Module Handbook - Technische Hochschule Nürnberg

Transcrição

Bachelor of Arts
International Business
Module Catalogue
(SPO 2013)
www.th-nuernberg.de/ib
WINTER SEMESTER 2016-17
TH Nürnberg Georg-Simon-Ohm
Bahnhofstraße 87
D-90402 Nürnberg
Phone: +49-(0)911-5880-2888
Fax:
+49-(0)911-5880-2884
[email protected]
Updated: October 2016
Course Catalogue
Bachelor of Arts in International Business
Content
1. Structure of the Bachelor Program .................................................................................................... 5
2. Modular Structure of the Degree Program ......................................................................................... 7
3. Module Descriptions ........................................................................................................................... 8
1. Module: Business Mathematics ...................................................................................................... 8
2. Module: Foundations of Business Administration .......................................................................... 9
3. Module: Financial Accounting ....................................................................................................... 11
4. Module: Cost Accounting .............................................................................................................. 12
5. Module: Statistics .......................................................................................................................... 13
6. Module: Informatics ...................................................................................................................... 14
7. Module: Business Law ................................................................................................................... 16
8. Module: Basic Study Techniques ................................................................................................... 17
8.1 Course: Presentation and Communication Techniques .......................................................... 17
8.2 Course: Scientific Methods and Research ............................................................................... 18
9. Module: Business Language I ........................................................................................................ 20
9.1 Course: Business Language Ia (English – for non-native English speakers)............................. 20
9.2 Course: Business Language Ib (English – for non-native English speakers) ............................ 21
10. Module: Business Language II ..................................................................................................... 23
10.1 Course: Business Language IIa ............................................................................................... 23
10.2 Course: Business Language IIb .............................................................................................. 24
11. Module: Study Abroad ................................................................................................................ 25
11.1 Course: Intercultural Communication ................................................................................... 25
11.2 Courses: Business Electives Abroad ...................................................................................... 26
11.3 Courses: General Electives Abroad........................................................................................ 26
12. Module: Internship ...................................................................................................................... 27
12.1 Internship (outside of Germany) ........................................................................................... 27
12.2 Course: Internship Seminar ................................................................................................... 28
13. Module: Economics I ................................................................................................................... 29
14. Module: Economics II .................................................................................................................. 30
15. Module: Operations and Environmental Management .............................................................. 31
15.1 Course: Operations Management ......................................................................................... 31
15.2 Course: Environmental Management in Business................................................................. 32
16. Module: Marketing...................................................................................................................... 33
Updated: October 10, 2016
Nuremberg Institute of Technology
Page 2
Course Catalogue
17. Module: Personnel Management ............................................................................................... 34
18. Module: Finance, Investment and Capital Budgeting ................................................................. 35
19. Module: International Business Law ........................................................................................... 36
20. Module: International Business Administration I........................................................................ 38
20.1 Course: International Financial Management ....................................................................... 38
20.2 Course: International Accounting and Taxation .................................................................... 39
21. Module: International Business Administration II....................................................................... 39
21.1 Course: International Pricing Strategies ................................................................................ 40
21.2 Course: Case Studies in International Business ..................................................................... 40
22. Module: Focus Electives I ............................................................................................................ 42
23. Module: Focus Electives II ........................................................................................................... 43
Career Focus - Controlling ................................................................................................................. 45
Focus Elective 1a – Controlling I ........................................................................................................ 45
Focus Elective 1b – Seminar Controlling I ......................................................................................... 46
Focus Elective 2 – Controlling II ......................................................................................................... 47
Career Focus - Finance ...................................................................................................................... 48
Focus Elective 1 – Case Studies in International Finance .................................................................. 48
Focus Elective 2 – Corporate Finance................................................................................................ 49
Focus Elective 3 – Finanzen I ............................................................................................................. 50
Career Focus – Health Economics ..................................................................................................... 51
Focus Elective 1 – Gesundheitsökonomie I ....................................................................................... 51
Focus Elective 2 – Gesundheitsökonomie II ...................................................................................... 54
Career Focus – Human Resources Management .............................................................................. 56
Focus Elective 1 – Personalmanagement mit Fallstudien ................................................................. 56
Focus Elective 2 – Personalwirtschaft und -praxis ............................................................................ 57
Career Focus – International Economics ........................................................................................... 58
Focus Elective 1 – Energy and Development..................................................................................... 58
Focus Elective 2 – Introduction into Economics of European Integration ........................................ 60
Focus Elective 3 – Principles of International Economics ................................................................. 61
Focus Elective 4 – Internationale Mikroökonomie............................................................................ 62
Focus Elective 5 – Principles of International Economics and Energy .............................................. 65
Career Focus – Marketing ................................................................................................................. 67
Focus Elective 1 – Product and Market Development ...................................................................... 67
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Course Catalogue
Focus Elective 2 – Vertriebsführung .................................................................................................. 68
Focus Elective 3 – Consumer Behavior.............................................................................................. 69
Focus Elective 4 – International Business Marketing Simulation ...................................................... 70
Focus Elective 5 – International Sales and Purchasing...................................................................... 71
Career Focus – Operations Management/Logistics .......................................................................... 73
Focus Elective 1 – Distribution und Supply Chain Management....................................................... 73
Focus Elective 2 – Einkauf und Supply Management ........................................................................ 74
Focus Elective 3 – Produktionsplanung und -steuerung ................................................................... 75
General Electives (without focus) ..................................................................................................... 77
General Elective 1 – Innovation Management .................................................................................. 77
General Elective 2 – International Business Negotiations ................................................................ 78
General Elective 3 – Außenwirtschaft II ............................................................................................ 79
General Elective 4 – Future Trends in International Business........................................................... 81
General Elective 5 – Business Model Generation ............................................................................. 82
24. Module: Management................................................................................................................. 84
24.1 Course: Strategic Management ............................................................................................. 84
24.2 Course: International Management with Cases .................................................................... 85
25. Module: Project Work ................................................................................................................. 87
26. Module: Bachelor’s Thesis........................................................................................................... 88
26.1 Course: Bachelor’s Thesis ...................................................................................................... 88
26.2 Course: Bachelor Seminar ..................................................................................................... 89
Appendix: .......................................................................................................................................... 90
12.2 Course: Forwarding and Transportation Management ....................................................... 90
Page 4
Course Catalogue
1. Structure of the Bachelor Program
The first three semesters are spent at Nuremberg Tech. During this time period the foundations for
the program are laid by offering classes in Mathematics, Statistics, Accounting, Law, etc.
English language classes and classes in another foreign language as well as classes in Intercultural
Communication prepare for the time abroad.
An internship of 20 weeks in an internationally operating company or organization is scheduled for
the 4th semester followed by a study semester abroad, the student’s 5th semester, at one of over 70
partner universities of Nuremberg Tech. While at a partner university the student has to attend
business related classes with at least 21 ECTS or 12 weekly contact hours plus one or two classes in
general sciences (social studies, cultural issues) with at least 4 ECTS or 4 weekly contact hours.
The remaining two semesters of the program emphasize classes with an international perspective,
like International Financial Management, International Pricing Strategies, International Accounting
and Taxation, etc. Besides the obligatory courses students will be able to choose from a variety of
electives depending on their future career plans. With the Bachelor’s thesis the study program can
be concluded in 7 semesters, awarding the student with 210 ECTS.
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Course Catalogue
Page 6
Course Catalogue
2. Modular Structure of the Degree Program
Each module is considered one unit, which can consist of several courses. The weight of each module
is determined by the amount of credit points which are assigned to the course(s) within a particular
module. The arrangements for the courses in terms of course structure, exam performance, etc. are
defined in the Study and Exam Regulations (SPO) of the degree program and summarized in the
following table:
Page 7
Course Catalogue
3. Module Descriptions
1. Module: Business Mathematics
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Course(s) in the module
Lecturer
Language of instruction
Frequency
Prerequisites
ECTS-Points
Total hours of study (workload)
Hrs/week/contact hours
Assessment
Teaching method
Learning objectives
Course contents
Recommended literature
Workload in full hours (= 60 minutes)
Lecture time
Lecture preparation: Literature study
Self-study / Home-work
Group work / Tutorials
Presentations
Exam preparation
Total hours (workload):
1 – Basic Module
Business Mathematics
1/1
1 semester
Compulsory
Undergraduate
Business Mathematics
Prof. Dr. Frank-Ulrich Fricke
English
Once a year (winter semester)
None
5
150 hours
4 hrs/week or 60 contact hours (=45 min.)
Written exam (90 min.)
Lecture (plus tutorial)
Overview on financial methods for investment decisions. To apply
techniques of linear programming, differential and integral calculus to
business and economic problems.
English competence in the terminology of the subject.
• Calculations, compounding of interest, annuity and repayments,
return on capital
• Calculation of matrices and linear equations
• Differentiation of economic functions with one or more variables
• Introduction into the theory of probability
Ernest F. Häusler, Richard S: Paul: Introductory Mathematical
Analysis for Business, Economics, and the Life and Social
Sciences, Prentice Hall International, New Jersey.
45 hrs
5 hrs
40 hrs
25 hrs
0 hrs
35 hrs
150 hrs
Page 8
Course Catalogue
2. Module: Foundations of Business Administration
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Contents
2 – Basic Module
Foundations of Business Administration
1/1
1 semester
Compulsory
Undergraduate
Foundations of Business Administration
Prof. Dr. Naiming Wei
English
None
5
150 hours
4 hrs/week or 60 contact hours (45 min.)
Written exam 90% (90 min.) and presentations or written
assignments 10%. Both parts have to be passed successfully
Lecture, Exercise, Case study and group work/presentation
Understanding fundamental business administration concepts in
order to assess the internal and external company environment.
Ability to apply theory into practice using topical business themes.
Contents include:
• Basics of economy (demand & supply, principles of market
economy, types of economic systems)
• Basics of business (what is business, major performance
indicators)
• Constitutional business decisions (legal forms, location selection,
co-operation between companies, liquidation of companies)
• Normative management (mission & vision, business ethics and
CSR)
• Strategic and operative management
• Organisational structure
• Huamn resource management and leaderhship
• Sales and marketing
• Operations (R&D, production, quality, purchasing, logistics)
• Finance and controlling
Griffin, R.J./ Ebert, R.W. (2006) Business, 8th Edition, Pearson
Wöhe/Döring (2010) Einführung in die Allgemeine Betriebswirtschaftslehre, 24. Auflage, Verlag Franz Vahlen
For further reading/alternative:
Hungenberg H.: Strategisches Management in
Unternehmen (2012), 7. Auflage, Gabler Verlag
Kotler, P & Keller, K, (2011) Marketing Management,
14th edition, Pearson
Lecture time
Self-study / Homework
Presentations
45 hrs
25 hrs
20 hrs
20 hrs
0 hrs
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Course Catalogue
Exam preparation
40 hrs
150 hrs
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Course Catalogue
3. Module: Financial Accounting
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
Lecture time
Presentations
Exam preparation
3 – Basic Module
Financial Accounting
1/1
1 semester
Compulsory
Undergraduate
Financial Accounting
Prof. Dr. René Heelein
English
None
5
150 hours
4 hrs/week or 60 contact hours (= 45 min.)
Lecture and group work
Techniques of book keeping. Understanding the annual report.
Establishing and analysing an annual report.
• Concept and ideas behind financial accounting
• Techniques of book keeping
• Establishing and valuing of the positions in an annual report
(balance sheet, profit & loss account, cash flow)
• Balance sheet analysis
Kieso/Weigandt/Kimmel: Financial Accounting, Wiley
45 hrs
18 hrs
37 hrs
9 hrs
8 hrs
33 hrs
150 hrs
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Course Catalogue
4. Module: Cost Accounting
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS Points
Assessment
Teaching method
Learning objectives
Course contents
Lecture time
Presentations
Exam preparation
4 – Basic Module
Cost Accounting
1/2
1 semester
Compulsory
Undergraduate
Cost Accounting
English
Every semester
Recommended course: Financial Accounting
5
150 hours
Techniques of Cost accounting. Basic understanding of the types of
costs, actual and standard costing, variance analysis.
• Purpose of cost accounting
• Recognition and measurement of cost element
• Calculating the manufacturing and sale prices
• Budget / actual comparison
• Variance analysis
Horngren: Cost Accounting, Prentice Hall
45 hrs
21 hrs
28 hrs
14 hrs
0 hrs
42 hrs
150 hrs
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Course Catalogue
5. Module: Statistics
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
5 – Basic Module
Statistics
1/2
1 semester
Compulsory
Undergraduate
Business Statistics
Mr. Stefan Fischer
English
Once a year (summer semester)
None
5
150 hours
4 hrs/week or 60 contact hours (= 45 min)
Lecture, tutorials and group work
To know basic concepts and techniques of statistical analysis and to be
able to apply it to business and economical problems.
• Data collection and processing, frequency tables, charts,
calculation and interpretation of averages and measures of
dispersion
• Indices; simple and multiple regression and correlation analysis
• Time series analysis and forecasting techniques
• Sampling and sampling distributions, confidence intervals,
required sample size, test of means and proportions, type I and
type II errors, chi-square tests: goodness of fit and independence
tests.
Paul Newbold: Statistics for Business and Economics
James T. McClave et al.: Statistics for Business and Economics
Wonnacott : Introductory Statistics for Business and Economics
Lecture time
Presentations
Exam preparation
W. Feller An introduction to Probability Theory and its
Applications Volume I and II
45 hrs
15 hrs
60 hrs
0 hrs
0 hrs
30 hrs
150 hrs
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Course Catalogue
6. Module: Informatics
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
Lecture time
Presentations
Exam preparation
6 – Basic Module
Informatics
1/2
1 semester
Compulsory
Undergraduate
Business Information Systems
Applied Information Technology
Prof. Dr. Walter Lösel, Prof. Dr. Christian Langenbach, Stefan Reichert
English
None
5
150 hours
Lecture, Blended Learning, Exercises
Knowledge of the foundations of Business Information Systems like
• computers and operating systems
• networks and mobile computing
• data representation and data management
• information systems and electronic business
• modelling and development methods
Knowledge of common software tools to perform typical tasks of a
student and a business professional, like
• preparing presentations
• writing and formatting large papers
• calculating business figures
• organizing and analysing data
• securing electronic communication
Information Technology and Information Systems:
• computers and operating systems
• networks and mobile computing
• data representation and data management
• information systems and electronic business
• modelling and development methods
Software Tools:
• Microsoft Office (Word, Excel, Powerpoint, Access)
• ARIS Express
• JavaScript Editor (Notepad++)
• Cryptophane
Kroenke, David M., Using MIS, Pearson, 6th edition (2013).
45 hrs
35 hrs
50 hrs
0 hrs
0 hrs
20 hrs
Page 14
Course Catalogue
150 hrs
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Course Catalogue
7. Module: Business Law
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
Workload specification (= 60 minutes)
Lecture time
Presentations
Exam preparation
Total hours of study (workload):
7 – Basic Module
Business Law
1/2
1 semester
Compulsory
Undergraduate
Business Law
Prof. Dr. jur. Renate Isabel Schüller
English
Every semester
None
5
150 hours
Interactive lecture and case studies, a tutorial with 2 SWS is offered as
well
The student should learn how to set up and structure a legal contract.
The fundamental knowledge of constructing a contract regardless of
the type (employment contract, …) shoud be conveyed. The legal
obstacles to the effective conclusion of the contract must be
recognized. The special consumer protection remedies should be
learned. In addition to the placement of concrete legal action, it is a
key objective of this module, that students can grasp complex issues
and problem-oriented arguments to find a solution. The aim is further
to improve the linguistic skills by improving the legal argumentation.
• Essentials of the general fields of civil code, contract law and
property law with special emphasis on the conclusion of
contracts, revocation and rescission of contracts, representation
and irregular performance (especially delay of delivery and
warranty in case of damaged items)
• Essentials of the commercial code with special emphasis on
representation of merchants
An approx. 80 page script is available on the university’s intranet
(with special remarks to further readings).
45 hrs
19 hrs
24 hrs
42 hrs
0 hrs
20 hrs
150 hrs
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Course Catalogue
8. Module: Basic Study Techniques
Module number
Module title
Year / Semester
Duration of module
Type of module
ECTS-Points
Assessment
8 – Basic Module
Basic Study Techniques
1/1
1 semester
Compulsory
- Presentation and Communication Techniques
- Scientific Methods and Research
5
In total 100 points:
- Presentation and Communication Techniques: Presentation of
about 20 min. (30 points of total grade – a minimum of 20 points
is required for passing this course)
- Scientific Methods and Research: 2 written assignments  Essay
plan and Academic Essay (70 points of total grade – a minimum of
35 points is required for passing this course)
Grade will be shown on transcript of records, but is not included in
calculating the grade point average (GPA); Class attendance is
mandatory
8.1 Course: Presentation and Communication Techniques
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Teaching method
Learning objectives
Course contents
8.1
Presentation and Communication Techniques
1/1
1 semester
Compulsory
Undergraduate
Ms Julia Ellis
English
None
75 hours
Seminar with focus on student presentations and group work.
This course will provide students with general presentation and
communication skills and will help them to gain security in presenting
in front of diverse audiences. The participants of this course will learn
the elements, the structure and presentation tools for an effective
presentation. Moreover, they will become aware of their own way of
communicating and will learn how to effectively use verbal and
nonverbal communication in order to successfully target their
audience.
Efficient preparation, logical structure of a presentation, guidelines for
an effective presentation design, increased awareness of appropriate
verbal and nonverbal communication, developing an individual
presentation style based on personal strengths, improving selfawareness, increasing confidence and decreasing insecurity and
nervousness, rules of feedback.
Page 17
Course Catalogue
Seminar time
Seminar preparation: Literature study
Presentations
Exam preparation
Distribution of handouts about theoretical concepts.
23 hrs
5 hrs
7 hrs
28 hrs
12 hrs
0 hrs
75 hrs
8.2 Course: Scientific Methods and Research
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Teaching method
Learning objectives
Course contents
8.2
Scientific Methods and Research
1/1
1 semester
Compulsory
Undergraduate
Prof. Dr. Helen Rogers
English
None
75 hours
Lecture, in-class and homework assignments and group work.
The goal for the students is for them to practice writing a proper
academic paper and learn how to structure and research arguments
scientifically, using theory to support the thesis. The methodology
used is that of guided learning by doing. The doing is writing two
assignments based on the theory being taught in the parallel course
‘Foundations of Business Administration’. The imported theory will be
used by the student as an explanation and logic support.
The time up to the first assignment is taken up with general
information on writing a short essay paper. Topics covered here fall
under the writing process including: foundations, avoiding plagiarism,
from titles to outlines, reading and note taking. The follow-on main
stage prepares the student for a complete academic paper and the
contents include: title, table of contents, executive summary,
introduction, literature review, use of theory, methodology, results,
discussion, the conclusion and appendix. The Harvard method of
referencing is adopted.
Bailey/Stephen/Routledge: Academic Writing: A Handbook for
International Students, 2nd Edition, (2009).
Murray, N./Beglar, D.: Inside Track: Writing dissertations &
theses, Pearson (2009)
Lecture time
Turabian, K.: A Manual for Writers of term papers, theses and
dissertations, University of Chicago Press, any edition is OK.
20 hrs
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Course Catalogue
Presentations
Exam preparation
18 hrs
32 hrs
5 hrs
0 hrs
0 hrs
75 hrs
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Course Catalogue
9. Module: Business Language I
Module number
Module title
Year / Semester
Duration of module
Type of module
ECTS-Points
9 – Basic Module
Business Language I
1 / 1 and 1 / 2
2 semesters
Compulsory
- Business Language Ia
- Business Language Ib
4+4
9.1 Course: Business Language Ia (English – for non-native English speakers)
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturers
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
9.1
Business Language Ia (C1)
1/1
1 semester
Compulsory
Undergraduate
Mrs Anne Maria Vizethum, Mr Shawn Tootle
English
Advanced knowledge in English, at least B2-level
4
120 hours
Written exam (90 min.) – Class attendance mandatory
Instruction, presentations and group work
Giving an effective presentation, writing job applications, developing
communication and writing skills while becoming more fluent and
confident in using the language of business.
Mr Tootle: The Presentations course takes the students
systematically through the key stages of making presentations, from
planning and introducing to concluding and handling questions. Skills
such as structuring information, using rhetorical tools with an
appropriate style of language, using visual aids and adopting the right
body language are focused on. Each student is required to give a 15minute presentation using the various skills acquired through the
course. The presentation dates are spaced over the course of two
semesters.
Mrs Vizethum: This two–semester course has been specifically
designed and developed for students in higher education and focuses
on core areas in business and economics. Specialist business language
is covered through reading and listening activities with ample
opportunity to use the new language in writing assignments,
discussions, role plays and case studies.
Mr Tootle: Handout material available online over the oncampus intranet or as a pdf directly from Mr Tootle:
[email protected]
Mrs Vizethum:
Market Leader (Upper Intermediate) David Cotton / David Falvey
Market Leader Business English Course Book ISBN 1-405-81338-5
Market Leader English Practice File ISBN 1-4058-1340-7
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Course Catalogue
Lecture time
Presentations
Exam preparation
45 hrs
0 hrs
15 hrs
20 hrs
20 hrs
20 hrs
120 hrs
9.2 Course: Business Language Ib (English – for non-native English speakers)
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturers
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
9.2
Business Language Ib (C1)
1/2
1 semester
Compulsory
Undergraduate
Mrs Anne Maria Vizethum, Mr Shawn Tootle
English
Successful completion of course Business English Ia (C1)
4
120 hours
4 hrs/week/ 60 contact hours
Written exam (90 min.) – Class attendance mandatory;
Instruction, presentations and group work
Giving an effective presentation, writing job applications, developing
communication and writing skills while becoming more fluent and
confident in using the language of business.
Mr Tootle: The summer term concentrates on applying for a job in
English and takes students step-by-step through the applications
process from putting together a CV, writing a letter of application and
speaking convincingly in a job interview.
You will not only learn the basics of the application process but also
acquire the specific language skills and vocabulary needed for making
a positive impression when searching for a job in the English-speaking
world. Assignments include writing your CV in English as well as
drafting a letter of application after which interviews will be rehearsed
and conducted – all in class.
Mrs Vizethum: This two–semester course has been specifically
designed and developed for students in higher education and focuses
on core areas in business and economics. Specialist business language
is covered through reading and listening activities with ample
opportunity to use the new language in writing assignments,
discussion, role plays and case studies.
Mr Tootle: Handout material available online over the oncampus intranet or as a pdf directly from Mr Tootle:
[email protected]
Mrs Vizethum:
Market Leader, Upper Intermediate, David Cotton / David Falvey
Market Leader Business English Course Book, ISBN 1-405-81338-5
Market Leader English Practice File, ISBN 1-4058-1340-7
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Course Catalogue
Lecture time
Presentations
Exam preparation
45 hrs
0 hrs
15 hrs
20 hrs
20 hrs
20 hrs
120 hrs
Page 22
Course Catalogue
10. Module: Business Language II
Module number
Module title
Year / Semester
Duration of module
Type of module
ECTS-Points
10 – Basic Module
Business Language II
1 / 2 and 2 / 3
2 semesters
Compulsory
- Business Language IIa
- Business Language IIb
4+4
10.1 Course: Business Language IIa
- French, Italian, Spanish
- German (for international students)
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
Lecture time
Presentations
Exam preparation
10.1
French B1, Italian B1, Spanish B1, German B1
1/2
1 semester
Compulsory
Undergraduate
Native speaker
French, Italian, Spanish, German
Every semester
Intermediate knowledge, at least A2 level
4
120 hours
Laying the foundation for business and trade correspondence within
the target group. Oral presentations and conversations in the target
language. Presentations and conversational techniques.
French B1: Important situations and simple dialogs in a business
environment and daily life. Grammar, speaking and understanding
Italian B1: Conversations in small groups (topics like politics, art,
music, work)
Spanish B1: Listening and understanding, speaking and writing;
handling daily life situations; grammar, prepositions and times (e.g.
subjuntivo).
German B1: Training of reading, writing and speaking; repeating and
deepening of basic grammar
Depends on chosen language.
45 hrs
0 hrs
15 hrs
20 hrs
20 hrs
20 hrs
120 hrs
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Course Catalogue
10.2 Course: Business Language IIb
- French, Italian, Spanish
- German (for international students)
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
Lecture time
Presentations
Exam preparation
10.2
French B2, Italian B2, Spanish B2, German B2
2/3
1 semester
Compulsory
Undergraduate
Native speaker
French, Italian, Spanish, German
Every semester
Successful completion of French B1, Italian B1, Spanish B1
or German B1
4
120 hours
Enhancement of knowledge in business and trade terminology in the
area of sales, finance, advertising, and economics. Leading
negotiations, initiating and carrying on of business or trade
transactions in written form; furthering of presentations and
conversational techniques.
French B2: Prerequisite is a solid foundation of French (4-5 years of
French classes)
Italian B2: Solidifying grammar and vocabulary, learning the various
meanings of words in regard to different situations
Spanish B2: Deepening the active and passive vocabulary and
grammar
German B2: Enlarging the active and passive vocabulary and
strengthening the grammar; reading of texts in present-day language
Depends on chosen language.
45 hrs
0 hrs
15 hrs
20 hrs
20 hrs
20 hrs
120 hrs
Page 24
Course Catalogue
11. Module: Study Abroad
Module number
Module title
Year / Semester
Duration of module
Type of module
ECTS-Points
11
Study Abroad
1 / 2 and 3/5
2 semesters
Compulsory
- Intercultural Communication
- Business Electives Abroad – to be attended at partner university
- General Electives Abroad – to be attended at partner university
3+21+4
11.1 Course: Intercultural Communication
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
ECTS Points
Assessment
Teaching method
Learning objectives
Course contents
11.1
Intercultural Communication
1/2
1 semester
Compulsory
Undergraduate
Mr. Wolfgang Jockusch
English
None
3,0
90 hours
Exam (90 min)
Seminar with active student participation
To become familiar with the notions of culture, culture studies,
multicultural communication as well as practical problems that may
arise resulting from contact between people having differing cultural
backgrounds. Getting comprehensive knowledge about correct
application of subject-specific terminologies and vocabulary in English.
Readings on and discussion of important topics in intercultural
communication: defining culture; motivation for intercultural studies;
objective vs. subjective culture; other important components of culture;
practical applications of intercultural studies
Lecture notes with recommended literature
Lecture time
23 hrs
Lecture preparation: Literature
67 hrs
study
Presentations
Exam preparation
90 hrs
Page 25
Course Catalogue
11.2 Courses: Business Electives Abroad
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
11.2
Business Electives Abroad
3/5
1 semester
Compulsory
Undergraduate
Determined by partner university abroad
English, French, Italian, Spanish
Once in the degree program
None
21
Depending on courses offered at partner university abroad
At least 12 hrs/week/ 180 contact hours
Written/oral exams, presentations and assignments – Grades will be
shown on transcript of records, but are not included in calculating the
grade point average (GPA).
Lectures, case studies, presentations and group projects.
Courses to be selected have to be in the field of business or
economics in order to enhance and strengthen the basis which was
laid at home university; the students will be exposed to another
system of studying.
Determined by partner university abroad.
11.3 Courses: General Electives Abroad
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
11.3
General Electives Abroad
3/5
1 semester
Compulsory
Undergraduate
Determined by partner university abroad
English, French, Italian, Spanish
Once in the degree program
None
4
Depending on courses offered at partner university abroad
Written/oral exams, presentations and assignments – Grades will be
shown on transcript of records, but are not included in calculating the
grade point average (GPA).
Lectures, case studies, presentations and group projects.
Selected can be any academic course which is not business and/or
economics-related as to gain knowledge beyond the business context;
Typically chosen courses: cultural studies, social issues, geography,
languages.
Page 26
Course Catalogue
12. Module: Internship
Module number
Module title
Year / Semester
Duration of module
Type of module
ECTS-Points
12
Internship
2/4 + 3/6
2 semesters
Compulsory
- Internship
- Internship Seminar
29+1
12.1 Internship (outside of Germany)
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Learning objectives
Course contents
12.1
Internship
2/ 4
1 semester or at least 20 weeks
Compulsory
Undergraduate
Every semester
After completion of at least 3 regular study semesters
29
870 hours (20 weeks)
Internship report, graded on a pass/fail scale
Students should
- be able to apply the contents of lectures in the context of the given
business situation
- Recognize business structures and be able to make use of these for
their own work
- Carry out and report on projects of which they are in charge
- Work independently in a team
- Recognize their own aptitude and skills as to take these into account
later when choosing a suitable job
• The internship should bring students closer to the job functions of
organisations and companies which are operating in an
international setting.
• It should provide an opportunity to apply the knowledge and skills
learnt so far in the program and to evaluate the experiences they
gain in their practical work.
• After a corresponding introduction students should carry out
their task independently on their own or in a group with expert
guidance. The practical experiences acquired should provide a
better understanding and help students complete their studies.
Not applicable
Page 27
Course Catalogue
12.2 Course: Internship Seminar
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Preparation of Presentation
Assessment
Teaching method
Learning objectives
Course contents
12.2
Internship Seminar
3/ 6
1 semester
Compulsory
Undergraduate
English
Every semester
After completion of internship
1
30 hours
8 contact hours per semester (= 45 min.)  5 hours (= 60 min.)
25 hours
Applied group assignment (incl. presentation) based on your
experiences; graded on a pass/fail scale. Attendance mandatory.
Presentations
Students can report and reflect upon their experiences they made
during their internship and study abroad.
The internship seminar can only be chosen after completion of the
internship. Students are to organize a day workshop in which their
experiences in search for an internship, during the internship, lessons
learned, and experiences during their study abroad term are
communicated to junior students.
Not applicable
Page 28
Course Catalogue
13. Module: Economics I
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
13 – Advanced Module
Economics I
2/3
1 semester
Compulsory
Undergraduate
Macroeconomics
Prof. Dr. Robert Jäckle
English
None
8
240 hours
Written exam (90 min.) [75% of total grade] and
written exam during the term [25% of total grade]
Lecture and case studies
To understand the macroeconomic frame conditions in which
companies act.
To know basic concepts and techniques of macroeconomic analysis
and to be able to apply it to business and economic problems.
To understand basic issues of macroeconomic policies.
Intermediate course in Macroeconomics:
Macroeconomic accounting; the business cycle, money and inflation,
unemployment, economic policies under different exchange rate
arrangements, Phillips-Curve analysis, demand vs. supply side policies,
problems of demand side policies, determinants of economic growth.
The theoretical analysis is consistently applied to real world cases.
Mankiw 5 Ed., N. Gregory (2003): Macroeconomics, 5. Ed., New
York
Burda, Michael and Charles Wyplosz (2001): Macroeconomics. A
European Text, 3. Ed., Oxford
Miles, David/Andrew, Scott: Macroecnomics, Understanding the
Wealth of Nations, Chichester, 2005
Lecture time
Presentations
Exam preparation
68 hrs
0 hrs
90 hrs
17 hrs
0 hrs
65 hrs
240 hrs
Page 29
Course Catalogue
14. Module: Economics II
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
Economics II
1/2
1 semester
Compulsory
Undergraduate
Microeconomics
English
None
8
240 hours
written exam during the term [25% of total grade]
To understand the economy as a complex, self-organizing system.
To know basic concepts and techniques of microeconomic analysis
and to be able to apply it to business and economic problems.
To understand basic issues of economic and environmental policy.
Introductory course into Microeconomics:
The economy as a complex, self-organizing system, economic theory
of human behaviour, theory of the firm and market structure,
implications of different market structures, game theory and strategic
decision making, economic analysis of the state and economic policy,
externalities and national and international environmental policy
issues.
Pindyck, Robert S./Daniel L. Rubinfeld: Microeconomics
Robert Frank: Microeconomics and Behaviour
David Besanko and Ronald R. Braeutigam: Microeconomics. An
integrated approach
Roger Perman et al: Natural Resource and Environmental
Economics
Lecture time
Presentations
Exam preparation
68 hrs
15 hrs
72 hrs
20 hrs
15 hrs
50 hrs
240 hrs
Page 30
Course Catalogue
15. Module: Operations and Environmental Management
Module number
Module title
Year / Semester
Duration of module
Type of module
ECTS-Points
Assessment
Operations and Environmental Management
2/3
1 semester
Compulsory
- Operations Management
- Environmental Management in Business
5
- Operations Management: written exam (45 min)
[50 % of total grade]
- Environmental Management in Business: written exam (45 min)
[50 % of total grade]
15.1 Course: Operations Management
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Teaching method
Learning objectives
Course contents
15.1
Operations Management
2/ 3
1 semester
Compulsory
Undergraduate
Dr. Heiko Wrobel
English
Once a year
Knowledge of mathematics and statistics for business
75 hours
Knowledge of the organisation of operations of firms, relevant
methods in planning and execution of operations systems, measures
of efficiency, basics of supply chain management.
• Manufacturing procedures and types of organisation; unit lists
and use of components; product research and development,
product innovation; standardisation, value analysis; the essence
of quality.
• Purchasing, acceptance of goods, organisation of stock;
warehousing, supplying, manufacturing, dispatch (organisational
integration); evaluation of suppliers.
• Planning of inventory, purchasing and stock; operations and
materials control.
• Stockholding strategies, ratios, demand forecast.
• Time systems; concept of capacity; production planning/
controlling; job planning.
• Purchasing, production logistics; waste disposamanagement;
assistance by data processing.
Krajewski/Ritzman „Operations Management“
Heizer/Render „Prinziples of Operations Management“
Lecture time
23 hrs
10 hrs
Page 31
Course Catalogue
Presentations
Exam preparation
10 hrs
18 hrs
0 hrs
14 hrs
75 hrs
15.2 Course: Environmental Management in Business
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Teaching method
Learning objectives
Course contents
15.2
Environmental Management in Business
2/ 3
1 semester
Compulsory
Undergraduate
Prof. Dr. Frank Ebinger
English
Once a year
None
75 hours
2 hrs / week / 30 contact hours (=45min)
Lecture, presentation and discussion
To recognize environmental issues as part of the management tasks,
to attain knowledge on the prevailing problems and possible solution
patterns in environmental management and to know important
instruments (management systems, life-cycle analysis, reporting
schemes).
• Private and public accountability
• The long term view of environmental management versus short
term view of shareholder interest.
• Environmental management and environmental policy
• Present and future environmental regulations influencing
management decisions
• Environmental management in the global context and value
chains
• Solutions and limitations to private environmental management
Michael V. Russo: Environmental Management: Readings and
Cases, 2. ed., Los Angeles, SAGE, 2009.
Stefan Schaltegger, Roger Burritt and Holger Petersen: An
introduction to corporate environmental management: striving
for sustainability, Sheffield, Greenleaf Publ., 2003.
Additional literature will be distributed in class.
Workload specification (= 60 min)
Lecture time
Presentations
Exam preparation
23 hrs
7 hrs
14 hrs
0 hrs
17 hrs
14 hrs
75 hrs
Page 32
Course Catalogue
16. Module: Marketing
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
Marketing
2/3
1 semester
Compulsory
Undergraduate
Marketing
Prof. Dr. Margo Bienert, Prof. Dr. Gabriele Brambach
English
Every semester
None
5
150 hours
Written exam (90 min.), one short compulsory non-graded
presentation of a given topic has to be prepared by each student (sign
up in class at the beginning of semester). Details will be given in class.
Lecture, presentation and group work, guest lecture
Understanding Principles of international Marketing as well as
concepts and practical usability. Develop the ability to compare
concepts and instruments depending on the situation. Ability to apply
the theory to the real world challenges in Marketing.
1. Defining Marketing
2. Marketing Strategies
3. Market Segmentation
4. Market Research and Forecasting
5. Consumer Markets
6. Business Markets & Customer Relationship Management
7. Product Management
8. Brand Management
9. Mass Communication
10. Distribution Management
11. Service Management and Pricing
Script and hand outs, plus current articles
th
Kotler/Keller: Marketing Management, 14 edition, 2011
th
Meffert/Burmann/Kirchgeorg, Marketing, 12 edition, 2015
Johnson/Scholes/Whittington: Exploring Corporate Strategy,
th
6 edition, 2005
th
2012
Lecture time
Presentations
Exam preparation
Berekoven/Eckert/ Ellenrieder, Marktforschung, 12 edition,
45 hrs
25 hrs
25 hrs
15 hrs
20 hrs
20 hrs
150 hrs
Page 33
Course Catalogue
17. Module: Personnel Management
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
Lecture time
Presentations
Exam preparation
Personnel Management
2/3
1 semester
Compulsory
Undergraduate
Personnel Management
Prof. Dr. Laila Hofmann/Prof. Dr. Raphael Verstege/Sabine Brunner
English
Every semester
None
5
150 hours
assignment [50% of total grade]
Lectures, group work, case studies, project work
Human Resource Management can be viewed either as a support
function in the organization, to provide assistance to line employees,
or as a function of every manager’s job to effectively manage
employees. The participants broaden their knowledge of both roles.
They’ll be able to
• position HRM in the value chain of an organization
• analyze the value added by HRM
• decide on the effectiveness of different HRM tools,
e.g. recruitment and selection methods
• design training and development settings
• reflect the role of HRM within change processes
The students have the opportunity to check theoretical concepts by
working on “real world” case studies.
• An Introduction to Human Resource Management
• Strategic HRM and International HRM
• Recruitment and Selection
• Training and Development
• Performance Management
Mondy, R. W.: Human Resource Management
45 hrs
17 hrs
37 hrs
12 hrs
10 hrs
29 hrs
150 hrs
Page 34
Course Catalogue
18. Module: Finance, Investment and Capital Budgeting
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
Finance, Investment and Capital Budgeting
2/3
1 semester
Compulsory
Undergraduate
Finance, Investment and Capital Budgeting
Prof. Dr. Andreas Weese, Prof. Dr. Norbert Schiele
English
Every semester
45 ECTS in business courses
5
150 hours
Lecture and exercises
Provides an overview on Financial Management, Financial Systems;
Financial Concepts incl. Tim Value of Money, Risk and Return
Valuation; Long-term Investment Decisions incl. Capital Budgeting and
Cash Flow, Capital Budgeting Techniques and Long-term Financial
Decisions, Short-term financial Decisions, Leverage and Capital
Structure, Getting comprehensive knowledge about correct
application of subject-specific terminologies and vocabulary in English.
Liquidity, financial balance, organization of internal finance
management, payment transactions, instruments of financial
management (financial ratios, plans and controls). Types of financing,
relevant markets for financial management, financial substitutes,
credit rating. Practising capital budgeting, project analysis, cashflow
estimation, balance sheet analysis, financial regulations, new
developments in the field of finance, corporate financial policy.
Types of investment, problems of uncertainty, investment analysis
based on ROI, NPV, IRR, annuity.
Gitman, Lawrence J.; Zutter, Chad J.: Principles of Managerial
Finance
Brealey, Richard A.; Myers, Steward C.; Marcus, Alan J.:
Fundamentals of Corporate Finance
Lecture time
Presentations
Exam preparation
52 hrs
38 hrs
35 hrs
0 hrs
0 hrs
25 hrs
150 hrs
Page 35
Course Catalogue
19. Module: International Business Law
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
International Business Law
3/6
1 semester
Compulsory
Undergraduate
International Business Law
Prof. Dr. Alexander Brigola
English
Every semester
Successful completion of lecture in “Business Law”
6
180 hours
Lecture, case studies, interpretation and structural analysis of the
treaties, revision units (questions & answers)
- Knowledge of the development of European integration at the
beginning of the 21st century
- Understanding the functions of EU institutions
- Understanding the relations between EU law & national law
- Knowledge and application of fundamental freedoms of the EU
(applicability, scope of protection, level of justification)
- Introduction: European Union and European communities
- Institutions & scope of community powers
- Relationship between EC law and national law
- Principle of state liability
- Fundamental freedoms within the EC:
Free movement of goods (Art. 28 ff. TFEU), Free movement of services
(Art. 56 ff. TFEU),  Freedom of establishment (Art. 49 ff. TFEU),  Free movement
of workers (Art. 45 ff. TFEU)
- Principles of non-discrimination and proportionality
- Fundamental rights of the Union
- WTO Law and EU Law
- Court of Justice / General Court:
Enforcement Actions, Art. 258 ff. TFEU; Preliminary Rulings, Art. 267TFEU;
 Review of Legality, Art. 263 TFEU;  Damage Action, Art. 268 TFEU
Text of the EU-Treaty and of the TFEU-Treaty
Brigola: European Law
Craig/de Búrca: EU Law, Text, Cases and Materials
Horspool/Humphreys: European Union Law
Cuthbert, Mike: European Community Law
Emmert, Frank: European Union Law – Cases
Lecture time
Presentations
45 hrs
35 hrs
50 hrs
0 hrs
0 hrs
Page 36
Course Catalogue
Exam preparation
50 hrs
180 hrs
Page 37
Course Catalogue
20. Module: International Business Administration I
Module number
Module title
Year / Semester
Duration of module
Type of module
ECTS-Points
International Business Administration I
3/6
1 semester
Compulsory
- International Financial Management
- International Accounting and Taxation
7
20.1 Course: International Financial Management
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Assessment
Teaching method
Learning objectives
Course contents
20.1
International Financial Management
3/ 6
1 semester
Compulsory
Undergraduate
Prof. Dr. Felix Streitferdt
English
Every semester
After internship and completing electives abroad as well as the course
Finance, Investment & Capital Budgeting
105 hours
Knowledge of the international financial and economic
environment.
Knowledge of risks occurring in international trade and finance
and knowledge as well as application of mitigation and hedging
instruments.
Ability to understand the financial aspects of international
business and develop their own financing strategies.
• International Business Economics:
International Financial architecture, balance of payment,
exchange rate prediction, PPP, IRP
• International Business/finance part:
(1) Hedging exchange rate risks by various instruments (forward,
money market hedge, options).
(2) Business and country risk: cash management in international
corporations, international capital budgeting.
• Case studies on currency hedging.
Eun, C./Resnick, B.G. International Financial Management,
McGraw-Hill (latest edition)
Jeff Madura, Roland Fox, International Financial Management,
Cengage Learning Emea (latest edition)
Bekaert, J./Hodrick, R.J. International Financial Management,
Pearson (latest edition)
Lecture time
27 hrs
Page 38
Course Catalogue
Presentations
Exam preparation
20 hrs
10 hrs
30 hrs
0 hrs
18 hrs
105 hrs
20.2 Course: International Accounting and Taxation
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Assessment
Teaching method
Learning objectives
Course contents
Lecture time
Presentations
Exam preparation
21.1
International Accounting and Taxation
3/ 6
1 semester
Compulsory
Undergraduate
English
Every semester
After internship and completion of electives abroad as well as
successful completion of the course “Financial Accounting”
105 hours
Establishing and valuing the annual report based on IFRS, Introduction
into German tax law.
British and American principles of accounting (GAAP, IAS). Valuation
regulations, structure of balance sheets, profit and loss accounts,
closing entry and year end accounts, understanding important
accounting questions and the international terminology.
ACCA: Preparing Financial Statements, Preparation Papers 1.1,
International Stream, BPP.
23 hrs
18 hrs
27 hrs
6 hrs
15 hrs
16 hrs
105 hrs
21. Module: International Business Administration II
Module number
Module title
International Business Administration II
Page 39
Course Catalogue
Year / Semester
Duration of module
Type of module
ECTS-Points
3 / 6 and 4 / 7
1 semester
Compulsory
- International Pricing Strategies (is replacing “International
Marketing with Cases”)
- Case Studies in International Business
7
21.1 Course: International Pricing Strategies
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Assessment
Teaching method
Learning objectives
Course contents
Lecture time
Presentations
Exam preparation
17.2
International Pricing Strategies
3/ 6
1 semester
Compulsory
Undergraduate
Prof. Dr. Gabriele Brambach
English
Every semester
Following internship and completion of electives abroad; advanced
knowledge in Marketing is required. Access is limited for visiting
students.
105 hours
Exam (90 min) [60%] and group presentation [40 %]
Lecture and group work with case studies
To get familiar with basic knowledge in International Pricing Strategies
Pricing process of a company, including details concerning price
strategy / positioning, initial (value) pricing and price maintenance as
well as the key challenges of setting prices internationally,
Case studies, real world examples, current topics and exercises with
simulated situations in the area of price management.
Nagle, Thomas T. / Holden, Reed K. (2002): The Strategy and
Tactics of Pricing, 3rd Edition, Prentice Hall.
Smith, Tim (2012): Pricing Strategy, South Western Cengage
Learning.
Plus: Current newspapers and specific journals
23 hrs
20 hrs
20 hrs
17 hrs
10 hrs
15 hrs
105 hrs
21.2 Course: Case Studies in International Business
Course number
Course title
Year / Semester
21.2
Case Studies in International Business
4/ 7
Page 40
Course Catalogue
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Assessment
Teaching method
Learning objectives
Course contents
1 semester
Compulsory
Undergraduate
Prof. Dr. Kai-Uwe Wellner/ Prof. Dr. Rahman
English
Every semester
After internship and completion of electives abroad
105 hours
Written assignment (4,000 words) will be graded plus presentation
(10 min.) has to be successfully passed
- Course participation is mandatory.
- Potential excursions/guest lectures/offsite can be made mandatory
to join or requested to be compensated by an additional assignment
which will be determined during the lecture each semester!
1. By the end of the course the student will have been equipped with
the tools, routines and procedures necessary in successfully preparing a case study, and will have come to appreciate the main
factors necessary to be considered when analyzing cases.
2. Additionally ways of making recommendations based on the
analysis will be explored.
3. The cases will provide a link between theory learned at the
university (specifically in international business subjects) and the
reality of industry.
4. The English requirement of the course will prepare the student for
an international position in industry and allow a deepening of
their English language written skills.
• Case selection, case writing, case analysis, case recommendations
• Scientific writing including referencing
• The case for assessment should cover some international business
topic (see below) and be based on a concrete firm as opposed to
academic theme.
Topics for theory and analysis:
- Organizing and organizational structure
- HRM, Finance
- Culture, Ethics
- M&A, International Strategy development
- Analyzing an international target environment
- Globalization and regional trading blocks
Lecture time
Presentations
Exam preparation
Thomson & Baden-Fuller (2010), Basic Strategy in Context, Wiley:
Oxford.
Mauffette-Leenders, Erskine and Leenders (2007 Learning with
Cases, 4th edition.
Current newspapers and specific journals!
23 hrs
43 hrs
11 hrs
6 hrs
22 hrs
0 hrs
Page 41
Course Catalogue
105 hrs
22. Module: Focus Electives I
Module number
Module title
Year / Semester
Duration of module
Focus Electives I
3/6
1 semester
Page 42
Course Catalogue
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
Compulsory
Undergraduate
Courses can be chosen from a variety of business/economic fields,
e.g. Finance, International Economics, Marketing
Depending on the course(s) chosen
German or English
7
210 hours
Lecture, case studies, group assignments, presentations
The student is free to choose from a variety of courses according to
his/her future career focus. He/she is given the opportunity to
specialize in a certain field.
The student has the opportunity to choose either one course with
4 contact hours per week or two courses with 2 contact hours per
week each. The course contents depend on the course(s) chosen.
23. Module: Focus Electives II
Module number
Module title
Year / Semester
Duration of module
Focus Electives II
4/7
1 semester
Page 43
Course Catalogue
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
Compulsory
Undergraduate
Courses can be chosen from a variety of business/economic fields,
e.g. Finance, International Economics, Marketing
German or English
7
210 hours
Lecture, case studies, group assignments, presentations
The student is free to choose from a variety of courses according to
his/her future career focus. He/she is given the opportunity to
specialize in a certain field.
The student has the opportunity to choose either one course with
4 contact hours per week or two courses with 2 contact hours per
week each. The course contents depend on the course(s) chosen.
Page 44
Course Catalogue
Career Focus - Controlling
Focus Elective 1a – Controlling I
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
22 oder 23
Focus Electives I oder Focus Electives II
3 / 6 or 4 / 7
1 Semester
Elective
Undergraduate
Controlling I (only together with ‘Seminar Controlling‘)
Prof. Dr. Kai Nobach
German
Every semester
Completion of all basic modules
3.5
105 hours
Written exam (90 min)
Lecture, discussions, case studies, group work
Vermittlung von Grundkenntnissen über Aufbau und Arbeitsweise des
Funktionsbereiches Controlling, Einsicht in betriebswirtschaftliche
Steuerungserfordernisse und Einübung praxisorientierter
Steuerungstechniken.
• Grundlagen der Controlling-Funktion
• Zielsetzung des Controlling
• Controlling-Organisation
• Aufbau eines Controlling-Systems
• Arbeitsabläufe
• Überblick über Controlling Werkzeuge
• Ergänzende rechnerische Übungen
Horvath, P.: Das Controllingkonzept. Der Weg zu einem wirkungsvollen Controllingsystem, München 2006
Jung, H. Controlling, München 2007
Preißler, P.: Controlling, München 2007
Ziegenbein, K. Controlling, Ludwigshafen 2007
Weber, J.: Einführung in das Controlling, 2006
Lecture time
Presentations
Exam preparation
24 hrs
13 hrs
13 hrs
20 hrs
15 hrs
20 hrs
105 hrs
Page 45
Course Catalogue
Focus Elective 1b – Seminar Controlling I
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
22 oder 23
3 / 6 or 4 / 7
1 Semester
Elective
Undergraduate
Seminar Controlling (only together with ‘Controlling I’)
German
Every semester
3.5
105
Lecture, discussions, presentations, group work, case studies
Kenntnisse im Bereich des internationalen Controlling und Fähigkeiten im Einsatz führungsorientierter Steuerungstechniken.
• Internationalisierung und Controlling
• Ausgewählte Zielländer aus Perspektive des Controllings
• Beteiligungscontrolling vs. operatives Controlling
• Ausgewählte Controllingaspekte in internationalen Unternehmensgruppen
• ITP, Zölle und Währungseffekte im Controlling
• Internationales Berichtswesen
• Spezielle Fragestellungen im Controlling ausgewählter Branchen
Behrens, W. / Born, A. / Hoffjan, A.: Controlling international
tätiger Unternehmen, Stuttgart 2000.
Weber, J. / Meyer, M.: Internationalisierung des Controlling,
Wiesbaden 2005.
Kammer, K.: Reporting internationaler Unternehmen, Wiesbaden
2005.
Funk, W. / Rossmanith, J.: Internationale Rechnungslegung und
internationales Controlling, Wiesbaden 2007
Weitere Literatur abhängig von jeweils im Semester gesetzten
Schwerpunkten.
Lecture time
Presentations
Exam preparation
24 hrs
13 hrs
13 hrs
20 hrs
15 hrs
20 hrs
105 hrs
Page 46
Course Catalogue
Focus Elective 2 – Controlling II
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
22 oder 23
3 / 6 or 4 / 7
1 Semester
Elective
Undergraduate
Controlling II
German
Every semester
7
210
Lecture
- Vertiefter Kenntnisstand einzelner ausgewählter Controlling-Gebiete.
- Erwerb der Fähigkeit zum praktischen Umgang mit den ControllingInstrumenten.
- Einübung von Steuerungstechniken.
Course contents
•
•
•
•
•
Behandlung ausgewählter Controlling-Gebiete anhand von
Überblicken
Wertorientierte Unternehmenssteuerung
Beteiligungscontrolling
Controlling in Wachstums- und Krisensituationen
Beispiele/ praktische Übungen zu aktuellen Fragen im Controlling
Horvath, P.: Das Controllingkonzept. Der Weg zu einem wirkungsvollen Controllingsystem, München 2006.
Beck, R.: Erfolg durch wertorientiertes Controlling. Entscheidungen unterstützende Konzepte, Berlin 2003.
Schierenbeck, H. / Lister, M.: Value Controlling. Grundlagen
wertorientierter Unternehmensführung, München/Wien 2002.
Copeland, T. / Koller, T./ Murrin, J.: Unternehmenswert. Methoden und Strategien für eine wertorientierte Unternehmensführung, Frankfurt a.M. 2002.
Lecture time
Presentations
Exam preparation
48 hrs
32 hrs
35 hrs
35 hrs
30 hrs
30 hrs
Page 47
Course Catalogue
Career Focus - Finance
Focus Elective 1 – Case Studies in International Finance
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching methods
Learning objectives
Course contents
22 or 23
Focus Electives I or Focus Electives II
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
Case Studies in International Finance
Prof. Dr. (em.) Günter Eckstein
English
None
3.5
105
Lecture, group projects, case studies
Provision of knowledge and capabilities of actual concepts and
theories of finance and investments; to understand the different
financial products offered by banks for private clients and corporate
clients with case studies. The seminar participants should be capable
to apply principles of finance and investments and they should present
and evaluate relevant information in written form. Students are able
to answer questions on this matter comprehensively and can explain
relevant interrelationships.
The course covers the following topics:
• Valuation of stocks, bonds
• Portfolio theory
• Capital markets and alternative assets
• Value management in banks and insurance companies
• Innovations in e-finance and online banking
• Application of case studies for investment and finance decisions
Topics can vary according to background of students and their interest
Literature can vary. Major sources are:
Brealey/Myers/Allen: Principles of Corporate Finance, 10th
edition.
Bruner: Cases in Finance, Managing for Corporate Value Creation
Damodaran, A.: Investment Valuation
Damodaran, A.: Applied Corporate Finance
Fischer, Matthias (Hrsg.): Wertmanagement in Banken und
Versicherungen, Wiesbaden 2004.
Page 48
Course Catalogue
Workload specification (= 60 Min)
Lecture time
Presentations
Exam preparation
23 hrs
20 hrs
20 hrs
20 hrs
22 hrs
0 hrs
105 hrs
Focus Elective 2 – Corporate Finance
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching methods
Learning objectives
Course contents
22 or 23
Focus Elective I or Focus Elective II
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
Corporate Finance
Prof. Dr. Felix Streitferdt
English
Once a year (on demand)
Solide knowledge in capital investment, budgeting and mathematics
7
210
Lecture, case studies
The students should be able to analyze the financing policy of a
corporation and asses its contribution to the value of the firm.
The course covers the question what is the best way to finance a
corporation. The students are introduced to different financing
instruments and the question how to choose between them on a
perfect capital market without and with taxes. The students learn the
concept of risk sharing between the investors. Furthermore, the
students learn how to correctly calculate the cost of capital of a
company and of its investors.
Berk/DeMarzo: Corporate Finance, 2011
Brealy/Myers/Allen: Principles of Corporate Finance, 2011
Hillier/Ross/Westerfield/Jaffe/Jordan: Corporate Finance,
2010
Page 49
Course Catalogue
Lecture time
Presentations
Exam preparation
45 hrs
29 hrs
53 hrs
23 hrs
0 hrs
60 hrs
210 hrs
Focus Elective 3 – Finanzen I
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
22 oder 23
3 / 6 oder 4 / 7
1 semester
Elective
Undergraduate
Finanzen I
Prof. Dr. Matthias Fischer
German
Every semester
7
210
Seminar
Kenntnis aktueller Konzepte und Theorien zur Finanzierung
• Grundlegende Konzepte der Investitionsbewertung und NPVRechnung, Bewertung von Aktien und Bonds
• DCF, Multiples, NAV-Verfahren, Berechnung der Kapitalkosten
und Portfoliotheorie
• Konzepte der Eigenkapital- und Fremdkapitalfinanzierung
• Bewertung von Finanzunternehmen und wertorientierte Unternehmensführung bei Banken und Versicherungen
• M&A und Shareholder Value, Bewertung von M&A-Transaktionen,
M&A-Prozess.
Brealey / Myers / Allen: Principles of Corporate Finance
Bruner: Cases in Finance, Managing for Corporate Value Creation
Bruns, C. / Steiner, M.: Wertpapiermanagement
Fischer M.: Handbuch Wertmanagement in Banken und Versicherungen
Lecture time
48 hrs
Page 50
Course Catalogue
Presentations
Exam preparation
34 hrs
34 hrs
30 hrs
30 hrs
34 hrs
210 hrs
Career Focus – Health Economics
Focus Elective 1 – Gesundheitsökonomie I
Module number
Module title
Year / Semester
22 oder 23
3 / 6 and 4 / 7
Page 51
Course Catalogue
Assessment
Duration of module
Type of module
ECTS-Points
1 semester
Elective
- Einführung in die Gesundheitsökonomie
- Struktur des deutschen Gesundheitswesens
7
Focus Elective 1a – Einführung in die Gesundheitsökonomie
Course number
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Teaching method
Learning objectives
Course contents
Will be announced soon
Einführung in die Gesundheitsökonomie
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
German
Every semester
105 hours
2 hrs/week or 30 contact hours (=45 min)
Seminar
Ziel der Lehrveranstaltung ist es, Grundkenntnisse in der gesundheitsökonomischen Analyse zu vermitteln. Durch die Veranstaltung sollen die Studierenden in die Lage versetzt werden,
Teilschritte der gesundheitsökonomischen Analyse selbst durchführen
zu können, sich damit ergebende Probleme zu identifizieren sowie die
Ergebnisse der Analyse zu interpretieren und ihre Konsequenzen für
den Versorgungsalltag im deutschen Gesundheitswesen zu erkennen.
Die Veranstaltung vermittelt Kenntnisse über die verschiedenen
Kostenarten, Möglichkeiten der Nutzenbetrachtung sowie Ansätze zur
Studiendurchführung.
- Begriffsklärung und Ziele der Gesundheitsökonomie
- Ökonomische Techniken und ihre Anwendungsgebiete
- Ökonomische Studien in der Praxis – Beurteilung und Konzeption
Drummond, M. et al.: Methods for the Economic Evaluation of
Health Care Programmes, Oxford - New York - Toronto 2007 (3. ed)
Annemans, L.: Healtheconomics for Non-economists, Gent 2008
Sackett, D. L. et al.: Evidence-Based Medicine - How to Practice
and How to Teach, San Francisco – Tokyo 1997
Schöffski, O. / v. d. Schulenburg, J.-M.:
Gesundheitsökonomische Evaluationen, Berlin - Heidelberg –
New York 2000
Greiner, W. / v. d. Schulenburg, J.-M.: Gesundheitsökonomik,
Tübingen 2000
Glick, H. / Doshi, J. A. / Sonnad, S. S. / Polsky, D.: Economic
evaluation in clinical trials, Oxford 2007
Briggs, A. / Sculpher, M. / Claxton, K.: Decision Modeling for
Page 52
Course Catalogue
Health Economic Evaluation, Oxford 2006
Lecture time
Presentations
Exam preparation
24 hrs
12 hrs
25 hrs
0 hrs
0 hrs
44 hrs
105 hrs
Focus Elective 1b – Struktur des deutschen Gesundheitswesens
Course number
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Teaching method
Learning objectives
Course contents
Struktur des deutschen Gesundheitswesens
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
German
Every semester
105 hours
Seminar
Ziel der Lehrveranstaltung ist es, Grundkenntnisse der Struktur des
deutschen Gesundheitswesens zu vermitteln. Durch die Veranstaltung
sollen die Studierenden in die Lage versetzt werden, die Beziehungen
der Akteure im deutschen Gesundheitswesen untereinander zu
erkennen, die Aufgaben der einzelnen Akteure zu beschreiben sowie
sich daraus ergebende Probleme der Systemgestaltung kritisch zu
diskutieren. Für die kritische Diskussion steht besonders die
Dichotomie von ambulant und stationär im Vordergrund. Außerdem
sollen die Studierenden die Umsetzung gesundheitsökonomischer
Verfahren im deutschen Gesundheitswesen erkennen und ihre Folgen
abschätzen können.
- Probleme der Gesetzlichen Krankenversicherung (GKV)
- Überblick über das deutschen Gesundheitswesen
- Historische Entwicklung
- Grundprinzipien der GKV
- Institutionen und Stakeholder
- Leistungserbringung in der GKV
- Finanzierung der/ in der GKV
- Bewertung von Gesundheitsgütern und -dienstleistungen
Nagel, E.: Das Gesundheitssystem in Deutschland, Köln 2007
Simon, M.: Das Gesundheitssystem in Deutschland, Eine
Einführung in Struktur und Funktionsweise Bern 2010
Rosenbrock, R. / Gerlinger, T.: Gesundheitspolitik - Eine
systematische Einführung, Bern, 2004
Carels, J. / Pirk, O.: Springer Wörterbuch Gesundheitswesen. 2.
Page 53
Course Catalogue
Auflage. Berlin, Heidelberg 2005
Oberender, P. / Ecker, Th. / Zerth, J.: Grundelemente der
Gesundheitsökonomie, 2. Aufl., Bayreuth, 2005
Oberender, P. / Hebborn, A. / Zerth, J.: Wachstumsmarkt
Gesundheit. Therapie des Kosteninfarkts, Stuttgart 2002
Amelung V. / Managed Care: Neue Wege im Gesundheitsmanagement, Wiesbaden 2007
Lecture time
Presentations
Exam preparation
24 hrs
12 hrs
25 hrs
0 hrs
0 hrs
44 hrs
105 hrs
Career Focus – Health Economics
Focus Elective 2 – Gesundheitsökonomie II
Module number
Module title
Year / Semester
Assessment
Duration of module
Type of module
ECTS-Points
22 oder 23
3 / 6 and 4 / 7
1 semester
Elective
- Gesundheitssystem im Vergleich
- Spezialprobleme des deutschen Gesundheitswesens
7
Focus Elective 2a – Gesundheitssystem im Vergleich
Course number
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Teaching method
Learning objectives
Gesundheitssysteme im Vergleich
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
German
Every semester
105 hours
Seminar
Ziel der Lehrveranstaltung ist es, Methoden des internationalen
Systemvergleichs kennenzulernen und auf verschiedene Gesundheitssysteme in Europa und darüber hinaus anwenden zu können.
Auf diese Weise werden dann verschiedene Gesundheitssysteme z. B.
Großbritanniens, der Vereinigten Staaten, der Niederlande
Page 54
Course Catalogue
Course contents
miteinander verglichen. Die Studierenden können die
Systemmerkmale der jeweiligen Länder darstellen und daraus
resultierenden spezifischen Problemen in den jeweiligen nationalen
Systemen bewerten. Durch die Veranstaltung sollen die Studierenden
in die Lage versetzt werden, die Unterschiede zwischen dem
deutschen Gesundheitssystem und anderen Gesundheitssystemen zu
erarbeiten und daraus auch mögliche Lösungsansätze für deutsche
Versorgungsprobleme abzuleiten. Diese werden dann kritisch den
jeweils diskutierten Reformansätzen für Deutschland
gegenübergestellt.
- Problemstellung
- Grundtypen von Gesundheitssystemen
- Internationale Gesundheitssystemprobleme an ausgewählten
Beispielen (Länderüberblick)
- Ausgewählte Steuerungsprobleme in den verschiedenen Ländern
- Reformansätze in Deutschland vor dem Hintergrund internationaler
Erfahrungen
Schlette, S. / Blum, K. / Busse, R.: Gesundheitspolitik in Industrieländern 12, Gütersloh, 2009
2005
Busse R. / Riesberg A.: Gesundheitssysteme im Wandel, Berlin
Leu R. / Rutten, F. et al.: The Swiss and the Dutch health care
systems compared, Baden-Baden, 2008
Lecture time
Presentations
Exam preparation
24 hrs
12 hrs
25 hrs
0 hrs
0 hrs
44 hrs
105 hrs
Focus Elective 2b – Spezialprobleme des deutschen Gesundheitswesens
Course number
Year / Semester
Duration of course
Type of course
Level
Spezialprobleme des deutschen Gesundheitswesens
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
Page 55
Course Catalogue
Lecturer
Frequency
Prerequisites
Teaching method
Learning objectives
Course contents
Lecture time
Presentations
Exam preparation
German
Every semester
105 hours
Seminar
Ziel der Lehrveranstaltung ist es, die Studierenden in die Lage zu
versetzen, besondere, aktuelle Probleme der deutschen Gesundheitsversorgung unter verschiedenen Gesichtspunkten der
Systemgestaltung sowie unter Kosten-Nutzen-Gesichtspunkten zu
beleuchten. Durch die Veranstaltung sollen die Studierenden in die
Lage versetzt werden, aktuelle gesund-heitspolitische Fragestellungen
unter Anwendung der erlernten gesundheitsökonomischen
Werkzeuge sowie mit Kenntnis der Struktur-beziehungen zwischen
den Akteuren im deutschen Gesund-heitswesen zu diskutieren.
- Implikationen einer kollektiv organisierten Gesundheitsversorgung
- Health Technology Assessment und seine Bedeutung für die
Gestaltung von Leistungskatalogen
- Die Entwicklungsphasen der Arzneimittelentwicklung und die damit
verbundenen Konsequenzen für die pharmazeutischen Hersteller
- Bewertung von Arzneimitteln im deutschen Gesundheitswesen – die
Rolle des IQWiG und des G-BA
- Beurteilungskriterien in der Arzneimittelbewertung am Beispiel des
Compliance-Problems
- Investitionsfinanzierung im Krankenhaus
- Bürgerwünsche und Szenarien eines reformierten deutschen
Gesundheitssystems
- Aufsätze themenbezogen
Aufsätze themenbezogen
24 hrs
12 hrs
25 hrs
0 hrs
0 hrs
44 hrs
105 hrs
Career Focus – Human Resources Management
Focus Elective 1 – Personalmanagement mit Fallstudien
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
22 oder 23
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
Personalmanagement mit Fallstudien
Prof. Dr. Laila Hofmann, Sabine Brunner
Page 56
Course Catalogue
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
German
Every semester
7
210
Projektarbeit inkl. Präsentation [50%] und Klausur (60 min) [50%]
Seminar (Vortragsdiskussion, Gruppenarbeit, Fallstudien und simulationen, Moderation, Gruppenfeedback, Studierendenpräsentationen)
Die Teilnehmer sind in der Lage, in ausgewählten personalwirtschaftlichen Bereichen Problemlösungen auf der Basis vertiefter
Fachkenntnisse zu entwickeln. Vorhandene Skills und soziale
Kompetenzen werden ausgebaut und qualifiziert angewendet. Den
Studierenden ist die Bedeutung einer strategisch ausgerich-teten
Personalarbeit für den Unternehmenserfolg bewusst.
- Handlungsfelder moderner Personalarbeit
- Verhaltenswissenschaftliche Grundlagen des Personalmanagements
- Aktuelle personalpolitische Trends
- Anwendung moderner Instrumente der Personalarbeit
- Rolle der Personalarbeit in der Unternehmenspraxis
- Training der kommunikativen Kompetenz
Holtbrügge, D. (2013). Personalmanagement. 5. Aufl., Springer
Schneider, H.: Mensch und Arbeit. 11. Aufl., Düsseldorf 2008
Berthel, B. / Becker, F.: Personalmanagement. 10. Aufl., Stuttgart
2013
Schneider, H. / Fritz, S. / Zander, E.: Erfolgs- und Kapitalbeteiligung der Mitarbeiter. 6. Aufl., Düsseldorf 2007
Lecture time
Presentations
Exam preparation
48 hrs
18 hrs
32 hrs
42 hrs
32 hrs
38 hrs
210 hrs
Career Focus – Human Resources Management
Focus Elective 2 – Personalwirtschaft und -praxis
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
22 oder 23
3/6 or 4/7
1 semester
Elective
Undergraduate
Personalwirtschaft und -praxis
Prof. Dr. Raphael Verstege
Page 57
Course Catalogue
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
Lecture time
Presentations
Exam preparation
German
Every semester
7
210
Klausur (60 min.) und Referat
Gewichtung: Klausur (60%), Referat (40%) – beide Teile müssen
einzeln mit mindestens 4,0 bestanden werden
Seminar
Die Teilnehmer/innen sollen in der Lage sein:
- personalpolitische Konzepte zu entwickeln
- personalwirtschaftliche Werkzeuge, Instrumente und Methoden auf
konkrete bzw. komplexe Problemstellungen der betrieblichen Praxis
anzuwenden
- im Rahmen von Fallstudien personalwirtschaftliche Schlüsselqualifikationen zu entwickeln
• Methoden und Instrumente der Personalbeschaffung (Suche und
Personalauswahl) unter Berücksichtigung zeitgemäßer
Kommunikations- und Informationstechnologien (E-Recruiting)
•
Einstellung und Einarbeitung neuer Mitarbeiter
• Aktuelle Entwicklungen sowie zeitgemäße Konzepte und
Instrumente zur Personalwirtschaft (z.B. Arbeitszeitgestaltung,
Personaldienstleistungen, Personalfreisetzung)
• Formen und Instrumente zeitgemäßer Personalorganisation
Jung, H.: Personalwirtschaft, Oldenbourg Verlag München 2008
Jung, H.: Arbeits- und Übungsbuch Personalwirtschaft, Oldenbourg Verl. München 2008
48 hrs
48 hrs
48 hrs
0 hrs
0 hrs
66 hrs
210 hrs
Career Focus – International Economics
Focus Elective 1 – Energy and Development
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
22 or 23
3 / 2 or 4 / 1
1 semester
Elective
Undergraduate
Energy and Development
Page 58
Course Catalogue
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching methods
Learning objectives
Course contents
Prof. Dr. Birgit Eitel
English (but German basic knowledge recommended)
Every semester
None
7
210
Written exam (90 min) [66 % of total grade] and presentation [34 % of
total grade]
To learn about the principles of the energy sector and development
economics;
To understand the linkages between energy and development; These
linkages will be shown on a local, regional, national and global level;
We will cover the following content:
Introduction to development studies and how the energy sector is
linked to it, global energy trends, different technologies for energy
supply with a special focus on renewable energies, analysis of energy
demand issues, the relation between energy, poverty and gender,
rural energy issues, energy and international trade, the World´s
energy security, global environmental repercussions and energy policy
ramifications;
Special focus is given on the situation and future development of
China and India (political, economic and demographic context,
overview of the energy sector, demand and supply projections).
Topics can vary according to the background of the students and their
interest.
Literature can vary. The major sources are
World Energy Outlooks of the International Energy Agency (IEA),
Paris (There is a new edition each year); Further, on the webpage
of the IEA are several chapters about energy and development:
http://www.worldenergyoutlook.org/development.asp
Energia: Energy policies for the poor and women, Volume 12,
Issue 1, July 2009 (available on m-drive).
Eitel, Birgit: Die wirtschaftspolitische Förderung der Verbreitung
von Kleinwasserkraftanlagen durch dezentrale Akteure in Entwicklungsländern, Aachen, 2001.
Workload specification (=60 min)
Lecture time
Presentations
Exam preparation
46 hrs
30 hrs
50 hrs
0 hrs
40 hrs
44 hrs
105 hrs
Page 59
Course Catalogue
Focus Elective 2 – Introduction into Economics of European Integration
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching methods
Learning objectives
Course contents
Lecture time
Presentations
Exam preparation
22 or 23
3/6 or 4/7
1 semester
Elective
Undergraduate
Introduction into Economics of European Integration
Prof. Dr. Uwe Mummert
English
Good command of intermediate Micro- and Macroeconomics.
7.0
210
Lecture
Students can describe the fundamental mile stones of the European
integration process. They understand and are able to explain the
different facets and levels of European economic integration. They are
able to answer questions on the economic effects of European
integration. They can describe European Integration issues
comprehensively.
1. Introduction into the History and Institutions of European
Integration
2. The Effects of Trade Integration
3. Microeconomic Growth Effects: Market Size and Scale Effects
4. Macroeconomic Growth Effects
5. Macroeconomic policies and exchange rate regimes
6. The European Monetary System
7. The European Monetary Union
8. The European Debt crisis
9. European Policies
10. European Politics
Baldwin, Richard/Wyplosz, Charles (2009): The Economics of
European Integration, New York.
46 hrs
44 hrs
60 hrs
0 hrs
0 hrs
60 hrs
210 hrs
Page 60
Course Catalogue
Focus Elective 3 – Principles of International Economics
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching methods
Learning objectives
Course contents
22 or 23
3 / 6 or 4 /7
1 semester
Elective
Undergraduate
Principles of International Economics
English
Foundations of Economics (Micro- and Macroeconomics)
7
210
4 hrs/week or 60 contact hours (= 45min)
Written exam (90 min) [67%] and presentation [33%]
To understand the principles of the international financial markets,
monetary economics as well as issues regarding trade theory and
policy;
We will cover the following content: Introduction in international
trade theory in an historical context (Mercantilists, classical theory and
modern trade theories), international trade policy (e.g. effects of taxes
and subsidies, nontariff trade barriers, modern arguments related to
protection), the forms and effects of economic integration (EU,
NAFTA, Mercosur) and an introduction in exchange rates and the
international financial system. In this context we will also discuss case
studies and current developments in international economics.
Salvatore: Introduction to International Economics, 2010.
Nordhaus/Samuelson: Economics, 2010.
Feenstra, Taylor: International Economics, 2008.
Jepma, Jager, Kamphuis: Introduction to International Economics,
2009
Lecture time
Presentations
Exam preparation
45 hrs
28 hrs
53 hrs
0 hrs
30 hrs
54 hrs
210 hrs
Page 61
Course Catalogue
Focus Elective 4 – Internationale Mikroökonomie
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching methods
Learning objectives
Course contents
22 or 23
3 / 6 or 4 /7
1 semester
Elective
Undergraduate
Internationale Mikroökonomie
Dr. Stefan Bege
German
Good command of Micro- and Macroeconomics
7
210
Lecture, seminar
Dieser Kurs soll den Studierenden ein vertieftes Verständnis für den
internationalen Handel mit realen Gütern vermitteln. Am Ende sollen
die Studierenden über ein besseres Verständnis internationaler
ökonomischer Zusammenhänge verfügen, um damit in ihrer späteren
beruflichen Praxis entsprechend argumentieren und handeln zu
können.
Angewandte VWL I: Reale Außenwirtschaft, Internationale
Mikroökonomie, Anwendungen, Übungen
Vorlesungsschwerpunkte:
I.
II.
III.
IV.
V.
VI.
VII.
VIII.
Außenhandel, Globalisierung, Handelsverflechtungen
Opportunitätskosten, Außenhandel Ricardo, absolute und
komparative Kostenvorteile, Gleichgewichtsbildung und
Auswirkung auf Reallöhne, Terms of Trade
Gewinner und Verlierer im Modell spezifischer Faktoren
Heckscher-Ohlin Modell, Short Run – Long Run, Mobilität von
Arbeit und Kapital, Leontief Paradoxon, Effekte auf
Faktoreinkommen
Kapital- und Arbeitsmobilität zw. Ländern, Effekte von
Migration in der kurzen Frist, Effekte von Migration in der
langen Frist, Rybczynski Theorem, FDI in der kurzen Frist, FDI
in der langen Frist, Auswirkungen von FDI auf Löhne und
Zinsen, Vor- und Nachteile der (Im-)Migration
steigende Skalenerträge und monopolistischer Wettbewerb,
unvollkommener Wettbewerb, Handel und monopolistischer
Wettbewerb, GGW mit Außenhandel im Short Run, GGW im
Long Run, das Nordamerikanische Freihandelsabkommen,
Intraindustrieller Handel + Gravitationsmodell
Offshoring von Gütern und Dienstleistungen, Relative
Nachfrage nach und relatives Angebot an Fachkräften,
Veränderung der Handelskosten, der Arbeitskräftenachfrage
und des relativen Lohnes, Gleichgewichtung mit Outsourcing,
Gewinne durch Offshoring innerhalb des Unternehmens,
Terms of Trade und Dienstleistungsexporte, die Zukunft des
US-amerikanischen komparativen Vorteils
Instrumente der Außenhandelspolitik, Zolltheorie, Import-
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Course Catalogue
/Exportbeschränkungen, Zölle und Importquoten unter
Monopolbedingungen
Mögliche Präsentationsthemen:
Themenwahl zu I-II; VII: Länderbeurteilung
Hier wird die wirtschaftliche Entwicklung bestimmter Länder (Katalog
s.u.) dargestellt. Warum haben sich manche Länder in die eine, andere
in die andere Richtung entwickelt? Was trug dazu bei, ist es spezifisch
oder allgemeingültig (Retrospektive)? Zum anderen liegt der
Schwerpunkt auf der Beurteilung und Wertung anhand der in der VL
gelernten Inhalte bzgl. der wirtschaftspolitischen Perspektive, z.B.
bzgl. der Mobilität spezifischer Faktoren (Arbeit, Kapital). Wohin wird
sich dieses Land entwickeln? Was sind die maßgeblichen
Einflussfaktoren? Was die möglichen Kostenvorteile? Wo bestehen
Abhängigkeiten, wo Alleinstellungsmerkmale? Woher kommen
einzelne Länder, wie haben sie sich entwickelt, wohin geht die Reise?
Würden Sie hier investieren, wenn ja warum - kritisch sein!
Auswahl Länderkatalog: USA, Mexiko, Brasilien, Deutschland,
Frankreich, Griechenland, Türkei, China, Indien, Thailand, Japan,
Russland, Südafrika, Niger
Themenwahl zu III-V: Schwerpunktthemen
Schwerpunktthemen werden nicht länderspezifisch, sondern global in
Schwerpunkten beurteilt
Rohstoffe (exkl. Öl: Nickel, Kupfer, Uran, mangan, Gold etc.)
Rohöl
Humankapital: Migration, Immigration (Historie, aktuelle
Empirie, Ursachen, Vor-/Nachteile abgebende und
aufnehmende Länder, Herausforderungen)
Kapitalfluss, FDI
Themenwahl zu VI und VIII: Schwerpunktthemen
NAFTA & MERCOSUR
ASEAN & PAFTA
EU & TTIP
Lecture time
Presentations
Exam preparation
Feenstra, Robert C. und Taylor, Alan M., International
nd
Economics, 2 Edition, New York, Worth Publishers, 2011
48 hrs
34 hrs
34 hrs
30 hrs
30 hrs
34 hrs
210 hrs
Page 63
Course Catalogue
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Course Catalogue
Focus Elective 5 – Principles of International Economics and Energy
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching methods
Learning objectives
22 or 23
3 / 6 or 4 /7
1 semester
Elective
Undergraduate
Principles of International Economics
English
Foundations of Economics (Micro- and Macroeconomics)
7
210
To understand the principles of the international financial markets,
monetary economics as well as issues regarding trade theory and
policy; To learn about the principles of the energy sector and
development economics;
To understand the linkages between energy and development; These
linkages will be shown on a local, regional, national and global level;
Finally, the linkages between International Economics and Energy will
be evaluated.
Course contents
We will cover the following content: Introduction in international
trade theory in an historical context (Mercantilists, classical theory and
modern trade theories), international trade policy (e.g. effects of taxes
and subsidies, nontariff trade barriers, modern arguments related to
protection), the forms and effects of economic integration (EU,
NAFTA, Mercosur) and an introduction in exchange rates and the
international financial system. In this context we will also discuss case
studies and current developments in international economics. Further,
we will have an introduction to development studies and how the
energy sector is linked to it, global energy trends, different
technologies for energy supply with a special focus on renewable
energies, analysis of energy demand issues, the relation between
energy, poverty and gender, rural energy issues and especially the
linkage between energy and international trade.
Salvatore: Introduction to International Economics, 2010.
Nordhaus/Samuelson: Economics, 2010.
Feenstra, Taylor: International Economics, 2008.
Jepma, Jager, Kamphuis: Introduction to International Economics,
2009
Literature can vary!
Page 65
Course Catalogue
Lecture time
Presentations
Exam preparation
45 hrs
28 hrs
53 hrs
0 hrs
30 hrs
54 hrs
210 hrs
Page 66
Course Catalogue
Career Focus – Marketing
Focus Elective 1 – Product and Market Development
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching methods
Learning objectives
Course contents
Lecture time
Presentations
Exam preparation
22 or 23
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
Product and Market Development
English
Basics of marketing and economics
3.5
105
Written assignment (60%), presentation (40%)
Lectures, group works and classroom discussions. Case studies (as
suitable) will be applied throughout the class to develop
understanding.
Students will be able to distinguish between different approaches of
product and market development as well as diversification. By
studying various models and tools of analysis and evaluation, students
will be able to judge new business opportunities in their appropriate
context. Students are trained to analyze and evaluate cases on new
business opportunities.
• Definition of product & market development, diversification,
using i.e. an extended Ansoff matrix scheme
• Introduction to new product development processes and critical
success factors
• Analysis and evaluation tools to new business opportunities, such
as scoring models, business matrices, scenario techniques, etc.
Strategic Market Management, D.A. Aaker / D. McLoughlin,
European ed., 2007
th
Product Management, D.R. Lehmann / R.S. Winer, 4 ed., 2005
Innovation Management - Strategies, Concepts and Tools for
Growth and Profit, S. Maital / D.V.R. Seshadri, 2009
Portfolio Management for New Products, R.G. Cooper/Edgett/E.
Kleinschmidt, 2nd ed., 2001
23 hrs
20 hrs
25 hrs
15 hrs
0 hrs
22 hrs
105 hrs
Page 67
Course Catalogue
Focus Elective 2 – Vertriebsführung
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
22 oder 23
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
Vertriebsmanagement /Planspiel Vertrieb
Prof. Dr. Florian Riedmüller, Ralf Thummerer
German
Every semester
Basic knowledge in marketing
7
210
Klausur über gesamtes Modul (90 min) [50%], Referat zu
Vertriebsmanagement (25 min) [25%], 3 Studienberichte zum
Planspiel (25%)
Lecture, presentations, project papers
Vertriebsmanagement:
Die Teilnehmer dieser Lehrveranstaltung sollen die wichtigsten
Methoden aus dem Bereich der Vertriebsführung erklären und in den
Gesamtkontext einordnen können. Den Studierenden werden der
Aufbau einer Vertriebskonzeption, die Besonderheiten unterschiedlicher Vertriebsorganisationen und die Möglichkeiten zur Kundenakquisition vorgestellt. Unterschiedliche Methoden zur Vertriebssteuerung
werden verglichen und zusammengefasst. Die Studierenden werden in
die Lage versetzt, ein Vertriebskonzept aus der Unternehmenspraxis
eigenständig analysieren und Optimierungspotentiale für die zukünftige Umsetzung ableiten zu können.
Planspiel Vertrieb:
- Anwendung und Vertiefung der Kenntnisse aus den betriebswirtschaftlichen Veranstaltungen
- Entwicklung und Bewertung von Marketingkonzeptionen und deren
Umsetzung in einem virtuellen internationalen Markt
- Einüben ganzheitlichen, funktionsbereichsübergreifenden Denkens
und Handelns im internationalen Marketing
- Erkennen übergeordneter betriebswirtschaftlicher Interdependenzen im internationalen Marketing
• Vertriebssysteme: Strukturen und Prozesse
• Vertriebssteuerung: Anreizsysteme und Logistik
• Strategischer Vertrieb: Kundenwerte und Allianzen
• Kundenakquisition: Modelle und Vorgehensweisen
• Vertriebscontrolling: Operativ und strategisch
Planspiel Vertrieb:
Anhand der realistischen, modellhaften Abbildung der Marketingabteilung eines Uhrenherstellers erfüllen konkurrierende StudierendenTeams folgende Aufgaben:
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Course Catalogue
•
Strategische und operative Entscheidungen im Marketing und
deren Koordination mit Fertigung und F&E
• Transfer betriebswirtschaftlicher Modelle in die Praxis
• Entscheidungsfindung im Team und unter Einsatz von PCgestützten Planungsinstrumenten
Coletti, J.: Vertrieb: Verkäufer führen – Umsatz machen
Winkelmann, P.: Vertriebskonzeption und Vertriebssteuerung
Winkelmann, P.: Marketing und Vertrieb
Planspiel Vertrieb:
Homburg / Krohmer: Marketingmanagement, 2. Aufl., Wiesbaden 2006
Lecture time
Presentations
Exam preparation
48 hrs
25 hrs
12 hrs
62 hrs
24 hrs
39 hrs
210 hrs
Focus Elective 3 – Consumer Behavior
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching methods
Learning objectives
22 or 23
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
Consumer Behavior
English
None
3.5
105
Written exam (90 min.) [70 %] and small group presentation (20 min.)
[30 %]
Lectures, learning by doing, presentations, class discussions
Understand what is meant by consumer behavior and different types
of consumers; learn about consumer motivations, especially how
resonality reflects responses to product and marketing messages;
provide insights into the role of reference groups and family influences
on consumer behavior.
Page 69
Course Catalogue
Course contents
•
•
•
•
•
Introduction to the core concepts of consumer behaviour
Consumer motivation and personality
Consumer perception and learning
Reference groups and family influences
Diffusion of innovations
Schiffman, L. and Kanul, L. (2002) Consumer Behaviour
Solomon M. (2009) Consumer Behaviour: Buying, Having and
Being
Lecture time
Presentations
Exam preparation
23 hrs
15 hrs
20 hrs
10 hrs
25 hrs
12 hrs
105 hrs
Focus Elective 4 – International Business Marketing Simulation
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching methods
Learning objectives
Course contents
22 or 23
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
International Business Marketing Simulation
Prof. Val Finnigan
English
Only once in SS 2016
Basics in marketing (successfully passed marketing course)
3,5
105
2 hrs / week / 30 contact hours (= 45 min)
Presentation (50 %) and paper (50 %)
Business game
On completion of the elective students should:
•
Understand current international marketing management issues
faced by European businesses.
•
Be aware of the importance of cultural understanding in
marketing, management and working in international teams
•
Understand the contemporary issues surrounding ethics and
sustainability in marketing and wider management.
Paper Chasers is an interactive business game which simulates the
development of a specific product and its launch into the market.
The game involves students working in small groups on their business
and marketing ideas:
• Concept development
• Unique selling points
Page 70
Course Catalogue
Recommended Literature
Lecture time
Presentations
Exam preparation / assignment
• Cultural issues in Marketing
• Intercultural working
• Corporate social responsibility
• Sustainable development and business ethics
• Marketing strategy
The phases of the game begin with logo and company name decisions,
brand definition, and consideration of the business environment and
cultural factors which may influence how the business runs and how
the product can work within markets. There is a focus in depth on
issues of international marketing and management.
Recommended reading (specific journal articles) will be given to
students before the start of the elective. A case study for pre-reading
will be made available to participants.
23 hrs
20 hrs
25 hrs
15 hrs
0 hrs
22 hrs
105 hrs
Focus Elective 5 – International Sales and Purchasing
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
22 or 23
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
International Sales and Purchasing
English
Once a year
None
3.5
105
Written exam (90 min.) [90%] plus presentations or written
assignments [10%]. Both parts have to be successfully passed
Teaching methods
Learning objectives
Lecture, case studies and group works
This lecture provides the students a solid and practical oriented
knowledge base about international sales and purchasing. In particular
the students should reach following learning objectives:
understand the recent development of the world economy and
the driving factors in the global business environment
understand the key factors influencing the strategic orientation
and operational activities of international firms
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Course Catalogue
understand the internationalization process of the companies and
the particular challenges associated
assessment of appropriate market entry and market development
strategies in international markets
assessment of appropriate marketing tools and their targeted
inclusion in the international markets
understand the stratetic sourcing process and assessment of
different global sourcing options
Course contents
Lecture time
Presentations
Exam preparation
• Major national economies of the world
• World trade and international trade organizations
• Direct foreign investment
• Global business environment
• Market entry strategy – non equity options
• Market entry strategy – non equity options
• Global sourcing
• International supplier management
Script and hand outs, plus current articles from Management
Magazines
M. Kutschker / S. Schmid (2010), Internationales Management 7.
Auflage, Oldenbourg
Helen Deresky (2011), International Management – Managing
cross borders and cultures 7. Edition, Pearson Inc.
Daniel W. Baack / Eric G. Harris / Donald E. Baack, International
Marketing, SAGE Publication, 2013
Kate Gillespie / Jean-Pierre Jeannet / H. David Hennessey, Global
Marketing 2. Edition, Houghton Mifflin Co. 2007
K. Backhaus / M. Voeth (2010), Internationales Marketing, 6.
Auflage, Schäffer-Poeschel
F. Sollish / J. Semanik (2011), Strategic Global Sourcing – Best
Practice, Wiley & Sons Inc.
H. Hartmann (2009), Modernes Einkaufsmanagement – Global
Sourcing, Methodenkompetenz, Risikomanagement, Deutscher
Betriebswirte Verlag
W. Krokowski / E. Sander (2008), Global Sourcing und
Qualitätsmanagement, Deutscher Betriebswirte Verlag
W. Hug / J. Weber (2011), Werttreiber Einkauf – Wertehebel im
Einkauf als Controlling-aufgabe, Wiley VCH Verlag
23 hrs
15 hrs
20 hrs
10 hrs
25 hrs
12 hrs
105 hrs
Page 72
Course Catalogue
Career Focus – Operations Management/Logistics
Focus Elective 1 – Distribution und Supply Chain Management
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
22 oder 23
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
Distribution und Supply Chain Management
Prof. Dr. Christoph Tripp
German
Every semester
7
210
Seminaristischer Unterricht, Case Studies, Exkursionen, Gastvorträge
- Erlernen von Kenntnissen über die Aufgaben, Besonderheiten,
Herausforderungen und Erfolgsfaktoren von Distributionssystemen
in Industrie, Handel und Dienstleistungswirtschaft
- Erlernen von Fähigkeiten zum strukturierten Vorgehen bei der
Auswahl, Bewertung und Anwendung relevanter Lösungsansätze in
der Distributionslogistik
• Grundlagen logistischer Netzwerke
• Industrielle Distributionssysteme
• Versorgungssysteme des Handels
• Dienstleisternetze
Alicke, K. (2005): Planung und Betrieb von Logistiknetzwerken:
Unternehmensübergreifendes Supply Chain Management
Bretzke, W.-R. (2010): Logistische Netzwerke; 2. Auflage
Gudehus, T. (2010): Logistik – Grundlagen, Strategien, Anwendungen; 4. Auflage
Heinemann, G. (2012): Der neue Online-Handel: Erfolgsfaktoren
und Best Practices, 4. Auflage
Hertel, J. / Zentes, J. / Schramm-Klein, H. (2011): Supply Chain
Management und Warenwirtschaftssysteme im Handel; 2. Aufl.
Pfohl, H.-C. (2010): Logistiksysteme – Betriebswirtschaftliche
Grundlagen; 8. Auflage
Thonemann, U. /Behrenbeck, K. / Küpper, J. / Magnus, K.H.
(2005): Supply Chain Excellence im Handel
Lecture time
48 hrs
Lecture preparation: Literature study 42 hrs
60 hrs
0 hrs
Presentations
0 hrs
Page 73
Course Catalogue
Exam preparation
60 hrs
210 hrs
Focus Elective 2 – Einkauf und Supply Management
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
22 oder 23
3/6 or 4/7
1 semester
Elective
Undergraduate
Einkauf und Supply Management
Prof. Dr. Gerhard Heß, Dr. Florian Kleemann
German
Every semester
7
210
Seminar
Die Studierenden werden mit den Konzepten, Entscheidungsmethoden und Prozessen im strategischen Einkauf und der Beschaffungslogistik von Industrie- und Dienstleistungsunternehmen sowie im
Handel vertraut gemacht. Sie lernen praktische Problemsituationen zu
analysieren und zur Problemlösung geeignete Methoden und Prozesse
zu identifizieren und anzuwenden.
• Einführung und grundlegende Begriffe
• Grundkonzept zur Entwicklung des strategischen Einkaufs
• Formulierung von Materialgruppenstrategien
• Sourcing-Strategie mit Lieferantenpartnerschaft, Beschaffungsregion, Netzwerkkonzepte und Lieferantenzahl
• Demand-, Objekt- und Preisstrategien
• Lieferantenmanagement mit Lieferantenbewertung, Lieferantenklassifizierung und Lieferantenstrategie
• Ausgewählte Methoden im Sourcing-Prozess, insbesondere
komplexe Preisvergleiche
• Beschaffungslogistische Konzepte
• Einkaufscontrolling
Appelfeller, W.: Bucholz, W.: Supplier Relationship Management
Arnold, U., Kasulke, G. (Hrsg.): Praxishandbuch innovativer
Beschaffung, Heß, G.: Supply-Strategien in Einkauf und
Beschaffung
Koppelmann, U.: Beschaffungsmarketing
Large, R.: Strategisches Beschaffungsmanagement
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Course Catalogue
Lecture time
Presentations
Exam preparation
48 hrs
42 hrs
60 hrs
0 hrs
0 hrs
60 hrs
210 hrs
Focus Elective 3 – Produktionsplanung und -steuerung
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
22 oder 23
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
Produktionsplanung und -steuerung
Prof. Dr. Ralf Bogdanski
German
Every semester
Completion of all basic modules plus ‘Operations Management’
7
210
Seminar
Die Studierenden werden mit den Konzepten, Entscheidungsmethoden und Strukturen der Planung und Steuerung von Wertschöpfungsprozessen in Industrieunternehmen vertraut gemacht, mit dem
Schwerpunkt der diskreten Fertigung. Sie lernen praktische
Problemsituationen zu analysieren und zur Problemlösung geeignete
Methoden und Prozesse zu identifizieren und anzuwenden.
•
•
•
•
•
•
Einordnung der PPS in die Sachgebiete der Logistik,
Gemeinsamkeiten und Unterschiede zum SCM
Der Bullwhip-Effekt: Ursachen, Folgen und Vermeidung
Kennenlernen der zeitlichen Planungshorizonte sowie der MRP2Philosophie als integriertem Planungsansatz von Material-,
Informations- und Wertefluss
Vertiefung der einzelnen Schritte der Sukzessiveplanung
Betriebswirtschaftliche und technische Grunddaten, IT als
Erfolgsfaktor
Vorstellung ausgewählter Verfahren der Produktionssteuerung
Glaser / Geiger / Rohde: PPS. Grundlagen-Konzepte- Anwendungen, Wiesbaden, ISBN 3-409-23906-5
Schneider / Buzacott / Rücker: Operative Produktionsplanung
und -steuerung, München Wien 2005
Zäpfel, G.: Produktionswirtschaft. Operatives Produktionsmanagement, Berlin New York 1982
Page 75
Course Catalogue
Wight, O. W.: Manufacturing Resource Planning: MRP II,
Essex Junction 1984, ISBN 0-939246-03-1
Gerhard, K. / Teufel, T.: SAP R/3 prozeßorientiert anwenden,
Addison-Wesley, ISBN 3-8273-1258-2
Kurbel, K.: Produktionsplanung und –steuerung, 5.Aufl.
München/Wien 2003
Schneeweiß, Ch.: Einführung in die Produktionswirtschaft, 8.Aufl.
Berlin u.a. 2002
Lecture time
Presentations
Exam preparation
48 hrs
42 hrs
60 hrs
0 hrs
0 hrs
60 hrs
210 hrs
Page 76
Course Catalogue
General Electives (without focus)
General Elective 1 – Innovation Management
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching methods
Learning objectives
Course Contents
22 or 23
3/6 or 4/7
1 semester
Elective
Undergraduate
Innovation Management
Prof. Dr. Frank Ebinger
English
None
3.5
105
2 hrs/week or 30 contact hours (=45min)
Assignment (30% of total grade), presentation (70% of total grade),
group discussion
Lecture, group projects, group discussion
Innovation as concept of development, level of innovations, classifying
various types of innovation, understanding the need of innovation,
concepts of innovation management in companies, fundamental
concepts fostering innovation in companies, innovation process
schemes, specific areas of innovations as system solutions (e.g. base of
the pyramid, Social Entrepreneurship)
• Lecture and group discussion to provide all important information
regarding innovation (types, concepts, strategies, tools) (12SWS)
• Group presentation (30min) of 2 students presenting either a top
ranked innovative company or a specific innovation case,
analyzing WHY this company/case is innovative, analysing the
level, type and outreach of the presented approach). Group
discussion afterwards.
• Each student has to write an assignment about each presentation,
evaluating the presentation itself, and if the tools/contents/
processes used to answer the innovative question have been
appropriate including fundamental explanation.
Robert Burgelmann: Strategic Management of Technology and
th
Innovation, Mcgraw-Hill Higher Education; 5 edition, 2008
Pervaiz K. Ahmed: Innovation Management; Context, Strategies,
Systems and Processes, Prentice Hall, 2010
Additional literature will be distributed in class.
Lecture time
Presentations
Exam preparation
23 hrs
15 hrs
25 hrs
10 hrs
32 hrs
0 hrs
105 hrs
Page 77
Course Catalogue
General Elective 2 – International Business Negotiations
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching methods
Learning objectives
Course Contents
22 or 23
3/6 or 4/7
1 semester
Elective
Undergraduate
International Business Negotiations
English
None
3.5
105
Group coursework during class (50%), individual report of 2,500 words
(50%). Owing to interactive nature, course attendance is mandatory!
Lectures, role plays, group presentations, class discussions
Understanding what is meant by negotiations in a business context;
learn negotiation strategies and approaches; practice how to
negotiate using cases and exercises with an emphasis on international
and cross cultural environments.
• Why we negotiate
• Frameworks of negotiation theory
• The effects of culture in a global negotiation environment
• The role of preparation
• Online negotiations
• Mediation and arbitration
• Real time negotiation
• Lessons learned/reflection on achieved outcomes
Fells, R. (2012) Effective Negotiation, 2nd Edition, Cambridge.
Fisher, R. and Ury, W., (1991). Getting to Yes: Negotiating
Agreements without Giving In, Huchison
Ghauri, P. and Usunier, J.C., (2003). International Business
nd
Negotiations, 2 Edition: Pergamon
Lecture time
Presentations
Exam preparation
23 hrs
15 hrs
20 hrs
10 hrs
25 hrs
12 hrs
105 hrs
Page 78
Course Catalogue
General Elective 3 – Außenwirtschaft II
Module number
Module title
Year / Semester
Duration of module
Type of module
ECTS-Points
22 oder 23
3 / 6 and 4 / 7
1 semester
Elective
- Exportmanagement
- Zollrecht und Handelspolitik in der EU
7
General Elective 3a – Exportmanagement
Course number
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Assessment
Teaching method
Learning objectives
Course contents
Exportmanagement
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
Bettina Reschel-Reithmeier
German
Every semester
105 hours
Klausur (45 min)
Seminar
Ziel der Veranstaltung ist es, die Studenten in die Lage zu versetzen,
Außenhandelsverträge abzuschließen und Exportgeschäfte
abzuwickeln. Den Schwerpunkt bildet dabei die Durchführung von
Luft- und Seefrachtgeschäften. Zur Absicherung von Risiken bei
Exportgeschäften lernen die Studierenden internationale Zahlungsund Lieferbedingungen kennen und wenden sie an. Die
Vorgehensweise bei der Ein- und Ausfuhr von Waren wird im
Überblick vorgestellt und an Beispielen erläutert.
- Überblick über den Verkehrsträgereinsatz bei der Abwicklung von
Exportgeschäften
- Abwicklung von Seefrachtgeschäften
- Abwicklung von Luftfrachtgeschäften
- Liefer- und Zahlungsbedingungen im Außenhandel
- Zahlungssicherung mittels Akkreditiv
- Vorgehensweise bei der Ein- und Ausfuhr von Waren im Überblick
Brandenburg u. a.: Güterverkehr Spedition -Logistik, Bildungsverlag Eins
Incoterms 2010, ICC Deutschland, Köln
Hofmann / Reschel-Reithmeier / Sackmann: Spedition und
Logistik, Heft 3, Europa-Verlag Schöffski, O. / v. d. Schulenburg, J.-M.:
Gesundheitsökonomische Evaluationen, Berlin - Heidelberg – New
Page 79
Course Catalogue
York 2000
Lecture time
Presentations
Exam preparation
24 hrs
15 hrs
15 hrs
25 hrs
26 hrs
105 hrs
General Elective 3b – Zollrecht und Handelspolitik in der EU
Course number
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Assessment
Teaching method
Learning objectives
Course contents
Zollrecht und Handelspolitik in der EU
3 / 6 or 4 / 7
1 semester
Elective
Undergraduate
Frank Brunner, Wolfgang Herdegen
German
Every semester
105 hours
Klausur (45 min)
Seminar
Ohne Expertenwissen im Bereich Exportkontrolle und Zoll kommt
heute kein Unternehmen mehr aus. Ziel der Veranstaltung ist es, den
Studierenden Grundkenntnisse des Europäi-schen Zollrechts und der
Handelspolitik der EU beim Import und Export zu vermitteln. Sie sollen
die mit der Globalisierung ver-bundenen Risiken und Chancen sowie
Wettbewerbsvorteile im internationalen Handel anhand spezifischer
Fallkonstellationen rechtlich analysieren und abschätzen können, um
betriebswirtschaftliche Gestaltungsmöglichkeiten daran ausrichten
und die bestmögliche Lösung auswählen zu können. Gleichermaßen
sollen sie rechtliche Grenzen im Außenhandel erkennen und damit
behördlich Sanktionen vermeiden können.
- Internationales Zollvertragsrecht (WTO, WCO, ECE)
- Zollrechtliche Grundbegriffe (Zollrechtlicher Status, Zollunion,
Freihandelszone)
- Sicherheitsinitiative der EU beim Im- und Export
- Importabwicklung und Verzollung bei der Einfuhr
- Wirtschaftliche Bedeutung der verschiedenen Zollverfahren (z.B.
Veredelungen und Zolllager)
- Status und Vorteile des Authorized Economic Operator (AEO)
- Elektronische Zollabwicklung (ATLAS, NCTS, AES/ECS, AIS/ICS)
- Internationale Zolldokumente (Carnet TIR, Carnet A.T.A.)
- Exportabwicklung – Ausfuhr, Wiederausfuhr und passive Veredelung
(inkl. vereinfachte Zollanmeldungen)
- Handelspolitische Maßnahmen - Exportkontrolle (internationale
Page 80
Course Catalogue
Exportregime, Embargos, Rüstungsgüter, Dual-Use-Waren,
Terrorismusbekämpfung)
- Warenursprung und Präferenzen als Wettbewerbsvorteil (Ursprungzeugnisse, EUR.1, EUR-MED, A.TR., Ursprungserklärungen auf
der Rechnung; Status des ermächtigten Ausführers,
Lieferantenerklärungen)
- Der Zolltarif der EU als Kalkulationsinstrument - Elektronischer
Zolltarif (EZT-Online)
- Umsatzsteuer im Binnenmarkt und Intrahandelsstatistik (INTRASTAT)
- Betriebsorganisation - Internal Compliance Program (ICP)
Witte/Wolffgang: Lehrbuch des Zollrechts der Europäischen
Union, Verlag nwb Herne
John/von der Burg/Schnägelberger: 100 Antworten auf typische
Fragen im Exportgeschäft, Bundesanzeiger Verlag Köln
www.zoll.de und www.bafa.de
Lecture time
Presentations
Exam preparation
24 hrs
22 hrs
35 hrs
24 hrs
105 hrs
General Elective 4 – Future Trends in International Business
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching methods
Learning objectives
22 or 23
3/6 or 4/7
1 semester
Elective
Undergraduate
Future Trends in International Business
English
None
3.5
105
Presentation (40%) and group report (60%)
Lectures, small group work, presentations
This course explores trends in technology and society, focusing
specifically on the likely impacts of these changes on international
business. By the end of the course, students will be better able to
analyze and evaluate new international business opportunities based
on future scenarios.
Page 81
Course Catalogue
Course Contents
Lecture time
Presentations
Exam preparation
Topics we will focus on include: Business models for additive
manufacturing; Developments in the market for wearable devices;
Interconnectivity through the Internet of Things; Jobs of the future. All
of these topics will be examined through the lens of developments in
the international business environment.
Leading journals and websites (information in lecture 1)
23 hrs
15 hrs
25 hrs
30 hrs
12 hrs
0 hrs
105 hrs
General Elective 5 – Business Model Generation
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching methods
Learning objectives
Course Contents
22 or 23
3/6 or 4/7
1 semester
Elective
Undergraduate
Business Model Generation
Prof. Dr. Margo Bienert
English
None
7.0
210
Exam (50%) plus two presentations and / or papers (50%)
Introductory lectures, group works classroom discussions and
homework;
Project work and case studies (as suitable) will be applied throughout
the class to further access and understanding;
Note: the workshop days are mandatory and a requirement for
participation and a grade.
Understanding of one possible approach of business model generation
and innovaton around nine building blocks – understand their
interdependence, their possible basis for actions and innovation.
- Canvas of customer segements, value propositions, channels,
customer relationships, revenue streams, key resources, key
activities, key partnerships and and cost structure
- Unbundled businesses: a) customer relations, b) product
innovation, c) infrastructure or cost focus – co-exist or are
unbundled
- Long Tail Business Models (possibly Free-mium as a business
model)
Page 82
Course Catalogue
Lecture time
Presentations
Exam preparation
- Customer Insights (6 Question poster)
- Idea generation for businesses
- Blue Ocean Strategies (eliminate, reduce, raise, create)
Business Module Generation by Osterwalder, Alexander and
Pigneur, Yves
48 hrs
24 hrs
28 hrs
50 hrs
0 hrs
60 hrs
210 hrs
Page 83
Course Catalogue
24. Module: Management
Module number
Module title
Year / Semester
Duration of module
Type of module
ECTS-Points
Management
3 / 6 and 4 / 7
1 semester
Compulsory
- Strategic Management
- International Management with Cases
7
24.1 Course: Strategic Management
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Assessment
Teaching method
Learning objectives
24.1
Strategic Management
4/ 7
1 semester
Compulsory
Undergraduate
English
Every semester
(After internship and completion of electives abroad) as well as the
course “Foundations of Business Administration”
120 hours
4 hrs / week / 60 contact hours (= 45min)
Grade will be determined as follows: Written exam (90 min.) [75%]
plus presentation or written assignment [25%]. Both parts have to be
successfully passed
 Potential excursions/guest lectures/offsite can be made mandatory
to join or requested to be compensated by an additional assignment
which will be determined during the lecture each semester!
Lecture, presentations, guest lectures
This is an advanced course aimed at bachelor students in their
semesters 4-7. The course builds on, and extends, concepts
experienced in “Foundations of Business Administration”.
The four pillars of general management (planning, organizing, leading
and controlling) will be revisited.
Links will be introduced from these four pillars to strategic choices and
made apparent through cases.
i. By the end of the course the student will have grasped how to
develop a strategy. This development process uses an
integrated planning and control system. The system affects and
steers an organization, both at the strategic and operative levels.
ii. Additionally the student will have gained knowledge of how
strategy is formulated in the opposite way to the planning approach
of ii above. Here strategy will be seen as a craft arising out of
incremental experiments.
iii. The course will reach its culmination when the student grasps the
logic involved in the learning organization, the currently accepted
most modern form of management.
Page 84
Course Catalogue
Course contents
•
•
•
•
•
•
•
•
•
•
Script and hand outs, plus current articles as well as current
Management Magazines
What is Strategic Management –definition and basics
Why Strategic Management – conceptual framework
Normative, strategic and operative management
Strategic analysis external view
Strategic analysis internal view
Strategic formulation at business level
Strategic formulation at corporate level
Strategic implementation
System and structure in context to strategic management
Selected specific strategic topics (innovation,
internationalization…)
Johnson, G. /Scholes, K./Whittington, R.: Exploring Corporate
Strategy, Text & Cases, 7th edition, Pearson / Prentice Hall
Johnson, G. / Scholes, K. / Whittington, R.: Fundamentals of
Strategy, 2nd edition, Prentice Hall
Hungenberg, H.: Strategisches Management in Unternehmen, 7.
Auflage, 2012, Gabler Verlag Wiesbaden
Müller-Stewens, G./Lechner, Ch.: Strategisches Management, 4.
Auflage, 2011, Schäffer-Poeschel Verlag Stuttgart
Grant, R.M.: Contemporary Strategy Analysis, 7th edition, Blackwell
Publishing
Steinmann, H. / Schreyögg, G. / Koch, J.: Management, 7. Auflage,
Gabler Verlag Wiesbaden
Lecture time
Presentations
Exam preparation
45 hrs
10 hrs
15 hrs
0 hrs
25 hrs
25 hrs
120 hrs
24.2 Course: International Management with Cases
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
Assessment
Teaching method
24.2
International Management with Cases
4/7
1 semester
Compulsory
Undergraduate
Prof. Dr. Helen Rogers / Prof. Dr. Rahman
English
Every semester
After internship and completion of electives abroad
90 hours
Written exam (90 min.) [60%] and case presentation [40%]
Lecture, guest presentations, group work on cases
Page 85
Course Catalogue
Learning objectives
Course contents
The course will equip the student to master the core principles that
underlie the operations of multinational corporations (MNC) trading
throughout our increasingly interdependent and interconnected
world. By the use of cases, students will be able to evaluate aspects of
managing international businesses and identify adequate solutions to
typical international business problems. The wide reaching effects of
globalization will be investigated via practical cases.
• Management in the MNC, globalization, differing environments,
transnational strategy and economic integration.
• A basis for assessing the beneficial or the opposite effects of MNC
countries on developing economies.
• Additionally the topics of ethics and culture will emphasise the
human element in the international management.
Hill, C. International Business
Daniels, J.D. et al. : International Business
Lecture time
Presentations
Exam preparation
23 hrs
12 hrs
15 hrs
10 hrs
20 hrs
10 hrs
90 hrs
Page 86
Course Catalogue
25. Module: Project Work
Module number
Module title
Year / Semester
Duration of module
Type of module
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
Lecture time
Presentations
Exam preparation
Project Work
3/6
1 semester
Compulsory
Undergraduate
Project Work
Prof. Dr. Naiming Wei, Prof. Dr. Birgit Eitel
English
Every semester
Internship and study semester abroad completed. Basic knowledge of
German language as some presentations can be made in German.
6
180 hours
Presentation (30-45 min.) [40%] and written assignment (report)
[60%] – Attendance and participation in presentation/field trip is
mandatory
Group work, team work and coaching of the group by the lecturer,
presentations of ideas, draft and final report. Guest lectures, Field Trip
etc. Some guest presentations can be in German.
Ability to apply theoretical knowledge to a business idea, a real project
or a business plan. Learning and improving teamwork.
Students must develop and carry out an independent
project/entrepreneuship. This project can consist of a business plan,
an event or an applied research project. Project details will be given by
lecturer at the beginning of the course.
Evans, V. (2011) Essential Guide to Writing a Business Plan,
London: Financial Times
Stutely, R. (2006) The Definitive Business Plan, London: Prentice
Hall
45 hrs
30 hrs
20 hrs
50 hrs
35 hrs
0 hrs
180 hrs
Page 87
Course Catalogue
26. Module: Bachelor’s Thesis
Module number
Module title
Year / Semester
Duration of module
Type of module
ECTS-Points
26
Bachelor’s Thesis
4/7
1 semester
Compulsory
- Bachelor’s Thesis
- Bachelor Seminar
12+1
26.1 Course: Bachelor’s Thesis
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer/Person in charge
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Mode of presentation
Learning objectives
Course contents
26.1
Bachelor’s Thesis
4/ 7
1 semester (max. 6 months)
Compulsory
Undergraduate
All professors of the IB degree program
German or English (depending on the thesis’ supervisor)
Every semester
At least 140 ECTS and completion of internship (practical part)
12
360 hours
Thesis
Not applicable
Written, two copies plus CD
Managing a larger scale topic (at least 40-50 pages) on a scientific and
conceptual level.
(1) Further specialization in the student’s chosen focus area
(2) Management of extensive literature and internet searches as well as
proper handling of secondary data
(3) Utilizing previously acquired knowledge
The thesis should show that the student is able to work independently
on a problem from the subject areas of the degree program using
academic methods. The problem should be systematically presented
and developed, if possible solutions provided. Independent research is
expected to show how to relate and apply current academic
understanding to a practical or academic issue.
- Dealing with an academic subject
- Compiling a thesis
Literature depends on topic chosen. However it should be a
combination of standard literature and current scientific papers.
Page 88
Course Catalogue
26.2 Course: Bachelor Seminar
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer / Person in charge
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
26.2
Bachelor Seminar
4/ 7
1 semester
Compulsory
Undergraduate
Professor who supervises the thesis
German or English
Every semester
During compilation of thesis
1
30 hours
1 hr / week / 15 contact hours (= 45min)
Presentation; graded on a pass/fail scale – Attendance mandatory;
Presenting and defending one’s thesis, discussions
Students should present and defend the thesis in a logical manner while
critically evaluating own achievements.
Individual assistance of student as well as group meetings.
Not applicable
Page 89
Course Catalogue
Appendix:
Course Description based on Study and Examination Regulations 2010
12.2 Course: Forwarding and Transportation Management
Course number
Course title
Year / Semester
Duration of course
Type of course
Level
Lecturer
Frequency
Prerequisites
ECTS-Points
Assessment
Teaching method
Learning objectives
Course contents
12.2
Forwarding and Transportation Management
2/ 3
Attention!
1 semester
No lecture anymore, only exam (in
Compulsory
English)
Undergraduate
Prof. Dr. Stefanie Müller
For exam details please contact
German
Once a year (winter semester) Prof. Müller at
[email protected]
None
2,5
75 hours
Lecture (approx. 50%), exercises and discussions (approx. 30%), case
studies (approx. 20%)
– Mode of operation and participants of different transportation
systems
– Goods/services and special characteristics of transportation
companies
– Profound knowledge and critical analysis of important management
tasks in forwarding and transportation companies
– Teaching and applying important key factors and „adjusting lever“ in
the decision-making process of forwarding and transportation
companies
• Transportation, transportation systems and freight forwarding
• Transporting goods on road system
• Transporting goods on rail system
• Transporting goods at sea
• Transporting goods by air
• Principles of foreign trade in regard to transport companies
• Selection of appropriate means of transportation (case studies)
Ihde, Gösta B.: Transport, Verkehr, Logistik, 3. Auflage. Vahlen,
2001
Aberle, Gerd: Transportwirtschaft, 4. Auflage. Olderbourg, 2003
Workload specification
Lecture time
Presentations
Exam preparation
17
19
19
0
0
20
75
Page 90

Module Handbook - Technische Hochschule Nürnberg

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