a plus in shopping

a plus in shopping
NuBON – The Solution for Mobile Marketing
The future of retail is digital!
Customer demand for mobile offers in
bricks-and-mortar retail is constantly
growing. The importance of individualised
customer communication is also increasing with the advent of digital loyalty
programs, electronic receipts or mobile
couponing – it’s personal, quick and easy.
Added value is what counts. NuBON helps
you with this.
With the NuBON app, customers can perform
all of their shopping and checkout
procedures with their smartphones – from
collecting points using their digital customer
loyalty cards through to redeeming mobile
coupons, receiving an electronic digital
receipt and mobile payment.
Easy Checkout ........................................... 3
Increase customer loyalty with the mobile
marketing tools from NuBON and optimise your checkout processes – for your
customers’ satisfaction!
Mobile Couponing ................................. 7
Digital Customer Loyalty Cards ......... 4
Digital Receipts .......................................... 6
Mobile Payment ........................................ 9
Self Checkout ............................................ 10
NuBON Retailer Portal .......................... 11
CouponingWall ........................................ 12
White Label ................................................ 14
Easy Checkout
With NuBON Easy Checkout, bricks-andmortar retailers are optimising the complexity of their checkout processes and
are thus reducing waiting times for their
customers.
Process optimisation at the POS
With just one form of identification and
without any media disruptions, the Easy
Checkout processes digital customer
loyalty cards, redeemable mobile coupons,
mobile payments and the creation of
digital receipts.
The technical implementation on the retailer’s side takes place via a direct interface
connection to the checkout system. Various
system providers have already integrated
the NuBON interface for this purpose.
Fast and customer-friendly
With this link, NuBON is significantly optimising its digital services checkout procedures. Long processing times – which are often
caused by the separate processing of loyalty
cards, paper-based coupons, vouchers and
stamp cards, as well as cashless payments –
are reduced.
3
Digital Customer Loyalty Cards
Significant cost optimisation
NuBON allows retailers to add a digital
channel to their existing customer loyalty
card program or to digitally build a new
program. Compared to the manufacture
and distribution of traditional customer
loyalty cards, retailers reduce their
production and processing costs by a
multiple.
Quick application
4
When customers apply for their customer
loyalty card via NuBON, there is no longer any
need for the tedious filling out and processing of registration forms in store. Customers
can apply for the digital loyalty card at any
time and everywhere while on the go. Customers receive their advantage card, which can
be used immediately, directly on their smartphone. They always have it on them and they
benefit from having a lighter purse.
Own branding
Brand presence is increased compared to
multi-partner programs due to retailerspecific branding of the customer loyalty
card in the retailer’s own corporate design.
5
Digital Receipts
Added value for the customer
NuBON users receive their receipt in electronic form on their smartphone from retail
partners. In addition, paper-based receipts
can be digitised using optical character
recognition (OCR), and online receipts can
also be added to the summary. Customers
therefore benefit from centralised receipt
archiving and a better overview of spending. They become brand ambassadors
through the integration of social networks
and share their product experiences with
friends and communities.
6
Sustainable customer loyalty
The digital receipt is the way of the future.
Compared to traditional thermal-printed
receipts, retailers benefit not only from
reduced costs but also from easier processing of returns and from the fact that
they are outwardly showing their sustainable approach. The shopping experience
is emotionalised using product images,
which strengthens customer loyalty to the
brand and to the item.
Mobile Couponing
Targeted, efficient and fast – with mobile
couponing retailers benefit from high
redemption levels, low wastage, flexible
implementation and lower costs compared
to traditional coupon campaigns.
Caters for target groups and incentives
The issue of mobile coupons is controlled
in a targeted manner and based on
location. In combination with innovative
technologies such as beacons, retailers are
setting incentives to buy even before the
customer enters the store and they lead
the customer directly to the product via
indoor navigation.
Control campaigns independently
Besides the integration of retailer-side
promotion coupons, own till receipt
couponing – the issue of vouchers depending on the shopping basket – and
industry couponing are also available. Retailers can implement and control coupon
promotions independently via the NuBON
retailer portal.
7
8
Mobile Payment
With NuBON, retailers are establishing
new ways of paying without cash. In conjunction with the Easy Checkout, bricksand-mortar retailers are benefiting from
the bundling of various digital customer
services and from more efficient checkout
processes.
Established means of payment
NuBON makes established PIN-secured
payment methods available such as credit
card payment and SEPA direct debit, as
well as other mobile payment methods.
These methods are connected by leading,
certified payment service providers (PSP)
that comply with internationally applicable security standards. Retailers also have
the option of using their existing acquirers.
Secure and fast
Customer-side identification takes place
using a QR code or a TAN in the NuBON
checkout. The customer does not incur
any fees. It can’t get any more convenient
– for the customer or the retailer.
9
Self Checkout
Better customer service
The Mobile Self Checkout feature from
NuBON allows bricks-and-mortar retailers
to gain clear competitive advantages. A
scan option integrated into the NuBON app
means that, already before the checkout
process, the customer can scan the item
and pay on the go. Retailers do not need
any separate scanner hardware. Besides reduced costs for retailers, this means shorter
waiting times and a higher level of service
for the customer – in both the discount
and premium segments.
10
Es gibt im Moment in diese Mannschaft,
oh, einige Spieler vergessen ihnen Profi
was sie sind. Ich lese nicht sehr viele Zeitungen, aber ich habe gehört viele Situati-
Digital Beantragen
onen. Erstens: wir haben nicht offensiv gespielt. Es gibt keine deutsche Mannschaft
spielt offensiv und die Name offensiv wie
Bayern. Letzte Spiel hatten wir in Platz drei
Spitzen: Elber, Jancka und dann Zickler.
Wir müssen nicht vergessen Zickler. Zickler
ist eine Spitzen mehr, Mehmet eh mehr
Basler. Ist klar diese Wörter, ist möglich
verstehen, was ich hab gesagt? Danke. Of-
NuBON Retailer Portal
Campaigns made easy
The NuBON retailer portal allows retail
partners to independently implement,
control and evaluate marketing campaigns.
Whether it’s coupon and voucher promotions that are valid for a limited time
period, customer mailings, news about
branches and seasonal highlights in the
NuBON News or location-based services
with beacons – the retailer portal allows
a multitude of tools to be quickly and
easily integrated into the NuBON app and
managed there.
https://nubon.de/haendlerportal
Actions
Vouchers
Couponing
Mailings
Use the NuBON app to offer
vouchers and allow them to be
redeemed
Issue coupons in a targeted
manner in the NuBON app
Create mailings with competitions,
surveys or reminders
News
Shopping Lists
Stamp Card | Loyalty Points
Publish news and promotions
in the NuBON app
Create shopping lists that are
personalised or for a specific event
or special occasion
Manage location-related data for
the branch finder
Administration
11
CouponingWall
Digital signage in real time
With the aim of increasing sales, NuBON, in cooperation with partners, offers retailers the possibility
of conducting digital promotional campaigns on
interactive touchscreens. Whether in shopping
centres and shopping arcades, department stores
and emporiums, railway stations, airports or
pedestrian areas, coupons and promotional offers
can be issued and launched in a targeted manner
and administrated with the campaign manager.
Ideal for taking advantage of passersby and increasing sales transactions locally – in a way that can
always be controlled flexibly in real time.
12
Digital Beantragen
fensiv, offensiv ist wie machen wir in Platz.
Zweitens: ich habe erklärt mit diese zwei
Spieler: nach Dortmund brauchen vielleicht Halbzeit Pause. Ich habe auch andere
Mannschaften gesehen in Europa nach
diese Mittwoch. Ich habe gesehen auch
zwei Tage die Training. Ein Trainer ist nicht
ein Idiot! Ein Trainer sei sehen was passieren in Platz. In diese Spiel es waren zwei,
drei diese Spieler waren schwach wie eine
Flasche leer! Haben Sie gesehen Mittwoch,
welche Mannschaft hat gespielt Mittwoch?
Hat gespielt Mehmet oder gespielt Basler
oder hat gespielt Trapattoni? Diese Spieler
beklagen mehr als sie spielen! Wissen Sie,
13
White Label
Digital Beantragen
fensiv, offensiv ist wie machen wir in Platz.
Zweitens: ich habe erklärt mit diese zwei
Spieler: nach Dortmund brauchen vielleicht Halbzeit Pause. Ich habe auch andere
Mannschaften gesehen in Europa nach
diese Mittwoch. Ich habe gesehen auch
zwei Tage die Training. Ein Trainer ist nicht
ein Idiot! Ein Trainer sei sehen was passieren in Platz. In diese Spiel es waren zwei,
drei diese Spieler waren schwach wie eine
Flasche leer! Haben Sie gesehen Mittwoch,
welche Mannschaft hat gespielt Mittwoch?
Hat gespielt Mehmet oder gespielt Basler
14
Es gibt im Moment in diese Mannschaft,
oh, einige Spieler vergessen ihnen Profi
was sie sind. Ich lese nicht sehr viele Zeitungen, aber ich habe gehört viele Situationen. Erstens: wir haben nicht offensiv gespielt. Es gibt keine deutsche Mannschaft
spielt offensiv und die Name offensiv wie
Bayern. Letzte Spiel hatten wir in Platz drei
Spitzen: Elber, Jancka und dann Zickler.
Wir müssen nicht vergessen Zickler. Zickler
ist eine Spitzen mehr, Mehmet eh mehr
Basler. Ist klar diese Wörter, ist möglich
verstehen, was ich hab gesagt? Danke. Offensiv, offensiv ist wie machen wir in Platz.
Zweitens: ich habe erklärt mit diese zwei
Digital in one’s own name
NuBON offers white-label solutions to
retailers who attach great importance to
their own product and service worlds so
that they can enhance their digital portfolio.
These solutions range from connecting an
already available retailer app with NuBON
– known as “NuBON App Connect” for
increasing reach and collecting comprehensive target group information – through to
developing a digital complete solution with
stand-alone app on behalf of the retailer
and with the retailer’ own branding.
Company details
NuBON GmbH & Co. KG
Am Stadtrand 52
22047 Hamburg, Germany
T: +49 40 8819022 0
E-mail: [email protected]
nubon.de
nubon.de