GWA Profi 2014 two-time winner Global Brand Campaign Employer

R E I N S C L A S S E N
AGENCY – PORTRAIT 2015
BoB
GWA marketing award for
integrated B2B communication
Best of Business-to-Business
Communication
Effie
GWA marketing award for efficient
B2B communication
2008, 2009, 2010,
2011,2012,2013,2014 always winner
2008, 2010 gold
2012 bronze
2013 silver, bronze
2014 gold, silver
2007, 2008, 2009, 2011
finalist
GWA Profi
2014 two-time winner
Global Brand Campaign
Employer Branding
2015 2x gold, 1x silver, 3x bronze
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Our Services.
We are your partners - In any case.
The way customers enter into dialogue with brands has changed. If you need a campaign that
solves the communications requirements of today and tomorrow, talk to our passionate
advertising people.
At REINSCLASSEN Communications.
Brand language and corporate language are the areas that are the most neglected in raising
the profile of brands and businesses. Brand images have to cut through the clutter. Speak with
our specialists about Corporate Language (CL©) und Corporate Design.
At REINSCLASSEN Corporate.
Helping staff to give better briefs, to make better assessments, to come to solutions faster and
with more confidence makes any business stronger. We can give you assistance in this.
With REINSCLASSEN Training.
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Partners for you.
REINSCLASSEN works with passion for both B2C and B2B.
We like finding ways to render complex material simply. Or to emotionalize technology. Or to
make fast moving consumer goods desirable. Put us on our mettle.
REINSCLASSEN works in all disciplines.
The idea is the focus. It comes in the medium in which it has the best effect, that is, where it
surprises the receiver and makes a lasting impression.
REINSCLASSEN is always close to its customers.
We prove that by having two branches, in the northern and southern part of Germany. In
Hamburg and Baden-Baden.
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A head start for you.
REINSCLASSEN has a great deal of experience. That's why we can take short
cuts. That makes us fast. That gives you the edge.
We are an owner-run agency. That makes us independent.
The basis of our work is always a rigorous strategic way of thinking. To ensure this, we have
people who possess this capacity. With this as a foundation, we are able to proceed working
unconventionally. The creative execution has to meet three criteria: it has to be relevant, fresh
and unseen.
For us, creativity is not an end in itself. It is the right path to efficient
communication.
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Our objective: Your success.
REINSCLASSEN has successful clients.
Our clients are satisfied with our work because it has proven to advertise for them successfully.
The awards for effectiveness that our campaigns have won show this.
The customers of our clients like our work. The awards for creative excellence prove this.
Our goal is always outstanding creation that leads to measurable success.
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Facts.
Agency founded:
February 2005
Positioning:
Owner-run integrated brand management and advertising agency
Member of the German Association of Advertising Agencies
Services:
Integrated Communications, Dialog-/Direct Marketing,
Literature/Sales Promotion, Online/Interactive, Employer Branding,
Corporate Language, Corporate Identity, Corporate Design,
CL-Name Development®, Claim Development, Packaging Design,
Seminars
Locations:
Hamburg, Germany
Baden-Baden, Germany
Owners/Founders:
Armin Reins
Veronika Classen
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Your partners in charge.
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Your partners in charge.
Veronika Classen
Position: Managing Director
Creation
Previous positions: Managing
Director Creation at Michael
Conrad & Leo Burnett, Lintas and
DMB&B/D‘Arcy, among others
Clients (selection): Braun, Burda,
Condor, Daimler, G+J, Ikea, Otto,
Procter & Gamble, Masterfoods,
Unilever
Awards: numerous prizes for
effectiveness and creative
excellence
Posts: Member of Art Directors
Club Deutschland; Co-founder of
and lecturer at the Texterschmiede
(academy for copywriting)
Armin Reins
Position: Managing Director
Creation
Previous positions: Managing
Director Creation at McCann
Erickson, Lowe Lürzer, Michael
Conrad & Leo Burnett, DMB&B,
Wilkens Ayer, among others
Clients (selection): Coca-Cola
light, Opel, Nivea, Shell etc.
Awards: over 100 Awards
Posts: Member of Art Directors
Club Deutschland; Co-founder,
Member of the Board and lecturer
at Texterschmiede; visiting professor
at the Hochschule für Bildende
Künste in Braunschweig
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What we offer.
Unit 1:
Unit 2:
REINSCLASSEN
Communications
REINSCLASSEN
Corporate
Unit 3:
B-to-B / B-to-C
Advertising
Dialog/Direct Marketing
Online/Mobile
Digital/Interactive
Literature/Sales Promotion
Employer Branding
Event/Fairs
Corporate Identity (CI)
Corporate Language (CL®)
CL® Name Development
CL® Claim Development
Corporate Design (CD)
Corporate Publishing
Packaging Design
Copywriting Seminars
Corporate Language
Seminars
REINSCLASSEN
Training
Corporate Design Seminars
E-Learning
Online-Seminars
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Unsere Kunden (Auszug).
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Examples.
Unit 1:
Unit 2:
REINSCLASSEN
Communications
REINSCLASSEN
Corporate
Unit 3:
B-to-B / B-to-C
Advertising
Dialog/Direct Marketing
Online/Mobile
Digital/Interactive
Literature/Sales Promotion
Employer Branding
Event/Fairs
Corporate Identity (CI)
Corporate Language (CL®)
CL® Name Development
CL® Claim Development
Corporate Design (CD)
Corporate Publishing
Packaging Design
Copywriting Seminars
Corporate Language
Seminars
REINSCLASSEN
Training
Corporate Design Seminars
E-Learning
Online-Seminars
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Examples of REINSCLASSEN Communications.
Lexware. Campaign: „Alles Wichtige mach´ ich selbst“
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Examples of REINSCLASSEN Communications.
Lexware. Campaign: „Alles Wichtige mach´ ich selbst“
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Examples of REINSCLASSEN Communications.
Lexware. Campaign: „Alles Wichtige mach´ ich selbst“
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Examples of REINSCLASSEN Communications.
Lexware. Campaign: „Alles Wichtige mach´ ich selbst“
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Examples of REINSCLASSEN Communications.
Lexware. Campaign: „Gewinn´dein eigenes Stadion“
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Examples of REINSCLASSEN Communications.
IKEA. Employer Branding/Recruitment: „Bosse“
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Examples of REINSCLASSEN Communications.
G DATA. Campaign:„IT IS NOT SAFE UNTIL IT´S SICHER“
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Examples of REINSCLASSEN Communications.
G DATA. Campaign:„IT IS NOT SAFE UNTIL IT´S SICHER“
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Examples of REINSCLASSEN Communications.
SICK AG. Campaign: „THIS IS SICK.“
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Examples of REINSCLASSEN Communications.
SICK AG. Campaign: „THIS IS SICK.“
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Examples of REINSCLASSEN Communications.
SICK AG. Campaign: „THIS IS SICK.“
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Examples of REINSCLASSEN Communications.
SICK AG. Campaign: „THIS IS SICK.“
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Examples of REINSCLASSEN Communications.
Burson-Marsteller. Employer Branding Campaign: „#leaddontfollow“
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Examples of REINSCLASSEN Communications.
Burson-Marsteller. Employer Branding Campaign: „#leaddontfollow“
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Examples.
Unit 1:
Unit 2:
Unit 3:
B-to-B / B-to-C
Strategische Beratung
Kommunikation
Dialog-/Direktmarketing
Online/Mobile
Digital/Interactive
Vertriebsunterstützung
Employer Branding
Corporate Identity (CI)
Corporate Language (CL®)
CL® Name Development
CL® Claim Development
Corporate Design (CD)
Corporate Publishing
Packaging Design
Text-Seminare
Corporate LanguageSeminare
REINSCLASSEN
Communications
REINSCLASSEN
Corporate
REINSCLASSEN
Training
Corporate Design-Seminare
E-Learning
Online-Seminare
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Examples of REINSCLASSEN Corporate.
OTTO: Corporate language manual
Veronika Classen
(REINSCLASSEN) Thorsten
Stradt, Direktor Marketing/
Werbung (li), Thomas Steck,
Direktor Kundencenter und
Außendienst (re) (beide OTTO)
bei der unternehmensinternen
Vorstellung des neuen OTTO
Corporate Language Manuals
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Examples of REINSCLASSEN Corporate.
NIVEA®. Corporate Language Manual: „So spricht die Pflege“
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Examples of REINSCLASSEN Corporate.
NIVEA®. Online CL-Database® and Mobile App: „So spricht die Pflege“
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Examples of REINSCLASSEN Corporate.
Vodafone®. Corporate Language Manual: „So spricht Vodafone“
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Examples of REINSCLASSEN Corporate.
Vodafone®. eLearning Center: „So spricht Vodafone – Die neue CL®“
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Awards.
German Design Award 2015: Gewinner in der Kategorie “Buch” (Lexware) iF
communication design Award 2014: Gewinner Kategorie “Buch” (Lexware) Best of
Business-to-Business (BoB) Award 2014: Gold Kategorie “Corporate Publishing” (Lexware)
Best of Business-to-Business (BoB) Award 2014: Silber Kategorie “Crossmediale
Kommunikationskampagnen” (SICK AG) GWA Profi 2014: (SICK AG) GWA Profi 2014:
Burson-Marsteller Human Resources Excellence Awards 2013: Burson-Marsteller 4.ICMA:
Gold Kategorie “Customer Magazines B2B” (Mutbürger) 4.ICMA: Gold Kategorie “Corporate
Books” (Phobibel) German Design Award 2014: Print Media (Lexware) Berliner Type 2013
Kategorie “B2B – Magazine/Zeitschriften” GWA Profi 2013: (Lexware) Business-to-Business
(BoB) Award 2013: Silber Kategorie “Digital Communication” (Lexware) Business-to-Business
(BoB) Award 2013: Bronze Kategorie “Print & Printserien” (Lexware) iF communication
design Award 2013: : Gewinner Kategorie “Insert” kress Award 2012: Gewinner in der
Kategorie “Corporate Media” (Lexware) kress Award 2012: Finalist in der Kategorie “Marketing
Aktion B2C” (Hochbahn) AME Award 2012: Finalist (HOCHBAHN) Best of Business-toBusiness Award 2011: Bronze (Lexware) GWA Profi 2011: (Lexware) Art Directors Club
2010: Auszeichnung (Lexware) ...
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Contact.
REINSCLASSEN HAMBURG
REINSCLASSEN BADEN-BADEN
Mittelweg 161
20148 Hamburg
Lange Strasse 13
76530 Baden-Baden
Germany
Germany
Tel.: 040 / 22 69 27 0
Fax: 040 / 22 69 27 70
Tel.: 07221 / 39 63 38 0
Fax: 07221 / 39 63 38 8
[email protected]
www.reinsclassen.de
[email protected]
www.reinsclassen.de