publications: Prof. Dr. Rolf Wüstenhagen

Prof. Dr. Rolf Wüstenhagen
University of St.Gallen
Institute for Economy and the Environment
Tigerbergstasse 2
9000 St.Gallen
Switzerland
publications
version: 24.02.2011; citation format: APA 5
journal paper
Litvine, D., & Wüstenhagen, R. (2011). Helping “light green” consumers walk the talk: Results
of a behavioural intervention survey in the Swiss electricity market. Ecological Economics,
70(3), 462-474.
Hockerts, K., & Wüstenhagen, R. (2010). Greening Goliaths versus Emerging Davids Theorizing about the Role of Incumbents and New Entrants in Sustainable
Entrepreneurship. Journal of Business Venturing, 25(5), 481-492.
Kaenzig, J., & Wüstenhagen, R. (2010). The Effect of Life Cycle Cost Information on Consumer
Investment Decisions Regarding Eco-Innovation. Journal of Industrial Ecology, 14(1),
121-136.
Bürer, M. J., & Wüstenhagen, R. (2009). Which renewable energy policy is a venture capitalist's
best friend? Empirical evidence from a survey of international cleantech investors. Energy
Policy, 37(12), 4997-5006.
Burkhalter, A., Kaenzig, J., & Wüstenhagen, R. (2009). Kundenpräferenzen für
leistungsrelevante Attribute von Stromprodukten. Zeitschrift für Energiewirtschaft, 33(2),
161-172.
Teppo, T., & Wüstenhagen, R. (2009). Why Corporate Venture Capital Funds Fail - Evidence
from the European Energy Industry. World Review of Entrepreneurship, Management
and Sust. Development, 5(4), 353-375.
Christensen, E., Wuebker, R. J., & Wüstenhagen, R. (2009). Of Acting Principals and Principal
Agents: Goal Incongruence in the Venture Capitalist-Entrepreneur Relationship.
International Journal of Innovation and Sustainable Development, 7(3), 367-388.
Kaenzig, J., & Wüstenhagen, R. (2008). Understanding the Green Energy Consumer. Marketing
Review St.Gallen(4), 12-16.
Wüstenhagen, R., Wolsink, M., & Bürer, M. J. (2007). Social Acceptance of Renewable Energy
Innovation - an Introduction to the Concept. Energy Policy, 35, 2683–2691.
Wüstenhagen, R., & Sammer, K. (2007). Wirksamkeit umweltpolitischer Anreize zum Kauf
energieeffizienter Fahrzeuge: eine empirische Analyse Schweizer Automobilkunden.
Zeitschrift für angewandte Umweltforschung (Journal of Environmental Research), 18(1),
61-78.
Wüstenhagen, R. (2006). Energy – the Forgotten Megatrend in Business School Research.
Business Strategy and the Environment, 15(4), 289-291.
Wüstenhagen, R., & Teppo, T. (2006). Do venture capitalists really invest in good industries?
Risk-return perceptions and path dependence in the emerging European energy VC
market. International Journal of Technology Management, 34(1/2), 63-87.
Sammer, K., & Wüstenhagen, R. (2006). The Influence of Eco-Labelling on Consumer
Behaviour : Results of a Discrete Choice Analysis for Washing Machines. Business
Strategy and the Environment, 15(3), 185-199.
Wüstenhagen, R., & Bilharz, M. (2006). Green Energy Market Development in Germany:
Effective Public Policy and Emerging Customer Demand. Energy Policy, 34(13), 1681-1696.
Wüstenhagen, R. (2005). Venture Capital Funding and Sustainability Innovation: Far from
Irrational Exuberance. Ökologisches Wirtschaften(2), 23-24.
Moore, B., & Wüstenhagen, R. (2004). Innovative and Sustainable Energy Technologies: The
Role of Venture Capital. Business Strategy and the Environment, 13(4), 235-245.
Wüstenhagen, R. (2004). Umweltverträgliche Stromprodukte in Europa: Status und
Schlüsselfaktoren der Marktentwicklung. ZfE - Zeitschrift für Energiewirtschaft, 28(1),
17-26.
Wüstenhagen, R. (2003). Sustainability and Competitiveness in the Renewable Energy Sector:
The Case of Vestas Wind Systems. Greener Management International(44), 105-115.
Wüstenhagen, R., Markard, R., & Truffer, B. (2003). Diffusion of green power products in
Switzerland. Energy Policy, 31(7), 621-632.
Bird, L., Wüstenhagen, R., & Aabakken, J. (2002). A review of international green power
markets: recent experience, trends, and market drivers. Renewable and Sustainable
Energy Reviews, 6(6), 513-536.
Truffer, B., Markard, R., & Wüstenhagen, R. (2001). Eco-labeling of electricity—strategies and
tradeoffs in the definition of environmental standards. Energy Policy, 29(11), 885-897.
Jegen, M., & Wüstenhagen, R. (2001). Modernise it, sustainabilise it! Swiss energy policy on the
eve of electricity market liberalisation. Energy Policy, 29(1), 45-54.
book
Wüstenhagen, R. (Ed.), & Wuebker, R. (Ed.) (2010). Handbook of Research on Energy
Entrepreneurship: Edward Elgar Publishing Ltd..
Wüstenhagen, R. (Ed.), Hamschmidt, J. (Ed.), Sharma, S. (Ed.), & Starik, M. (Ed.) (2008).
Sustainable Innovation and Entrepreneurship. Cheltenham, UK and Lyme, US: Edward
Elgar.
Wüstenhagen, R. (2000). Ökostrom - von der Nische zum Massenmarkt :
Entwicklungsperspektiven und Marketingstrategien für eine zukunftsfähige
Elektrizitätsbranche. Zürich: vdf Hochschulverlag an der ETH. - ISBN 3-7281-2777-9.
Villiger, A., Wüstenhagen, R., & Meyer, A. (2000). Jenseits der Öko-Nische. Basel: Birkhäuser. ISBN 3-7643-6247-2.
Minsch, J., Feindt, P., Meister, H. P., Schneidewind, U., Schulz, T., Mogalle, M., Tscheulin, J.,
Wüst, J., Welper, C., & Wüstenhagen, R. (2000). Institutionelle Reformen für eine Politik
der Nachhaltigkeit. Berlin: Springer. - ISBN 3-540-64592-6.
book chapter
Wüstenhagen, R., & Boehnke, J. (2009). Business Models for Sustainable Energy. In Tukker, A.,
Charter, M., Vezzoli, C., Sto, E., & Andersen, M. M. (Eds.), System Innovation for
Sustainability 1. Perspectives on Radical Changes to Sustainable Consumption and
Production (SCP) (pp. 85-94). Sheffield: Greenleaf Publishing Ltd..
Wüstenhagen, R., Wuebker, R., Bürer, M. J., & Goddard, D. (2009). Financing fuel cell market
development: Exploring the role of expectation dynamics in venture capital investment. In
Pogutz, S., Russo, A., & Migliavacca, P. (Eds.), The Challenge of Hydrogen and Fuel Cells
(pp. forthcoming). Cheltenham (UK), Lyme (US): Edward Elgar.
Wüstenhagen, R., & Lahlou, S. (2009). Rolf Disch's "Solarsiedlung am Schlierberg". A Solar
Housing Estate in Freiburg- from Architectural Vision to Entrepreneurial Reality. In
System Innovation for Sustainability. Sheffield: Greenleaf Publishing Ltd..
Bürer, M. J., & Wüstenhagen, R. (2008). Cleantech Venture Investors and Energy Policy Risk:
An Exploratory Analysis of Regulatory Risk Management Strategies. In Wüstenhagen, R.,
Hamschmidt, J., Sharma, S., & Starik, M. (Eds.), Sustainable Innovation and
Entrepreneurship (pp. 290-309). Cheltenham (UK), Lyme (US): Edward Elgar.
Wüstenhagen, R., Wuebker, R., Sharma, S., & Starik, M. (2008). Sustainability, innovation and
entrepreneurship: introduction to the volume. In Wüstenhagen, R., Hamschmidt, J.,
Sharma, S., & Starik, M. (Eds.), Sustainable Innovation and Entrepreneurship (pp. 1-23).
Cheltenham (UK), Lyme (US): Edward Elgar.
Wüstenhagen, R., & Boehnke, J. (2008). Business Models for Sustainable Energy. In
Perspectives on Radical Changes to Sustainable Consumption and Production. Sheffield
(UK): Greenleaf Publishing Ltd.. - ISBN 978-1-906093-03-7.
Sammer, K., & Wüstenhagen, R. (2006). Der Einfluss von Öko-Labelling auf das
Konsumentenverhalten – ein Discrete Choice Experiment zum Kauf von Glühlampen. In
Pfriem, R., Antes, R., Fichter, K., Müller, M., Paech, N., Seuring, S., & Siebenhüner, B.
(Eds.), Innovationen für eine nachhaltige Entwicklung. Wiesbaden: Deutscher
Universitäts-Verlag (DUV). - ISBN 3-8350-0492-1.
Wüstenhagen, R. (2006). Sustainability and Competitiveness in the Renewable Energy Sector:
The Case of Vestas Wind Systems. In Schaltegger, S., & Wagner, M. (Eds.), Managing the
Business Case for Sustainability. Sheffield: Greenleaf. - ISBN 1-874719-95-0.
Strothotte, T., & Wüstenhagen, R. (2005). Structure of Sustainable Economic Value in Social
Entrepreneurial Enterprises. In The Emergence of Entrepreneurial Economics (pp.
129-140). Oxford: Elsevier. - ISBN 978-0-7623-1241-2.
Dyllick, T., & Wüstenhagen, R. (2005). Markteintritt der Discounter: wo bleibt die Ökologie?.
In Rudolph, T., & Schweizer, M. (Eds.), Das Discount-Phänomen (pp. 155-160). Zürich:
NZZ Buchverlag. - ISBN 3-03823-180-0.
Wüstenhagen, R., Bird, L., & Aabakken, J. (2003). Success Factors in International Green Power
Markets: Competitive Energy & Utilities Marketing. In Lewis, P. (Eds.), Competitive
Energy & Utilities Marketing. Vaasa/Stockholm: Energyforum.
Wüstenhagen, R., Villiger, A., & Meyer, A. (2001). Bio-Lebensmittel jenseits der Öko-Nische. In
Schrader, U., & Hansen, U. (Eds.), Nachhaltiger Konsum : Forschung und Praxis im
Dialog (pp. 177-188). Frankfurt a. M.: Campus Verlag. - ISBN 3-593-36795-5.
conference paper
Wuebker, R., Hampl, N. L., & Wüstenhagen, R. (2010). What's in a Name? How Venture
Capital Firm Brands Influence Investment Decision Making. In 14: BCERC.
Hampl, N. L., & Wüstenhagen, R. (2009). The Influence of Branding on Investment Decisions
Under Uncertainty: A Behavioral Finance Perspective on Individual Investors in
Renewable Energy Stocks. In 2: IAEE.
Loock, M., & Wüstenhagen, R. (2009). Understanding the Value of Business Models for
Renewable Energy: Empirical Evidence from Choice Experiments with Investors. In
Energy, Policies and Technologies for Sustainable Economies320. Cleveland, OH:
International Association for Energy Economics.
Kaenzig, J., & Wüstenhagen, R. (2008). The effect of life-cycle cost information on consumer
investment decisions for eco-innovation. In Proceedings75-88.
Burkhalter, A., Kaenzig, J., & Wüstenhagen, R. (2007). Kundenpräferenzen für
Stromprodukte – Ergebnisse einer Choice-Based Conjoint-Analyse. In Umweltwirtschaft –
international, interdisziplinär und innovativ.
Boehnke, J., & Wüstenhagen, R. (2007). Business Models for Distributed Energy Technologies –
Evidence from German Cleantech Firms. In .
Kaenzig, J., & Wüstenhagen, R. (2006). Understanding strategic choices for sustainable
consumption: the case of residential energy supply. In Charter, M. and Tukker, A., (eds.):
Sustainable Consumption and Production: Opportunities and Challenges (Refereed
Sessions III)349-364.
Wüstenhagen, R., Boehnke, J., & Kaenzig, J. (2006). Micropower in residential buildings - an
analysis of customer preferences and business models. In Securing Energy in Insecure
Times: International Association for Energy Economics.
Wüstenhagen, R., & Sammer, K. (2005). Using Discrete Choice Modelling to analyze the
relative importance of brands and eco-labels for household appliances and cars. In .
Teppo, T., & Wüstenhagen, R. (2004). Corporate Venture Capital in the Energy Sector: A key
driver for commercializing sustainable technologies?. In .
Moore, W., & Wüstenhagen, R. (2004). Energy Technology IPO's: Linking Financial Markets
and Sustainable Development. In .
Wüstenhagen, R., & Teppo, T. (2004). Venture capital investment in sustainable energy
technologies: Factors determining the emergence of a new market. In .
Wüstenhagen, R. (2003). A review of international green power markets: From niche to mass
market. In .
Wüstenhagen, R., Meyer, A., & Villiger, A. (2003). The Sustainability Roadmap - a tool to
analyse the transition from eco-niche to mass market. In Proceedings of the 11th Greening
of Industry Network Conference.
Wüstenhagen, R., Bird, L., & Aabakken, J. (2002). Zelená elektrina na liberalizovaných trzích v
Evropì: marketingová prílezitost pro obchodníky a/nebo státní politika?. In .
Van Vliet, B., Wüstenhagen, R., & Chappels, H. (2000). New Provider-Consumer Relations in
Electricity Provision. The Cases of Green Electricity Schemes in the UK, the Netherlands,
Switzerland and Germany.. In Proceedings of the Business Strategy & the Environment
Conference.
Markard, R., & Wüstenhagen, R. (2000). Green Power in Liberalised Electricity Markets:
Market Experiences and Policy Implications as Examples for Transdisciplinary Research:
Transdisciplinarity: Joint Problem-Solving among Science, Technology and Society. In
Syigh, A. (Eds.), Renewables, the Energy for the 21st Century. Amsterdam: Pergamon. ISBN 0-080-43865-2.
Wüstenhagen, R., & Janssen, J. (2000). Green Electricity Marketing and Kyoto Mechanisms: an
Innovative Market-Based Package to Support the Take-Off of Renewables. In Syigh, A.
(Eds.), Renewables: The Energy for the 21st century. Amsterdam: Pergamon.
Wüstenhagen, R. (1998). Green Electricity in Switzerland: A mere eco-niche of the first step
towards a sustainable energy market at large?. In Energy Markets: What's New?,
Proceedings of the 4th European IAEE/GEE Conference.
case study
Wüstenhagen, R. (1994). Case Study for Electrical Energy Conservation in the Czech Dairy
Industry - Evaluation of Demand Side Management Measures. Prague.
discussion paper
Heinzle, S., & Wüstenhagen, R. (2010). Disimproving the European Energy Label\'s value for
consumers? Results from a consumer survey: IWOe-HSG University of St. Gallen.
Heinzle, S., & Wüstenhagen, R. (2009). Consumer survey on the new format of the European
Energy Label for televisions - Comparison of a "A-G closed" versus a "beyond A" scale
format. Mannheim: ZEW.
Brohmann, B., Heinzle, S., Rennings, K., Schleich, J., & Wüstenhagen, R. (2009). What’s Driving
Sustainable Energy Consumption? A Survey of the Empirical Literature. 09, 013: EEDAL.
Iten, R., Hammer, S., Sammer, K., & Wüstenhagen, R. (2005). Evaluation energieEtikette Massnahmen zur Absenkung des Flottenverbrauchs: Bericht im Auftrag des Bundesamtes
für Energie. Bern/Zürich/St. Gallen.
Bürer, M. J., & Wüstenhagen, R. (2005). The Role of Government in Supporting the Emergence
of Clean Energy Venture Capital Investing in Switzerland: Project Report on behalf of the
Swiss Federal Office of Energy. Bern/St. Gallen.
Wüstenhagen, R., & Bilharz, M. (2004). Green Energy Market Development in Germany:
Effective Public Policy and Emerging Customer Demand. IWOe-Discussion Paper, 111. St.
Gallen: Institute for Economy and the Environment.
Bird, L., Wüstenhagen, R., & Aabakken, J. (2002). Green Power Marketing Abroad: Recent
Experience and Trends, NREL TP-620-32155. Golden, Colorado (US): National Renewable
Energy Laboratory.
(1999). Nachhaltige marktchancen dank dezentraler energie? Ein Blick in die zukunft der
energiedienstleistung. IWÖ-Discussion Paper, 72: Universität St. Gallen.
Wüstenhagen, R. (1998). Greening Goliaths versus Multiplying Davids: Pfade einer
Coevolution ökologischer Massenmärkte und nachhaltiger Nischen. IWÖ-Discussion
Paper, 61: Universität St. Gallen.
Pichel, K., Gminder, U., Orlowski, F., Reinhold, C., & Wüstenhagen, R.,
Wirtschaftswissenschaftlichen Dokumentation der TU Berlin (Eds.), (1996). Betriebliches
Umweltmanagement: Beispiele der Anwendung und didaktische Umsetzung durch
ÖBWL an der TU Berlin (Jahresbericht 94/95). Wirtschaftswissenschaftlichen
Dokumentation der TU Berlin, 1996/08.
Wüstenhagen, R., Berlin (TU) (Eds.), (1995). Auswirkungen des Umweltschutzes auf den
Innovationsprozeß. ÖBWL-Diskussionspapier, 4.
working paper
Wüstenhagen, R. (2011). International marketing for renewable energy: Business-to-business
and business-to-government. St. Gallen: Institut for Economy and the Environment
(IWOe-HSG).
Luethi, S., & Wüstenhagen, R. (2011). The Price of Policy Risk – Empirical Insights from Choice
Experiments with European Photovoltaic Project Developers: Institute for Economy and
the Environment, Univ. St. Gallen.
Paschall, M., & Wüstenhagen, R. (2010). More than a Game: Learning about Climate Change
Through Role-Play: under review.
Moore, W. H., & Wüstenhagen, R. (2004). Unaxis Goes Solar: A Market Feasibility Study for
Unaxis Displays - SBU Solar, St. Gallen, July 2004. St. Gallen: SBU Solar.
Wüstenhagen, R. (2003). Thin-Film Photovoltaics for Terrestrial Applications: State of the Art
and Investment Opportunities. Zollikon-Zurich: SAM Sustainable Asset Management.
Pfeuti, R., Flatz, A., Moor, M., Wüstenhagen, R., & Zamboni, M. (2001). Changing Climate in
the Energy Sector - a New Wave of Sustable Investment Opportunities Emerges. ZollikonZurich: SAM Sustainable Asset Management.
Wüstenhagen, R. (2001). Stirling Engines: State of the Art & Investment Opportunities.
Zollikon-Zurich: SAM Sustainable Asset Management.
Witt, J., & Wüstenhagen, R. (1993). Handbuch Kostengünstige Nahwärmeversorgung in
Neubaugebieten: im Auftrag des Landes Brandenburg.
working report
Hennicke, P., Leprich, U., Thomas, S., Borchers, H., & Wüstenhagen, R. (1996). Rational
Planning Techniques (RPT): A tool to enhance energy efficiency?: Report to the European
Parliament. Report. Wuppertal.
Wenzl, P., & Wüstenhagen, R. (1994). Länderübergreifende ökologische Energiekonzeption für
die Region Böhmen-Sachsen-Niederschlesien (LÖEK): Methodikbericht, Zustandbericht,
Ergebnisbericht. Berlin.
article
Belz, C., Herhausen, D., & Wüstenhagen, R. (2008). Grüne Kunden. Marketing Review St.
Gallen.
Burkhalter, A., Kaenzig, J., & Wüstenhagen, R. (2007). Kunden wünschen erneuerbare
Energien. Neue Zürcher Zeitung, 235, 19.
Wüstenhagen, R. (2007). Warum Kernkraftwerke nicht alle unsere Probleme lösen. Neue
Zürcher Zeitung, 48, 15.
Wüstenhagen, R. (2004). Nachhaltigkeit und Innovation aus Sicht der Managementlehre.
Bulletin / Schweizerischen Akademie der Geistes- und Sozialwissenschaften (SAGW), 4,
29.
Wüstenhagen, R. (2003). Von der Öko-Nische zum Massenmarkt, illustriert am Beispiel der
Energiebranche. UmweltWirtschaftsForum, 1(11), 27-31.
Spreng, D., Wüstenhagen, R., & Truffer, B. (2003). Perspektiven für die Wasserkraftwerke in
der Schweiz. Bulletin SEV/VSE/AES, 2.
Wüstenhagen, R. (2002). Wind im Energiemarkt. Nachhaltige Stromerzeugung gewinnt an
Boden.. St. Galler Tagblatt.
Wüstenhagen, R. (2002). Sustainable Energy Technologies - Swiss made,. Business Guide to
Switzerland, 200-201.
Wüstenhagen, R. (2002). Sustainable Energy attracts venture capitalists,. Guardian Unlimited.
Wüstenhagen, R. (2000). Nachhaltigkeit braucht Starthilfe. Energiewirtschaft zwischen
Liberalisierung und Nachhaltigkeit. St. Galler Tagblatt, 13.
Wüstenhagen, R. (2000). Marketingorientierung als Schlüssel für eine Nachhaltige
Energiezukunft,. Bulletin, 276, 48-51.
Wüstenhagen, R. (1999). Ökostrom-Marketing zwischen Nische und Massenmarkt. Bulletin
SEV/VSE(22/99), 27-32.
Wüstenhagen, R., Meyer, A., & Villiger, A. (1999). Landkarte des ökologischen Massenmarktes.
Ökologisches Wirtschaften(1/99), 27-29.
Wüstenhagen, R. (1999). Dezentrale Energiesysteme. Umwelt Focus, 4/99, 14-15.