v ECMS Manual

Transcrição

v ECMS Manual

ECMS Manual
The Exhibitor-Content-Management-System (ECMS)
The following pages will provide you with a guide
explaining how to use the ECMS.
In case of any further questions, please do not
hesitate to contact the Media-Service:
Phone:
Email:
+49 511 89 35550
[email protected]
Contents
1. Logging in – accessing ECMS from OBS
1
2. Your basic media entry in ECMS
2
2.1. Company description – presenting your business
3
2.2 . Products / Services incl. product groups
5
2.2.1. Create products / services
6
2.2.2. Assign product groups
7
2.3. Contacts in your company
8
2.4. Topic and stand description
9
2.5. Fields of business activity – industries and regions
10
2.6. Corporate video
12
3. Check and publish – your entry in the online exhibitor index
Contact Media-Service: Phone +49 511 89 35550 (Mo.-Fr. 9 a.m. - 6 p.m.) | Email: [email protected]
13
1. Logging in – accessing ECMS from
OBS.
ECMS, our Exhibitor-Content-Management-System, allows you to
present your company effectively on the trade show website.
Potential new customers can contact your business, and you can
create a lasting impression before, during and after the event.
Use your OBS access data to login to the OBS portal at
http://obs.messe.de. You should have received your access
details with the written confirmation of your stand
reservation.
If you do not have your OBS access details to hand, you can
obtain your ECMS login information separately by contacting
the Media-Service.
Please kindly note that in this case, your ECMS login details
will not provide access to the OBS portal.
Once logged into OBS, click on “Order services” in the lefthand navigation bar, and then on “Services” below it. An
overview will open in the middle of your screen.
Click on the section “Highlighting your company (ECMS)”
to go to “Company & Product Information”, and you may
find a direct link to the ECMS (“Open ECMS” button at the
left corner of the section window).
The section Company & Product Information also contains
the contact details of the Media-Service. This department will
assist you if you have any inquiries.
1
2. Your basic media entry in ECMS
After logging in to the ECMS, you will be directed to your media entry
overview.
Under the master data for your entry (including event year,
request number, stand position, etc.), you will find six
sections, which ensure you to present your company as
effectively as possible.
Sections:
1. Company description
2. Products / Services incl. product groups
3. Contacts
4. Stand information
5. Fields of business activity
6. Corporate video
New information for each section can be entered by clicking
on “Edit”. When you have done with updates, just click on
“Save”.
2
2.1. Company description – presenting
your business
Enter all relevant information about your company here.
In this section, you can add a variety of details about your
company.
Click on “Edit” to open the data input form.
• Company logo
• Cover picture
• Company name
• Company slogan
• Company profile
• Link to company website
• Address
• General contact details
• Additional information
• Social-Media links
• PDF downloads (e.g. company brochures, case studies)
• Additional sites and offices
We recommend to you to provide all information in both
German and English, in order to reach the maximum number
of trade show visitors.
3
2.1. Company description – presenting
your business
Enter all relevant information about your company here.
a.) Click on the “Upload new logo” button to add your
corporate logo to your profile.
b.) By clicking on “Upload new cover picture”, you can
assign a cover picture to your corporate logo as its
background.
c.) Enter all the information about your company in the
appropriate text fields.
d.) You should save changes by clicking on “Temporary
save” before adding new entries.
e.) To add PDF file(s), simply click on “Upload new PDF
file” and select the required file(s).
f.) If you would like to add information on your company’s
other office(s), click on “Add new branch”.
After saving the information by clicking on “Save”, you will be
automatically redirected to the overview page.
Please note that some fields may have already been
completed with information that you provided when
registering as an exhibitor.
4
2.2. Products / Services incl. product
groups
Along with the company description, your products/services make up
the core component of your media entry. They maximize the visibility
of your business, as the product group directory will direct visitors to
suppliers of the products/services they are interested in.
Click on “Create new entry”.
You will be directed to page 1 of the data input form (see
next slide).
To successfully complete creating a product, you must
assign min. one and max. four product group(s) to it. If this
step is not completed, the entry cannot be published.
2.2.2. Assign product group(s)
b)
Once a product has been created, you can still do changes
to the assigned product group(s).
First, click on the “Edit” button beneath the product, and
then, the product group selection page will now appear (see
next slide).
5
Along with the company description, your products/services make up
the core component of your media entry. They maximize the visibility
of your business, as the product group directory will direct visitors to
suppliers of the products/services they are interested in.
Create new product – Step 1/3
a.) First, you may enter all the information about your
product, such as name, slogan, description and product URL
to your website. Furthermore, you can select if this product is
a trade show premiere by clicking the check box provided.
b.) Click on “Save and continue to page 2” to move onto
the next section.
b)
Create new product – Step 2/3
c.) Select a main picture to be uploaded for your product by
clicking on “Upload new picture”. Afterwards, you can add
up to 6 further pictures to the product.
d.) To upload PDF file(s), simply click on “Upload new PDF
file” and select the required PDF file(s).
e.) Click on the “Save” button to save the updated
information. You will now be directed to the product group
selection.
6
2.2.2. Assign product groups
Trade show visitors frequently use the product group search function
on the trade show website to identify exhibitors and products those
are relevant to them. Visitor service staffs on site also use this tool,
so it is not possible to publish your media entry unless it has been
assigned to at least one product group.
Assign product group(s) – Step 3/3
Select a product group from the provided list, and assign the
selected one to the product by clicking on “Add”.
Alternatively, you can enter key word(s) in the provided field
to search for an appropriate product group.
To each product can be assigned max. four product groups.
After clicking on “Save”, you will be redirected to the
overview page.
b)
7
2.3. Contacts in your company
Here you can enter the details of contact person(s) at your company.
This enables potential customers to get in touch with you even before
the trade show begins since many attendees use the website to plan
their visit.
Click on “Create new contact person”. A data input form
will be opened.
Fill the relevant information in, e.g. name, position, etc.
Save the entered information by clicking on “Save”.
b)
8
2.4. Topic and stand description
Enter the topic of your stand here, along with a description of your
stand.
To enter information, click on “Edit” in the field of “Stand
information”. A data input form will then appear so that you
can fill your stand topic in and give a brief introduction of
your innovative and new products as your stand description,
which will be showcased during the trade show.
You can provide the information in both German and English
and save them by clicking on “Save”.
The “Edit” button will not be shown for co-exhibitors of
special or joint stands. Here, the topic may only be entered
by the organizer.
b)
If you have many different stands at the trade show, please
indicate your main stand by checking the box.
9
2.5. Fields of business activity –
industries and regions
To which industries are your products relevant? Make your company
even easier to be found on the trade show website by specifying your
own industries and the industries you are targeting at.
You can choose up to five “source industries” (industries
that you are operating in), and up to ten “target industries”
(industries that you want to sell your products to) by simply
clicking on them in the provided list. In addition, you can also
specify your target regions and countries.
To modify these information, click on “Edit” in the “Fields of
business activity” section.
b)
Please note that the information entered in “Fields of
business activity” will only be used for the search engine on
trade show website.
10
2.5. Fields of business activity –
industries and regions
To which industries are your products relevant? Make your company
even easier to be found on the trade show website by specifying your
own industries and the industries you are targeting at.
a.) To choose a source/target industry, select an industry
by clicking on it from the provided list. Alternatively, you can
search for a specific industry by typing a search term in the
provided field.
b.) Target region(s) can be selected by clicking directly on
the chosen region(s).
c.) If the target region is insufficiently precise, you can add
individual target countries. Click on the country required, and
then on “Add”.
b)
After clicking on the “Save” button, your entries will be
uploaded and you will be redirected to the overview page.
Please note that the information entered here will only be
used for the search engine on the trade show website.
11
2.6. Corporate video
Videos help generate interest in your business and your products assign them to your media entry.
To upload a corporate video, please click on “Add”.
In the next step “Upload new video”, you may then choose
the file you would like to present.
Besides this, you can enter the following information:
 Language (German or English)
 Title
 Descriptive text (ger/en, max. 250 characters)
b)
After you upload and save the video, you will be redirected to
your basic entry. Here you have to assign at least one
keyword /tag by clicking on “Edit“.
Afterwards, you can “Save“ again and get back to your basic
entry.
12
4. Check and publish – your entry in the
online exhibitor index
To complete your media entry, you must check and confirm the
information you have entered. Your exhibitor entry will then be
submitted to the Media-Service for review and publication.
Click on “Check” to see an overview of your entire entry. All
the information you have provided are shown here, so you
can review it.
This is not a preview of how your entry will look to site users.
It is intended solely to enable you to make a final check of
the information you have provided.
b)
13
4. Check and publish – your entry in the
online exhibitor index
To complete your media entry, you must check and confirm the
information you have entered. Your exhibitor entry will then be
submitted to the Media-Service for review and publication.
Click on “Download as PDF” to save all your updated
media entry in a .pdf file.
If you are satisfied with the details entered, click on “Publish
now”. Your entry will then be submitted to the Deutsche
Messe Media-Service.
The information will be promptly checked and published.
Once your entry has been published, you will receive a
confirmation email from the Media-Service, with a direct link
to your entry on the trade show website.
b)
14
We wish you best luck and great success
at the show!
In case of any further questions, please do
not hesitate to contact the Media-Service:
Phone:
Email:
+49 511 89 35550
[email protected]

v ECMS Manual

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