Mediapack (english) PDF

Das
Klassik
& Jazz
Magazin
Mediapack 2017
Das
Klassik
& Jazz
Magazin
at a glance
TOPICS
RONDO is read by 100% aficionados of classical music.
Since 1992 RONDO is deeply integrated in cultural life. RONDO reaches the
well-funded target audience of classical music: regular visitors of concerts and
operas, steady buyers of classical and jazz CDs. Our website www.rondomagazin.
de is among the foremost addresses for classical music.
NUMBER OF COPIES
73,191 copies
(RONDO 4/2015)
tested by the IVW – Informationsgemeinschaft zur
Feststellung der Verbreitung von Werbeträgern e.V.
DISTRIBUTION
As POS-magazine, RONDO is available six times per year in more than 800 outlets
all over Germany, Austria and Switzerland: in concert halls, operas, ticket agencies,
all major shops for classical and jazz music, big department stores, theatres and
cultural centers.
Our subscriber and VIP distribution ­reaches more than 7.000 subscribers and important multipliers: the staff of more than 600 editorial offices of press and broadcasting- the heartpiece of ­cultural life.
PUBLISHER
Kunst- und Kulturpublikationen RONDO GmbH
Kurfürstendamm 211 • 10719 Berlin • Tel.: 030.88 70 92 66 • Fax: 030.88 70 92 61
Postfach 101206 80086 München • Tel.: 089.21 96 86 93
Herausgeberin: Verena von der Goltz
HRB München 200348 • Ust.ID-Nr.: DE 285165608
TIME SCHEDULE 2017
date of
publishing
booking
deadline
deadline for
print documents
1/2017
February/March
Thu, 2 February
Thu, 12 January
Tue, 17 January
2/2017
April/May
Thu, 23 March
Thu, 2 March
Tue, 7 March
3/2017
June/July/August
Thu, 18 May
Thu, 27 April
Tue, 2 May
4/2017
September/October
Thu, 31 August
Thu, 10 August
Tue, 15 August
5/2017
October/November
Thu, 12 October
Thu, 21 September
Tue, 26 September
6/2017
Dezember/January
Thu, 23 November
Thu, 2 November
Tue, 7 November
Reader’s Profile
2,3 persons on average read one copy of
RONDO.
86 % of RONDO readers attend a concert at least
quarterly.
64 are male, 36% are female.
61 % visit an opera at least quarterly.
83 % are aged between 35 and 65 years.
82 % visit an exhibition at least quarterly.
54 % have a university degree.
75 % 13,3
classical or jazz CDs are bought by RONDO
readers within 6 months.
have already been to a music festival at
least once.
93 % of RONDO readers use RONDO for their
purchase decision.
enjoy cultural offerings like concert, operas
and exhibition while travelling.
(Source: RONDO reader survey 2009)
97 % FORMATS AND PRICES ( € ) FOR PRINT ADS
cover pages
1/1 page
2/3 page
220 x 300 mm
220 x 300 mm
price:
U26.726
U36.726
U46.726
price:
2c6.000
3c6.210
4c6.420
portrait: 142 x 300 mm
landscape: 220 x 200 mm
1/2 page
1/3 page
1/4 page
portrait: 109 x 300 mm
landscape: 220 x 150 mm
portrait: 76 x 300 mm
landscape: 220 x 100 mm
eck: 109 x 150 mm
price:
2c3.320
3c3.420
4c3.520
price:
2c2.300
3c2.370
4c2.440
price:
2c4.430
3c4.560
4c4.710
price:
2c1.800
3c1.840
4c1.900
3 mm extra on all sides are required.
Please send your ad as printable PDF including all fonts and preferably
colour profile. Delivery of print and online ads to [email protected]
DISCOUNTS
from 3 pages / year: 5%
Agencies: 15% discount
from 6 pages / year: 10%
from 9 pages / year: 15%
Combining Print and Internet booking
from 12 pages / year: 20%
(www.rondomagazin.de):
from 18 pages / year: 25%
15% discount for the online ad
RONDO-CD
Combine your ad with
a track on our exclusive
RONDO CD!
It is available to our
subscribers and VIPs
only. Price per track
(up to 4 minutes)
€ 39.– per 1,000 CDs.
SUPPLEMENTS
up to 20g
Machinable Processing
€ 80.– / per 1,000 copies
€ 126.– / per 1,000 copies
for subscription and VIP
distribution only
Manual Processing
additonal € 30.–/ per 1,000
copies
more than 20g
For supplements with
more than 20 g, an extra
charge of € 10.–/ per each
additional 10 g Is levied.
grant
Technical Information
Please deliver 3 % more
supplements than booked
to ensure a safe processing.
Minimal size: 10.5 x 14.8 cm
Maximal size: 21 x 29 cm.
RONDO ONLINE
www.rondomagazin.de
Formats und Prices per week
max. 40 KB
Fullbanner
Homepage
Subsites
Leaderboard 970×90 px (oder Superbanner 728×90 px)
Wide
Skyscraper
160×600 px
468 × 60 px
€ 50
€ 100
Medium Rectangle
Homepage
Subsites
300 × 250 px
€ 250
€ 400
(Wide) Skyscraper
Homepage
Subsites
160 × 600 px
€ 200
€ 300
Superbanner
Homepage
Subsites
728 × 90 px
€ 150
€ 250
Wallpaper
Wide Sky+
Superbanner
€ 450
€ 700
Homepage
Subsites
Leaderboard
Homepage
Subsites
Billboard
Homepage
Subsites
Medium Rectangle
300×250 px
970 × 90 px
€ 200
€ 300
620 × 115 px
. /.
€
650
www.rondomagazin.de
User-Geographie
Content Trenner
(„RONDO Fullbanner“)
USA; 1%
Homepage
Rest-EU; 8%
Subsites
Fullbanner 460×60 px
620 × 60 px
Rest Non-EU; 6%
Österreich; 7%
PIs in
Tsd.
. /.
€ 150
Schweiz; 6%
Reichweite: www.rondomagazin.de
Entwicklung der Ø PageImpressions/Monat
Deutschland; 73%
Booking for a month = 4 weeks . /. 10% discount
100
90
All prices plus 19% VAT
(not for foreign countries)
80
70
60
50
40
Quelle:
Adition Technologies
Basis: AdImpressions 1.Hj. 2016
30
20
Reichweite:
www.rondomagazin.de
10
Rangeder
Entwicklung
0
Ø AdImpressions
proper
Monat
Avereage
Admpressions
month 2015
AdIs in Tsd.
600
Ø 1.Hj. 2014
Ø 2.Hj. 2014
Ø 1.Hj. 2015
Ø 2.Hj. 2015
Ø 1.Hj. 2016
Reichweite: www.rondomagazin.de
Entwicklung der
Prognose:
Ø AdImpressions pro Monat
www.rondomagazin.de
Quelle:
Google Analytics
User-Geographie
AdIs in Tsd.
500
600
500
300
400
200
300
100
200
0
100
Rest-EU; 8%
Prognose:
400
USA; 1%
Rest-EU; 8%
Österreich; 7%
Rest Non-EU; 6%
Ø 2.Hj. 2016
(Prognose)
User-Geography
www.rondomagazin.de
User-Geographie
USA; 1%
Rest Non-EU; 6%
Österreich; 7%
Schweiz; 6%
Schweiz; 6%
www.rondomagazin.de
User-Geographie
User-Demography:
Age 6%
USA; 1% Rest Non-EU;
www.rondomagazin.de
Rest-EU; 8%
User-Demographie: Alter
Österreich; 7%
18-24 J.; 6%
Schweiz; 6%
Deutschland; 73%
25-44 J.;
65+ J.;
22%
31%
Quelle:
Google Analytics
Basis: Sitzungen 1.Hj. 2016
Deutschland; 73%
45-64 J.; 41%
Deutschland; 73%
0
Quelle:
Adition Technologies
Basis: AdImpressions 1.Hj. 2016
Quelle:
Adition Techologies AG
Quelle:
Adition Techologies AG
Quelle: Quelle:
Adition Technologies
Adition Technologies
Basis: AdImpressions
1.Hj. 2016
Basis: AdImpressions
1.Hj. 2016
Quelle:
Google Analytics
Basis: Sitzungen 1.Hj. 2016
www.rondomagazin.de
User-Demographie: Alter
ANSPRECHPARTNER ANZEIGEN
PRINT
To n t r ä g e r
Ve ra n s t a l t e r u n d M a r k e n
Öste rreich/S chweiz
MARIKE HASLER
ULRIKE OERTEL
HANNA SCHRADER
Tel.: 08137.63 28 722
[email protected]
Tel.: 030.88 70 92 64
mobil: 0160.73 74 624
[email protected]
Tel.: 0049.89.51 87 40 53
[email protected]
ELISABETH ROOSENS
Tel.: 030.88 70 92 62
[email protected]
ONLINE
HARTMUT WINTER
Tel.: 040.63 69 46 93
[email protected]
Anlieferadresse für Beilagen
Zahlungsbedingungen
Bankverbindung
ADV – Augsburger Druck- und
Verlagshaus GmbH
Aindlinger Str. 17–19
86167 Augsburg
Zahlbar innerhalb 8 Tagen mit 2 %
Skonto oder 14 Tage netto.
Bankeinzugverfahren ist möglich.
Storno kostenlos möglich bis zum
­Anzeigenbuchungsschluss.
Deutsche Bank München
Konto-Nr.: 223839201
BLZ: 700 700 10
IBAN: DE67 7007 0010 0223 8392 01
BIC: DEUTDEMMXXX
VERLAG
Kunst- und Kulturpublikationen RONDO GmbH
Kurfürstendamm 211 • 10719 Berlin • Tel.: 030.88 70 92 66 • Fax: 030.88 70 92 61
Postfach 101206 80086 München • Tel.: 089.21 96 86 93
Herausgeberin: Verena von der Goltz
HRB München 200348 • Ust.ID-Nr.: DE 285165608