Activities Report Summary Brazil JULY 2013 South Marketing

Transcrição

Activities Report Summary
Brazil
JULY 2013
South Marketing
International
Market Overview
Turkish Airlines flies daily from São Paulo to Istanbul
Turkish Airlines now offers daily flights connecting São Paulo and Istanbul. The airline used to fly the
itinerary four times a week, connecting to Buenos Aires on a Boeing 777-300, temporarily replaced by an
Airbus 340-300.
The TK15 departs from Istanbul at 9h30 a.m., arriving in São Paulo at 4h55 p.m. and takes off to Buenos
Aires at 6h30 p.m. And departing from South America, the TK16 takes off in Buenos Aires at 10h40 p.m. to
Guarulhos Airport, from where it departs at 3h05 a.m. to Istanbul. It lands in the Turkish city at 9h35 p.m.
(local time).
Source: Panrotas Online
nd
Period: Jul 02 , 2013
http://www.panrotas.com.br/noticia-turismo/aviacao/comeca-operacao-diaria-da-turkish-entre-sp-eistambul_89867.html?pesquisa=1
Copa estimates 20% of Brazilians on flight Panama-Boston
BOSTON (USA) – Copa Airlines’s first flight connecting Panama City and Boston took off on July 10th. This will
be a daily flight and according to Emerson Sanglard, airline’s marketing manager in Latin America, 20% of
passengers are expected to be Brazilians.
Currently, there isn’t any direct flight to Boston departing from Brazil – usually passengers going to Boston
connect in New York. According to Sanglard, connecting in Panama is faster as passengers do not need to go
through immigration and customs before changing planes.
The Panamanian airline operates in seven Brazilian cities (São Paulo, Rio de Janeiro, Brasília, Belo Horizonte,
Porto Alegre, Manaus and Recife) with daily flights, except in Recife.
th
http://www.panrotas.com.br/noticia-turismo/aviacao/copa-estima-20-de-brasileiros-em-voo-panamaboston_90115.html?pesquisa=1
France welcomes more than 80 million tourists in 2012
In 2012, France welcomed the record number of 83 million foreign tourists, representing an increase of
1.8%. According to the French Ministry for the Economy and Finance, the visitors spent € 35.8 billion in the
country. The most visited region was Île-de-France, where Paris is located, followed by the French Riviera, in
the Mediterranean Coast.
Despite the European crisis, more than 80% of tourists who visit France are Europeans, mostly from
Germany and the UK. France has also registered an increase of 21% in the number of visitors from emerging
countries, such as Brazil, China, Russia and India, when compared to the previous year.
Another curiosity disclosed by the Ministry is that foreigners are spending more time in France, mainly the
tourists from Spain, Portugal, Greece and Ireland.
th
http://www.panrotas.com.br/noticia-turismo/destinos/franca-recebe-mais-de-80-milhoes-de-turistas-em2012_90178.html?pesquisa=1
Number of Brazilians was 21% higher in France in 2012
France announced the tourism numbers in 2012 and the perspectives to 2013. In 2012 France continued to
be the number 1 international destination, with a record of 83 million foreign tourists and an increase of
23% in the number of Chinese and 21% in the number of Brazilians.
th
http://www.panrotas.com.br/noticia-turismo/destinos/numero-de-brasileiros-cresce-21-na-franca-em2012_90258.html?pesquisa=1
Brazil is the fourth biggest issuer to Capital Region USA
WASHINGTON – There won’t be any changes among the five first issuers to the Capital Region USA,
according to Scott Johnson, Travel Market Insights’s president. In 2011, Brazil was the fourth country to send
more visitors to the region – which includes Washington, Maryland and Virginia – with 116 thousand
Brazilians, behind the UK, China and Germany. In terms of expenses, however, Brazilians are in the third
position, spending US$ 143 million during their visits.
rd
http://www.panrotas.com.br/noticia-turismo/eventos/brasil-e-quarto-maior-emissor-para-capital-regionusa_90427.html?pesquisa=1
US Airways’s São Paulo-Charlotte is 80% full
In June, US Airways started a new daily flight between São Paulo and Charlotte.
It is another option for the São Paulo market, as the passengers just need a simple and fast connection in
Charlotte, from where the company offers excellent options to more than 120 American cities. The first 45
days of operation registered average occupancy beyond 80%.
US Airways also flies daily to Charlotte from Rio de Janeiro.
th
Period: Jul25 , 2013
http://www.panrotas.com.br/noticia-turismo/eventos/sp-charlotte-da-us-airways-atinge-ocupacao-de80_90487.html?pesquisa=1
United has more aircrafts 777 connecting Rio-Houston
United Airlines will introduce since August 13 the aircraft 777-200 connecting Rio de Janeiro and Houston,
Texas (USA). Now the company will be able to offer more seats in this route, all of them with individual
entertainment. According to the company, this change resulted from the market demand.
th
http://www.panrotas.com.br/noticia-turismo/aviacao/united-aumenta-oferta-com-777-na-rota-riohouston_90569.html
Asiana Airlines receives authorization to fly in Brazil
Anac has authorized the operations of Asiana Airlines, a South Korean company, in Brazil. According to the
authorization document, the company intends to offer regular international air transport for passengers and
cargo. However, the company did not state when the operations will begin.
th
http://www.panrotas.com.br/noticia-turismo/aviacao/asiana-airlines-e-autorizada-a-voar-para-obrasil_90560.html?pesquisa=1
Mexico expects to welcome 280 thousand Brazilians this year
Mexico expects to welcome 280 thousand Brazilians by the end of 2013, which would represent an increase
of 15% when compared to 2012, when 250 thousand Brazilian tourists visited the country. According to
Diana Pomar, CPTM’s manager in Brazil, Mexico is always well-received, mainly now that Brazilians are not
required to present a visa anymore.
th
http://www.panrotas.com.br/noticia-turismo/destinos/mexico-espera-receber-280-mil-brasileiros-esteano_90654.html?pesquisa=1
Communications
This month 12 online (11 positive and 1 negative) and 10 printed articles have been published. The
advertising value of them together is US$1’394.640,24.
The full PR agency and Clipping Reports are loaded on Share.
Subject: Tourism in California
Folha de S.Paulo – Serafina
Newspaper
Date: 07/01
Print Run: 256509
Public: general consumers / consumers interested in tourism
http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13325083.123757.7221043
O Globo
Type: newspaper
Date: 07/11
Print run: 306.568
Diário do Comércio
Website
Date: 06/30
http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13325036.123757.7221043
Folha do Turismo
Website
Date: 06/01
Print Run: 80.000
Public: consumers interested in tourism
O Estado de S.Paulo
Newspaper
Date: 07/10
Print run: 197.636
Quem Acontece
Type: Magazine
Date: 07/12
Print Run: 300.000
O Vale
Newspaper
Date: 07/07
Print Run: 25.000
Status Magazine
Type: Magazine
Date: 07/07
Print run: 100.000
O Globo Online
Type: website
Date: 07/15
Pageviews: 2332702
Hôtelier News
Type: website
Date: 07/16
Pageviews: 4.500
Panrotas Newspaper
Type: Newspaper
Date: 07/03
Print run: 5.000
Aprendiz de Viajante
Type: Magazine
Date: 07/01
Print Run: undefined
BOL
Type: website
Date: 07/17
Pageviews: 723.333
G1
Type: website
Date: 07/21
Pageviews: 13600000
G1
Type: website
Date: 07/24
Pageviews: 13600000
Jornal de Santa Catarina – April press trip
Type: newspaper
Date: 07/02
Print run: 21 183
Folha de S.Paulo
Type: newspaper
Date: 07/25
Print run: 297.927
Folha de S.Paulo
Type: newspaper
Date: 07/25
Print Run: 1.691.934
Diário da Região
Type: website
Pageviews: 87.697
O Povo
Date: 07/29
Type: website
Pageviews: 679.688
A Tarde
Date: 07/29
Type: website
Pageviews: 87.223
Estado de Minas
Date: 07/29
Type: website
Pageviews: 116.666
POP-BR
Date: 07/29
Type: website
Pageviews: 281.118
A Gazeta
Date: 07/28
Type: newspaper
Print run: 17.000
BrasilTuris
Type: website
Date: 07/02
Pageviews: 0
http://extranet.topclip.com.br/noticiasweb.aspx?ID=13343515.123757.7221043
Travel Trade
New Monthly Newsletter – San Francisco attractions
All electronic flyers are broadcasted to a data over 9,000 travel agents e-mail addresses from all over Brazil.
CA Training – Rio de Janeiro – JUL 4th
Participants: Visit California, AIT/Highlight group, Alamo Rent A Car and New World Travel
Sandro Cortes – Alamo Rent A Car
Carlos Leite – High Light
Mônica Cooper – Visit California
Haroldo Costa – New World Travel
Panrotas Flashes
http://www.panrotas.com.br/fotos-turismo/eventos/alamo-e-california-realizam-treinamento-paraagentes-do-rj_1487_2183.html
Sales Calls – Rio de Janeiro
Abreutur – JUL 9
Luca Souza (Product Manager)
Organizing training for all Abreutur’s staff to August.
CVC Downtown (Comercial branch) – JUL 11
Gabrielle Barbosa (International Comercial Manager)
Talked about products and trainings to staff.
Will send me the list of the top 10 sellers in Rio to organize trainings for staff.
RCA Tour Operator – JUL 23
Fabiano Araújo (Comercial Manager)
Working on the creation of new California products.
Suggested 3 Fly & Drives: Northern CA, Southern CA and Coast CA.
We will organize a CA DAY and invite travel agents to launch the new CA products.

Activities Report Summary Brazil JULY 2013 South Marketing

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