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OK! – First German Celebrity Magazine
Publication frequency:
Cover price:
Weekly, Wednesday
€ 1.90
Target group:
Women aged 25-39 who are active, open-minded, stylish,
fashionable and interested in beauty; women who are
communicative, on-trend, and like to shop.
Concept:
Emotional! Red hot! All the info!
OK! – First for celebrity news. The coolest fashion and beauty
trends. The latest photos. The hottest gossip from the celeb world.
OK! tells the story behind the headlines, reveals the emotions behind the drama, let’s
readers in on stars’ loves, lives and struggles, and explores our shared dream of a happy
ending. OK! is the only international brand with 24 editorial offices around the globe. We
connect with our readers and online users at every stage of their lives, 24 hours a day,
seven days a week – with our information, our single-brand multichannel strategy, and our
exclusive content, generated by the global OK! contributor network each and every day.
OK! is faster, more up-to-date and flexible; it has its finger on the pulse, and is connected
24/7. The reader is immersed in the glamourous and exciting lives of the stars.
Size:
215 x 285 mm
Paid circulation:
89,014 (IVW IV/15)
Single-copy sales and subscriptions: 94%
Readership (MA 16-I):
Total:
Women:
610,000
580,000 = 95%
Rate for 1/1 advert., 2016:
b/w or 4c
€ 14,520,-
Cost-effectiveness:
Cost per thousand (paid circ. only):
Cost per thousand (total)
€ 163.12
€ 23.88
HALL OF FAME
17% discount for
customers who also
book ads in IN
OK! - 92% Prozent der Leser sind Frauen
Total
%
100
OK!
%
100
Geschlecht
Männer
Frauen
49
51
8
92
HH-Führende
57
64
Merkmal
Gesamt
ZG-Index: Total = 100
16
180
113
Basis Frauen
Alter
14-19 Jahre
20-29 Jahre
30-39 Jahre
40-49 Jahre
50 Jahre +
ø
49,3 Jahre
7
13
13
17
50
32,8 Jahre
20
32
19
15
14
18-39 Jahre
29
59
Bildung
Volksschule
Mittlere Reife
Abitur/Studium
40
34
26
29
48
22
Berufstätigkeit
in Ausbildung/Studium
Berufstätig
11
50
29
55
ledig
24
52
HH-Nettoeinkommen
bis 1.000 Euro
1.000-2.000 Euro
2.000-3.000 Euro
3.000 Euro und mehr
7
29
30
33
4
21
31
43
305
244
Reichweite=
600.000 Personen
Frauenanteil = 92%
141
89
28
206
73
144
85
255
111
217
58
73
104
129
Quelle: MA 2016-I