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DRIVING DIGITAL ECONOMY
IN PORTUGAL FOR 15 YEARS
Alexandre Nilo Fonseca
President of ACEPI – Portuguese Digital Economy Association
ECOMMERCE EUROPE ROUNDTABLE LISBON – OCTOBER 2015
WHO WE ARE
• Founded in 2000, ACEPI is a not-forprofit organization that works to ensure
that education, legislation and
technologies are in place to help
Portuguese organizations to profit from
the digital economy.
• ACEPI brings together companies that
are leading the digital economy
revolution in Portugal , including
leading online shops, finance websites,
portals, media websites, telecom
companies, domain registrars,
ecommerce and digital marketing
service companies.
• Moer about ACEPI in www.acepi.pt and
on Facebook, Linkedin and Twitter.
Página 2
STRATEGIC FOCUS
PROMOTE
EDUCATE
DRIVE
GROWTH
MEASURE
GUIDE
REPRESENT
MINIMIZE
BARRIERS
Página 3
AREAS OF ACTIVITY
DIGITAL
TRANSFORMATION
OF PORTUGUESE
ECONOMY AND
SOCIETY WILL BE
THE FOCUS OF OUR
eTourism
eHealth
New
eHealth
Committee
to be
launched in
2016
KEY INITIATIVES IN
2016
Página 4
INTERNATIONAL REPRESENTATION
AND PARTNERSHIPS
European Multi-Stakeholder
Forum on e-Invoicing
Página 5
NATIONAL REPRESENTATION
AND PARTNERSHIPS
ACEPI is a founding member and a also member
of the executive board of ARBITARE, the Alternate
Resolution Dispute Centre for domain names and
industrial property.
ACEPI is a founding member
and a also member of the
executive board of DNS.PT,
the Portuguese official body
that manages the .PT
domain.
ACEPI is a member and also member auditing
council of ICAP – Advertising Self-Regulation Body.
Página 6
TRUSTMARK PROGRAM
• ACEPI manages the only
Portuguese E-commerce
Trustmark Programme – Online
Trust (Confiança Online)
• Some of the most relevant
websites own the ACEPI
Trustmark including online stores,
banks, ticketing, public eprocurement, eMarketplaces, etc
• ACEPI is the Portuguese partner of
the future European Trustmark to
be launched soon.
Página 7
KEY INITIATIVES:
PAYMENTS BUSINESS BREAKFAST
NEXT EDITION IN APRIL 2016
Página 8
KEY INITIATIVES:
CLOUD FORUM
NEXT EDITION MAY 2016
Página 9
KEY INITIATIVES:
DIGITAL MEDIA FORUM
NEXT EDITION JUNE 2016
Página 10
KEY INITIATIVES:
MOBILE FORUM
NEXT EDITION JULY 2016
Página 11
KEY INITIATIVES:
PORTUGAL INTERNET WEEK ‘15
NEXT EDITION NOVEMBER 2016
Página 12
KEY INITIATIVES:
E-SHOW PORTUGAL ‘15
NEXT EDITION NOVEMBER 2016
Página 13
KEY INITIATIVES
PRÉMIOS NAVEGANTES XXI ‘15
ACEPI Awards - XXI Century Navigators
• More than 130 candidates
• 21 categories including
ecommerce, eBusiness, digital
marketing, mobile, social media,
Digital SMEs, eGovernment,
Cloud, Startups, etc.
• Recognition of Companies and
Initiatives
• Recognition of lifetime carriers,
people and contributions to the
development of Digital Economy
and Information Society
• High level ceremony
Página 14
KEY INITIATIVES
INTERNET SHOPPING DAY
Página 15
KEY INITIATIVES:
BANK AND INSURANCE CONFERECE
NEXT EDITION OCTOBER 2016
Página 16
KEY INITIATIVES:
ECOMMERCE EUROPE ROUNDTABLE
22 OCTOBER 2015
Página 17
KEY INITIATIVES:
NEXT EVENTS
• “LEGAL FRAMEWORK FOR THE DIGITAL
ECONOMY” FORUM
• “ELECTRONIC INVOICING” FORUM
• ”SMARTCITIES” FORUM
• “IOT” FORUM
• “E-HEALTH” FORUM
• “E-TOURISM” FORUM
• “STARTUPS” FORUM
Página 18
ACEPI/IDC STUDY
Digital Economy in Portugal
2009-2020
MORE THAN 70% OF THE
POPULATION USE THE INTERNET.
IT WILL BE 85% BY 2020
Fonte: INE & IDC, 2015
Página 20
40% OF INTERNET USERS ALREADY
SHOP ONLINE.
IT WILL BE 50% EM 2020
Página 21
SMARTPHONES REPRESENTED 65% OF
INTERNET ACCESS DEVICES BOUGHT IN
2014. 42% OF INTERNET USERS SAY THEY
USE SMARTPHONE TO BUY ONLINE
Fonte: IDC, 2015 (Inquérito a 850 internautas em Portugal)
Página 22
TOP PRODUCTS/SERVICES BOUGHT ONLINE
ARE ELECTRONICS/TELECOMUNICATIONS,
TRAVEL, TICKETING AND FASHION.
Página 23
72% OF PORTUGUESE ONLINE USERS
BY IN FOREIGN SITES AND 48% SAY
THEY BUY MORE ON THESE SITES
Página 24
MULTIBANCO – A LOCAL SYSTEM – IS THE
PREFFERED PAYMENT METHOD USED BY
PORTUGUESE
Página 25
BY 2020, AROUND 85% OF THE POPULATION
IN PORTUGAL WILL BE ONLINE AND HALF
WILL BY ONLINE
Página 26
B2C/C2C ALMOST DOUBLED IN THE PAST
5 YEARS IN PORTUGAL. IN 2015, MORE
THAN 3 MILLION PORTUGUESE WILL BY
ONLINE MORE THAN 3 BILLION EUROS
Fonte: IDC, 2015.
Página 27
B2B/B2G MORE THAN DOUBLED IN THE
PAST 5 YEARS. IN 2014, ONLINE B2B/B2G
VOLUME WAS €45B
Fonte: IDC, 2015.
Página 28
ONLY 32% OF PORTUGUESE COMPANIES
HAVE AN ONLINE PRESENCE E ONLY 10%
HAVE ITS OWN ONLINE STORE
Página 29
MAIS THAN 2/3 OF PORTUGUESE COMPANIES
HAVE .PT DOMAINS MAINLY DUE TO
PORTUGUESE ONLY ACTIVITY
Fonte: IDC, 2015 (Inquérito a 467 organizações portuguesas que possuem alguma presença na Internet)
Página 30
73% OF PORTUGUESE COMPANIES DO SOME
TYPE OF ONLINE MARKETING.
+80% ARE SATISFIED WITH THE RESULTS
Página 31
MOST USED DIGITAL COMMUNICATION
CHANNELS ARE EMAIL, SOCIAL NETWORKS
AND SEARCH ENGINES.
Página 32
IN 2015, PORTUGUESE COMPANIES EXPECT
TO INCREASE THEIR ONLINE MARKETING
BUDGET BY 50%
Fonte: IDC, 2015 (Inquérito a 467 organizações portuguesas)
Página 33
DIGITAL TRANSFORMATION OF PORTUGUESE
SOCIETY AND ORGANIZATIONS MUST BE A
PRIORITY FOR THE NEXT 4 YEARS
• Portugal has one of the best mobile infrastructure 3G/4G and optical
fiber (FTTH) in the world.
• Portugal is a reference in e-Government (world top 3)
• More than 3M Portuguese will buy more than € 3B over the internet
in 2015. In the world there are already 1.1B buyers to spending more
than $2T.
• However, most Portuguese companies are not using the potential of
the digital revolution in their business.
• There is still a huge opportunity for Portuguese companies to benefit
from e-commerce “cross- border"
• P2020 European Funds provided over €12B to increase productivity,
competitiveness and internationalization of companies until 2020 .
Página 34
Questions?
Alexandre Nilo Fonseca
Presidente ACEPI
[email protected]

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