural environment, through
the GHG Protocol program. An action to illustrate
that program was the workshop held in April
2012, which gathered Honda Automobile’s main
partners to disclose the company’s environmental
proposals. The program firstly aims at collecting
data on the environmental emissions generated
by suppliers and at check the consistency of those
values. The next steps will involve works focusing
the achievement of the emission reduction goals
related to greenhouse gases, in addition to the
rational use of the electric power in their processes.
That material will be utilized as a comparative
base in order to estimate the environmental
contribution promoted by Honda and its partners.
Honda South America
0.210
100% gasoline
NX 150 BROS
44
nitrogen oxide
CG 150 FAN
NXR 125 BROS
by the company. For Honda’s determinations to be
fulfilled, the Purchase department - responsible
for the acquisition of materials – works in a
coordinated manner with its suppliers, by guiding
and providing support so that the requirements
are achieved.
NOx
hydrocarbon
% below
the limit
To manufacture its products, Honda needs to
work in partnership with many suppliers. Since
the purchase of those materials is a part of the
company’s production cycle, those partners are
engaged and contemplated according to the
environmental and quality regulations required
45
Honda Automóveis do Brasil – Sumaré – SP
3. Production | Green Factory
During the manufacturing of its products, the
consumption of the resources utilized in production
has been constantly optimized by Honda, in order to
contribute to environmental preservation, following
Honda’s global Green Factory concept. It involves
many actions focused on emission reduction,
waste management, rational use of water, and
energetic efficiency, among other initiatives that
aim at minimizing the impacts generated by the
production process, reflecting the company’s
environmental commitment, which governs the
company’s activities all over the world.
Honda Automóveis do Brasil, since its
foundation, in 1997, has been developing
actions directed to environmental preservation.
As a consequence of those initiatives, in
2005 the plant was granted the ISO 14.001
environmental certification. In 2008, that
plant started to apply Honda’s global Green
Factory concept. In 2011, that unit started to
integrate the Brazilian program to manage gas
emissions, the GHG Protocol.
Rational use of water
The aware consumption of water is already a part
plant’s culture for many years, and is subject to
constant awareness-building campaigns among
collaborators, including many different actions and
projects developed by them that aim at reducing
the consumption of that resource in a rational and
efficient manner. One of the highlights of 2012 was
the painting department, which changed the PLC
(Program Logic Control) schedule. Now a robot
recognizes when one of the carts (hanger) is empty
and does not activate the spray valve anymore. With
that measure, 9,170 thousand liters of water have no
longer been consumed every year in the plant.
Production results in 2012
Brazil
Argentina
Honda Automóveis do
Moto Honda da
Honda Motor de Argentina
Brasil - Sumaré-SP
Amazônia - Manaus-AM
Florêncio Varela
Campana
Automobiles
Motorcycles
Motorcycles
Automobiles
137,515 units
1,397,698 units
118,905 units
8,114 units
Motorcycles
49,760 units
Quadricycles
3,359 units
Adding up the reductions resulting from
those initiatives it was possible to achieve
a consumption of 1.93 m³ of water per car in
2012. A much lower result than the initial goal,
which was of 2.26 m³ per car.
Peru
Honda South America
Moto Honda da
The water that supplies the plant is treated by the
Water Treatment Station (WTS), whose daily capacity
amounts to 720 thousand liters per day. For industrial
use, it’s necessary that the liquid receive a special
treatment, with chemical products. In the case of
domestic use, it comes from artesian wells.
The water utilized in the plant of Sumaré (SP) is treated
before it’s returned to the natural environment at the
Effluent Treatment Stations (ETS) located in Honda’s
very facilities.
The fluids derived from production, refectories
and restrooms go through a rigid biochemical
purification process. After being treated, the water
is directed to the stabilization pond. A part of it is
destined to irrigation and the remainder is returned
to the Ribeirão do Quilombo, contributing to preserve
the local aquatic life.
Moto Honda da
Power Products
25,485 units
Colômbia
Fanalca S.A.
Motorcycles
104,280 units
Honda del Peru
Honda Selva del Peru
Callao
Iquitos
Tricycles
Motorcycles
6,114 units
21,929 units
Honda Selva del Peru
Iquitos
Tricycles
13,570 units
46
Water Treatment Station (WTS)
Effluent Treatment Stations (ETS)
47
Energetic Efficiency
The conscious and rational power consumption
has been surveyed and improved throughout the
years in order to reduce as much as possible the
utilization of that resource.
In 2012, a measure adopted by the painting team
members promoted a decrease in the equipment´s
waiting time and generated a reduction of 258 tons
of CO2 , which were no longer emitted due to an
electricity and gas consumption decrease.
The initiative was rewarded by Honda, recognizing
their work with the Honda 2012 Environmental
Prize – Gold.
In addition to that initiative, other actions have
also been implemented to contribute to power
consumption reduction: the machining equipment,
for example, is turned off during lunchtime, thus
avoiding that 15 tons of CO2 are emitted per
year. The replacement of the lamps was also
very important to reach the plant’s annual goal.
Incandescent lanterns replaced the resistances
utilized to heat the electrode greenhouses. With
that change, power consumption decreased by
90%, and half a ton of CO2 has no longer been
emitted per year.
This power generation should be made through
wind power in a park that will be built in the city of
Xangri-La, in the coast of Rio Grande do Sul.
Nine wind turbines will be installed in this wind farm,
generating a total of 95,000 MW per year, enough
electricity to supply a city of 35,000 inhabitants.
This measure will provide a reduction of 2,200 tons
of CO2 emitted per year.
To make that project viable, a new company has
been created in South America to manage the park,
Honda Energy do Brasil Ltda.
Wind Park - Honda Energy
The plant’s roofs also count on translucent tiles,
which utilize sunlight, thus reducing power
consumption. Another action that contributed
to 25% power consumption reduction was the
installation of a sectorization system in the plant’s
switches, thus avoiding the emission of 5 tons of
CO2 per year.
Collaborators are also engaged in searching
equipments that might be unnecessarily turned
on during weekends. An internal commission,
denominated CICE (Internal Energy Conservation
Commission) was also created to stipulate and
control the department’s goals on the use of
electric power and other resources.
The goal to reduce CO emissions amounted 107.8
²
kg per manufactured car and the achieved result
amounted 94.7 kg per manufactured unit in 2012.
South America is deemed to be very privileged in
relation to the other continents because it’s rich in
terms of vegetation, mineral resources (gas and
petroleum), and counts on one of the largest river
and lake reserves in the world. A large part of the
electricity that supplies the South American countries
is generated from water, which is considered a clean
energy, since it employs renewable resources. But
there is an impact that need to be minimized.
Based on the global premise of reducing CO2
emissions in its activities and seeking for a power
source that generates less environmental impact,
Honda has developed a pioneering plan in the
automobile sector in South America, which gathers
state-of-theart technology and environmental
preservation.
Honda Automoveis will be the first car manufacturer
in Brazil to have all its electricity needs met by selfgeneration.
A mock-up of the Wind Park
1
Wind turbines, or windmills, installed in places with constant
winds, capture wind energy and turn it into electricity.
The wind power spins
the three blades, which
propel a rotor. The
rotor is connected to
the main axle, which
drives a generator.
LOW SPEED
AXIS
HOT AIR WINDS
COLD AIR WINDS
rotor
ANEMOMETER
Winds are mainly formed due
to the unequal heating of the
atmosphere by the Sun.
The irregularities on the surface
and the Earth’s rotation also
help generating winds.
ELETRIC
GENERATOR
SPEED
MULTIPLIER
GEAR
The propeller’s blades
are made of combined
light materials, such as
carbon and steel fiber.
3
WIND
TURBINES
4
The energy produced
by the wind turbines
is taken to a central
station.
5
Reduction of
95 thousand MW/year tons
2.2
thousand
of CO /year
Enough to supply a city of 35,000 inhabitants
48
Electricity is sent via cables
running down inside the tower
and connected to a power
supply network.
After that, it is supplied to
homes through the electric
power network.
Generation of
Translucent tiles at the assembly line
Honda South America
2
Inside the turbine there’s a
speed multiplier that spins the
rotor at 1,500 spins per minute.
That allows the generator to
produce electric power.
2
49
Waste management
Atmospheric Emission Reduction
Honda Automóveis do Brasil in Sumaré (SP), has
been implementing a series of improvements
throughout the years in order to reduce as much
as possible the environmental impact generated by
the emission of volatile organic compounds (VOC).
That plant utilizes the electrostatic painting
system. Thus, the plastic parts to be painted count
on the support of magnetism, which attracts the
paint into the material. Therefore, it reduces
VOC emissions, in addition to optimizing the use
of paints (this method utilizes 90% of the paint,
while in the remaining means that rate is of 50%).
In 2012 the collection and transportation process
utilized for solvents was improved, enabling the
retrieval of 70% of the used solvent, leading to
a 3.32 ton of VOC emission reduction every year.
The solvent utilized in the painting guns has also
been subject to greater attention. It’s collected
and sent to a certified partner that reutilizes it,
avoiding its disposal in nature.
The solvent hose’s cleaning intervals were
extended. That which used to be done every
day started to be undertaken on a weekly basis,
without affecting the quality of the process. With
that measure, 48 liters of solvent have no longer
been consumed every month, leading to 0.4896
tons of VOC that are no longer emitted every year
in the plant of Sumaré (SP).
As for the plant’s Plastic Injection Department,
it has promoted a 5,8% reduction in the painting
area for its parts, thus reducing the emission
of particulate materials. That represents,
approximately, 0.39 tons of VOC that are no longer
emitted in the atmosphere every year.
The goal established by the plant was to reduce
VOC emissions by 68 g/m² during 2012. However,
with the implemented measures it achieved a 52
g/m² reduction in 2012.
Managing the waste resulting from the production
processes is a strong concern at Honda, which
has strived to implement measures aiming at the
reutilization of materials.
The waste generated in the car plant’s production
process goes through a classification and separation
process, in which around 99% are destined to
recycling. In 2012, a work was carried out to
improve the treatment of sludge at the treatment
plant effluent of the Department of Powertrain
(Manufacture of engines).
This work was developed by the sector associates
and resulted in an increase in the efficiency of the
filter and the consequent reduction in the amount
of liquids that would go to recycling. With this small
change, 0.1% of the total volume of sludge generated
in the factory was reduced, thereby reducing the
environmental impact generated by this source.
Another group in the factory has developed a study
to reduce the plastic that came in the package of
parts of the assembly line. They eliminated the use
of this material, without compromising the quality
of the pieces. With this elimination, about 93 kg of
plastics is no longer used. Also in 2012, another
working group developed a supplier for recycling of
foundry sand that went to landfill. With this initiative,
nearly 680 tons of sand were recycled and used in
other processes.
The target set for 2012 by the factory of 149
kg of waste generated by automobile produced
was achieved.
Honda South America
Electrostatic painting process for plastic parts.
50
Soluble Oil Treatment Station.
51
Moto Honda da Amazônia - Manaus (AM)
Since its foundation, in 1976, Moto Honda da
Amazônia, in Manaus (AM), has committed itself to
pollution prevention and continuous improvements,
as a part of its corporate management cycle.
Since 1998, the plant has been certified by ISO
Progress in achieving the goals as per produced automobile
14001 and the Green Factory concept started to be
implemented in the company in the year 2000. That
is, many initiatives throughout the years have been
implemented to promote environmental preservation
and the optimized use of natural resources.
Rational Use of Water
Goal for 2012
Results in 2012
Goal for 2013
94.7 kg
% achievement
of the goal
113%
CO2
107.8 kg
VOC
waste
water
68g/m2
149 kg
2.26 m3
52g/m2
149 kg
1.93 m3
135%
100%
121%
50.9g/m2
147 kg
1.90 m3
52
to awaken among its collaborators the awareness
that human beings are also a part of the natural
environment.
In 2012, sensors were installed in the refectorie’s
taps, which have already contributed to 70% savings
in water consumption, in addition to collaborating
with hygiene due to their automatic activation.
To optimize consumption, the water utilized in the
production processes is also reutilized in some
activities. That’s the case of the utilization of the
compressor’s condensation water. With that measure,
755 thousand liters have been reutilized in 2012.
Water Treatment Station (WTS)
Effluent Treatment Stations (ETS)
With the implementation of those measures, the
plant consumed 0.925 m³ of water per manufactured
motorcycle in 2012. The goal for 2013 amounts to
0.916 m³ per motorcycle.
Honda South America
Water derived from Honda’s production process is treated and returned into the natural environment.
92.7 kg
The water that supplies the plant is subject to special
attention. The Water Treatment Station (WTS) treats up
to 408 thousand liters per day and starts its process
by analyzing the potability of that liquid, derived from
artesian wells. After that, doses of chlorine are added
according to the analysis undertaken in the previous
stage. The water is filtered and then supplies the taps
and drinking fountains in the whole plant.
The water utilized in the motorcycle and Power
Products production process in Manaus (AM) is fully
treated in the Effluent Treatment Station (ETS), whose
daily capacity amounts to 2.584 thousand liters.
After going through biochemical purification processes,
the treated effluent is sent to the stabilization pond,
when a part of the volume then supplies the irrigation
system for the gardens. The remainder is returned into
nature, in this case to a local stream called Igarapé do
40, thus preserving the ecosystem.
However, in addition to treating it’s also necessary
to promote conscious consumption. That’s why the
company has strived, since the start of its activities,
53
Energetic Efficiency
Moto Honda da Amazônia has been implementing
electric power consumption optimization measures
throughout the years.
In 2012, one of the initiatives to contribute to that
goal was the implementation of a new injection cycle
management system, the Eco Driver, which was
installed in the plastic injectors, reducing emission by
150 tons of CO2 in 2012.
That mechanism is able to identify the necessary
pressure and flow, and applies that conversion in
the engine, making it work at the necessary speed
to undertake the movements. A new refrigeration
and climatization system adopted by the plant has
contributed to energy consumption reduction in 2012.
Called Chilled Water Central (centrifugal chiller), the
equipment is responsible for keeping an adequate
temperature of the plant’s air conditioning and
machines. With that measure, 153.89 tons of CO2 have
no longer been emitted.
Atmospheric Emission Reduction
that consumed 110 W. The roofs have been modified,
in order to utilize sunlight through translucent tiles,
reducing emission equivalent to 8.56 tons of CO2
per year. Presence sensors have been installed to
optimize electric power consumption. Those devices
are available at the reception, at the leisure area, and
in the employee’s access pass way, and have already
reduced power consumption by 58% in those places.
It has been forecasted that the entire plant shall use
that mechanism in 2013.
The target for VOC emissions by 1.03 Kg per
manufactured motorcycle was set in 2012, however
that figure has been reduced to 0.95 Kg. And that
contributes to preserve the atmospheric later and
the natural environmental.
Another initiative of that plant is the online electric
power consumption monitoring. With that resource,
it’s possible to accurately calculate and locate the
consumption levels, contributing to achieve the goals
by optimizing power consumption.
The plant’s compressed air generation has also been
given special attention to improve electric power
consumption: two old compressors have been replaced
for new and more modern ones, which eliminated the
emission of 18.36 tons of CO2 during 2012.
Honda keeps an environmental reserve in the city of
Rio Preto da Eva (AM), which preserves 674 hectares
of native forest and 305 hectares of reforested
trees, and especially some species under threat
of extinction. The company also has the Particular
Natural Heritage Reserve located in Igarapé do
Mindú, in Manaus (AM), with 16.4 hectares, which
comprises the so-called Urban Ecological Corridor
of Mindú. With a total of 995.4 hectares, the
environmental reserves could carbon neutralize the
equivalent to twice the motorcycle plant’s emissions
in 2012, as shown below:
50,801 tons
- 20,740 tons
= 30,061 tons
Annual CO2 absorption capacity in
the reserves.
Total CO2 emissions at the
motorcycle plant of Manaus (AM).
Positive balance for the natural
environment.
Honda South America
In addition to that change, the unit promotes a
monthly “blackout”, which turns all the lights and
equipment deemed not critical off, thus saving
electric power consumption during one Sunday. As
for the remaining weekends, a group is assigned to
check if there isn’t any light or device unnecessarily
on. The disposed lamps are also adequately disposed
of: they are sent to a specialized and recycling
certified company. Other lanterns, with a 23% higher
energetic efficiency and with a useful life 140%
higher, replace the older ones, saving electric power
consumption and reducing emissions by 184.87 tons
of CO2 in 2012. That’s possible because the new lamps
consume just 54 W, contrarily to the previous ones
Electrostatic painting
Environmental Reserves
Translucent tiles
Chilled Water Central
The constant effort to promote environmental
preservation and to look for new and more
sustainable solutions throughout the years has led
to measures that aim at minimizing the emissions
of Volatile Organic Compounds (VOC) into the
atmosphere. An example of those actions was a
painting system for the motorcycle’s body based on
powder, which significantly contributes to reduce the
emissions of those compounds into the atmosphere.
The painting area has also adopted the electrostatic
painting system, in which the plastic parts to be
painted count on the support of magnetism, which
attracts the paint into the material. Therefore,
Volatile Organic Compounds (VOC) are no longer
emitted, in addition to optimizing their utilization
(this method utilizes 90% of the paint, while in the
remaining means that rate is of 50%).
Those measures have significantly contributed to
the plant achieving the CO2 emission reduction goal
in 2012. The initial purpose to reduce emissions
by 77.03 Kg of CO2 per produced motorcycle was
surpassed, leading to just 74.57 Kg of CO2 emitted
to make each unit.
Environmental Reserve in Rio Preto da Eva (AM)
54
55
Waste Management
Selective waste collection’s central plant.
56
That change came from a reduction in the diameter
of the exhaust hook’s support in some motorcycle
models, which went from 13 mm to 9 mm.
The slurry derived from the Treatment Station, the
physical-chemical slurry, was cut by 37% during
production. And that because a new centrifuge was
installed in the ETS, optimizing its efficiency and
reducing the previously necessary reworking.
Cardboard packaging has also been incorporated
into the changes promoted in the plant. It has
been decided to reutilize that material, which was
previously disposed, in order to package motorcycle
mirrors.
Progress in achieving the goals per manufactured motorcycle
CO2
Goal for 2012
77.03 kg
Results in 2012
74.57 kg
% achievement
of the goal
103%
VOC
waste
1.03 kg
20.03 kg
0.95 kg
18.23 kg
107%
109%
Goal for 2013
68.58 kg
0.92 kg
17.55 kg
The purpose of reduce to 20 kg the amount of waste
generated by each manufactured motorcycle was
surpassed. The result in 2012 amounted to 18.23
kg of waste for each manufactured motorcycle.
Honda South America
The waste derived from the motorcycle production
process goes through a rigid management: they are
firstly classified and then segregated before being
destined to an adequate disposal. Around 98% of all
the generated waste is destined to recycling.
The foundry sand, the cast aluminum, and the
ABS and polypropylene plastics are fully reutilized
in the production process. The thinner used in
the painting processes have also started to be
reutilized and recycled.
In 2012, the work to improve and optimize the
use of resources undertaken at that unit was
continued. With the purpose of reducing as much
as possible the quantity of waste and of developing
new ways of using the components generated in
the production process, the plant of Manaus (AM)
has developed new initiatives.
In the foundry area, for example, a change in furnace
liners, which were previously made of bricks and
now are made of refractory cement, together with
the returning of the unutilized parts to the HS1
alloy foundry process – a type of aluminum used in
production processes – has contributed to a 8,400 kg
reduction in the use of aluminum every month.
The production of galvanic slurry has also been
reduced: from 16 to eight drums generated every day.
Water derived from the productive process, treated in the Effluent Treatment Station of Moto Honda da Amazônia, is sent back to nature.
57
In 1978 Honda Motor de Argentina S.A. was founded.
Initially, its activities were based on the distribution
and commercialization of automobiles, motorcycles
and power products. Production activities started in
2006, with the inauguration of the motorcycle plant
in Florêncio Varela, province of Buenos Aires. In 2011,
Honda Motor de Argentina opened its car plant in the
country, for the manufacturing of automobiles and
auto parts for many different models for the local
Honda Del Peru
market and for exports. The company has dedicated
great attention to its production process, striving to
reduce the environmental impacts of its activities.
Thus, it has been preparing its plants to obtain the ISO
14001 certification. In 2012, an internal committee was
established, and an action plan has been developed, in
order to fulfill the requirements of the international
norm and optimize its production process.
Founded in January 1974, Honda started
its activities in the city of Trujillo, with the
assembly, importation and commercialization
of motorcycles and three-wheel vehicles (Honda
Motorcycle Taxi). In 1983 the company moved to
Iquitos. In 1994 a new production and assembly
plant started operations in Lima, and in 2006
Honda Selva Del Peru was founded.
Those plants have undertaken many activities
focused on environmental responsibility. Those
initiatives favor optimization in the use of
natural resources, CO 2 emission reductions,
and also awareness-building campaigns for its
collaborators.
A great step to optimize resource consumption is
having full knowledge of the quantities utilized in its
activities. To better manage the use of the water in
the Argentinean plants, a new water consumption
measurement system was established in 2012.
That device is modern and allows an accurate
calculation of consumed volumes, since it is fully
electronic.
New water consumption measurement system.
Energetic efficiency
system for the compressors was installed in 2012,
which optimizes power consumption and manages
it through alarms integrated in the device.
The goal for 2012 of 0.4 m³ water consumption per
manufactured motor tricycle was setted, the result
was 0.2 m³ per manufactured unit.
Captured rainwater supply sinks and toilet flushes
Energetic efficiency
Waste management
In 2012, the plant of Campana acquired a new place
to accommodate and treat the waste derived from its
production activities. The processing space, besides
organizing that material, will favor the management
of those elements. The plant of Campana decided to
sell to a toy manufacturer the wood pallets utilized
to transport and store materials. The plastic waste
has also started to be recycled, generating bags,
buckets, and chairs, among other objects.
In addition to that, the transportation of motorcycles
has also gone through modifications in Argentinean
plants, with the implementation of pallets
and returnable metallic CKD. That change has
contributed to cut wood consumption by 70% when
transporting the motorcycles made in the country.
Space for waste management
58
Honda South America
The Argentinean units have been looking for
solutions to rationalize and reduce electric power
consumption during its activities. A new automation
Taking advantage of the weather conditions in the
region, the plant of Iquitos captures rainwater,
which is abundant all through the year, through a
drain placed on the roof. A hydraulic system takes
the captured water to the restrooms, supplying
the toilet flushes and sinks. That modification has
significantly contributed to achieve the goal of
cutting water consumption in the plant. The initial
purpose in 2012 was to reach 0.1 m³ of water per
manufactured motor tricycle, however the achieved
result was even below the stipulated indicator,
amounting to 0.04 m³ per manufactured product.
Awareness-building campaigns on the rational
consumption of water have also been undertaken
at the plant of Callao, disseminating among
collaborators information on the importance of
preserving that resource.
The plants of Iquitos and Callau have adopted
transparent tiles in their facilities, which utilize
natural light to reduce electric power consumption.
The air conditioning’s temperature has also been
limited to 24° C, which contributes to cut electric
power consumption. With those modifications, the
goal of cutting CO2 emissions derived from their
activities in 2012 has been surpassed.
The goal was to decrease consumption to 18 kg of
CO2 per manufactured unit, however, this indicator
pointed to 16 kg of CO2 generated per manufactured
product in 2012.
Translucent tiles in the tricycle plant in Iquitos
59
Reduction of air emissions
Fanalca S.A.
The Volatile Organic Compound (VOC) emissions
have been controlled by the plants in Peru and new
measures are being adopted to reduce as much as
possible the generation of those compounds. An
example, adopted in the plants of Callao and Iquitos,
was a revision of the painting process for the structure
of tricycle’s body, thus reducing the paints and solvents
consumption, minimizing VOC emissions.
With this modification, the plants exceeded the indicator
proposed for 2012, of 1 kg of VOC per manufactured
tricycle. In Callao, the achieved result recorded 0.36
kg per manufactured tricycle. The plant of Iquitos also
surpassed its goal, the result amounted to 0.68 kg per
manufactured tricycle in 2012.
The activities of the plant of Fanalca, in Colombia,
have been certified by ISO 14001 since 2002. In
addition to that, it also counts on a team of 38
collaborators that have become environmental
leaders in the company. Those collaborator’s
purpose is to promote awareness among their
Atmospheric emission reduction
Motor tricycles chassis painting process
Waste management
production, a Recycling Center was built in 2012
in the motorcycle plant of Iquitos with 640 m2,
where the CKD metal boxes (a set of parts used to
assembly vehicles) are recycled and reutilized to
package the motorcycles put in the market.
The packaging derived from imported products at
the Peruvian plants, which correspond to 61% of
the total volume of waste, are recycled or donated
to the local community. Thus, tons of plastic,
metal, paper and wood are no longer consumed.
Fanalca has created the Carbon Neutral Program,
which aims to achieve environmental balance through
a compensation for the effects of the CO 2 emissions
generated by the sale of new vehicles. For each marketed
vehicle, the corresponding planting of trees is promoted,
reducing the effects of the global heating during its life
cycle. The planting is undertaken by a specialized entity,
with wide experience in the country, with support from
the United Nations and the supervising of Ministry of
Natural Environment of Colombia.
Honda
Carbono
Neutro
CE
R TIFIC A D O
Waste management
Fanalca strives so that as much of its waste as
possible is reutilized. In 2012, the identification and
mapping of its waste generation was undertaken,
with a reduction in the production of those
compounds, a change in their conditioning location,
and finally the creation of procedures for the
handling of those components.
In 2012 the result of that action led to a 14%
reduction in the production of waste classified as
hazardous, and 36% in the production of common
waste, compared to 2011.
Contaminated plastic materials derived from
packaging is collected, pressed and ground,
generating the raw material for new plastic pallets,
which are now being used in the plant itself. With that
initiative, 52 tons of that material have been reutilized.
Another already implemented idea was the
utilization of the leftovers of the painting powder
used in the production process. Almost half a ton
per month were no longer disposed in 2012 in
order to be reutilized as the basic material for the
paint used on grates and gates, and even to paint
the plant’s floors.
Styrofoam has also started to be reutilized. Before
that, a Honda partner was asked every month to
collect that material and correctly dispose it. In 2012,
that waste started to be reutilized, in the composition
of new construction slabs and concrete plates.
Honda South America
The Peruvian units have promoted many internal
awareness-building campaigns on wastage
and on adequate waste disposal. In addition to
that, they’ve also stimulated the reutilization of
components that normally would be disposed.
That’s the case of metallic structures, plastics and
cardboards, which have since then been reutilized
to package the tricycles and motorcycles made in
the units. In order to avoid impacts on the natural
environment and to reduce the metallic waste
teams on the importance of environmental
preservation, in addition to stimulating new
initiatives that might contribute to that cause.
Among its activities is the qualification of other
collaborators, environmental projects, ecological
strolls and corporate visits.
Pallets made of recycled plastic
Recycling Center in Iquitos
60
61
Milk Run
4. Transportation | Green Logistic
The effort to promote environmental preservation is
not just limited to product manufacturing. For Honda,
its responsibility goes much beyond that, including
the path that raw materials and components cover to
arrive at the plant and until the start of the production
of automobiles, motorcycles and power products, as
well as the distribution of the manufactured products
to dealers and distributors all over the country.
The car factory in Sumare (SP) has developed
several improvements in its process of
transporting parts from suppliers to the factory,
the Milk Run. In one of these improvements, of
the 82 trucks run on diesel S-50 that made up
the fleet, 22 trucks were replaced by models
powered by biodiesel S-10 (see note). There was
Called Green Logistic, that optimized logistic system
has counted on Honda’s continuous effort to improve
efficiency in its operations, by promoting modal
transportation and integration with other partner
companies. This work, along with other companies,
aims to reduce the consumption of packages,
promoting a change in the materials used and giving
reference to returnable packages.
a total reduction of 13.4% in CO 2 emissions in
that transportation activity during the year. In
the first half of 2012, 89.6 kg of CO 2 were emitted
per manufactured car by the transportation. With
those changes, that same calculation pointed to a
reduction to 77.6 kg per manufactured car in the
following half of the year.
Note: The difference between the Diesel S-50 and Biodiesel
S-10 is the amount of sulfur present in diesel fuel, from 50
parts per million (S-50) to 10 parts per million (S-10), which
reduces the quantity of NOx, SOx, and other particulates
SUPPLIER
materials when they
burn.
1st HALF OF 2012
82 trucks driven by common diesel oil – S50
SUPPLIER
FUELS
SUPPLIER
Honda Automóveis do Brasil - Sumaré (SP)
DIESEL
DIESEL
SUPPLIER
FUELS
Packaging
DIESEL
plastic material is composed of biodegradable
polymers. Following that same premise, in the
automobiles destined to exportation the break discs
are protected with a material made of PET bottles.
That material is 100% recyclable; in addition to
that, it does not generate waste and does not retain
dirt since it does not use glue.
SUPPLIER
2st HALF OF 2012
60 trucks driven by common oil diesel – S50
and 22 trucks driven by biodiesel – S10
SUPPLIER
Honda South America
Being concerned with sustainability and respect
for the natural environment at all stages of
its production process, Honda makes use of
biodegradable plastics in the automobiles made
in Brazil to protect seats. That material is able to
decompose itself into the natural environment
within the short term of six months. That kind of
DIESEL
SUPPLIER
SUPPLIER
FUELS
SUPPLIER
DIESEL
BIODIESEL
SUPPLIER
FUELS
DIESEL
BIODIESEL
SUPPLIER
Biodegradable plastic on automobile’s seats
Special protection for the wheels made of PET bottles
13.4% CO2 REDUCTION
12 kg OF CO2/MANUFACTURED VEHICLE
SUPPLIER
62
63
Transportation optimization
NPD - Non-packing Delivery
To transport every year 1.3 million motorcycles made in Manaus to all corners of Brazil, and 515 thousand tons
of parts transported from suppliers to the plant, it’s necessary to count on a complex logistic operation, since
the country has the fifth largest territorial extension in the world. The figures are grandiose, since it involves 28
thousand trips per year if we consider the supplies sent to the plant and the distribution of motorcycles.
With the purpose of optimizing the natural resources employed in the logistic operation, we’ve been developing
environmental management systems together with our partners, aiming at eliminating packaging and
establishing more efficient means of transportation with lower environmental impacts.
NPD is an innovative motorcycle transportation system developed by Moto Honda da Amazônia. With that system, the
company has been able to reduce the volume of packages and diesel oil consumption. With a focus on environmental
respect, Honda has been promoting changes since 1997; it has reduced the utilization of wood packaging, protection
oil, and cardboard and metallic boxes in its processes, to establish the current returnable racks employed to transport
approximately 92% of the motorcycles destined to supply the Brazilian market from the plant to its dealers. Since
then many other changes have been implemented, reducing the consumption of a large number of resources and
helping preserve the natural environment. Check it below:
1997
1998
2005
2007
2010
2012
Milk Run was implemented, a
logistic system that optimizes
trips for the delivery and
withdrawal of products and
components. The company’s
truck fleet has also been
modernized. With such measures,
there was a 5.3 kg CO 2 emission
reduction as per transported
motorcycle.
Returnable plastic packages
were adopted to transport
motorcycles, thus reducing waste
generation from the previously
used disposable components,
such as cardboard and plastic.
That replacement led to a 0.7
kg reduction in CO 2 emissions
for make each manufactured
motorcycle.
A returnable metallic rack
system was implemented,
eliminating waste generation
from the previously used
disposable models. That
initiative cut CO 2 emissions
by 3.1 kg as per transported
motorcycle.
The so-called Swimming
Warehouse river
transportation system
was adopted. With that
measure, 11.5 kg of
CO 2 have no longer
been emitted into the
atmosphere as per
transported motorcycle.
A new system employing
carts especially adapted to the
transportation of motorcycles was
implemented, eliminating the use of
racks. That modification has led to
a 6.5 kg reduction in CO 2 emissions
as per transported motorcycle.
Currently, 5% of the fleet can already
count on that modification.
Start of the motorcycle
distribution operations through
cabotage and semi-trailers,
leading respectively to 12.5
kg and 8.8 kg CO 2 emission
reductions as per transported
motorcycle.
SUPPLIER
SUPPLIER
FUELS
DIESEL
DIESEL
Honda South America
SUPPLIER
See the comparative graphic on CO2 emissions as per transported motorcycle
between river/road and cabotage transportation
SUPPLIER
SUPPLIER
FUELS
DIESEL
BIODIESEL
Cabotage
Semi-trailer
A cabotage system was implemented at Honda in
2012, taking advantage of the Brazilian geography,
which favors the shipping of loads. That modality
has enabled us to cut CO 2 emissions by 12.5 kg in
average as per transported motorcycle.
Currently, that modality comprises 19% of the
total number of transported motorcycles, while
the remainder is transported via roads and rivers.
Honda’s purpose is to have, until the end of 2013,
51% of its motorcycles transported on ships along
the Brazilian coastline.
In order to service the PADs (advanced distribution
stations) located at distances superior to 400 km
from the destination ports, where cabotage is not
the best means available, Honda has started to
employ semi-trailers (a set of one truck tractor and
two wagons), thus increasing load capacity by up to
70%. That configuration has enabled us to cut CO 2
emissions by 8.8 kg as per transported motorcycle,
if compared to the river and road transportation
undertaken through conventional carts.
RIVER AND ROAD
14km
SUPPLIER
3,000km
53.9
kg CO2
0.2kg CO2 2
Moto Honda
da Amazônia
Moto Honda
da Amazônia
16.1kg CO2
Por to de
Port
of
Manaus
Manaus
MOTORCYCLE
37.6kg CO2
Port
of
Por to de
Belém
Belém
Sao
São Paulo
P aulo
CABOTAGE
6,250km
10km
120km
41.3
kg CO2
0.1kg CO 2
Moto Honda
da Amazônia
da Amazônia
64
1,600km
MOTORCYCLE
or
Port
Manausof
Manaus
39.0kg CO2
Port
of
Por to de
Santos
Santos
2.2kg CO2
São Paulo
Paulo
Sao
REDUCTION
65
6. 3 Rs
Reducing, Reutilizing, Recycling
5. Sales and Services | Green Dealer
simple idea has become an important competitive
differential for Honda, not just in relation to its
environmental commitment, but also for each one
of its clients and all those involved with the dealer
network and the post-sales area.
After the correct disposal of all the waste
generated in the provision of services has been
confirmed, the dealer receives a certification valid
for one year, and to support that the dealer can
count on a reference guide regarding its facilities,
procedures, team qualification and partnerships
with environmentally responsible suppliers.
Due to the dealer network’s dedication to the Green Dealer program, a large number of the waste generated in
% GREEN DEALER
6%
21%
40%
46%
the provision of services that was in the end of its useful life have started to be correctly discarded.
QUANTIDADE
CONCESSIONÁRIAS
By offering the joy of selling a product to its clients,
the dealers also strive to convey Honda’s ideals,
including as regards environmental preservation.
In 2003, with the continuous growth of the dealer
network and the increase of the waste generated
when providing services, Honda started to develop
an action to avoid environmental impacts during
the post-sale stage. The result was the creation of
the Green Dealer, a certification issued by Honda
to the motorcycle and automobile dealers that
destined 100% of their generated waste in a correct
and efficient manner. That is, what had started as a
170
9
0
Tires (kg)
200
0
158
2009
100
0
9
36
170
2010
9
Total dealers
2009
179
21%
36
2010
199
40%
46%
70
179
2011 70
83
199
201283
892 18%
500
1100
0
500
0
892
158
2009
32%
37%
966 32%
1031
37%
301
966
2010
158
Total dealers
2009
301
66
2011
2012
134
535
1,041
5,023
6,733
1,518
6,073
11,808
67,857
87,256
162,642
650,567
1,264,992
1,135,222
3,213,423
342,601
1,370,403
2,664,672
2,769,198
7,146,874
2008
2009
2010
2011
2012
2008
2009
2010
2011
2012
Correctly Disposed Waste - Motorcycles
ACCUMULATED
Battery (unit)
Waste
Solid products (kg)
45%
1096
45%
364
1031
2011
364
1096
489
Oil, lubricants
and fuels (L)
2012
489
Total Green Dealers
2010
2011
Check the full list of Green Dealers at the end of the current report. Page 76.
Total dealers
2010
Tires (kg)
Motocicletas
Green Dealer
Certified Dealers - Motorcycles
1100
ACCUMULATED
2009
1100
2012
Total Green Dealers
Motocicletas
18%
2012
Total Green Dealers
2011
Total dealers
Oil, lubricants
fuels
(L)
%and
GREEN
DEALER
46%
83
Honda South America
Honda South America
100
200
170
158 6%
Waste
Solid products (kg)
QUANTIDADE
CONCESSIONÁRIAS
Automóveis
6%
21%
40%
Green Dealer
Certified
Dealers
- Automobiles
70
Correctly Disposed
Waste
2009
2010- Automobiles
2011
Battery (unit)
Evolution of the Automóveis
certified Green Dealer in Brazil
36
2012
Total Green Dealers
67
7. Administration | Green Office
Honda is focused in environmental preservation measures when managing its business, aiming to reduce the
impacts of its administrative activities in nature.
Administrative Headquarters
in São Paulo (SP)
Honda South America’s holding is located in Sao Paulo
(SP). It gathers the company’s main administrative and
commercial departments, and counts on approximately
1200 collaborators. The Administrative Headquarters is
located in a modern building that favors the utilization
of sunlight, with automated lighting and air conditioning
systems.
The two Honda’s offices in Argentina, in Vicente
Lopez and Pacheco, gather approximately 200
collaborators.
A measure adopted in the Administrative
Headquarters in Vicente Lopes, aiming at saving
energy, was the cleaning service’s elimination at
night (from 10 PM to 6 AM).
The auto parts warehouse in Pacheco cut its electric
power consumption by half, with the planning
of overtimes, which was revised and limited to a
maximum of two hours per day.
Administrative Headquarter in Vicente Lopes - Argentina
Honda South America’s headquarters – São Paulo (SP)
Office in Pacheco – Argentina
Fleet of vehicles
The company promoted a change from automobiles
exclusively powered by gasoline to vehicles using the
flex technology. While it was powered by gasoline, the
fleet emitted 259 tons of CO 2/year, and with the flex
vehicles the emission rate fell to 252 tons of CO 2/year,
allowing it to cut emissions by seven tons of CO 2/year.
In all the company’s areas there are collectors destined
to recycling. In addition to promoting correct waste
disposal practices, that action also helps generating
income to the recycling cooperatives involved with the
process. The space also has a container for the correct
disposal of batteries.
Selective collection
Energy
The reception area and the showroom in the
administrative headquarters have a part of their lighting
provided by Honda solar panels, which generated around
1,300 kWh of electric power in 2012. In addition to that,
an automated system turns all the lights of the building
off during lunchtime and at the end of the shift. The air
conditioning system is also intelligent, only enhancing its
functioning when the outside temperature goes up. With
those measures 264,707 kWh were saved in 2012.
68
The administrative headquarters of Honda del Peru was
founded in 1974 and is located in this country’s capital,
Lima. It occupies 3 floors of a building and employs
109 collaborators. In 2012, Honda started to measure
more precisely water consumption in the unit. With the
installation of a water clock in the restrooms, it was
possible to identify the real consumption of water, and
to define new goals for reduction of the volume used.
Other data that started to be measured was ambient
temperature and humidity, optimizing the air
conditioning system’s consumption and, consequently,
electric power consumption.
Another measure implemented was the installation
of taps with photocells on the restroom’s sinks. That
device limits the water flow time to thirty seconds.
Honda also changed the toilet papers used to dry hands,
which now provides one sheet at a time, avoiding waste.
To stimulate conscious consumption and achieve better
results with those initiatives, the unit has promoted
awareness-building campaigns before collaborators,
through educational posters placed in the restrooms.
Honda South America
Selective collection
Honda del Peru
Administrative headquarters in Lima – Peru
Educational messages on environmental preservation in the offices.
Solar panel
69
Environmental Awareness-Building Actions
In addition to manufacturing and commercializing
high quality and high technology products, and in order
to provide joy to its clients, Honda is also engaged in
environmental awareness-building actions.
These ideals are based on the Honda Philosophy,
which stimulates the development of healthy
and positive relations between the company’s
collaborators and the communities where it
operates. That’s a participative and constant
process, in which Honda strives to share
experiences and convey values to the current and
the next generations.
Honda Automóveis do Brasil - Sumaré (SP)
Environmental suggestions
The “cata pilhas” is a place for the collection of
batteries for proper disposal of these wastes
generated in the company activities. Furthermore,
the collaborators are stimulated to bring that
material from their homes to promote correct
disposal, which is undertaken by a specialized
company, thus preserving the natural environment.
In an area of high flow of employees, it was installed the
Environmental Tips panel.That space was created at the
plant of Sumare (SP), in order to stimulate collaborators
to give suggestions on improvement and environmental
preservation. The site counts on many different
educational materials, including posters, folders and
newspapers dedicated to ecological campaigns.
EcoLogical Newsletter
Recicladinho (The Little Recycling Boy)
The Ecological Newsletter is a publication distributed to
all employees of the factory. It presents the company’s
initiatives directed to the natural environment. In
the 2012’s issues, the collaborators were informed
on tips on the rational use of water, on the conscious
consumption of electric power, among other actions
promoted by Honda. As of 2013, that publication will
be distributed to all Honda’s collaborators in South
America, reaching approximately 16,000 collaborators.
The Recicladinho Project has reached its second
edition with the book “Uma Viagem Pelas Lendas –
Curupira” (“A Journey Through Legends – Curupira”).
With Honda’s support, it’s distributed to public schools
in the cities of Sumaré, Campinas and Hortolândia.
With that action, the company aims at stimulating
children to learn more on the characters of Brazilian
culture and also on environmental preservation.
Environmental Week
Honda Environmental Prize
Held annually and having reached its sixth edition
in 2012, the Environmental Week gathers the
collaborators from the car plant of Sumaré to deal
with the importance of contributing to environment
conservation. Under the motto “Preservation is in our
nature”, participants have been stimulated to promote
the selective collection
of solid waste, learning
the importance of that
activity to the natural
environment.
Since
the seventh edition,
performed in 2013, the
environmental
week
has started to be a
part of the calendar of
actions at all units in
South America.
Launched in 2008, at the car plant of Sumaré (SP),
the Environmental Prize stimulates and rewards
the main initiatives proposed by collaborators
ad focused on environmental preservation and
natural resource use optimization. In 2012, during
the 6th Environmental Week, collaborators from
the Painting, Machining and Foundry sectors were
awarded a prize in the categories Gold, Silver and
Bronze, respectively.
School Garden
Many schools in Manaus take part in the garden
project to stimulate their students to be in
touch with planting, in addition to teaching on
the necessary cares during cultivation. Honda
contributes by donating manure to the institutions.
Site of the Honda at school project
Science Circuit (Inpa)
Honda works in partnership with the National
Research Institute of the Amazon (INPA),
promoting environmental awareness among
the students of local public schools. The
students are introduced to the elements of
local biodiversity, in addition to the history and
habits of indigenous communities. Visitors may
also know animals from the region and take part
in lectures on the importance of environmental
preservation.
State Environmental Week (IBDN)
Students from state public schools took part in the
State Environmental Week, promoted by Honda from
Manaus and by the Brazilian Nature Defense Institute.
During that meeting students were instructed on the
importance of environmental preservation and on
how to contribute to achieve that.
Honda South America
70
Battery collection
EcoLife Project
Honda has created a program to foster sustainable
activities in the lakes of PARÚ and CALADO
(Manacapuru – AM), aiming the environmental
education of the riparian communities. The riverside
communities are visited by the company’s voluntary
collaborators who gather on that date to promote many
awareness-building activities on the important role
played by that community to promote environmental
preservation, and among those activities that was
the 13ª GICA – Gincana Ambiental (Environmental
Gymkhana), which had the participation of 800 people.
As an incentive to the project, Honda sponsored the
event, held by the tv program Isto é Manaus (TV Rio
Nergo/BAND station) and had donate 3 stationary
engines, as well as educational kits and t-shirts for
teams uniforms.
Trophies - Honda Environmental Prize
71
Global Action – SESI/Globo TV Network
Moto Honda da Amazônia (HDA) has once again taken
part in that solidarity collective effort, Global Action.
The 18th edition of that initiative was held on May 18th,
2013, in Manaus (AM), and welcomed approximately
55 thousand people. Visitors were able to check their
glycemic levels, receive instructions on how to cultivate
home gardens, in addition to being oriented in relation
to the importance of correct waste disposal, such as
tires and batteries, by getting to know the reverse logic
of those products. For the children special playful and
recreational activities were also prepared. For those who
visited the event, 4 thousand coconuts were distributed,
produced by Honda’s agricultural project located 48 km
Ecological Awareness Program, Corazón Solidário
away from Manaus. Focused on providing services to
that audience, 40 volunteers from many different areas
were available, on behalf of solidarity.
Participants of the Global Action
Administrative Headquarters - Sao Paulo (SP)
Recycling of long life packages
In the 2012 Environmental Week, the Administrative
Headquarter’s collaborators were mobilized to
donate long life packages. The collection of more
Honda has worked in partnership with the Children’s Hospital Prof. Dr. Juan P. Garrahan
since 2009, promoting solidarity and ecological campaigns to help 300 children under
treatment every day in that institution, and 12,800 children that need ambulatory
treatment and contributing with the hospital’s structure maintenance.
Counting on the participation of all Honda’s collaborators, plastic papers and lids are
collected through many different actions, which funds are used in the treatment of
young patients. In 2012, 6,552 kg of paper were collected, representing 111 trees that
were no longer pruned for its manufacturing. In addition to that, 209,600 plastic lids
were collected, cutting CO 2 emissions by 943,20 kg.
Awareness on the use of paper
Held by all the units of Honda Motor da Argentina, it’s a campaign to promote the conscious
use of paper. Under the motto “Reducing, Reusing, Recycling: creating change awareness,”
that action installed collectors so that papers can be correctly discarded. A Selective
Collection Station was also created to facilitate calculating waste collection.
than one thousand packages was destined to an
NGO, which reutilizes them to make shelters for
abandoned animals/pets.
Winter Meeting – Catedral Hill Meeting Point
Oil collection for recycling
Honda’s logistic unit in Anhanguera (SP) installed a
domestic oil collection station in the building where
it’s located. With that action, associates from Honda
and other neighboring companies can correctly
discard their kitchen oil. The 125 liters collected every
month are reutilized to make biodiesel, avoiding
that 80 thousand liters of water are contaminated
per day, and that 275 kg of CO 2 are emitted into the
atmosphere monthly. That initiative was created and
implemented by that unit’s associates.
Sowing awareness
Honda’s associates collect domestic oil
72
Held in Catedral Hill, in Bariloche, that action promoted many activities for the visitors.
In addition to exhibiting Honda’s new City and Honda Fit 2013 models, Honda promoted
an environmental initiative during the Winter Meeting. Those who visited the company’s
space took part in the action “One Tree with Your Name,” in the which a seedling was
planted in a vase bearing the each person’s name and, after that, the 600 trees involved
with that campaign will be replanted in deforestation areas, contributing to reduce and
absorb greenhouse gases, besides contributing to biodiversity.
Honda South America
Logistic Unit - Anhanguera (SP)
Based on the global campaign “Blue Skies for Our Children,” Honda Argentina promoted
in 2011 and 2012 an activity called Sowing Awareness. That action involved children, by
stimulating the planting of seeds and the importance of the elements of nature (Sun, water,
air and earth). Held during Expoagro 2012, that initiative led to the planting of 1000 trees.
As for ExpoGranadera 2012, those figures were even higher, reaching 2,265 plants. During
the celebration of the World Environment Day, that action was also implemented, and 600
new trees were planted, as well as during Honda’s “Winter Meeting,” which included the
planting of 600 new tree seedlings. A total of 4,465 trees were planted in 2012.
73
Acknowledgements
Breathing a clean future
Honda’s dedication to environmental preservation has been recognized by renowned entities in Brazil. In 2012,
we may highlight some prizes, such as:
The Breathing a Clean Future action consists of the celebration of the World
Environment Day, reaffirming the company’s commitment to preserve the planet
for the next generations. In all company’s units postal cards were distributed
comprising seeds for planting, and stimulating environmental preservation.
In Francisco Varela the collaborators joined a walk to celebrate that date, with
the distribution of awareness-building kits. In Campana, Honda developed an
informative material to promote the 5 Rs awareness campaign (Reduce, Reutilize,
Recycle, Rethink and Awnser) at the plant. 5,000 pamphlets were distributed to
the community, highlighting the importance of selective collection and the reuse
of recyclable products for the collaborators.
Época Magazine Prize – Green Company
Moto Honda da Amazônia was awarded the 2012 Época Green Company prize.
That prize is the result of a survey undertaken by Magazine Época in partnership
with service provider PricewaterhouseCoopers, which highlights the companies
with the best environmental practices in Brazil. That was the fourth consecutive
time the plant was recognized by that initiative. In the three previous editions,
this action was known as the Magazine ÉPOCA Climate Change Prize.
GHG Protocol Prize
The inventory of greenhouse gas emissions presented by Honda Automóveis
do Brasil was awarded a Gold Seal by the Brazilian GHG Protocol Program.
In 2012, the company received the Gold Seal for the second time.
Honda Motor de Chile
Chico Mendes Environmental Prize
that aim at environmental preservation, such as the
installation of waste bins for selective collection,
called “Puntos Limpos” (“Clean Points”). Through
partnerships, the materials discarded in those sites
are destined to regional institutions, for reuse.
Prize Biosfera Environmental Institute
Awarded by the Biosfera Environmental Institute, Honda Automóveis do
Brasil received the National Highlight in Sustainable Development and
Social Responsibility prize. The company’s differential was the Volatile
Organic Compounds (VOC) Emission Reduction project.
Honda South America
The
Honda
products
importation
and
commercialization unit in that country created the
Environmental Committee in 2010, which establishes
actions and programs directed to sustainability in the
company. The group has already implemented actions
For the fourth consecutive year, Honda Automóveis do Brasil was awarded
the Chico Mendes Socio-Environmental Responsibility Prize. In that edition,
the awarded initiative was the implementation of the electrostatic painting
system for plastic parts, with 90% of its compounds being utilized in recycling
or reutilization.
Eco-journalism Contest
Honda Chile promotes an Eco-journalism Contest
in the country, recognizing the work of journalists
who publish articles on environmental issues.
During its 4th edition held in 2012, that initiative
awarded a Honda Civic Hybrid to the winner with all
expenses paid for one year. That is the company’s
way of recognizing and stimulating the efforts on
behalf of environmental issues promoted by the
country’s press.
74
Fiesp’s Environmental Merit Prize
The effort to cut VOC emissions held by Honda Automóveis do Brasil
was awarded another prize: the Environmental Merit Prize, granted by
Fiesp (Federation of the Industries of the State of Sao Paulo).
PCJ Consortium Water Action Prize
Honda Automóveis do Brasil was one of the finalists for the 2012
Water Action Prize. That homage recognized the best water resource
management practices in the basins of Rivers Piracicaba, Capivari
and Jundiaí.
75
Certified automobile dealers – Green Dealer
AMAPÁ
1
1
RIO GRANDE DO NORTE
PARAÍBA
PERNAMBUCO
ALAGOAS
SERGIPE
1
1
1
1
1
2
1
BAHIA
3
1
ACRE
8
MATO GROSSO
34
4
10
Certified Green
Dealers In Brazil
BRASÍLIA
GOIÁS
MINAS GERAIS
ESPÍRITO SANTO
RIO DE JANEIRO
7
SÃO PAULO
9
PARANÁ
SANTA CATARINA
RIO GRANDE DO SUL
MATO GROSSO
SANTA CATARINA
IVEL ACRE - Rio Branco
AUTO CAMPO - Várzea Grande
ALAGOAS
PARAÍBA
TAIYO - Maceió
AUTOCLUB - João Pessoa
AMAZÔNIA
PERNAMBUCO
GENDAI - Criciúma
GENDAI - Tubarão
KINDAI MOTORS - Caçador
SATORU - São José
TAKAI - Balneário Camboriú
TAKAI - Blumenau
TAKAI - Brusque
SHIZEN - Manaus
IMPERIAL - Petrolina
SÃO PAULO
BAHIA
PARANÁ
IPPON - Vitória da Conquista
IPPON - Itabuna
CAIUÁS PARANÁ - Londrina
CAIUÁS PARANÁ - Maringá
ENJIN - Cascavel
ENJIN - Umuarama
NIPONSUL - Curitiba
NIPONSUL - Ponta Grossa
PRIXX - Curitiba
SAMBAQUI - Paranaguá
SAIKON - Guarapuava
ANDRÉ RIBEIRO - Guarulhos
ANDRÉ RIBEIRO - São Paulo
ANDRÉ RIBEIRO - Santo André
AVERSA - Limeira
AVERSA - Piracicaba
AVERSA - Rio Claro
AVERSA CASSIO PASCHOAL - Piracicaba
CAIUÁS - Indaiatuba
CAIUÁS - Sorocaba
DAHRUJ - Campinas
DAITAN - São Paulo
DAITAN POMPÉIA - São Paulo
DAITAN JABAQUARA - São Paulo
FLORA - São Paulo
HVILLE - Barueri
H MOTORS - Cotia
H POINT - São Paulo
H POINT MORUMBI - São Paulo
ISSA ANÁLIA FRANCO - São Paulo
JAPAN - São Paulo
KODYVE - Mogi-Mirim
KOI - Ribeirão Preto
LAGO SAN - Bauru
LAGO SAN - Botucatu
LAGO SAN - Ribeirão Preto
LAGO SAN - Franca
LAGO SAN - Jaú
LAGO SAN - Marília
MARAMAR - Praia Grande
MARAMAR - Guarujá
MARAMAR - Santos
SAMPA - São Paulo
TANI MOTORS - São José dos Campos
VM CENTER - Presidente Prudente
AUTOHAUS - Brasília
DF VEÍCULOS - Brasília
PLAZA MOTORS - Brasília
ESPÍRITO SANTO
SHORI - Vitória
SHORI - Linhares
SHORI - Vila Velha
GOIÁS
RIO DE JANEIRO
HAYASA - Petrópolis
HAYASA - Niterói
HAYASA - Rio das Ostras
KIOTO - Rio de Janeiro
HAIKAR - Goiânia
RIO GRANDE DO NORTE
MINAS GERAIS
MOTOESTE - Mossoró
AUTO JAPAN - Belo Horizonte
GRAN JAPAN - Poços de Caldas
LIDERANÇA - Divinópolis
MIGOTO - Pouso Alegre
SUPERTEC - Belo Horizonte
TRIVEL - Uberlândia
TRIVEL - Uberaba
SUPERTEC - Belo Horizonte
RIO GRANDE DO SUL
KAIZEN RS - Porto Alegre
MINAMI - Santa Maria
SULBRA - Novo Hamburgo
SULBRA - Pelotas
SCAPINI MOTORS - Caxias do Sul
SULBRA - Canoas
SCAPINI MOTORS - Bento Gonçalves
SCAPINII - Passo Fundo
ZENSUL - Porto Alegre
Honda South America
ACRE
BRASÍLIA
76
3
77
Certified motorcycle dealers – Green Dealer
AMAPÁ
2
PARÁ
MARANHÃO
PIAUÍ
29
3
13
5
2
16
4
8
6
1
9
25
7
21
RONDÔNIA
BAHIA
4
14
MATO GROSSO
MINAS GERAIS
48
MATO GROSSO DO SUL
ESPÍRITO SANTO
RIO DE JANEIRO
43
Jotal - Água Branca
Jotal - Campo Maior
Jotal - Teresina
Jotal Norte - Teresina
SÃO PAULO
43
PARANÁ
SANTA CATARINA
RIO GRANDE DO SUL
ALAGOAS
Aliança Motos - Maceió
Atlântica Motos - Maceió
Convém - Maceió
Dismoto - Arapiraca
Dismoto - Palmeira dos Índios
Dismoto - Penedo
Dismoto - Teotônio Vilela
AMAPÁ
Mônaco - Macapá
Mônaco Lagoa - Macapá
BAHIA
BRASÍLIA
Freedom - Gama
Freedom Motors - Brasília
Moto Point - Brasília
Moto Point Rec Emas
Pollux - Planaltina
Satélite Motos - Samambaia
Satélite Taguatinga Sul
ESPÍRITO SANTO
Laguna Motos - Viana
Moto Litoral - Guarapari
Moto Vena - Vila Velha
Moto Vena - Vitória
GOIÁS
CEARÁ
Ares Motos - Campos Sales
Ares Motos - Brejo Santo
Ares Motos Centro - Crato
Ares Motos - Juazeiro do Norte
Ares Motos - Icó
78
Araguaia - Porangatu
Araguaia Motos - Uruaçu
Cical - Goiânia
Cical - Ludovico
Cical - Trindade
Fórmula R - Catalão
Moto & Cia. - Cristalina
Moto & Cia. - Luziânia
Moto Aires - Aparecida de Goiânia
Moto Aires - Inhumas
Moto Aires - Senador Canedo
Moto Formosa - Formosa
Motobraz - Goiânia
Motobraz Garavelo - Aparecida de Goiânia
Motofor - Goiânia
Motofor Jd. N. Esperança - Goiânia
Motogol - Goiatuba
Motogol - Itumbiara
Motogol - Morrinhos
Motogol - Quirinópolis
Trialmoto - Jataí
MARANHÃO
Mônaco - Itapecuru-Mirim
Mônaco - São Luís
Motoca - Imperatriz
MINAS GERAIS
Aramoto - Araguari
Aramoto - Patrocínio
Capi - Varginha
Casa Cruzeiro - Formiga
Daytona - Poços de Caldas
Daytona Andradas - Andradas
Domingos Zema - Araxá
Duas Rodas - Uberlândia
Easy Way - Conselheiro Lafaiete
Honda Faria - Frutal
Independência - Juiz de Fora
Independência - São João Nepomuceno
Independência Motos - Santos Dumont
Liderança Motos - Divinópolis
Martinelli Motos - Bom Despacho
Martinelli Motos - Lagoa da Prata
Mavimoto - Timóteo
Mavimoto - Coronel Fabriciano
Mavimoto - Ipatinga
Maxmoto - Mariana
Minas Motos - Belo Horizonte
Moto BH - Belo Horizonte
Moto Fest - Brumadinho
Moto Fest - Contagem
Moto Nanuque - Nanuque
Moto Passos - Passos
Moto Star - Nova Serrana
Moto Star - Pará de Minas
PARANÁ
Moto Zema - Uberaba
Motomol - Governador Valadares
Motoplus - Juiz de Fora
Motostar - Pitangui
Otobai - Belo Horizonte
Otobai - Pedro Leopoldo
Otobai - Ribeirão das Neves
MATO GROSSO DO SUL
Caiobá - Aquidauana
Caiobá - Campo Grande
Caiobá - Miranda
Caiobá - Sidrolândia
Cometa - Campo Grande
Covel Motos - Campo Grande
Endo Moto - Dourados
Mastter - Costa Rica
Mastter - São Gabriel do Oeste
Mastter - Sonora
Mastter Motos - Coxim
Nara - Caarapó
Nara Motos - Dourados
Pavs-Caiobá Afonso Pena
MATO GROSSO
Cometa - Alta Floresta
Cometa - Cáceres
Cometa - Colíder
Cometa - Pontes e Lacerda
Moto Raça - Água Vermelha
Moto Raça - Várzea Grande
Mônaco - Cuiabá
Mônaco - Tangará da Serra
Planetarium Motos - Cuiabá
PARÁ
Revemar - Tucuruí
Revemar - Belém
Revemar - Parauapebas
Revemar Motocenter - Paragominas
Revemar Motocenter - Marabá
Arauto - Irati
Blokton - Almirante Tamandaré
Blokton - Araucária
Blokton - Cascavel
Blokton - Curitiba
Blokton - Ibiporã
Blokton - Londrina
Blokton - Maringá
Blokton - Paranavaí
Blokton Maringá Velho - Maringá
Blokton Pinheirinho - Curitiba
Cabral - Colombo
Cabral - Curitiba
Cabral - São José dos Pinhais
Cabral São José - Boqueirão
Corujonda - Ponta Grossa
Ecosul Motos - Curitiba
Free Way - Cianorte
Free Way - Paranavaí
Free Way - Campo Mourão
Free Way - Mandaguari
Free Way - Maringá
Free Way - Sarandi
Hobby - Portão
Hobby - Curitiba
Kaefer Motos - Marechal Cândido Rondon
Kaito Moto - Ivaiporã
Kallas - Cambé
Kallas Moto - Arapongas
Kallas Moto - Londrina
Lobo Motos - Guarapuava
Motec - Foz do Iguaçu
Motec - Medianeira
Motonda - Curitiba
Motonda - Pinhais
Motonda Tarumã - Curitiba
Motopark - Cascavel
Mottai Motos - Ponta Grossa
Rio Branco - Dois Vizinhos
Rio Branco - Francisco Beltrão
Sambaqui Matinhos - Matinhos
Sambaqui Motos - Paranaguá
Schmidt Motos - Santo Antonio da Platina
Status - Toledo
Tibagi - Jaguariaíva
Tibagi - Telêmaco Borba
Tibagi Motos - Castro
Veimoto - Realeza
PARAÍBA
RIO DE JANEIRO
Fórmula H - Pombal
Fórmula H - São Bento
Fórmula H - Catolé do Rocha
Fórmula H - Souza
Dicasa - Magé
Dicasa - Nova Cidade
Dicasa - São Gonçalo
Baixa Verde - João Câmara
BR Moto - Nova Cruz
BR Moto - Parnamirim
Cirne Motos - Natal
Motoeste - Apodi
Motoeste - Areia Branca
Motoeste - Assu
Motoeste - Mossoró
Motoeste - Pau dos Ferros
Motoeste - São Miguel
Motoeste Abolição - Mossoró
Potiguar - Lagoa Nova
Potiguar Norte - Natal
RONDÔNIA
Águia Motos - Cacoal
Mastter - Porto Velho
Rodão - Guajará-Mirim
Rodão - Nova Mamoré
Rodão - Porto Velho
Rondo Motos - Jaru
RIO GRANDE DO SUL
Balluarte - Bagé
Bramoto - Santiago
Bramoto - Caçapava do Sul
Bramoto - Cachoeira do Sul
Bramoto - Itaqui
Bramoto - Rosário do Sul
Bramoto - Santa Maria
Bramoto - São Borja
Bramoto - São Gabriel
Candemil - Parobé
Comoto - Caxias do Sul
Comoto - Novo Hamburgo
Comoto - Sapiranga
Comoto Centro - Caxias do Sul
Comoto Centro - Novo Hamburgo
Dimasa - Torres
Estação H - Porto Alegre
Estação H - Restinga
Gambatto - Frederico Westphalen
Grava Motos - Cachoeirinha
Grava Motos - Gravataí
Homero Candemil - Canela
Motodez - Carazinho
Motodez - Passo Fundo
Motodez - Pelotas
Motolife - Bento Gonçalves
Orion Motos - Rio Grande
Pavs-Valecross Candelária
Pavs-Valecross Taquari
Pampa Motos - Panambi
Spengler Motos - Uruguaiana
Turbo Moto - Porto Alegre
Valecar - Soledade
Valecar - Venâncio Aires
Valecross - Canoas
Valecross - Cavalhada
Valecross - Charqueadas
Valecross - Encantado
Valecross - Lajeado
Valecross - Montenegro
Valecross - Santa Cruz do Sul
Valecross - Teutônia
Via Porto - São Leopoldo
SANTA CATARINA
Amauri - Biguaçu
Amauri Moto - São José
Behr - Rio Negrinho
Behr - São Bento do Sul
Breitkopf - Blumenau
Breitkopf - Gaspar
Breitkopf - Joinville
Breitkopf Itoupava - Blumenau
Ceccato Motos - Curitibanos
Comercial Perozin - Concórdia
Dimasa - Araranguá
Dimasa Honda - Criciúma
Dorvalino Motos - Palhoça
Gambatto - Xanxerê
Gambatto - Chapecó
Gambatto - São Miguel D’Oeste
Itapiranga Motos
KG Motos - Canoinhas
KG Motos - Iririú
KG Motos - Jaraguá do Sul
KG Motos - Joinville
KG Motos - Mafra
KG Motos - São Francisco do Sul
Mega Motos - Brusque
Mega Motos - São João Batista
Motojop - Urussanga
Motosport - Lages
Motozan - Criciúma
Promenac - Balneário Camboriú
Promenac - Itajaí
Regata Água Verde - Blumenau
Regata Garcia - Blumenau
Regata Motos - Blumenau
Regata Motos - Indaial
Regata Motos - Rio do Sul
Toni Center - Balneário Camboriú
Toni Center - Itajaí
Via Porto - Florianópolis
Via Porto Ilha - Florianópolis
Videcross - Caçador
Videcross - Videira
Zanatta - Içara
SERGIPE
Aribé Motos - Aracaju
SÃO PAULO
Astra Motos
Aversa Motos - Piracicaba
BM Motos - Itupeva
BM Motos - Jundiaí
BM Motos - Várzea Paulista
Caiuás Motos - Sorocaba
Comstar - Cotia
Comstar - Embu-Guaçu
Comstar - Itapecerica da Serra
Comstar - Itapevi
Comstar - Jandira
Comstar Interlagos
Cubatão Motos
Esport Motor - Rio Claro
Faria Motos - S. J. do Rio Preto
Genial - São Paulo
Golden - Guaratinguetá
Gran Rio - Ilha Solteira
Guaçu Motos - Mogi-Guaçu
Guarumoto - Guarulhos
Hido Motos - Franca
Japauto - Barueri
Japauto - Carapicuíba
Japauto - Mairiporã
Japauto - Mauá
Japauto - Pirituba
Japauto - Santo André
Japauto - Santo André
Japauto Itaim Paulista
Japauto Itaquera
Japauto Santo Amaro
Japauto Vila Maria
Kadú - São José dos Campos
Kadú Honda - Lorena
Kadú Vista Verde - S. José dos Campos
Maggi - Porto Feliz
Maggi Motos - Itu
Maggi Motos - Salto
Mila Moto - Itatiba
Monte Leone - São Paulo
Monte Leone Brasilândia - São Paulo
Mothonda - Catanduva
Moto Brisa - Amparo
Moto Brisa - Jaguariúna
Moto Everest - Guarulhos
Moto Everest - São Paulo
Moto Everest Cambuci - Cambuci
Moto Field - Mogi das Cruzes
Moto Guia - Itapetininga
Moto Guia - Tatuí
Moto Remaza - S. Bernardo do Campo
Moto Remaza Butantã
Moto Remaza Centro
Moto Remaza Ibirapuera
Moto Remaza Ipiranga
Moto Remaza Tatuapé
Moto Snob - Americana
Moto Snob - Hortolândia
Moto Snob - Nova Odessa
Moto Snob - Santa Bárbara D’Oeste
Moto Snob - Sumaré
Moto Zema - Ituverava
Motoasa Jardim América - Ribeirão Preto
Motocor - Mococa
Motocor - São José do Rio Pardo
Motomil - Campinas
Motomil - Piracicaba
Motomil Londres - Campinas
Motorlândia - São Joaquim da Barra
Motosnob - Monte Mor
Monte Leone - S. Caetano do Sul
Mundial - Mogi-Mirim
Mundial Motos - Araras
Nova Radar Motos - Osasco
Novamoto - Agudos
Novamoto - Américo Brasiliense
Novamoto - Araraquara
Novamoto - Bauru
Novamoto - Descalvado
Novamoto - Ibitinga
Novamoto - São Carlos
Otsubo - Tupã
Pavs-Winner Jd. Cristina
Peres Moto - Porto Ferreira
Peres Moto - São João da Boa Vista
Pivetta - Taquaritinga
Planeta Honda - São José dos Campos
Remaza Vila Carrão
Sanmell - Bertioga
Sanmell - Guarujá
Sanmell - Praia Grande
Sanmell - Santos
Sanmell - São Vicente
Santa Emília - Ribeirão Preto
Santa Emília Castelo - Ribeirão Preto
Santos Motocenter - Santos
Sperta - Guararapes
Sperta Moto - Araçatuba
STR - Embu
STR - Taboão da Serra
STR - Campo Limpo
STR - Motos - Osasco
STR - Rio Pequeno
Tsuji Motos - Atibaia
Universo - Caçapava
Universo - São Sebastião
Walk Motos - Sorocaba
Walk Motos - Votorantim
Walk Motos Zona Norte - Sorocaba
Winner - Campinas
Winner - Cosmópolis
Winner - Sumaré
Honda South America
Asa Motocenter - Candeias
Asa Motocenter - Santo Amaro
Bahiasol Motos - Jequié
Brasmoto - Eunápolis
Brasmoto - Porto Seguro
Luz Motos - Barreiras
Luz Motos - Luís Eduardo Magalhães
M&M Motos - Brumado
M&M Motos - Livramento de N. Senhora
Moto Conquista - Poções
Moto Conquista - Vitória da Conquista
Moto e Trilha - Santa Maria da Vitória
Motopel - Fraga Maia
Motopema - Camaçari
Motopema - Salvador
Motosul - Teixeira de Freitas
Pavs-Luz Motos - Barra
Pavs-Motopema Cabula - Salvador
Rio Vale Motos - Casa Nova
Rio Vale Motos - Juazeiro
Rio Vale Motos - Remanso
Rodaleve - Guanambi
Rodaleve - Vitória da Conquista
Trilha Sul Motos - Itabuna
Wan Motos - Jequié
Ares Motos - Jaguaribe
Ares Motos - Mombaça
Ares Motos - Iguatu
Ares Motos - Ipu
Ares Motos - São Benedito
Ares Motos - Tianguá
Ares Motos - Itapajé
Ares Motos - Itapipoca
Ares Motos - Paraipaba
Ceará Motos - Fortaleza
Ello Motos - Canindé
Ello - Santa Quitéria
Inhamuns - Independência
Inhamuns Motos - Tauá
Motocedro - Quixadá
MP-Nova Onda - Tabuleiro do Norte
MP-Nova Onda - Várzea Alegre
MP-Poty - Ipueiras
Nova Onda - Aracati
Nova Onda - Iguatu
Nova Onda - Limoeiro do Norte
Poty - Nova Russas
Poty Motos - Crateús
Pavs-Ibiapaba Ares Motos Centro
RIO GRANDE DO NORTE
PIAUÍ
48
Golden Rio - Resende
Motocar - Belford Roxo
Motocar - Campo Grande
Motocar - Duque de Caxias
Motocar - Madureira
Motocar - Nova Iguaçu
Motocar - Queimados
Motocar - Rio de Janeiro
Motocar Botafogo - Rio de Janeiro
Recreio - São João de Meriti
Recreio Motos - Angra dos Reis
Recreio Motos - Itaguaí
Recreio Motos Bangu - Rio de Janeiro
PERNAMBUCO
Petrolina Motos
Petrolina Motos Honorato - Petrolina
Serramoto - Itambé
Serramoto - Timbaúba
BRASÍLIA
GOIÁS
35
112
CEARÁ
RIO GRANDE DO NORTE
PARAÍBA
PERNAMBUCO
ALAGOAS
SERGIPE
Gran Moto - Campina Grande
Gran Moto - Queimadas
MP-Novo Rumo
Novo Rumo - Campina Grande
Novo Rumo - Esperança
Novo Rumo - João Pessoa
Novo Rumo - Rio Tinto
Novo Rumo - Sapé
Novo Rumo Mangabeira - João Pessoa
Polo Motos - Guarabira
Pavs-Novorumo Lagoa Seca
Pavs-Novorumo - Ingá
79

Honda South America

Transcrição

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